Advertising news

• McDonald’s halts new dine-in restaurant service across U.S.

  02-07-2020 03:45 via adage.com
  
  As cases surge, businesses are rethinking their reopening plans.
  
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• Booze marketer Pernod Ricard plans app to identify social media hate speech

  01-07-2020 22:56 via adage.com
  
  Companies should "play a bigger role in problem-solving than just withholding advertising dollars," says U.S. CEO Ann Mukherjee.
  
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• Periscope's Black employees walk out to protest parent company Quad/Graphics' response to racial injustice

  01-07-2020 22:14 via adage.com
  
  600&Rising co-founder Nathan Young is among the staffers protesting at the Minneapolis agency.
  
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• Periscope employees walk out to protest parent company Quad/Graphics' response to racial injustice

  01-07-2020 22:14 via adage.com
  
  600&Rising co-founder Nathan Young is among the more than dozen staffers protesting at the Minneapolis agency after being restricted from using the phrase 'Black Lives Matter'
  
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• Watch the newest commercials on TV from Google, Qatar Airways, Michelob and more

  01-07-2020 21:19 via adage.com
  
  Google promotes its suite of “free tools to help millions of businesses adapt.”
  
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• Why head of resale site ThredUp says thrifting is popular and Facebook needs to evolve

  01-07-2020 20:36 via adage.com
  
  Anthony Marino, head of resale site ThredUp, talks about why thrifting is still popular during the pandemic and weighs in on the Facebook ad boycott.
  
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• Trump just dropped nearly $100 million on fall TV campaign ads in swing states

  01-07-2020 19:58 via adage.com
  
  Florida is getting 37.6 percent of the outlay.
  
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• Greg Hahn to keynote Ad Age Small Agency Conference

  01-07-2020 19:56 via adage.com
  
  Three-day event and awards show goes virtual this year beginning August 3.
  
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• General Mills teams up with Zyper to deepen ties to its biggest brand fans

  01-07-2020 16:49 via adage.com
  
  The U.S.-based food marketer is trying out the fan community concept overseas.
  
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• Opinion: No more excuses—brands must take control on privacy now

  01-07-2020 16:44 via adage.com
  
  It requires your data, content and commerce strategies to sing in harmony.
  
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• Arthur Sadoun reveals Publicis Groupe's U.S. diversity makeup in leaked memo

  01-07-2020 16:03 via adage.com
  
  Only 1.9 percent of senior leaders are Black, and the CEO-chairman says the holding company is committing $50 million toward actions to improve diversity and inclusion.
  
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• Six lessons from David Ogilvy that advertisers should remember today

  01-07-2020 16:00 via adage.com
  
  There’s a lot we can still learn from the past leaders in an industry, even when the current technological and social landscape has changed.
  
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• Following ‘Viva La Vulva,’ Libresse goes inside the womb in a powerful new campaign

  01-07-2020 16:00 via adage.com
  
  'Wombstories' campaign will also ask women to share their own experiences.
  
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• Ministers urged to limit Facebook and Google's power over ad market

  01-07-2020 15:56 via theguardian.com
  
  CMA proposals include requiring Google to share data and making personalised ads optional in UKFacebook could be forced to allow users to switch off personalised advertising, and Google required to hand valuable data about search engine usage to competitors, under new UK proposals to introduce competition into the digital advertising market.The two companies accounted for 80% of all digital advertising spending in the UK last year, according to the Competition and Markets Authority (CMA), leadin
  
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• Gary Vaynerchuk sells his Empathy Wines business to Corona owner Constellation Brands

  01-07-2020 15:50 via adage.com
  
  The ad agency executive will be retained in a consulting role as Constellation plans to scale Empathy’s d-to-c model across its wine and spirits business.
  
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• Facebook’s Nick Clegg addresses the ad world as boycott starts today: Wednesday Wake-Up Call

  01-07-2020 12:39 via adage.com
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 
  
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• France bans Dutch bike TV ad for creating 'climate of fear' about cars

  01-07-2020 11:41 via theguardian.com
  
  Ad for VanMoof bike unfairly discredits automobile industry, says watchdogA TV commercial for a Dutch-made bicycle has been banned by France’s advertising watchdog for creating a “climate of fear” about cars.Despite being aired on Dutch and German television, the Autorité de régulation professionnelle de la publicité (ARPP) said the ad for the VanMoof bike unfairly discredited the automobile industry. Continue reading...
  
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• France bans Dutch bike TV ad for creating 'climate of fear'

  01-07-2020 11:41 via theguardian.com
  
  Ad for VanMoof bike unfairly discredits automobile industry, says watchdogA TV commercial for a Dutch-made bicycle has been banned by France’s advertising watchdog for creating a “climate of fear” about cars.Despite being aired on Dutch and German television, the Autorité de régulation professionnelle de la publicité (ARPP) said the ad for the VanMoof bike unfairly discredited the automobile industry. Continue reading...
  
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• Facebook's open letter to the ad world: We don't profit from hate

  01-07-2020 11:30 via adage.com
  
  Social network's VP of global affairs and communications addresses criticisms that led brands to join civil rights protest.
  
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• California's privacy law enforcement starts today: what marketers should know

  01-07-2020 11:30 via adage.com
  
  The state's attorney general can choose to charge companies that fail to comply with the California Consumer Privacy Protection Act retroactively to Jan. 1, when the law took effect. 
  
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• How Facebook is dealing with the boycott that started with a secretive Twitter account shaming brands

  01-07-2020 11:00 via adage.com
  
  Marketers that spend hundreds of millions of dollars in advertising join the protest starting today.
  
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• Molson Coors pulls social spending, but rival Anheuser-Busch keeps going

  30-06-2020 23:19 via adage.com
  
  As pressure mounts from consumers and civil rights groups, the fierce competitors are taking different routes, as are other rival pairs, Ford and GM, and Nike and Adidas.
  
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• The List 2020: Fixing the diverse talent crisis

  30-06-2020 23:11 via adage.com
  
  Months before the coronavirus pandemic and the Black Lives Matter protests over racial injustice and systemic racism, the 2020 edition of The List, the group of 30-odd marketing, advertising and media leaders assembled by Ad Age in partnership with Facebook, lamented the industry’s talent crisis, particularly the lack of representation for Blacks and other POC—and resolved to band together to fix it.When the inaugural class of The List gathered at The Modern restaurant in New York in
  
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• Netflix names Bozoma Saint John its new CMO

  30-06-2020 22:49 via adage.com
  
  The streamer's third chief marketing officer over the past year replaces Jackie Lee-Joe, who is leaving Netflix for personal reasons.
  
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• Bozoma Saint John becomes CMO at Netflix

  30-06-2020 22:49 via adage.com
  
  The streamer's third chief marketing officer over the past year replaces Jackie Lee-Joe, who is leaving Netflix for personal reasons.
  
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• Kantar's Chief Financial Officer Ian Griffiths takes up deputy CEO duties

  30-06-2020 20:52 via adage.com
  
  Griffiths' appointment follows longtime CEO Eric Salama abruptly stepping down in February; Salama said in a LinkedIn post this week that he disagreed with parent company Bain's decision to place him on 'garden leave.'
  
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• Watch the newest commercials on TV from Dell, Old Spice, Little Caesars and more

  30-06-2020 19:52 via adage.com
  
  SpongeBob and Old Spice team up to promote Old Spice Ultra Smooth Face & Body Wash as well as “The SpongeBob Movie: Sponge on the Run.”
  
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• Opinion: Why privacy should be viewed and regulated as a value exchange

  30-06-2020 19:49 via adage.com
  
  The missing piece in CCPA and other proposed regulations is a qualified 'reasonableness' standard.
  
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• Omelet sued by ex-employee who claims she was fired for refusing a Princess Cruises brief downplaying COVID-19 risk

  30-06-2020 18:16 via adage.com
  
  Tiffani Harcrow alleges in the suit that Chief Creative Officer Michael Wallen told her he wouldn't take his family on a cruise ship during the pandemic 'but it was our duty to our client to instruct the public to do so.'
  
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• Suzanne Brill obituary

  30-06-2020 18:08 via theguardian.com
  
  My mother, Suzanne Brill, who has died aged 88, began her working life as an actor and radio presenter in the US before morphing into an advertising copywriter and, following a move to the UK, changing career again to become a translator of books from Italian into English. Born in Utica in New York state, she was the second child of the poet Marguerite Steber and the journalist Harry Seward. Her unconventional free spirit led Sue to acting at a young age. At 12 she was a member of the repertory
  
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• Democratic senators ask Zuckerberg to act on white supremacy

  30-06-2020 18:00 via adage.com
  
  As brand boycotts grow, Facebook is under more political pressure. 
  
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• Third of advertisers may boycott Facebook in hate speech revolt

  30-06-2020 17:15 via theguardian.com
  
  ‘Stop Hate for Profit’ campaign gathers momentum as ad boycott spreads outside USAlmost a third of advertisers are considering joining a month-long boycott of Facebook, as the social network struggles to convince advertisers it is doing enough to fight hate speech on its platform. The unprecedented corporate snub has been revealed in survey by the World Association of Advertisers, whose big-spending members control nearly $100bn (£81bn) in spending. Continue reading...
  
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• How Lululemon's first acquisition gives it a seat at the home fitness table

  30-06-2020 16:19 via adage.com
  
  Lululemon's acquisition of Mirror will give the Canadian brand a piece of the valuable in-home fitness market.
  
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• Trending: How brands can join the TikTok movement without the cringe

  30-06-2020 16:00 via adage.com
  
  While creating a branded account and surfacing memes might be tempting, marketers must carefully consider their approach.
  
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• How to make an impression amid a sea of COVID-19 brand messages

  30-06-2020 15:13 via adage.com
  
  As healthcare brands moved quickly to position themselves for the COVID-19 pandemic, a few stood out by taking a different approach.
  
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• Healthcare brands stand out amid sea of COVID-19 messaging

  30-06-2020 15:13 via adage.com
  
  As healthcare brands moved quickly to position themselves for the COVID-19 pandemic, a few stood out by taking a different approach.
  
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• Opinion: Retail must enrich the online experience with fulfillment-focused tactics


  30-06-2020 15:09 via adage.com
  
  Digital shoppers want the discovery, inspiration and engagement experiences once provided in stores.
  
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• Clorox and HP join boycott, Facebook agrees to hate audit and Reddit bans Trump forum: Tuesday Wake-Up Call

  30-06-2020 12:08 via adage.com
  
  Also, activists rise up at companies, TV panel talks upfront reform and Retail Next is set.
  
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• Watch live at 11:30 a.m. EDT: 19th & Park's CEO on how to foster true diversity in advertising

  30-06-2020 11:01 via adage.com
  
  Whitney Headen discusses leveling the playing field by leveling access.
  
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• Watch: 19th & Park's CEO on how to foster true diversity in advertising

  30-06-2020 11:01 via adage.com
  
  Whitney Headen discusses leveling the playing field by leveling access.
  
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• The top 5 creative brand ideas you need to know about right now: June 30, 2020

  30-06-2020 11:00 via adage.com
  
  Welcome to the top 5 creative brand ideas you need to know about right now.5.Starburst: ‘Best Enjoyed Vertically,’ DDB ChicagoIn a refreshing change of pace, a clever candy campaign that’s just about candy. Starburst came out with Swirlers, its first “vertically-shaped” candy. So to promote it, it created silly ads best viewed in the vertical format. DDB Chicago conceived the idea, directed by Smuggler’s Guy Shelmerdine.   4.State of New York: &
  
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• Watch the newest commercials on TV from Lysol, Target, Jack in the Box and more

  29-06-2020 21:58 via adage.com
  
  Target wants you to take advantage of its contactless same-day delivery service.
  
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• Facebook promises audit of hate speech record, but civil rights groups say it falls short to prevent boycott

  29-06-2020 21:33 via adage.com
  
  Social network taps Media Rating Council to verify progress as more brands join protest to force oversight.
  
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• Ford, Clorox, Adidas halt Facebook spending as boycott grows

  29-06-2020 20:53 via adage.com
  
  Ford’s move includes YouTube and Twitter; Clorox is halting global Facebook spend till the end of the year; and Adidas is pausing global Facebook advertising through July.
  
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• Milton Glaser, designer of the iconic ‘I ♥ NY’ logo, dies

  29-06-2020 20:36 via adage.com
  
  Graphic artist also co-founded New York Magazine.
  
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• Geoff Edwards joins Gale as executive creative director of its west coast office

  29-06-2020 19:35 via adage.com
  
  Appointment of creative vet represents consultancy's latest boost to its creative ranks.
  
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• How hate speech campaigners found Facebook's weak spot

  29-06-2020 19:08 via theguardian.com
  
  The social network’s crisis has been a long time in the making and shows no sign of going awayIt took less than two hours for Facebook to react and it did so for good reason.At 5pm on Friday, Unilever, one of the world’s largest advertisers, with a portfolio of products that ranges from Marmite to Vaseline, suddenly announced it was pulling all adverts from Facebook, Instagram and Twitter in the US. Continue reading...
  
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• Reddit deletes Donald Trump community, and 2,000 others, in purge of offensive content

  29-06-2020 19:00 via adage.com
  
  Site goes after communities it says were abusing its rules as it looks to become a safer place for brands.
  
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• Watch the newest commercials on TV from eBay, Love Has No Labels, Budweiser and more

  29-06-2020 18:27 via adage.com
  
  EBay celebrates the small businesses that sell on its platform.
  
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• Watch: Marketers and networks debate the upfronts

  29-06-2020 17:20 via adage.com
  
  How can the TV industry modernize its model, standardize practices and accelerate progress?
  
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