FMCG news

• Katherine Ryan returns as stroppy critic in Now Christmas ad

  01-12-2023 14:11 via campaignlive.co.uk
  Spot was made by House 337.
  
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• Independent agency Gut sells majority stake to Globant

  28-11-2023 16:45 via campaignlive.com
  Gut will expand Globant’s creative capabilities while the consultancy fuels its global growth.
  
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• FMCG Stock Declares Rs 2/Share Dividend After Gaining 109.25 ... - Goodreturns

  25-11-2023 04:08 via news.google.com
  FMCG Stock Declares Rs 2/Share Dividend After Gaining 109.25 ...  Goodreturns
  
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• UK brands have 'blindspot' for the over-50s, report finds

  24-11-2023 14:57 via campaignlive.co.uk
  Survey uncovers ‘high levels of disengagement’ among the over-50s, with 77% saying brands don’t represent their needs.
  
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• Aldi named most effective Christmas ad of the year by System1

  23-11-2023 18:27 via campaignlive.co.uk
  Last year, Asda’s 'Have your 'elf a Merry Christmas' took first place.
  
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• Consumers prefer AI content from influencers, research suggests

  21-11-2023 15:41 via campaignlive.com
  More than half of consumers (60 per cent) prefer creator content designed by generative AI, a new study has found.
  
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• Google appoints director of agencies and partners for UK and Ireland

  17-11-2023 13:18 via campaignlive.co.uk
  Appointment follows Matt Bush’s departure.
  
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• Produk FMCG Lokal Berjaya di Festival Belanja Lazada 11.11 - KONTAN

  17-11-2023 04:00 via news.google.com
  Produk FMCG Lokal Berjaya di Festival Belanja Lazada 11.11  KONTAN
  
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• AI and economic woes stir up uncertainty for more than half of senior marketers

  15-11-2023 16:58 via campaignlive.co.uk
  Two-fifths of marketers foresee jobs taken over by AI.
  
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• KFC Christmas ad responds to call for Kentucky Fried Turkey with… a big fat nope

  13-11-2023 17:46 via campaignlive.co.uk
  Turkey of the Week not on the menu for KFC.
  
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• Morrisons, Lidl, Duracell and TK Maxx make System1's top 10 Christmas ad ranking

  10-11-2023 16:06 via campaignlive.co.uk
  
  System1 ranking is based on the strength of audiences' emotional response to ads.
  
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• Real Chemistry expands in Europe, taps four execs for leadership roles

  10-11-2023 15:25 via campaignlive.com
  Through the personnel moves and plans for a second European office, Real Chemistry is the latest in a series of advertising agencies making a concerted effort to expand on the continent.
  
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• Unilever launches comedic 'soap opera' on TikTok

  10-11-2023 12:47 via campaignlive.co.uk
  
  Campaign was created in partnership with Gravity Road.
  
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• Samuel Day steps down as Confused.com CMO

  10-11-2023 12:19 via campaignlive.co.uk
  
  Insurance comparison brand is searching for a successor.
  
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• Waitrose Winter Food and Drink Festival features new ‘Christmas Room’

  10-11-2023 12:05 via campaignlive.co.uk
  
  The experience was produced by We Are Collider.
  
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• Burger King appoints agency to £16m media account

  10-11-2023 11:20 via campaignlive.co.uk
  
  The incumbent was iProspect, which inherited the brand from Vizeum in 2021.
  
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• JD Sports celebrates youth culture and duffle bag in Christmas campaign

  10-11-2023 10:31 via campaignlive.co.uk
  
  The ad is the latest work for the sports retailer from Uncommon Creative Studio.
  
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• Miranda Hipwell promoted to chief executive at Adam & Eve/DDB

  10-11-2023 09:23 via campaignlive.co.uk
  
  Chief client officer has been at the Omnicom agency since January 2012.
  
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• Channel 4 adds Tesco Clubcard data to customer targeting offer

  10-11-2023 09:07 via campaignlive.co.uk
  
  The data of 14.4 million Clubcard users will be added to Channel 4's service to give advertisers more powerful ad targeting.
  
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• Emperor Champagne drops Fleur de Miraval's third edition, ER3 ... - Inside FMCG

  10-11-2023 05:22 via news.google.com
  
  Emperor Champagne drops Fleur de Miraval's third edition, ER3 ...  Inside FMCG
  
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• Channel 4 idents win Grand Prix at Ciclope 2023

  09-11-2023 20:45 via campaignlive.co.uk
  
  The festival and awards ceremony took place in Berlin.
  
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• Campaign Podcast Xmas special: Sobhani and Kolbusz on Asda, Coke, M&S and more

  09-11-2023 16:26 via campaignlive.co.uk
  
  Guests David Kolbusz and Chaka Sobhani get in the festive mood with Maisie McCabe.
  
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• McDonald’s brings back ‘Raise your arches’ for 2023 Christmas spot

  09-11-2023 16:05 via campaignlive.co.uk
  
  The ad was created by Leo Burnett UK.
  
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• Coca-Cola, Danone and Nestlé in greenwashing row

  09-11-2023 16:01 via campaignlive.com
  
  Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.
  
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• Pitch Update: Lego, Halfords, Vodafone, Peugeot, SlimFast, Specsavers and more

  09-11-2023 15:57 via campaignlive.co.uk
  
  Campaign rounds up the latest pitches, reviews and account wins.
  
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• FMCG sales pick up on festival boost in October, shows Bizom data - Business Standard

  09-11-2023 15:30 via news.google.com
  FMCG sales pick up on festival boost in October, shows Bizom data  Business Standard
  
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• Asda Christmas tree lights up only when people sing it Michael Bublé songs

  09-11-2023 15:23 via campaignlive.co.uk
  
  Appearing at Kings Cross just for one day.
  
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• Cainiao offers more solutions for the FMCG sector - WorldCargo News

  09-11-2023 15:09 via news.google.com
  
  Cainiao offers more solutions for the FMCG sector  WorldCargo News
  
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• McDonald's Christmas ad: Leo Burnett on its shift from the ‘McTear-jerker’

  09-11-2023 13:53 via campaignlive.co.uk
  Campaign speaks to Andrew Long and James Millers, creative partners at Leo Burnett UK, about McDonald’s’ move from ‘Reindeer ready’ to ‘Raise your arches’ this Christmas.
  
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• McDonald's Christmas ad 2023: Leo Burnett on its shift from the ‘McTear-jerker’

  09-11-2023 13:53 via campaignlive.co.uk
  Campaign speaks to Andrew Long and James Millers, creative partners at Leo Burnett UK, about McDonald’s’ move from ‘Reindeer ready’ to ‘Raise your arches’ this Christmas.
  
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• Coca-Cola’s 'Holidays are coming' Christmas ad returns

  09-11-2023 13:28 via campaignlive.co.uk
  
  Brand has conducted research which shows impact of classic ad on consumers.
  
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• What do you think of M&S’s response to criticism of its Christmas ad?

  09-11-2023 13:09 via campaignlive.co.uk
  
  As of Tuesday, M&S's Christmas TV ad received 112 complaints to the ASA, while an Instagram post received 48. The retailer stood firm in its defence, which was also, like the ad, infused with a sense of humour.
  
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• Shifting from Conventional to Immersive: Revolutionizing the FMCG ... - ETRetail

  09-11-2023 11:51 via news.google.com
  
  Shifting from Conventional to Immersive: Revolutionizing the FMCG ...  ETRetail
  
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• Losses in IT, FMCG Stocks Drag Indian Equities to Close Lower on ... - Marketscreener.com

  09-11-2023 11:31 via news.google.com
  
  Losses in IT, FMCG Stocks Drag Indian Equities to Close Lower on ...  Marketscreener.com
  
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• S4 Capital reports 'difficult' Q3 as headcount drops by 9%

  09-11-2023 11:30 via campaignlive.co.uk
  
  'Continued client caution' hits Q3 results.
  
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• Record season of adspend predicted for Christmas 2023

  09-11-2023 10:40 via campaignlive.co.uk
  
  AA/WARC expect a 4.8% rise on 2022.
  
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• Record season of ad spend predicted for Christmas 2023

  09-11-2023 10:40 via campaignlive.co.uk
  
  AA/WARC expect a 4.8% rise on 2022.
  
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• UK new-business rankings: 9 November 2023

  09-11-2023 10:14 via campaignlive.co.uk
  
  Busy week for winners of some of 2023's biggest ad reviews.
  
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• Noosa chocolate factory opens third store in Brisbane City - Inside FMCG

  09-11-2023 09:34 via news.google.com
  
  Noosa chocolate factory opens third store in Brisbane City  Inside FMCG
  
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• JD Sports appoints Goodstuff to UK media account

  09-11-2023 09:00 via campaignlive.co.uk
  
  Appointment followed competitive three-way pitch.
  
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• FMCG Stock Declares First-Ever 1:10 Stock Split After 4 Months of ... - Goodreturns

  09-11-2023 05:48 via news.google.com
  
  FMCG Stock Declares First-Ever 1:10 Stock Split After 4 Months of ...  Goodreturns
  
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• Sensex, Nifty trade lower as FMCG stocks slip; M&M jumps over 2% - India Today

  09-11-2023 05:35 via news.google.com
  Sensex, Nifty trade lower as FMCG stocks slip; M&M jumps over 2%  India Today
  
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• Origin Tea among participants in 7-Eleven's global brand showcase - Inside FMCG

  09-11-2023 04:33 via news.google.com
  
  Origin Tea among participants in 7-Eleven's global brand showcase  Inside FMCG
  
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• Disney CEO Bob Iger says company has moved from ‘fixing’ to ‘building’

  09-11-2023 00:37 via campaignlive.com
  
  Media conglomerate posts profit hike as it reins in costs to support its streaming evolution.
  
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• Circana to deliver FMCG's largest virtual annual State of the Industry ... - Retail World

  08-11-2023 23:15 via news.google.com
  
  Circana to deliver FMCG's largest virtual annual State of the Industry ...  Retail World
  
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• 'A bit nuts', 'gorgeously crafted', 'try something new?': creatives on Saatchis' first John Lewis Christmas ad

  08-11-2023 17:47 via campaignlive.co.uk
  
  Campaign's panel dissects John Lewis' festive offering.
  
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• Bountiful Cow expands into brand consultancy with BC2

  08-11-2023 17:42 via campaignlive.co.uk
  
  Founding clients include Joe Wicks' fitness app, The Body Coach, and independent health provider Practice Plus Group.
  
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• Bountiful Cow expands into brand consultancy with BC²

  08-11-2023 17:42 via campaignlive.co.uk
  
  Founding clients include Joe Wicks' fitness app, The Body Coach, and independent health provider Practice Plus Group.
  
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• Media For All Diversity & Inclusion Awards shortlist revealed

  08-11-2023 17:13 via campaignlive.co.uk
  
  Awards covers six categories, with winners announced later this month.
  
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• Standard Life hands UK media account to Medialab

  08-11-2023 16:57 via campaignlive.co.uk
  
  Appointment follows competitive pitch.
  
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