Advertising news

• New Nike spot encourages ‘giving it a shot, even though your shot is garbage’

  06-05-2021 17:00 via adage.com
  
  Nike is releasing a new campaign 'Play New' that encourages people to try new sports.
  
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• Four reasons why brands need to partner with e-commerce sites

  06-05-2021 16:32 via adage.com
  
  As digital shopping journeys get shorter, brands need to consider where to place their media investments online. Increasingly shoppers are purchasing in the same place where they’re researching—which opens opportunities to spread ad spend across the purchase funnel. Here are four reasons why brands need to do this now.
  
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• Ad Age Leading Women U.S. deadline is today

  06-05-2021 15:00 via adage.com
  
  Nominations are due May 6.
  
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• Ali Wong is a talking beer can in Coors' newest pitch for its organic brew

  06-05-2021 13:00 via adage.com
  
  The campaign from Droga5 targets "average Joes and Janes" by rewarding them with a beer for working out.
  
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• Sweetgreen teams up with tennis star Naomi Osaka for post-pandemic rally

  06-05-2021 12:30 via adage.com
  
  Osaka is the salad chain’s newest and youngest investor, and its first athlete ambassador.
  
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• Peloton agrees to a costly recall, and Trump's Facebook account is in limbo: Thursday Wake-Up Call

  06-05-2021 12:00 via adage.com
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Total recallA falling stock price did what dozens of injuries and a child death couldn’t. More than two weeks after the Consumer Product Safety Commission recommended a recall of all of Peloton’s treadmills, the fitness brand complied, despite pushing ba
  
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• How—and when—agencies are coming back into the office

  06-05-2021 11:30 via adage.com
  
  Many shops target a September reopening, but returning employees may find the physical space looks different.
  
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• What consumers think of new Mother's Day marketing tactics, including opt-out options

  06-05-2021 11:00 via adage.com
  
  The majority of consumers say they would have a better opinion of brands that allow them to opt out of Mother's Day marketing.
  
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• Does it matter if Facebook advertisers can still target fans of Trump?

  06-05-2021 11:00 via adage.com
  
  Oversight board explores questions about serving ads to followers of ex-president in social media exile.
  
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• Fox tops estimates after subscriber fees help offset ad declines

  06-05-2021 00:44 via adage.com
  
  Ad sales fell at cable unit, with fewer Fox News viewers.
  
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• MDC and Stagwell report negative first-quarter organic growth

  05-05-2021 23:20 via adage.com
  
  MDC posted a 2.1% decrease in organic net revenue as merger nears. Stagwell's organic net revenue declined 1.3%.
  
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• Watch the newest commercials on TV from Hellmann’s, Mtn Dew, Mint Mobile and more

  05-05-2021 20:37 via adage.com
  
  Mtn Dew (Mountain Dew) wants you to know that spicy chicken and Mtn Dew is “the perfect combo.”
  
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• Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory'

  05-05-2021 19:00 via adage.com
  
  Vice introduces new contextual ad product to replace audience identifiers at its NewFronts presentation. 
  
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• Gary Vaynerchuk reveals his NFT initiative

  05-05-2021 17:47 via adage.com
  
  The marketing exec created thousands of tokens for fans to access his brand and a new conference.
  
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• Why streaming media owners should be laser focused on first-party data

  05-05-2021 17:08 via adage.com
  
  Over-the-top TV offers advertisers a rapidly growing opportunity that’s prime for reaching targeted audiences. Helping to fuel this growth are OTT’s rich first-party data sets covering both subscriber and registration data. To take advantage of this, savvy marketers first need to put the right strategies in place.
  
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• Levi’s launderette model and singer Nick Kamen dies aged 59

  05-05-2021 17:07 via theguardian.com
  
  Kamen, who appeared in seminal 1985 Levi’s 501 ad, died on Tuesday after a long illness, it is understoodNick Kamen, who sprang to fame as a Levi’s model and later became a singer-songwriter, has died at the age of 59, a friend of his family has confirmed.Kamen died on Tuesday night after a long illness, it is understood. Continue reading...
  
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• Trump Facebook ban upheld as review board extends exile for now

  05-05-2021 17:02 via adage.com
  
  The board’s decision is binding, but it recommended that Facebook review its ban within six months.
  
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• UK watchdog bans Max Mara advert over model’s ‘gaunt’ appearance

  05-05-2021 17:01 via theguardian.com
  
  Advertising Standards Authority says ad that ran in Sunday Times magazine was irresponsibleA Max Mara advert has been banned for featuring a model with an “unhealthily thin” and “gaunt” appearance.The Advertising Standards Authority, which received three complaints about the ad, said the model had been photographed from the side, drawing attention to the shape of her body and highlighting her very thin frame and the protrusion of her hip bone, which was visible through he
  
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• Peloton admits mistake, recalls treadmills

  05-05-2021 16:54 via adage.com
  
  Peloton is recalling its Tread+ treadmills following warnings from the CPSC and 70 accidents.
  
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• The U.S. Army's animated ad series aims to close the 'relatability gap' with Gen Z

  05-05-2021 16:00 via adage.com
  
  'The Calling' campaign created with DDB strives to connect with younger audience through diverse tales showing soldiers' paths to enlisting.
  
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• Watch live at 11:00 a.m. EDT: How to fix data chaos, build a lasting strategy and save millions

  05-05-2021 15:22 via adage.com
  
  This Ad Age Studio 30 live panel with Neustar and MediaMath will focus on how brands can fix chaos of data mismanagement and build a lasting strategy in the new cookie-less world.
  
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• Watch: How to fix data chaos, build a lasting strategy and save millions

  05-05-2021 15:22 via adage.com
  
  This Ad Age Studio 30 live panel with Neustar and MediaMath will focus on how brands can fix chaos of data mismanagement and build a lasting strategy in the new cookie-less world.
  
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• Ad Age Leading Women U.S. deadline is tomorrow

  05-05-2021 15:15 via adage.com
  
  Nominations are due May 6.
  
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• Watch Procter & Gamble's long-delayed Olympics effort

  05-05-2021 14:30 via adage.com
  
  'Lead with Love,' ready after more than a year, is 'more relevant than ever,' says Chief Brand Officer Marc Pritchard.
  
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• Why people returning to cities are investing in furniture rentals

  05-05-2021 13:00 via adage.com
  
  Jinal Shah of Feather Furniture Rental talks about a renewed focus on renting and sustainability amid the pandemic.
  
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• Apple battles with Epic Games as Twitter advises on privacy rules: Wednesday Wake-Up Call

  05-05-2021 12:16 via adage.com
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  Battle royale commencesApple’s court fight with Epic Games, maker of Fortnite, began yesterday in California, kicking off a battle royale that could decide the future of the App Store and the $100 billion app economy. As the New York Times rep
  
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• The Martin Agency named creative agency for crypto company Coinbase

  05-05-2021 12:00 via adage.com
  
  Shop’s win follows two-month competitive review. 
  
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• ITV expects summer ad boom on back of Love Island and football

  05-05-2021 11:40 via theguardian.com
  
  TV advertising down in first quarter but broadcaster predicts revenues to be up as much as 90% year on yearCoronavirus – latest updatesSee all our coronavirus coverageITV is predicting a summertime ad boom, with revenues expected to be up as much as 90% year on year, fuelled by the return of must-watch content including Love Island and football’s European Championship.ITV, which said that total TV advertising was down 6% in the first quarter because of the impact of the latest corona
  
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• This Cinco de Mayo, brands raise money for the struggling restaurant industry

  05-05-2021 11:30 via adage.com
  
  Don Julio, Jose Cuervo and Teremana serve up ways to entice people to dine in or takeout  
  
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• 3 ways brands can build trust for the post-COVID world

  05-05-2021 11:00 via adage.com
  
  Marketers don’t need to be loud, political or provocative to build up goodwill and trust.
  
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• Verizon Media makes its pitch to advertisers following sale to Apollo

  05-05-2021 00:50 via adage.com
  
  Out-of-home and augmented reality activations headline the group's NewFronts offerings.
  
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• How brands can turn data chaos into marketing opportunities

  04-05-2021 23:08 via adage.com
  
   Truly ConnectedPresented by Verizon MediaRegister here to watch the full event recordingAcross our industry ecosystem, advertisers and publishers are having to navigate ongoing and upcoming identity and consumer privacy headwinds. Some look at 2021 and beyond and see an impending identity crisis. Some see the potential for an identity revolution, one rooted in real connections with real people.Ad Age Studio 30 is partnering with Verizon Media to produce a series of short videos to highligh
  
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• What Twitter is telling brands about Apple's new privacy rules

  04-05-2021 22:34 via adage.com
  
  Brand campaigns with wide appeal should be fine, but targeting and direct-response marketing are affected.
  
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• ‘How is prangent formed’: As Yahoo Answers shuts down today, watch the classic viral video that presaged its demise

  04-05-2021 22:11 via adage.com
  
  See also: “How is babby formed?”
  
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• Discovery reaches new streaming carriage deal with Hulu Live

  04-05-2021 20:42 via adage.com
  
  Deal shows how media giants are navigating the diverging worlds of cable and streaming.
  
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• Here is everything YouTube revealed for advertisers at Brandcast

  04-05-2021 19:51 via adage.com
  
  YouTube unveiled new connected TV ad units, more shoppable ads and a renewed focus on creators. 
  
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• Watch Caitlyn Jenner’s epic, substance-free first campaign ad, ‘Caitlyn For California’

  04-05-2021 19:38 via adage.com
  
  The reality TV star positions herself as a “compassionate disruptor” in her run for governor of the Golden State.
  
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• Odd brand swag alert: Expedia gives away 3D-printed replicas of Joe Jonas’ hand

  04-05-2021 19:08 via adage.com
  
  The hands will be painted blue and numbered, as the online travel agency attempts to reconnect with travelers.
  
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• Mars Wrigley sues online stores for selling Medicated Skittles, Starburst Gummies

  04-05-2021 18:14 via adage.com
  
  The products are infused with THC—cannabis’s main psychoactive ingredient—and “nearly-identically resemble” the Wrigley candies, the suit claims.
  
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• Twitter acquires Scroll, an ad-free news reader

  04-05-2021 17:53 via adage.com
  
  Social platform says it expects to pull the service into a planned new subscription offering.
  
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• Apple iOS 14.5 users might be more amenable to being tracked by brands: Ad Age-Harris Poll

  04-05-2021 17:20 via adage.com
  
  Consumers are worried about having personal data collected, but aren't taking measures to stop it.
  
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• Watch: Nick Emery on brands taking back control of their media strategy

  04-05-2021 17:00 via adage.com
  
  The head of You & Mr Jones' new media division discusses the role of the agency in a post-pandemic world. 
  
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• Connected TV was biggest advertising winner in digital video in 2020: IAB

  04-05-2021 14:30 via adage.com
  
  Survey also shows first-party data is now make-or-break for ad deals.
  
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• Connected TV is biggest advertising winner in digital video in 2020: IAB

  04-05-2021 14:30 via adage.com
  
  Survey also shows first-party data is now make-or-break for ad deals.
  
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• Unilever adds The Martin Agency to handle Axe, as 72andSunny is out

  04-05-2021 13:30 via adage.com
  
  Martin joins Interpublic sibling MullenLowe on brand seeking new magic amid slipping share.
  
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• Creative leaders kick off AAPI Heritage Month, and tracking cookies was never that great: Tuesday Wake-Up Call

  04-05-2021 11:56 via adage.com
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Mark your calendarsMay is Asian American Pacific Islander Heritage Month, and Ad Age is spotlighting work from creatives and creators in the industry, beginning with Facebook’s Kay Hsu, head of creative and design, partnerships marketing.“The most meanin
  
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• Why marketing might be better off without cookies

  04-05-2021 11:30 via adage.com
  
  The loss of personal identifiers has led to lots of hand-wringing, but many marketers are already adapting, and the sea change could flush out a lot of bad targeting.
  
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• Watch live at 10:30 a.m. EDT: Nick Emery on brands taking back control of their media strategy

  04-05-2021 11:00 via adage.com
  
  The head of You & Mr Jones' new media division discusses the role of the agency in a post-pandemic world. 
  
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• Ad Age Leading Women U.S. deadline is on Thursday

  04-05-2021 11:00 via adage.com
  
  Nominations are due May 6.
  
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• Sir Martin Sorrell ‘optimistic’ for Covid rebound but predicts tougher 2023

  04-05-2021 09:42 via theguardian.com
  
  Advertising chief raises S4 Capital profit targets for this year but forecasts tax risesCoronavirus – latest updatesSee all our coronavirus coverageThe former WPP chief Martin Sorrell has said he is “extremely optimistic” about the economic recovery and the prospects for the ad market this year and next as the Covid pandemic subsides and stimulus programmes take effect, but expressed caution further ahead when governments to impose tax rises to pay for their emergency borrowing
  
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