Advertising news

• Meta slams Apple in anti-tracking airing of grievances

  26-05-2022 19:04 via adage.com
  
  Here are Meta's issues with Apple's control over the mobile app ecosystem. 
  
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• Viant Interactive Report: Get ready for Retail 3.0

  26-05-2022 18:11 via adage.com
  
  Teekay Summary blurb goes here
  
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• How Instacart is using shoppable videos to prove it can drive brand sales

  26-05-2022 17:00 via adage.com
  
  The grocery-delivery platform is looking to be “more inspirational” for consumers.
  
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• Watch the newest commercials from Facebook, American Express, Bowflex and more

  26-05-2022 16:44 via adage.com
  
  American Express says, “With Amex, it’s never a question of if you’re going to level up—it’s when.”
  
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• TV ad leaders say Nielsen measurement alternatives not ready for prime time

  26-05-2022 16:00 via adage.com
  
  Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action.
  
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• Why Sesame Workshop chose Known as its media agency

  26-05-2022 12:00 via adage.com
  
  Shop will help optimize nonprofit's web properties and broaden strategy and targets for its fundraising operation.
  
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• ‘Deplatform’ Tucker Carlson—Stop Hate for Profit tells social media companies to take action

  26-05-2022 12:00 via adage.com
  
  Group that was once behind Facebook boycott now pushing more platforms to tackle 'great replacement' hate speech.
  
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• Young consumers poised to make their Memorial Day spending mark 

  26-05-2022 11:30 via adage.com
  
  Brands should focus on shoppers with families—and give them what they’re already looking for.
  
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• Honest Tea founder on what its shutdown means for purpose-based brands

  26-05-2022 11:30 via adage.com
  
  Seth Goldman says it’s a ‘shame’ that Coca-Cola is discontinuing the influential organic brand, but is still betting on consumer demand for planet-friendly foods.
  
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• Top 5 ice cream and frozen treat campaigns to know about right now

  26-05-2022 11:00 via adage.com
  
  Ad Age ranks the coolest summer treat promotions.
  
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• Nationwide enlists H.E.R. to court Gen Z and millennials

  26-05-2022 11:00 via adage.com
  
  Nationwide has added H.E.R. to its roster of musicians as it courts Gen Z and millennial customers.
  
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• IPG CEO addresses Texas school shooting in internal memo

  26-05-2022 00:59 via adage.com
  
  Interpublic Group of Cos. CEO Philippe Krakowsky sent out an internal memo this morning addressing the tragic shooting that took place at an elementary school in Uvalde, Texas. 
  
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• Amazon opens its first physical clothing store

  25-05-2022 20:34 via adage.com
  
  Amazon.com Inc. is opening its first physical clothing store on Wednesday, the latest brick-and-mortar initiative from the world’s largest online retailer.
  
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• The Onion does ‘No Way To Prevent This’ homepage takeover in wake of Texas school shooting

  25-05-2022 20:02 via adage.com
  
  The (usually) satirical news website resurfaces all the times it’s adapted and republished its stock mass-shooting story.
  
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• Why craft brewer Dogfish Head is moving ‘beyond beer’

  25-05-2022 19:18 via adage.com
  
  Founder Sam Calagione on why young consumers want something other than what’s in their parents’ refrigerators.
  
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• Online work platform Miro tames a beast in first big marketing push

  25-05-2022 19:15 via adage.com
  
  The brand boosts its advertising as competition heats up in the sector and the industry adapts to hybrid work models. 
  
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• Amazon's Audible picks Wavemaker for $500 million paid media business

  25-05-2022 18:50 via adage.com
  
  Podcasting platform consolidates global spending under one agency as it rethinks marketing plan.
  
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• Wendy's shares surge as biggest shareholder Trian explores potential deal

  25-05-2022 18:05 via adage.com
  
  Trian said it will explore a transaction that could give it control of the fast-food chain
  
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• Watch the newest commercials from Progressive, Meta, Miro and more

  25-05-2022 16:51 via adage.com
  
  Jon Hamm, the star of Progressive’s latest spot, reveals that he and Flo went on a blind date years ago.
  
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• As cookies go away, context makes a comeback

  25-05-2022 15:11 via adage.com
  
  Semasio creates a sustainable strategy for data-driven marketing post-cookie, in the intersection between audience and contextual targeting
  
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• Miller Lite launches beer-flavored charcoal

  25-05-2022 15:00 via adage.com
  
  The "Summer Loves Beer" campaign includes patriotic packaging ahead of Memorial Day and Father’s Day.
  
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• Mike Tyson’s cannabis brand hires Anheuser-Busch vet as first CMO—here is her plan

  25-05-2022 14:00 via adage.com
  
  Jackie Northacker Guarini, a digital marketing and e-commerce specialist, joins Tyson 2.0 as it expands aggressively. 
  
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• Mike Tyson’s cannabis brand hires AB InBev vet as first CMO—here is her plan

  25-05-2022 14:00 via adage.com
  
  Jackie Northacker Guarini, a digital marketing and e-commerce specialist, joins Tyson 2.0 as it expands aggressively. 
  
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• Reaching the AAPI community—4 strategies to connect in a genuine way

  25-05-2022 12:30 via adage.com
  
  Understanding consumers’ diversity is crucial to engaging with campaigns and messaging.
  
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• Advertising in the metaverse—what agencies need to know

  25-05-2022 11:30 via adage.com
  
  Brands are ramping up to enter the new digital marketing frontier.
  
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• Why Mojo Supermarket sent a Mo Said lookalike to the One Show

  25-05-2022 11:00 via adage.com
  
  Scheduling mixup led Mojo Supermarket to send a lookalike of its founder to The One Show stage.
  
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• How TikTok can help cast commercials and find brand talent

  25-05-2022 11:00 via adage.com
  
  Dunkin’, Calm and State Farm have all used hashtag challenges on TikTok to find talent.
  
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• Goldman Sachs CMO Fiona Carter to be honored at Ad Age’s Leading Women luncheon

  25-05-2022 11:00 via adage.com
  
  The first CMO for Goldman Sachs will accept the Vanguard Award on Aug. 9.
  
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• Pepsi’s Super Bowl Halftime Show sponsorship ends after a decade

  24-05-2022 23:33 via adage.com
  
  The brand cites a new entertainment strategy for ending the influential 10-year run; the NFL fields 'incredible interest' from potential successors.
  
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• Walmart pulls Juneteenth ice cream after backlash

  24-05-2022 23:28 via adage.com
  
  Walmart has pulled its Great Value Celebration Edition Juneteenth Ice Cream from shelves following a social-media uproar.
  
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• State Farm under fire for joining and leaving LGBTQ+ children’s book program

  24-05-2022 21:45 via adage.com
  
  State Farm had partnered with GenderCool, a nonprofit supporting inclusivity for youths, but severed ties following backlash by conservatives.
  
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• Why creators plus podcasts on YouTube equal marketing magic

  24-05-2022 20:30 via adage.com
  
  Reach, relevance and resonance have long been the holy grail for big brands, but new channels are hard to come by. The solution: endorsements on YouTube.
  
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• How Disney+ will include ads in movies as new ad model comes into focus

  24-05-2022 19:34 via adage.com
  
  Rita Ferro, president of advertising sales, expanded on streamer’s ad plan during Ad Age TV Pivot.
  
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• Audi apologizes over China ad’s potential copyright breach

  24-05-2022 18:35 via adage.com
  
  Automaker accused of stealing language from a poem.
  
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• Snap warning sinks social media stocks, erasing $180 billion in market value

  24-05-2022 17:50 via adage.com
  
  Shares of Snap are trading below their 2017 IPO price of $17. 
  
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• Everything Google revealed at its annual advertising event

  24-05-2022 17:45 via adage.com
  
  Search giant made a mountain of updates to its ad platform that apply more machine learning and data to campaigns.
  
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• Watch the newest commercials from Experian, Taco Bell, Virgin Voyages and more

  24-05-2022 17:43 via adage.com
  
  A bunch of tiny John Cenas along with full-size John Cena explain how Experian can help you save on car insurance. 
  
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• Legendary NBC marketer John Miller to retire

  24-05-2022 17:35 via adage.com
  
  Creator of “Must See TV” to retire after 43 years.
  
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• Watch live at 11 a.m. EDT: What will drive this year's upfront negotiations?

  24-05-2022 16:00 via adage.com
  
  The two-day virtual event dives into the current state of the TV ad landscape and the future of the $20 billion upfronts.
  
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• Watch live at 11 a.m. EDT on Wednesday: What will drive this year's upfront negotiations?

  24-05-2022 16:00 via adage.com
  
  The two-day virtual event dives into the current state of the TV ad landscape and the future of the $20 billion upfronts.
  
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• Watch live at 1 p.m. EDT: What will drive this year's upfront negotiations?

  24-05-2022 16:00 via adage.com
  
  The two-day virtual event dives into the current state of the TV ad landscape and the future of the $20 billion upfronts.
  
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• Former OMG North America CEO Scott Hagedorn joins Publicis Groupe

  24-05-2022 15:00 via adage.com
  
  Scott Hagedorn will take on a newly created role as global chief solutions architect at the French holding company.
  
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• American Girl creates podcast network to appeal to kids and their parents

  24-05-2022 13:00 via adage.com
  
  The Mattel doll brand is the latest marketer to lean into audio. 
  
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• Last chance to RSVP: Ad Age TV Pivot event starts today

  24-05-2022 12:45 via adage.com
  
  The virtual Ad Age In-Depth: TV Pivot event starts May 24.
  
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• Retail media networks are growing—but brands are confused on how to spend ad dollars

  24-05-2022 12:00 via adage.com
  
  Amid the rise in media networks, brands are not sure where to allocate their advertising dollars, according to a recent study.
  
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• NFT market uncertainty—how brands and agencies are reacting to the downturn

  24-05-2022 12:00 via adage.com
  
  Agencies, experts and brands chime in on a major inflection point for the NFT space.
  
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• Inside Chipotle’s breakthrough NHL mixed-reality ad

  24-05-2022 12:00 via adage.com
  
  How the Avalanche and its new sponsor assembled a tech-enabled burrito ad that merged live programming and a commercial break.
  
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• Is your agency stressed? Finland can help

  24-05-2022 11:30 via adage.com
  
  Three ways to make an investment in social wellness.
  
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• Behind VW’s ‘reboot’ to lighter creative and more flexible media spending

  24-05-2022 11:30 via adage.com
  
  VW of America's marketing VP on its creative pivot and how it is taking an ‘ebb and flow’ media approach amid supply shortages.
  
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• How finance brands should be marketing during stock market upheaval

  24-05-2022 11:00 via adage.com
  
  As the economy flirts with bear market territory, experts offer advice on how financial brands should be messaging their investor customers during the downturn.
  
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