Advertising news

• How to drive value through sophisticated martech integrations

  20-11-2019 15:28 via Marketing Week
  
  This webinar explains how integrating different martech solutions enables brands to unite data sources and metrics and arrive at a single source of insight.
  The post How to drive value through sophisticated martech integrations appeared first on Marketing Week.
  
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• This week's agency moves, hires and partnerships: November 20, 2019

  20-11-2019 15:00 via Latest News - AdAge
  
  Wunderman Thompson solidifies global creative leadership, 72andSunny hires two creatives on the NFL.
  
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• Facebook details new safety measures to give brands control on its ad network

  20-11-2019 15:00 via Latest News - AdAge
  
  Social network introduces whitelists and other brand-safety tools that give advertisers reason to reconsider ad products they avoided previously.
  
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• Why leaving London and going local can help re-energise your brand

  20-11-2019 14:49 via Marketing Week
  
  Embedding your brand in the local area and becoming an active part of the community is the best way businesses can succeed at a national, and global, level.
  The post Why leaving London and going local can help re-energise your brand appeared first on Marketing Week.
  
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• NPS is where customer insights starts, it’s not your ultimate goal

  20-11-2019 14:43 via Marketing Week
  
  Marketers should be using NPS and other customer satisfaction scores as a starting point to prompt more insight but all too often they are seen as the end point.
  The post NPS is where customer insights starts, it’s not your ultimate goal appeared first on Marketing Week.
  
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• Coca-Cola launches biggest ever Christmas campaign as it prepares for global ad launch

  20-11-2019 14:34 via Marketing Week
  
  Coca-Cola is bringing back its iconic Holidays Are Coming Christmas marketing campaign and its annual truck tour, in what the company says is its biggest festive push ever.
  The post Coca-Cola launches biggest ever Christmas campaign as it prepares for global ad launch appeared first on Marketing Week.
  
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• Marie Kondo pulls off a brand pivot (and we should have seen it coming): Wednesday Wake-Up Call

  20-11-2019 12:00 via Latest News - AdAge
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.
  
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• Technologist Stephen Wolfram puts a pin in social media information bubbles

  20-11-2019 09:00 via Latest News - AdAge
  
  His answer to Facebook and Google: Independent algorithms running the internet.
  
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• How to gain first-party data without creeping out your customers

  20-11-2019 09:00 via Latest News - AdAge
  
  Brand Playbook takes a look at how brands can gain first-party data without creepoing out their customers at a time when privacy issues abound.
  
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• Beverage marketers are drunk on innovation

  20-11-2019 09:00 via Latest News - AdAge
  
  Industry giants test their limits with product blitzes that blur category lines.
  
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• Facebook's director of business integrity explains the platform's political ads policy

  19-11-2019 22:30 via Latest News - AdAge
  
  Rob Leathern, the social network's outspoken executive, has become one of its most vocal defenders—on Twitter.
  
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• Fat Tire craft beer to be acquired by a Japanese company

  19-11-2019 22:08 via Latest News - AdAge
  
  Kirin announces deal to acquire Colorado-based New Belgium through its global craft beer division.
  
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• The little search engine that could ... save the planet?

  19-11-2019 22:01 via Latest News - AdAge
  
  For every 45 online searches, Ecosia plants a tree. It's a powerful approach that is starting to take root around the world.
  
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• Marc Benioff heckled during Dreamforce keynote speech for contract with U.S. Border Protection

  19-11-2019 21:48 via Latest News - AdAge
  
  Salesforce says its technology is used for recruitment, managing border activities and digital engagement with citizens
  
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• Macy's reveals website hack just as holiday shopping begins

  19-11-2019 21:29 via Latest News - AdAge
  
  Just as holiday shopping season is getting started, Macy's revealed some of its customers were affected by a website hack; the news adds to the sales woes affecting the department store sector.
  
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• The backlash to the ‘Cats’ backlash is here. Watch the bonkers new trailer

  19-11-2019 20:20 via Latest News - AdAge
  
  A star-studded, nasty-ass cat fight suddenly feels about right for 2019.
  
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• Google admits major underreporting of election ad spend

  19-11-2019 20:00 via Advertising | The Guardian
  
  Errors affect Tories and Labour, with heavy spending on search words not always recordedGoogle is underreporting spending on UK political adverts, in one case by a factor of a thousand, the company has admitted.Like many technology companies, Google voluntarily publishes a weekly transparency report, providing updates on how much money has been spent by political parties and other organisations on adverts. Related: UK election: Labour targets the Snapchat youth voteRelated: Facebook and Google u
  
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• Trump Fatigue levels the late-night playing field

  19-11-2019 18:27 via Latest News - AdAge
  
  For late-night viewers, that joke isn't funny anymore.
  
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• Ads are pointless if the consumer doesn’t recognise the brand behind them

  19-11-2019 17:23 via Marketing Week
  
  Renault's new ad featuring a lesbian couple is a beautiful story and cultural statement, but the brand's presence is nowhere near distinctive enough.
  The post Ads are pointless if the consumer doesn’t recognise the brand behind them appeared first on Marketing Week.
  
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• What innovation means to agencies now

  19-11-2019 17:00 via Latest News - AdAge
  
  The word “innovation” has been in the English language since the 16th century: Humans are hard-wired to hone and create. So what does that mean for agencies in 2020? The rate at which we innovate—and expect innovation as consumers—has sped up in recent years, whether it's big brands like P&G embracing "lean innovation" or packaged goods giants like Mars Wrigley creating a veritable Willy Wonka's chocolate factory. We checked in with some of the Amp community&rsqu
  
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• Watch the newest commercials on TV from Verizon, Wells Fargo, Ford and more

  19-11-2019 16:51 via Latest News - AdAge
  
  Wells Fargo wants you to know that it’s now collecting donations of food at all its branches in partnership with Feeding America.
  
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• How EasyJet will use data to differentiate in package holidays

  19-11-2019 16:12 via Marketing Week
  
  EasyJet is launching a package holidays offering, saying it sees demand for a new way of doing things despite the demise of Thomas Cook.
  The post How EasyJet will use data to differentiate in package holidays appeared first on Marketing Week.
  
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• The secret behind a successful brand: education and discipline

  19-11-2019 16:00 via Latest News - AdAge
  
  Building a brand isn't easy; it takes time, consistency and discipline.
  
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• What’s behind the transformative potential of account based marketing?

  19-11-2019 15:44 via Marketing Week
  
  Our video series exploring effectiveness in B2B marketing looks at the impact account based marketing can have on building relevant propositions for key customers.
  The post What’s behind the transformative potential of account based marketing? appeared first on Marketing Week.
  
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• WPP's Geometry hires a North American creative lead

  19-11-2019 15:00 via Latest News - AdAge
  
  Manuel Bordé comes from TBWA\Raad, where he was an executive creative director.
  
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• Salesforce CRM goes through 'evolution' at Dreamforce

  19-11-2019 14:00 via Latest News - AdAge
  
  The company debuted what it believes is an evolution of its widely used CRM software with Salesforce Customer 360 Truth at Dreamforce in San Francisco on Tuesday.
  
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• Marketoonist on omnichannel customer engagement

  19-11-2019 12:48 via Marketing Week
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
  The post Marketoonist on omnichannel customer engagement appeared first on Marketing Week.
  
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• South Dakota's weird anti-drug campaign goes viral: Tuesday Wake-Up Call

  19-11-2019 12:00 via Latest News - AdAge
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.
  
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• Assembly’s Michael Fanuele on Oxford debate, the persuasive power of U2—and having Ted Cruz as a nemesis

  19-11-2019 11:01 via Latest News - AdAge
  
  The MDC media agency's president talks about the best ways to convince people in this episode of the 'Ad Block' podcast.
  
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• Citrus brand Wonderful Halos launches new animated series on YouTube

  19-11-2019 11:00 via Latest News - AdAge
  
  The Wonderful Company, which owns Fiji Water and POM Wonderful pomegranate juice, produced a five-episode animated series to reach children and families on YouTube
  
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• Why marketing's next battleground is your face

  19-11-2019 09:00 via Latest News - AdAge
  
  Marketers are using facial recognition technology to track and target you—and that worries some privacy advocates.
  
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• Inside the new Starbucks Reserve Roastery

  19-11-2019 09:00 via Latest News - AdAge
  
  World’s largest Starbucks takes over in experiential retail where Crate & Barrel left off
  
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• Inside the battle for your face

  19-11-2019 09:00 via Latest News - AdAge
  
  How marketers are using facial recognition technology to track and target you—and why that worries some privacy advocates.
  
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• NPS is being misused, says measurement’s founder

  19-11-2019 08:00 via Marketing Week
  
  The founder of Net Promoter Score believes marketers have just scratched the surface of what is possible with NPS, as long as they stop using it as an internal bonus metric.
  The post NPS is being misused, says measurement’s founder appeared first on Marketing Week.
  
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• How the Ikea Christmas ad brought grime to the masses | Jeffrey Boakye

  19-11-2019 08:00 via Advertising | The Guardian
  
  It shouldn’t work, but it does, because grime MC D Double E breaks through the usual seasonal superficialityEverything you need to know about why Ikea’s Christmas ad is a big deal can be summarised in one word: grime. The Swedish furniture monolith has drawn on the genre that has given us Stormzy at Glastonbury, two Mercury music prize winners, #Alexfromglasto and a 21st-century cultural earthquake that continues to reverberate through the mainstream.The central conceit of the ad is
  
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• Chick-fil-A has stopped donating to two groups that drew criticism from LGBTQ+ activists

  19-11-2019 01:52 via Latest News - AdAge
  
  Chick-fil-A says it will support work on education, homelessness and hunger, and may still fund faith-based organizations.
  
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• Confronting the dangers of a short-term marketing strategy

  19-11-2019 00:04 via Latest News - AdAge
  
  If you fail to invest in long-term brand building, your consumer connections won't stand the test of time.
  
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• Snapchat commits $750,000 to AR influencers

  18-11-2019 22:33 via Latest News - AdAge
  
  At its annual Lens Fest, Snapchat showcases the future of creating augmented reality for the platform.
  
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• Brands push ‘Black Friday’ deals 11 days ahead of schedule

  18-11-2019 22:01 via Latest News - AdAge
  
  Despite Black Friday losing relevancy as a shopping day, retailers are still using the words in early offerings ahead of a shorter holiday selling season.
  
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• Pinterest names Mediahub and 72andSunny its agencies of record

  18-11-2019 21:07 via Latest News - AdAge
  
  The two shops will handle media and creative, respectively, following separate reviews, sources say.
  
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• Kylie Jenner Sells $600 Million Stake in Beauty Line to Coty

  18-11-2019 19:34 via Latest News - AdAge
  
  Kylie Jenner is selling the majority stake of her beauty line to Coty for $600 million, which values the brand at $1.2 billion.
  
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• Fox files trademark for 'OK boomer'

  18-11-2019 19:17 via Latest News - AdAge
  
  Fox intends to use the phrase 'OK boomer' as the name for a TV show. 
  
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• Why the first 30 frames are the most critical in a video campaign

  18-11-2019 19:12 via Latest News - AdAge
  Brands need a first-second strategy.
  
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• Brands need a first-second strategy

  18-11-2019 19:12 via Latest News - AdAge
  A video’s first 30 frames are the most critical communication in a campaign.
  
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• Watch the newest commercials on TV from Subaru, Smirnoff, T-Mobile and more

  18-11-2019 18:46 via Latest News - AdAge
  
  Smirnoff toasts “not-so-silent nights” with a little help from Laverne Cox, Toddy Smith and friends.
  
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• 3 ways forward-looking agencies are evolving

  18-11-2019 18:42 via Latest News - AdAge
  
  Digital agencies are tasked with keeping their clients ahead of the curve. But how, exactly, can that be achieved? DAC's Robert Cooney explains.
  
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• 3 macro factors challenging agency business models to evolve

  18-11-2019 18:42 via Latest News - AdAge
  
  Digital agencies are tasked with keeping their clients ahead of the curve. But how, exactly, can that be achieved? DAC's Robert Cooney explains.
  
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• Kellogg’s: FMCG brands make mistakes when they just check the digital box

  18-11-2019 17:06 via Marketing Week
  
  Kellogg's is building a hybrid customer strategy that builds on its legacy while making it fit for the digital landscape.
  The post Kellogg’s: FMCG brands make mistakes when they just check the digital box appeared first on Marketing Week.
  
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• T-Mobile names Mike Sievert to succeed John Legere as CEO

  18-11-2019 16:12 via Latest News - AdAge
  
  Sievert, as CMO and later as COO, was the brains behind many of the company’s popular initiatives.
  
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• How the most successful brands create killer marketing launches

  18-11-2019 16:00 via Latest News - AdAge
  
  Today's product launches are bold, impeccably executed and exceedingly buzzworthy -- can you keep up?
  
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