Marketing news

• Calm’s 'The last photo' wins Responsibility grand prix at Epica Awards 2023

  07-12-2023 17:27 via campaignlive.co.uk
  The UK also took home six gold trophies.
  
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• Dentsu partners Meta to bring WhatsApp solutions to brands

  05-12-2023 09:58 via campaignlive.co.uk
  The partnership will enable brands to manage customer experiences through the messaging app.
  
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• Nabs names Naren Patel as new chair

  04-12-2023 16:23 via campaignlive.co.uk
  
  Simon Daglish steps down after seven years.
  
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• Global and Outernet London to stream Capital’s Jingle Bell Ball

  04-12-2023 16:10 via campaignlive.co.uk
  
  Barclaycard is the headline sponsor for the third year running.
  
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• TheOr screensavers urge people to switch off devices

  04-12-2023 15:15 via campaignlive.co.uk
  
  Campaign timed to coincide with COP28.
  
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• The COP28 F-List: Clean Creatives accuses agencies of helping UAE secure UN climate talks

  04-12-2023 12:08 via campaignlive.co.uk
  
  The campaign group says ad and PR agencies have 'greenwashed' the country.
  
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• Sky Media unveils four million-strong household viewing panel

  04-12-2023 12:02 via campaignlive.co.uk
  
  This year's Sky Media Upfronts announced a series of advertising opportunities for 2024.
  
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• UK adspend continues to outperform Europe but Brexit headache persists

  04-12-2023 11:43 via campaignlive.co.uk
  
  Pure-play digital is globe's biggest driver of ad revenue.
  
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• UK’s LGBTQIA+ consumers more likely to recommend products seen in ads

  04-12-2023 10:30 via campaignlive.co.uk
  
  The nationwide study digs into what reaches LGBTQIA+ consumers.
  
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• Amplify's B2B experiential agency Wonder hires director of growth

  04-12-2023 07:51 via campaignlive.co.uk
  
  Amelia Shepherd joins from Tro.
  
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• Digital to drive 5.7% UK adspend growth in 2024

  01-12-2023 16:54 via campaignlive.co.uk
  
  But Magna predicts another tough year for traditional media, including TV.
  
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• Agencies on the Agenda: M&C Saatchi, Exposure and Leo Burnett

  01-12-2023 16:46 via campaignlive.co.uk
  
  Campaign highlights the three agencies on its radar from the past week.
  
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• Which brand had the best Spotify Wrapped parody?

  01-12-2023 16:13 via campaignlive.com
  Merriam-Webster, Jack in the Box and the Empire State Building had creative responses to the popular campaign.
  
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• Katherine Ryan returns as stroppy critic in Now Christmas ad

  01-12-2023 14:11 via campaignlive.co.uk
  
  Spot was made by House 337.
  
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• The Lists 2023: Top 10 outdoor ads

  01-12-2023 12:23 via campaignlive.co.uk
  
  Campaign picks the 10 standout out-of-home ads in 2023
  
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• ITV gives primetime media spot to viral Instagram Christmas ad

  01-12-2023 11:50 via campaignlive.co.uk
  'Charlie’s Bar' was created on a budget of £700 for Charlie’s Bar in Enniskillen, Northern Ireland.
  
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• ITV launches pilot to support production companies owned by underrepresented groups

  01-12-2023 11:21 via campaignlive.co.uk
  
  The scheme matches companies led or owned by people of colour, or deaf, disabled and/or neurodivergent people with an ITV comissioner.
  
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• Audible uses outdoor special builds to inspire imagination

  01-12-2023 10:57 via campaignlive.co.uk
  
  New campaign highlights true crime, sci-fi and fantasy genres.
  
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• Channel 4 unveils Christmas ident starring Mog the cat

  01-12-2023 09:46 via campaignlive.co.uk
  
  Film was made by the award-winning in-house agency 4Creative.
  
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• Vevo: Pop culture moments drive music video viewership

  30-11-2023 20:51 via campaignlive.com
  
  The music video network released a year-end review documenting the top pop culture moments that defined the year — and resulting listener trends.
  
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• Annalect hires Accenture Song’s Lauren Walker as chief client solutions officer

  30-11-2023 17:49 via campaignlive.com
  EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.
  
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• People's Postcode Lottery appoints first CRM agency

  30-11-2023 16:43 via campaignlive.co.uk
  
  TMW Unlimited won in a four-way shootout.
  
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• Ad veteran returns to the industry with MediaMonks

  27-11-2023 13:33 via campaignlive.co.uk
  In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world.
  
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• UK brands have 'blindspot' for the over-50s, report finds

  24-11-2023 14:57 via campaignlive.co.uk
  Survey uncovers ‘high levels of disengagement’ among the over-50s, with 77% saying brands don’t represent their needs.
  
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• The Guardian view on festive marketing: stop spending like there’s no tomorrow | Editorial

  21-11-2023 19:21 via theguardian.com
  Between Black Friday and Christmas we will see adverts encouraging people to desire things that don’t reveal what they could cost the planetLate in November 1998, a British newspaper alerted its readers to a strange quirk of American culture. At 5am on the day after Thanksgiving, queues were forming at US shopping malls, and the roads were busy with more would-be shoppers. It was called “Black Friday”, explained the reporter, the day when retailers could expect to see their bot
  
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• Consumers prefer AI content from influencers, research suggests

  21-11-2023 15:41 via campaignlive.com
  More than half of consumers (60 per cent) prefer creator content designed by generative AI, a new study has found.
  
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• From Snoop Dogg ‘quitting weed’ to Gwyneth Paltrow’s Diapér: why we’ll never stop falling for celebrity stunts

  21-11-2023 07:06 via theguardian.com
  The hip-hop star’s announcement he had decided to ‘give up smoke’ turned out to be promoting a smokeless fire pit. His publicity stunt was not the first and won’t be the lastLast week, according to several major news outlets, Snoop Dogg quit smoking weed.The Independent, the BBC and CNN all reported that the rapper, who has his own cannabis line, had decided to “give up smoke” after he shared a post on Instagram announcing that the move had followed “muc
  
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• Google appoints director of agencies and partners for UK and Ireland

  17-11-2023 13:18 via campaignlive.co.uk
  Appointment follows Matt Bush’s departure.
  
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• AI and economic woes stir up uncertainty for more than half of senior marketers

  15-11-2023 16:58 via campaignlive.co.uk
  Two-fifths of marketers foresee jobs taken over by AI.
  
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• KFC Christmas ad responds to call for Kentucky Fried Turkey with… a big fat nope

  13-11-2023 17:46 via campaignlive.co.uk
  Turkey of the Week not on the menu for KFC.
  
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• BMW, Subaru and Porsche drivers ‘more likely to cause a crash’, study finds

  11-11-2023 08:00 via theguardian.com
  Research found speeding or jumping a red light less likely in a Skoda or Hyundai than in brands sold as ‘performance driving’What came first, the boy racer or the sports car? Academics have called for further research into the marketing of cars after analysis of UK accident data suggested that drivers of certain brands are more likely than others to cause a crash.A study of more than 400,000 UK road accidents found that when “risky or aggressive manoeuvres” played a part
  
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• Morrisons, Lidl, Duracell and TK Maxx make System1's top 10 Christmas ad ranking

  10-11-2023 16:06 via campaignlive.co.uk
  
  System1 ranking is based on the strength of audiences' emotional response to ads.
  
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• Real Chemistry expands in Europe, taps four execs for leadership roles

  10-11-2023 15:25 via campaignlive.com
  Through the personnel moves and plans for a second European office, Real Chemistry is the latest in a series of advertising agencies making a concerted effort to expand on the continent.
  
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• Unilever launches comedic 'soap opera' on TikTok

  10-11-2023 12:47 via campaignlive.co.uk
  
  Campaign was created in partnership with Gravity Road.
  
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• Samuel Day steps down as Confused.com CMO

  10-11-2023 12:19 via campaignlive.co.uk
  
  Insurance comparison brand is searching for a successor.
  
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• Waitrose Winter Food and Drink Festival features new ‘Christmas Room’

  10-11-2023 12:05 via campaignlive.co.uk
  
  The experience was produced by We Are Collider.
  
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• Burger King appoints agency to £16m media account

  10-11-2023 11:20 via campaignlive.co.uk
  
  The incumbent was iProspect, which inherited the brand from Vizeum in 2021.
  
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• JD Sports celebrates youth culture and duffle bag in Christmas campaign

  10-11-2023 10:31 via campaignlive.co.uk
  
  The ad is the latest work for the sports retailer from Uncommon Creative Studio.
  
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• Miranda Hipwell promoted to chief executive at Adam & Eve/DDB

  10-11-2023 09:23 via campaignlive.co.uk
  
  Chief client officer has been at the Omnicom agency since January 2012.
  
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• Channel 4 adds Tesco Clubcard data to customer targeting offer

  10-11-2023 09:07 via campaignlive.co.uk
  
  The data of 14.4 million Clubcard users will be added to Channel 4's service to give advertisers more powerful ad targeting.
  
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• Channel 4 idents win Grand Prix at Ciclope 2023

  09-11-2023 20:45 via campaignlive.co.uk
  
  The festival and awards ceremony took place in Berlin.
  
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• Campaign Podcast Xmas special: Sobhani and Kolbusz on Asda, Coke, M&S and more

  09-11-2023 16:26 via campaignlive.co.uk
  
  Guests David Kolbusz and Chaka Sobhani get in the festive mood with Maisie McCabe.
  
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• McDonald’s brings back ‘Raise your arches’ for 2023 Christmas spot

  09-11-2023 16:05 via campaignlive.co.uk
  
  The ad was created by Leo Burnett UK.
  
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• Coca-Cola, Danone and Nestlé in greenwashing row

  09-11-2023 16:01 via campaignlive.com
  
  Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.
  
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• Pitch Update: Lego, Halfords, Vodafone, Peugeot, SlimFast, Specsavers and more

  09-11-2023 15:57 via campaignlive.co.uk
  
  Campaign rounds up the latest pitches, reviews and account wins.
  
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• Asda Christmas tree lights up only when people sing it Michael Bublé songs

  09-11-2023 15:23 via campaignlive.co.uk
  
  Appearing at Kings Cross just for one day.
  
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• McDonald's Christmas ad 2023: Leo Burnett on its shift from the ‘McTear-jerker’

  09-11-2023 13:53 via campaignlive.co.uk
  Campaign speaks to Andrew Long and James Millers, creative partners at Leo Burnett UK, about McDonald’s’ move from ‘Reindeer ready’ to ‘Raise your arches’ this Christmas.
  
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• Coca-Cola’s 'Holidays are coming' Christmas ad returns

  09-11-2023 13:28 via campaignlive.co.uk
  
  Brand has conducted research which shows impact of classic ad on consumers.
  
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• What do you think of M&S’s response to criticism of its Christmas ad?

  09-11-2023 13:09 via campaignlive.co.uk
  
  As of Tuesday, M&S's Christmas TV ad received 112 complaints to the ASA, while an Instagram post received 48. The retailer stood firm in its defence, which was also, like the ad, infused with a sense of humour.
  
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• S4 Capital reports 'difficult' Q3 as headcount drops by 9%

  09-11-2023 11:30 via campaignlive.co.uk
  
  'Continued client caution' hits Q3 results.
  
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