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Print your own tickets, treat your own illnesses – welcome to DIY Britain | Tom Whyman
via theguardian.comAdverts telling us to take services into our own hands are trying to maintain the delusion that we still have a functioning societyOne of the beautiful things about adverts is that each one is a kind of window: into the entire thought process that led to it being produced. The television series Mad Men understood this: although I doubt there was quite so much grief and self-torture behind someone thinking, for instance: “Maybe we could use a guy with a giant head to advertise this online b -
‘Sneaky’ social media ads are luring young into gambling, say campaigners
via theguardian.comCall for stricter rules for betting firms to stop use of promotions with references to popular culture that appeal to under-18sTougher rules are required to crack down on betting firms’ use of “sneaky” social media postings and campaigns that may lure young people into gambling, warns a new report.Researchers at Bristol University have reported a rise in gambling promotions that typically blur the line between advertising for a betting company and popular cultural references, f -
Dual income, no kids ... and loads of free time: dinks are back – and being smug on social media
via theguardian.comThey thrived alongside the yuppies in the booming 80s. Now, in tougher times, they have found a safe space to flaunt their carefree lifestyleName: Dinks. Age: The term was coined in the 1980s. Dinks have been around for longer and are, by definition, of working and child-raising age. Continue reading... -
The digital signal is improving at ITV – finally | Nils Pratley
via theguardian.comTraditional ad revenue may be suffering – but, crucially, streaming service ITVX is starting to deliver incomeIt’s been two years exactly since Carolyn McCall, chief executive of ITV, sent the share price crashing by 27% in a day as she announced a plan to ramp up the broadcaster’s adventures in streaming by launching ITVX. The City saw a large investment bill in the offing, plus definitive proof that the days of easy advertising money from old-style linear television were over -
Profits may be down but the digital signal is improving at ITV – finally | Nils Pratley
via theguardian.comTraditional ad revenue is suffering – but, crucially, streaming service ITVX is starting to deliver incomeIt’s been two years exactly since Carolyn McCall, chief executive of ITV, sent the share price crashing by 27% in a day as she announced a plan to ramp up the broadcaster’s adventures in streaming by launching ITVX. The City saw a large investment bill in the offing, plus definitive proof that the days of easy advertising money from old-style linear television were over, an -
ITV profits plunge by 60% amid brutal advertising downturn
via theguardian.comSlump in ad revenue outweighs record income from studio businessITV has recorded a sharp drop in annual profits as the brutal advertising downturn seen last year outweighed record revenues in its studios business, which made the recent hit drama Mr Bates v the Post Office.The UK’s largest free-to-air commercial broadcaster said pre-tax profits had fallen 61% to £193m in 2023 against £501m in 2022 as it was hit by a drop in advertising revenue as well as the planned investment i -
Ban on Calvin Klein’s FKA twigs ad revoked after ASA climbdown
via theguardian.comSinger accused regulator of double standards over claim she presented as a ‘stereotypical sexual object’The UK’s Advertising Standards Authority has backtracked on its decision to ban a Calvin Klein advertisement featuring the British singer FKA twigs, citing the “strength of public feeling”.The ASA said that after “careful thought” it had decided that “the image was not sexually explicit, that the ad presented FKA twigs as confident and in control -
Four in five billboard ads in England and Wales in poorer areas
via theguardian.comExclusive: campaigners say outdoor ads pushing fast food, alcohol and more risk deepening health inequalitiesMore than four in five outdoor billboard advertisements are in the poorest half of England and Wales, leading experts to warn that the discrepancy risks deepening health inequalities.While billboards may be seen by many simply as eyesores, campaigners argue they negatively affect people’s lives in intersecting ways, by pushing unhealthy products such as fast food and alcohol, encour -
Hit shows such as Mr Bates could bring a dramatic improvement in ITV’s fortunes
via theguardian.comWith results due this week in a sinking ad market, the show was a timely reminder of what broadcast TV can doWhen Alan Bates took his campaign for justice to Westminster again last week, it would not just have been the hundreds of post office operators he represents who would have been pleased by his persistence. Carolyn McCall, chief executive of ITV, will doubtless be delighted at the wide-ranging political impact of the broadcaster’s hit drama Mr Bates vs the Post Office, which ignited -
Raw deal? Judge quotes Winnie-the-Pooh in UK honey-labelling ruling
via theguardian.comAA Milne brought to bear to help settle dispute between Waltham Forest council and Greek food firm Odysea It is not every day that a judge quotes Winnie-the-Pooh. But this week, one made the return to the Hundred Acre Wood when delivering an extraordinary judgment over what constitutes “raw honey”.Judge Neville was asked to settle a row between a high-end Greek food firm and a London council over whether the company could call their product “raw” or “artisan”. -
Global gambling company to leave Australia’s peak lobbying group
via theguardian.comEntain will withdraw from Responsible Wagering Australia in coming months, as a government crackdown on betting ads loomsGet our morning and afternoon news emails, free app or daily news podcastOne of the world’s biggest gambling companies has abandoned Australia’s peak lobbying group, just as the federal government prepares to announce tougher restrictions on betting ads.Policy analysts believe Entain’s withdrawal from the Responsible Wagering Australia (RWA) group highlights -
Google sued for $2.3bn by European media groups over digital ad losses
via theguardian.comLawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the company’s practices in digital advertising.The move by the groups – which include publishers in Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, L -
Shock of the old: 11 vintage, vaginal and downright dangerous cigarette ads
via theguardian.comIn the days when smoking was advertised everywhere, the sell was often genuinely bizarre: from dancing polar bears to Ronald Reagan to recommendations from friendly doctorsIt’s a stretch now to imagine a time when cigarette packets weren’t plastered with tracheotomies and rotten toes, and smoking was something you did in offices, homes and restaurants, instead of a shameful act, furtively executed in a plastic vivarium at the airport or in a urine-scented gap between two wheelie bins -
Peter Solley obituary
via theguardian.comMy brother, Peter Solley, who has died aged 75, was a musician and producer. He played the organ, the piano and keyboards with a number of successful pop and rock groups of the 1960s and 70s before moving into record production.In 1966 Peter enjoyed a year playing with the Thunderbirds, Chris Farlowe’s backing band, on tour with Albert Lee and Carl Palmer (later a founder member of Emerson, Lake & Palmer). He then spent 1968-69 touring as organist with the Crazy World of Arthur Brown, -
Want to come up with a winning election ad campaign? Just be honest | Torsten Bell
via theguardian.comNew research unfortunately reveals little consistency in what works with voters and what doesn’t – except to rely on the factsThere are so many elections this year but how to go about winning them? Labour has a sub-optimal, but impressively consistent strategy: waiting (usually a decade and a half in opposition).It’s paying off again with huge swings to them in last week’s two byelections. But this approach requires patience and most parties around the world are less keen -
Want to come up with a winning election ad campaign? Go with the evidence, not your gut | Torsten Bell
via theguardian.comNew research reveals different political ads work in different times and different placesThere are so many elections this year but how to go about winning them? Labour has a sub-optimal, but impressively consistent strategy: waiting (usually a decade and a half in opposition).It’s paying off again with huge swings to them in last week’s two byelections. But this approach requires patience and most parties around the world are less keen on waiting that long. So they spend a lot of tim -
‘Breathtaking’ media layoffs continue with job cuts at Vox Media and Intercept
via theguardian.comIntercept management announces 15 staff reductions, and Vox Media NowThis Union reveals whopping 50% of staff laid offThe 2024 evisceration of journalism and media jobs continued on Thursday with staff cuts at Vox Media’s NowThis, and at the Intercept, an investigation-focused publication launched 10 years ago with funding from the eBay founder Pierre Omidyar.In a “reduction in force” (RIF) statement reposted on X, the Intercept management said that, like many news outlets: &ld -
‘Breathtaking’ media layoffs continue with job cuts at NowThis and Intercept
via theguardian.comIntercept management announces 15 staff reductions, and NowThis Union reveals whopping 50% of staff laid offThe 2024 evisceration of journalism and media jobs continued on Thursday with staff cuts at NowThis, and at the Intercept, an investigation-focused publication launched 10 years ago with funding from the eBay founder Pierre Omidyar.In a “reduction in force” (RIF) statement reposted on X, the Intercept management said that, like many news outlets: “The Intercept is facing -
Take the money and run? I tested X’s paid-promotion model, and it was woeful
via theguardian.comGranted, a $50 investment wasn’t going draw in millions of clicks, but I expected more than just a few bots to show interestI run a small business. My company sells customer relationship management (CRM) software to other businesses. I’m always in search of leads and will try just about anything to find new clients that we can help. To that end, I recently wrote a book about CRM and created a landing page on my website where people – clients and prospects – can download i -
Former footballers broke UK advertising rules with CBD tweets, says ASA
via theguardian.comMatt Le Tissier and John Hartson recommended product but did not reveal they were being paidFormer footballers Matt Le Tissier and John Hartson broke UK advertising rules by posting promotional tweets about a cannabidiol (CBD) product without telling consumers they were being paid by its retailer, the industry watchdog has said.The Advertising Standards Authority (ASA) investigated complaints about a number of posts on X, formerly known as Twitter, promoting Supreme CBD, a company set up by form -
Super Bowl: Usher’s half-time show, the ads, Taylor Swift and everything but the football – as it happened
via theguardian.comThe R&B star went shirtless, rollerbladed and brought out Alicia Keys, Ludacris and Lil Jon for a career-spanning setlistSuper Bowl: 49ers v Chiefs – as it happenedIt won’t just be Usher performing tonight. Not only will the R&B star bring on some special guests (Alicia Keys is confirmed but also Lil Jon? Ludacris? Burna Boy?) but we’ll also see Reba McEntire sing the national anthem, Post Malone take on America the Beautiful and Andra Day belt out Lift Every Voice and -
Super Bowl commercials 2024: Aubrey Plaza having a blast to Christopher Walken talkin' – video
via theguardian.comTraditionally the most expensive ad slots of the year, the star-studded Super Bowl commercials featured Jennifer Aniston, Beyoncé, Ben Affleck, Aubrey Plaza, Christopher Walken – and Jesus (yes, Jesus).Super Bowl: Usher’s half-time show, the ads, Taylor Swift and everything but the football – live Continue reading... -
‘Suddenly it’s cool’: children believe use of influencers in gambling ads makes it seem fun
via theguardian.comStudy funded by Australian Research Council demonstrates need for strict advertising regulations, academics sayFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastChildren as young as 12 believe celebrities and influencers who are paid to promote gambling are making the practice seem safe, normal, attractive and fun, according to a new study.The study, funded by the Australian Research Council, heard from children who bel -
Australian media mourns Harold Mitchell, the man who ‘changed how advertising works’
via theguardian.comTributes flow for pioneer and ‘doyen’ of industry who has died at the age of 81Get our morning and afternoon news emails, free app or daily news podcastHarold Mitchell, the advertising industry figure known as Australia’s pioneering and most influential media buyer, has died, aged 81.The Melbourne businessman said in his autobiography that he and a few others “changed how advertising works” in Australia by separating the buying strategy from the creatives.Sign up fo -
Nationwide’s Dominic West ad prompts complaint from rival
via theguardian.comWatchdog receives complaint, reportedly from Santander UK, that advert paints misleading picture of bank branch closuresDominic West’s portrayal of an arrogant, smoothie-drinking, branch-closing banker has landed Nationwide in potentially hot water, with the building society now facing a formal complaint over its TV advert from a rival lender.Santander UK is understood to have lodged a complaint with the Advertising Standards Authority (ASA) over the television commercial, on the basis tha -
A bastion of liberal Britain is in trouble. But Labour has a chance to revive Channel 4’s radical spirit | Leo Watkins
via theguardian.comA different way of funding the broadcaster would give it more security – and help it make bolder programmes, tooChannel 4 has just announced plans to cut almost 250 jobs (about 15% of its workforce of full-time staff), sell its London HQ and drop a number of shows.The immediate cause of its problems is the ad market. Channel 4 depends on advertising for about 90% of its revenue, and ad spending was cut back in 2023 as consumer spending was squeezed. But the station’s problems run dee -
Shock of the old: nine monstrous mascots to suck out your soul
via theguardian.comThey’re often weird, unrelatable and sometimes inappropriately sexual, but big brands can’t get enough of themMascots are weird. But then so are we. Why do we allow our purchases to be influenced by the chirpy golems (a sexy banana, say, or anthropomorphic mucus) that emerge from the over-refreshed imaginations of ad execs? What unholy alliance of fandom and corporate stupidity brought most sports mascots into being (with the honourable exception of Partick Thistle’s peerless K -
Channel 4 set to announce plan to axe almost 250 jobs
via theguardian.comCut driven by decline in demand for advertising represents about 15% of broadcaster’s full-time workforceChannel 4 is set to announce plans to cut almost 250 jobs as the British broadcaster adjusts to the decline in demand for advertising.The job cuts represent about 15% of the 1,300 workforce of full-time staff. Employees will be informed by chief executive Alex Mahon this week, Sky News first reported. Continue reading... -
Art of the attack ad: six memorable angles the Conservatives have tried
via theguardian.comTory ads for general elections have ramped up paranoia over quality of life, the economy and Labour politicians’ integrityFrom the devastating to the downright desperate, the Conservatives have a rich – if chequered – history of devising political attack advertisements designed to see off Labour.At their best, they have the power to tap into the nation’s doubts about the party, most obviously preying on suspicions that it will tax and spend the moment it seizes the levers -
‘Teaching – how hard can it be?’: writers put their relationships on the line and try their partners’ jobs
via theguardian.comHave you ever secretly thought how easy it would be to do your partner’s job? Three journalists find out if they can hack it as a teacher, an eBay trader and a creative directorSo I think I win in this game. My girlfriend is a primary school teacher and teachers famously have it pretty easy, as well as being paid way too much, obviously. Yet still they moan, and strike … Hey, maybe I’ll get to go on strike, too, instead of going to work. But even if it isn’t a strike day -
Victoria’s gambling regulator calls for ad ban after being ‘bombarded’ by worried parents
via theguardian.comExclusive: Annette Kimmitt says she has heard many stories of people finding out their children are secretly gamblingFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastVictoria’s gambling regulator is calling for the Albanese government to ban wagering ads after being “bombarded” with complaints, including by parents who have discovered that their children are secretly gambling.The Victorian Gambling an -
Nothing I’ve bought on Instagram has ever brought me joy
via theguardian.comIt’s all too easy to spend money online when you’re being sold on the promise of a lifestyle just out of reach• Sign up to our free coaching newsletter to help you spend less time on your phoneI don’t remember what did it – it might have been the “clean” foundation that spilled out all over my hands – but one day, I woke up and realized that everything I’d bought on Instagram had been bad. All the products that looked so great in the ads &ndas -
‘Double standards’: FKA twigs defends banned semi-nude Calvin Klein advert
via theguardian.comBritish singer says ‘I am proud of my physicality’ after advert is banned by Advertising Standards AuthorityFKA twigs has defended a Calvin Klein advertisement she featured in that was banned earlier this week by the UK’s Advertising Standards Authority (ASA).The singer appeared in the poster ad dressed in a shirt held across her semi-nude body. Following two complaints from the public, the ASA said the ad framed her as a “stereotypical sexual object” and the &ldquo -
Tiger Woods, Nike and the end of the all-encompassing athlete-brand marriage
via theguardian.comGolden age of the lucrative partnership overlapped with the final days of the American monocultureThe announcement that Tiger Woods and Nike have called time on their 27-year commercial partnership came as no surprise to anyone who has been paying close attention. It has been nearly a decade since Nike, which said in a recent earnings call it will seek $2bn in cost savings over the next three years, stopped making golf equipment, including balls, clubs and bags. Woods’s limited schedule af -
Calvin Klein ad with singer FKA twigs banned for making her ‘stereotypical sexual object’
via theguardian.comUK Advertising Standards Authority rules ad featuring partial nudity must not appear againA Calvin Klein advertisement featuring the British singer FKA twigs has been banned by the UK’s Advertising Standards Authority, on the grounds that it presented her as “a stereotypical sexual object”.The poster featured the singer with a shirt draped across her body, revealing part of one breast and the side of her buttocks, along with the caption “Calvins or nothing”. Continu -
Jeremy Allen White looks great in the Calvin Klein ads – and that’s a lesson for us all | Coco Khan
via theguardian.comThere was some surprise when the boy-next-door star of The Bear revealed an impossibly toned body in a new ad campaign. It was a reminder, once again, that celebrities aren’t like you or meSex sells. Just ask the fashion label Calvin Klein, whose adverts flogging perfectly white (and salaciously tight) men’s underwear have led to global pant domination. Its formula of “hunky celebrity guy du jour brooding in tiny whities” has been turning heads for decades, so you might t -
Channel 4 tells staff a round of major job cuts is looming
via theguardian.comExclusive: Broadcaster looks to hasten shake-up amid TV advertising slump with most job losses likely to affect London-based workersChannel 4’s chief executive has confirmed to its 1,200 staff that a round of major job cuts is looming, as the broadcaster seeks to hasten its shift to streaming amid the worst TV advertising downturn in 15 years.Alex Mahon told the workforce in an internal email on Monday morning that the broadcaster needed to “accelerate” plans to become a &ldquo -
‘Jobs will be next’: TV ad slump prompts more fear among staff
via theguardian.comAs TV faces worst decline in ad revenue in 15 years, drought is forcing broadcasters to embrace streaming to bridge income gapTalk of job cuts took the place of the usual toasts and chatter about bonuses at the UK’s biggest broadcasters over Christmas as the industry faces the worst decline in traditional TV advertising in 15 years.The slump in the sector’s main source of income – down 12.5% over the past year – prompted the Channel 4 chief executive, Alex Mahon, to decla -
Sandy Hook parents press gunmakers to stop marketing weapons of war to kids
via theguardian.comFamilies of children killed in massacre call out manufacturers’ push to sell weapons to adolescentsParents of some of the children massacred in the Sandy Hook elementary school shooting are stepping up their anti-gun violence campaign by exposing how the firearms industry is marketing weapons of war specifically to vulnerable adolescents.In a fresh stage in its battle to staunch the rising loss of life from mass shootings, Sandy Hook Promise, a group formed by some of the victims’ fa -
Amazon Prime Video streaming content to include ‘limited advertisements’
via theguardian.comCustomers will be given option to pay more for ad-free service in UK, Germany and US from early next yearBusiness live – latest updatesSubscribers to Amazon’s Prime Video streaming service will start seeing commercials in films and TV shows from early next year unless they pay an extra £2.99 for an ad-free experience.The company said customers in the UK and Germany would begin to see “limited advertisements” in its streaming content after 5 February. Prime Video use -
‘Drama magnet’: Elon Musk’s biggest headlines of 2023
via theguardian.comFrom cage fighting to rebranding Twitter: it was another controversial year for the multibillionaire
Elon Musk’s favourite movie quote, according to his biographer, is Gladiator’s “Are you not entertained?”Some members of Musk’s considerable global audience were also horrified as controversial statements and management decisions grabbed the headlines yet again this year. Continue reading... -
England heads for obesity disaster as minister frets about nanny state
via theguardian.comGovernment has shelved policies that could have helped to change landscape weighted in favour of unhealthy food optionsHealth of England’s children at risk from policy inaction on obesityLess than three weeks into her new role as health secretary, Victoria Atkins left health campaigners aghast when she suggested her approach to tackling obesity would largely focus on dietary advice.Obesity is a devastating public health problem harming millions of people in the UK that will never be resolv -
Lonely this Christmas? Not at the Northern Ireland pub whose £700 ad went viral
via theguardian.comCharlie’s Bar in Fermanagh has become a symbol of action against isolation. And on Christmas Day, as every year, it will open its doorsThe two-minute video is an unashamed tear-jerker: an elderly man walks from his house to a cemetery where he lays a bouquet on a grave, his face a picture of loss. He makes his way into town, raising his cap to passersby who blank him.He shuffles into a pub and sits alone by a fire. A young couple’s dog wanders over and jumps onto his bench, giving so -
Advertising watchdog censures BrewDog over beer climate claims
via theguardian.comRuling upholds complaints that ad urging consumers to drink product to protect descendants was misleading BrewDog has been censured by the advertising watchdog for misleading claims about the climate credentials of its beers.The brewery, best known for its Punk IPA beer, claimed its beers were carbon negative in an advertisement. Continue reading... -
Jeremy Grayson obituary
via theguardian.comMy father, Jeremy Grayson, who has died aged 90, was a professional photographer who worked over the years for clients including the BBC, Radio Times, Talk of the Town and the London Palladium.He photographed a plethora of famous people: Shirley Bassey, Sammy Davis Jr, the Beatles, Marlon Brando, John Mills and Harold Macmillan to name a few. From the 1960s onwards his photos were used in advertising campaigns, on record and book covers, and in magazines. Continue reading... -
Zara pulls UK ad campaign after claims images resembled Gaza
via theguardian.comFashion brand says it regrets ‘misunderstanding’ over photos taken before start of conflictThe high street clothing retailer Zara has removed an advertising campaign from its website and social media channels after criticism online that it resembled images of destruction in Gaza.The Inditex-owned fast fashion brand said it regretted a “misunderstanding” about the images. Continue reading... -
Dove and Marmite maker Unilever to be investigated in UK over ‘greenwashing’
via theguardian.comConsumers may be misled by ‘green’ claims on some essential household products, says watchdogUnilever, the maker of Marmite, Domestos and Vaseline, is to be investigated by the UK’s competition watchdog over concerns that consumers are being misled by the company’s “green” claims on some essential household products.The Competition and Markets Authority (CMA) said Unilever may be overstating how green certain products are through the use of “vague and br -
Record $15.9bn in US political ad spending expected for 2024
via theguardian.comAssessment by GroupM expects spending totals for presidential election year to be up 30% on 2020 election cycleWith little more than a month to go before the US presidential election season kicks off in Iowa, a new projection of political spending says a record $15.9bn will be spent on advertising, up more than 30% up on the 2019-2020 election cycle.The assessment, by GroupM, one of the world’s largest paid advertising agencies, suggests total political ad revenue could add a billion more -
Air France, Lufthansa and Etihad ads banned for misleading claims
via theguardian.comUK advertising watchdog says firms could not corroborate claims on environmental impact of air travelAdverts from Air France, Lufthansa and Etihad have been banned by the UK’s ad regulator due to concerns they have misled customers about the environmental impact of air travel.The Advertising Standards Authority (ASA) has banned three adverts identified in July using artificial intelligence that suggested flights operated by leading airlines were sustainable. Continue reading... -
UK ad watchdog to crack down on ‘biodegradable’ and ‘recyclable’ claims
via theguardian.comConsumers left angry and dismayed when they found out the truth about these terms, says Advertising Standards Authority studyPlastic bottles, takeaway cups and food packaging that could take an unlimited amount of time to break down are being advertised as “biodegradable”, with the advertising regulator calling for more clarity on such claims from businesses.British consumers believe they are making green choices while disposing of waste when they are often not, according to a new re
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