FMCG news

• VidCon 2016: Zype makes its case to creators looking to grow their audience and earnings

  25-06-2016 21:05
  
  YouTube, Vine, and Instagram are among the best places for creators to quickly grow their audience, but they are not necessarily the best places to monetize that following and they are certainly not the only places.
  Enter Zype, which came onto the scene late last year offering a turnkey solution for creators to easily publish their content across a range of OTT platforms – including Roku and Apple TV – and monetize across these platforms.
  Zype has competition in the space, but has at
  
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• House of Cards 'political ad' wins Integrated Grand Prix at Cannes for BBH

  25-06-2016 20:04 via campaignlive.co.uk
  
  UK agencies won four out of 13 Lions at Cannes Lion tonight for the Integrated, with the grand prix going to Bartle Bogle Hegarty New York for its Netflix work.
  
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• UK wins 16 Film Craft Lions but Under Armour takes Grand Prix

  25-06-2016 19:47 via campaignlive.co.uk
  
  The Mill London has taken home three Gold Lions and a bronze in Film Craft in Cannes amid a number of wins for UK agencies.
  
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• Adam & Eve/DDB wins second Grand Prix at Cannes with Harvey Nichols for Film

  25-06-2016 19:16 via campaignlive.co.uk
  
  Adam & Eve/DDB has won a second Grand Prix at Cannes Lions this week after taking the top prize in Film for Harvey Nichols' "Shoplifters".
  
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• What impact will Brexit have on UK startups and innovation?

  25-06-2016 14:44
  Yesterday saw the news that 52 per cent of the UK wants to leave Europe. I should probably state from the outset that I was very much one of the 48 per cent who believed we were better in. So what does our departure from the European Union mean for the industry in which I work? Will it change anything?
  UK based accelerators will have a smaller pool to recruit from
  Anyone who's spent any time getting to know startups and accelerators or who has spent time in some of the many shared workspaces in
  
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• Inside the judging room: Jury president Malcolm Poynton on the lessons from Cannes' Mobile Lions

  25-06-2016 14:29
  After a fascinating week, during which the Mobile jury analysed and debated on over 1,200 entries, it became clear that we were witnessing the emergence of two dominant trends in the mobile category. One, its use as a channel to entertain and engage with people. Two, and this is what was hugely exciting, the broader opportunity of enablement, of doing things that no other medium can do in people’s lives.
  Mobile enablement
  We saw this sense of enablement with entries such as the Gold Lion-w
  
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• Hotel brand Mr & Mrs Smith changes its name for Pride weekend

  25-06-2016 14:03
  
  Hotel brand Mr & Mrs Smith is changing its name to mark the Pride celebrations in London this weekend.
  The company says it is demonstrating its support for the LGBT+ community by temporarily altering its branding to Mr & Mr Smith and Mrs & Mrs Smith.
  Reworked logos will feature on the brand's website as well as its Facebook, Twitter, Instagram and Pinterest pages.
  The idea for the temporary rebrand came from ad agency Karmarama and data and social agency Ignition. Outbrain and A
  
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• BBDO hands back Cannes Lion for 'scammy' Bayer campaign which was slammed online

  25-06-2016 13:22
  
  BBDO has responded to the outcry over its Brazilian agency's aspirin ads by handing back the Bronze Lion the campaign won at Cannes this week.
  Not only was the tone of the work deemed offensive by many, but the ads contravened Cannes Lions rules after it emerged the agency itself, AlmapBBDO, paid for them to run, and not the client Bayer.
  Speaking on stage at Cannes, BBDO chairman David Lubars said: "I learned last night that one of our very own agencies had a pretty scammy ad in
  
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• BBDO hands back bronze Lion for 'scammy' Bayer campaign which was slammed online

  25-06-2016 13:22
  
  BBDO has responded to the outcry over its Brazilian agency's aspirin ads by handing back the Bronze Lion the campaign won at Cannes this week.
  Not only was the tone of the work deemed offensive by many, but the ads contravened Cannes Lions rules after it emerged the agency itself, AlmapBBDO, paid for them to run, and not the client Bayer.
  Speaking on stage at Cannes, BBDO chairman David Lubars said: "I learned last night that one of our very own agencies had a pretty scammy ad in
  
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• Protesters descend on the Sun's headquarters after Brexit result

  25-06-2016 11:57
  
  Crowds gathered outside the London headquarters of News UK last night as part of a protest against the 'anti-immigration' tone of the EU referendum campaign.
  ITV reports that "around 400 demonstrators" marched from Whitechapel to the media company's offices in Southwark following the Leave campaign's victory.
  Staff at the publisher of pro-Brexit newspapers the Sun and Sunday Times tweeted pictures of the demonstration taking place outside.'No borders' protest outside News UK's off
  
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• Brexit's impact on the British FMCG retail landscape put under spotlight by Kantar Retail - Retail Times

  25-06-2016 11:24
  
  Kantar UK Insights
  Brexit's impact on the British FMCG retail landscape put under spotlight by Kantar Retail
  Retail Times
  Shock has arrived on the back of the UK's historic vote to leave the European Union and Prime Minister David Cameron's decision to resign. This shock has resulted in a “Black Friday” effect in financial markets with the price of British Pounds Sterling ...
  EU referendum impact on British retail landscapeKantar UK Insightsall 6 news articles »
  
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• Edeka's heart-wrenching festive ad wins Music grand prix at Cannes

  25-06-2016 11:06 via campaignlive.co.uk
  
  German supermarket Edeka's Christmas ad, in which an old man fakes his death, has won this year's Music grand prix at Cannes.
  
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• Kevin Kelly, founder of Wired, discusses the future and the power of AI and VR

  25-06-2016 07:40
  
  Kevin Kelly, the founder of Wired cuts an avuncular figure, and his sage no-nonsense proclamations on our tech-driven future were a refreshing contrast to some of the more hyperbolic (and much less enlightening) speakers on tech and trends on stage at the Cannes Lions this year.
  The future, in Kelly’s view, will be dominated by two key players. Yep, you guessed it – AI and VR. VR will become the most social of the social medias, Kelly said in the session “Where We Are All Headi
  
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• VidCon 2016: One year after launching, Univision Creator Network leads among U.S.-Hispanic MCNs

  25-06-2016 06:02
  
  While most linear TV networks sit out VidCon, Univision is here this year, announcing yesterday that its Univision Creator Network (UCN) is now the leading U.S. Hispanic focused multichannel network on YouTube.
  In May alone, UCN generated 40 million views on its U.S. YouTube channels, and has nearly double the number of U.S. views as its main MCN competitor, MiTú. UCN launched at VidCon 2015, and has since amassed over 200 U.S.-based influencers, including Eric Ochoa (aka SUPEReeeGO)
  
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• VidCon 2016: FameBit platform takes aim at the messy process that surrounds influencer marketing

  25-06-2016 05:34
  
  Brands want to tap into the reach and coolness of creators, and creators want to tap into the revenue stream that working with a brand affords.
  In theory, influencer marketing is great. In reality, it has so far been a headache for all involved.
  FameBit, a self-service marketplace connecting brands and social influencers, has helped make the process much more seamless, and is sponsoring a Creators’ Lounge this year at VidCon.
  FameBit co-founder and COO Agnes Kozera built the company as a r
  
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• VidCon 2016: AOL launches face-tracking app, Switch

  25-06-2016 05:19
  
  AOL kicked off VidCon 2016 by debuting Switch, its new face-tracking app, which was created by Kanvas and Nito Inc. Both companies were recently acquired by AOL.
  Through this app, users are able to switch their faces with a variety of content, including 2D & 3D avatars that range from President Obama to emojis, animal filters such as a tiger or a black swan, makeup filters, mask overlays and much more.
  While in the app, the user can take a photo, create a video or utilize the burst
  
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