FMCG news

• 'Set Piece' game captures and celebrates Portland soccer fandom

  23-06-2016 23:23
  
  Soccer fandom in the Pacific Northwest rivals that of some of Europe's more popular club teams. Though the play on the field might not be the Premier League (yet), there is no doubt that supporters make clubs "their own" and are extraordinarily loyal. 
  The triumvirate of the Vancouver Whitecaps, Seattle Sounder and Portland Timbers is one of the best rivalries, not only in Major League Soccer (MLS), but sports — and it goes back decades to the original, go-go North American Socce
  
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• Tool of North America promotes Oliver Fuselier to managing partner-live action

  23-06-2016 22:07
  
  LA-based production company Tool of North America has promoted Oliver Fuselier to managing partner-live action.
  In his new role, he will focus on the global expansion of the company, which recently opened up shop in France and also has an office in London.  
  Fuselier joined the agency five years ago and most recently served as managing director, live action. During his time there, he has “cultivated a directorial roster that is renowned for pushing the boundaries of innovation with it
  
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• Channing Tatum gets boozy, WeTransfer hires DJ creative director and Rembrandt wins the Grand Prix: Thursday at Cannes Lions 2016

  23-06-2016 20:19
  
  Video of Channing Gets Boozy + Rembrandt Wins The Grand Prix | Thursday @ Cannes Lions 2016 
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  The end is nigh for Cannes Lions, but there’s still plenty of news to catch up on in Thursday’s video round up.
  Found out…
  Why Channing Tatum reckons his vodka will stand out from other celeb alcohol brands
  Which famous DJ and producer WeTransfer has hired as its creative director
  How the 400-year old Rembrandt won a Grand Prix
  And why YouTube is betting big on vir
  
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• AOL's ad tech chief explains how he'll use ‘open relationships’ to rival and Facebook and Google

  23-06-2016 19:45
  
  Mahlman’s role is a new one, signifying the first time AOL has an employee specifically overseeing its platforms division, with the newly appointed president tasked with ‘simplifying the story’ of its buy- and sell-side in order to create more opportunity.
  He explains that his “charter” is to build on the three founding pillars of AOL Platforms’ offering (mobile video and data) pointing out that June 23 marks the first anniversary of AOL’s takeover by US
  
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• VidCon 2016: DEFY Media looks beyond YouTube, free content

  23-06-2016 19:44
  
  DEFY Media doesn’t want to be labeled a multi-channel network (MCN). While the company has built a tremendous fan base across its YouTube channels over the years, it  is the owner and operator of its content, producing 72 shows a week.
  With properties like AweMe, Break, Clevver, Made Man, SMOSH, and Screen Junkies, DEFY generates over 800 million views and reaches over 125 million consumers monthly not only through its YouTube channels, but also through owned properties on the web, mo
  
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• VidCon 2016: Boasting 200 million users, Flipagram helps creators ‘face the music’

  23-06-2016 19:37
  
  Flipagram co-founder and CEO Farhad Mohit has helped build a community of 200 million-plus mobile creators with this premise as a driving force.
  Nearly 500 million Flipagram video stories have been created since the platforms launched, and around 90 per cent of those stories have a song attached. The company has global music licensing deals with Universal, Sony, and Warner, among others, which enable creators to choose from a library of millions of 60-second song clips to to pair with personal p
  
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• WeTransfer appoints DJ and music producer Gilles Peterson as creative director

  23-06-2016 19:14
  
  WeTransfer, the cloud-based file transfer service, has appointed DJ and music producer Gilles Peterson as its creative director to develop the service’s relationship with the global creative community.
  Peterson will work across the brand’s marketing and editorial projects and shape its creative strategy alongside chief marketing officer Damian Bradfield.
  His role will include curating live events, directing film projects and creating new music partnerships and content.
  Gilles Peterso
  
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• Channing Tatum on why he believes his creative involvement will make his vodka brand stand out from the celebrity crowd

  23-06-2016 19:04
  
  Magic Mike star Channing Tatum today officially launched his new vodka brand Born and Bred, and after helping to craft the brand and direct its debut advert believes that his creative involvement will ensure it will stand out in an over-crowded celebrity alcohol market.
  Swathes of celebrities including David Beckham, P Diddy and Justin Timberlake have dabbled in alcohol brands to varying degrees of success. For example Beckham’s Diageo-owned whisky brand Haig Club has encountered fluctuati
  
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• Processed fruit feels squeeze in sugar war

  23-06-2016 18:51
  
  Department of Health experts have drawn up plans to target products such as fruit crumble, snack bars and yoghurts
  
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• Westons gives Stowford Press TV push ahead of brand revamp

  23-06-2016 18:26
  
  TV ad was filmed at Westons Cider Mill and the surrounding orchards in Herefordshire
  
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• Why fragmented audiences make advanced TV valuable

  23-06-2016 18:21
  Major networks have challenged advanced TV pioneer Netflix to release viewership data time and time again, but chief content officer Ted Sarandos isn’t budging. Part of Sarandos’ reasoning is that ratings are more relevant to ad-supported shows and networks. The other part has wide implications for TV buyers looking into advanced TV.
  “The methodology and the measurement and the data itself don’t reflect any sense of reality of anything that we keep track of,” S
  
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• JTI launches Advance app to help retailers with TPD changes

  23-06-2016 18:15
  
  Tobacco supplier JTI has launched a new app to help retailers keep on top of regulatory changes and manage stock
  
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• Cannes Lions criticised after 'sexist' aspirin ad wins award

  23-06-2016 18:12
  
  Cannes Lions is facing criticism after an aspirin ad carrying the line "Don't worry babe, I'm not filming this" was awarded a bronze lion in the outdoor category.
  The ad, created by Brazilian agency AlmapBBDO for pharmaceutical firm Bayer, has been slammed by social media users including the prominent equality campaigner and former BBH executive Cindy Gallop.
  She received more than 300 retweets after tweeting the poster accompanied by the caption: "Don't u
  
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• Microsoft’s Kathleen Hall on why data-driven creativity is a must

  23-06-2016 17:53
  
  Creativity at Cannes is getting its groove back after a year when data dominated the conversation, according to Microsoft’s top marketer.
  Kathleen Hall, Microsoft corporate vice president of global advertising and media, says Cannes Lions 2015 was “concerning”. She says: “My history has been in creative and media and I felt like media had taken over and creativity was taking a back seat. The conversation about data: data, data, data, data-driven media had taken over.&rdqu
  
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• Young's Seafood bolsters management team new appointments

  23-06-2016 17:27
  
  Young’s Seafood has appointed a new technical director and chief supply chain and procurement officer
  
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• HT Drinks launches retailer ordering website

  23-06-2016 17:27
  
  HT Drinks has launched a website allowing retailers to order from its drinks portfolio 24/7
  
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• Ocado trials product suggestions tool

  23-06-2016 17:27
  
  Ocado is trialling personalised product suggestions on its website
  
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• The Guardian reviews digital and direct advertising services from its agencies

  23-06-2016 17:14
  
  The Guardian is reviewing its digital and direct business and is said to be speaking to a number of agencies in order to build its own channels direct with consumers.
  The Guardian declined to comment on the matter but it is understood the talks will explore an array of opportunities as they look to find a sustainable way of making money from online media.
  The review, which is being run directly by the Guardian, will not affect its above-the-line agency, Bartle Bogle Hegarty, or media agency, PHD
  
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• YouTube launches free training guide to help agencies with the fundamentals of video content strategy

  23-06-2016 16:56
  
  YouTube has launched its Brand Partner Program Certification to provide agencies with an easy to follow guide on the fundamentals of video content strategy.
  The new Certification program builds on the three years of data from the Brand Partner Program to create an online curriculum that aims to equip agencies with the knowledge and tools they need to create more efficient video marketing campaigns.
  It will offer easy-to-follow lessons from publishing frameworks as well as tips on how t
  
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• The marketing industry not only needs to be proud of its lionesses – but make them visible too

  23-06-2016 16:40
  Last year was the first that Cannes Lions put gender equality visibly on its agenda, with far more female panel and jury members than ever before and the introduction of the Glass Lions, showcasing some fantastic work that represents gender more positively and progressively.
  And amazingly (this is the 21st century, after all), our industry is in great need of a Lion “for change’ in creativity. In the past 15 years of Cannes entries globally, only 11 per cent of creative directors, 9
  
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• Stratajet hires Roast to help take private jet hire to the masses

  23-06-2016 16:39
  
  Private jet booking app Stratajet has hired digital agency Roast to help it take the mode of transport for the elite to the masses.
  The start-up has tasked its agency to handle natural and paid search as it looks to grow awareness.
  Much of the strategy for both aspects of search will focus on tactical campaigns, with Stratajet’s head of marketing Ricardo Gato taking particular interest in Roast’s ability to respond to briefs quickly during the pitch. Alongside that, Gato has previous
  
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• WWE continues to explore VR content opportunities

  23-06-2016 16:36
  
  WWE is continuing to explore the possibility of creating virtual reality content to add to its media formats in order to further engage with its worldwide fan base. 
  Speaking to The Drum from this year's Cannes Lions Festival, Stephanie McMahon admitted that virtual reality content had been created as a test and that she was interested in pursuing the format further, however nothing was scheduled for official production and release at this time.
  She also revealed that the brand has a partne
  
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• Marketing Moment 84: Barack Obama embraces the power of social media in 2008 election

  23-06-2016 16:35
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Mary Crosse, executive producer at production company Derby. Below, find out why Barack Obama’s use of social media in the 2008 presidential election is one of her favorite marketing moments.
  Leading up to the 2008 election, Barack Obama was the first presidential candidate to em
  
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• Ad of the Day: Tesco targets football fans with dramatic mid-match beer run

  23-06-2016 16:29
  
  Tesco is making sure football fans are all stocked up before Euro 2016 matches with a trio of films targeting different kinds of shoppers.
  Created by BBH London, the films dramatise the dreaded beer run mid-way through an important match – the deserted streets, the possibility of missing an all-important goal, it’s a job no one wants to do and, thanks to Tesco, no one has to.
  The three online films tackle different shopping behaviours, targeting family shoppers with Click and Collect
  
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• Why the future of digital asset management is mobile

  23-06-2016 16:20
  Digital asset management (DAM) is already established as a must-have in sales and marketing. Indeed, DAM has become the veritable beating heart of the marketing ecosystem, where internal teams and third party partners can access and use the brand guidelines and marketing materials they need at any time, anywhere.
  But now powerful new influences are coming into play to boost sales and marketing performance yet further – the rapid adoption of the enterprise mobility principle and the dynamic
  
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• YouTube morphs into ‘a 3D content experience’, as 360 content uploads double in three months

  23-06-2016 16:00
  
  YouTube is dialing up its plans to become the go-to platform for virtual reality, as the amount of Google Cardboards in circulation hits five million and 360 content uploads double since March.
  Video of The Drum Chats VR With YouTube...On The Brand's Beach 
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  For Debbie Weinstein, YouTube’s director of brand innovation, the site is already “a 3D content experience”. She told The Drum at Cannes: “C
  
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• Will Zalando be saying auf wiedersehen to its current level of profitability upon entering the UK market?

  23-06-2016 15:51
  German fashion retailer Zalando has seen strong growth in its domestic market, with revenue reaching £2.35bn for the year to 31 December 2015, an increase just short of 34 per cent on 2014. This coincided with a 33.5 per cent increase in orders when compared to the previous year, as well as larger average basket sizes. 
  The Zalando management team is now keen to push its brand in the UK market, which is significantly more competitive than its German counterpart. It will also be e
  
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• Corona lager sales rocket as AB InBev backs promotions

  23-06-2016 15:43
  
  The change in fortune for Corona follows AB InBev putting “unprecedented support” behind the brand
  
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• The Grocer Drink Awards 2016 entry deadline approaches

  23-06-2016 15:43
  
  Entrants will be voted for by consumers as well as expert judges
  
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• Holland & Barrett sales and profits soar

  23-06-2016 15:43
  
  The retailer has demanded a reduction in costs of at least 5% to help fund its ambitious expansion plans
  
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• Häagen-Dazs returns to Wimbledon as official ice cream supplier

  23-06-2016 15:43
  
  The five-year tie-up will be marked by a £2.5m campaign and a new and exclusive limited-edition strawberries & cream stick
  
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• Dr Oetker Flavour Drizzles tap 'poke cake' trend

  23-06-2016 15:43
  
  The sachets tap the growing trend of ‘poke cakes’, which infuse bakes with flavour by filling skewered holes with syrup
  
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• Burger King and PepsiCo collaborate on Mac 'N Cheetos hybrid snack

  23-06-2016 15:40
  
  Fast food chain Burger King, not content with creating seven-patty high sandwiches, burgers dyed black with squid ink, and the world's first fast-food sauna, has unveiled its new hybrid snack creation: the Mac 'n Cheetos.
  The deep-fried franken-snack, created in partnership with Cheetos brand owner PepsiCo, will be available in US restaurants starting from 27 June for $2.49 for five pieces.
  Each piece resembles a giant orange Cheeto on the outside and contains gooey macaroni cheese in the m
  
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• Donald Trump-san, CALORIES and a vibrating Ronaldo: John's Weird Week

  23-06-2016 15:34
  
  There has been so many weird ads this week, I've decided to sidestep the Brexit and Cannes Lions hijinks however to bring you these odd stories.
  1. First up, a popular YouTuber named Mike Diva has created a fake Donald Trump ad portraying him as a God-like figure in Japan. It's something special, check it out.
  2. Next, a Spanish student duo made a subtle but effective branding rejig to some of our favourite foods. Now the calories are clearly visible and, surprise surprise, it's making me w
  
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• Explore Asian lines win listings in Sainsbury's pasta aisle

  23-06-2016 15:24
  
  The arrangement with 364 Sainsbury’s stores will be the first time the brand has sat alongside mainstream pasta products…
  
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• Robinsons launches thermal digital ad posters for Wimbledon

  23-06-2016 15:02
  
  Consumers will also be invited to experience being in an umpire’s chair via a VR headset…
  
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• Tenderstem broccoli crop 'set to be good' despite cold spring

  23-06-2016 14:49
  
  The first UK crop of tenderstem broccoli hit supermarket shelves this week
  
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• Nature & More campaigns on cost of conventional fruit & veg

  23-06-2016 14:44
  
  Nature & More has launched an initiative to educate consumers about the “true cost” of conventional fruit & veg
  
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• InMobi faces $4m fine for illegally collecting location data from young children

  23-06-2016 14:42
  
  Mobile ad company InMobi is facing a $4m fine from the Federal Trade Commission (FTC) for allegedly violating the Children's Online Privacy Protection Act by collecting geolocation data from young children.
  According to the FTC, the Singapore-based company - which claims its mobile ad network reaches more than one billion mobile devices - has been illegally collecting location data from “hundreds of millions” of consumers, including young children.
  The Federal Trade Commission, an in
  
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• Vote Leave is winning on social media, but what does that mean for the outcome of the EU referendum?

  23-06-2016 14:29
  
  Campaigning from official political groups Britain Stronger in Europe and Vote Leave has stopped today as voters head out to mark their ‘X’ in the ballot box.
  Away from the polling stations, fresh research shows that the Vote Leave camp is winning the social media arms race, having engaged its audience by a larger margin and upping its follower count quicker over the past month of political campaigning.
  Research from global marketing agency We Are Social shows that while the opposing
  
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• ‘Short-termism’ and budget cuts are slicing the success of creative campaigns in half says IPA

  23-06-2016 14:25
  
  The effectiveness of creativity is under threat according to a new report from the IPA.
  According to the findings, the dual impact of marketing ‘short-termism’ and lower investment have sliced the success of creative campaigns in half over the past four years.
  Released at Cannes this week, the trade body's 'Selling Creativity Short' report combined the IPA’s effectiveness Databank with the Gunn Report’s database of global creative award wins from the top 46 creative shows
  
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• Historic "sit-in" in the US House of Representatives continues, social media keeps public in the loop

  23-06-2016 14:24
  
  In an extraordinary 24 hours in U.S. politics, 20 members of the House of Representatives remain on the floor of the House and are continuing with an ongoing sit-in that began yesterday, protesting the inability to hold a vote on stricter gun control laws in the wake of the worst mass shooting in U.S. history in Orlando, Florida on June 12 that killed 49  people. While television coverage was pulled on the "sit-in" on Thursday evening, law makers taking part in the sit-in have relied o
  
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• Starbucks kicks off #NoFilter Pride in London campaign

  23-06-2016 14:12
  
  Starbucks has underlined its support of London Pride with a number of initiatives as part of its #NoFilter campaign.
  Offering its support to London’s LGBT community, the company wants its customers and staff to live #NoFilter, unashamed of who they are.
  In the video above, it gives the spotlight to its staff members Aaron, Alvaro and Mirko, with them sharing the strengths of living a #NoFilter life.
  It’s celebrating its second year as a gold sponsor of Pride in London set for 25 June
  
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• Mondelez predicts the rise of the strategic planner in agencies as the key to new model success

  23-06-2016 14:08
  
  Mondelez’s ambition for its marketing to actually make money will see it rely on a new role within agencies which can sit at the intersection between traditional creative shops and entertainment companies.
   “There’s a real emergence of strategic planners which can bridge those two worlds, they’re [going to be] more important than ever,” Laura Henderson, global head of content and media monetisation, told The Drum at the Cannes Lions festival in France this week
  
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• Mondelez predicts the rise of the strategic planner in agencies as key to new model success

  23-06-2016 14:08
  
  Mondelez’s ambition for its marketing to actually make money will see it rely on a new role within agencies which can sit at the intersection between traditional creative shops and entertainment companies.
   “There’s a real emergence of strategic planners which can bridge those two worlds, they’re [going to be] more important than ever,” Laura Henderson, global head of content and media monetisation, told The Drum at the Cannes Lions festival in France this week
  
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• Streamers have FOMO: connected TV devices are impacting consumption

  23-06-2016 14:00
  
  “FOMO” or “the fear of missing out” is driving changes in TV consumption habits and patterns, according to a survey released by Roku.
  According to the survey, twenty-eight percent of U.S. adults, between the ages of 18 and 34 years old, have lied about watching a TV show, movie or sporting event in order to feel included as part of a group.
  Streamers in the U.S. would also give up the following for a week instead of giving up their chance to stream their favorite con
  
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• GSN launches 'Winsanity Live' so viewers can play along at home

  23-06-2016 14:00
  
  Winsanity, a new show from the Game Show Network (GSN) actually let's viewers participate and play from home. The fast-paced show premiered earlier this month and is hosted by Donald Faison, from Scrubs and Clueless.
  Contestants attempt to rank ten interesting facts in numerical order. An example of which could be, “Which is greater: the number of marriages each year in the US, or the number of President Barack Obama’s Twitter followers?” (Ans: Obama Twitter
  
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• Wensleydale Creamery muscles in on Carrefour and Auchan

  23-06-2016 13:54
  
  The Wensleydale Creamery has struck an export deal with two French retailers
  
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• Iceland abandons 89p price for four pints of milk

  23-06-2016 13:54
  
  Iceland hiked the price of four pints of own-label milk by 6p this week
  
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• Huggies Pull-Ups' secrets of potty success

  23-06-2016 13:40
  
  Huggies Pull-Ups has invested £1.8m in a new integrated campaign for its training pants
  
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