FMCG news

• IAB forms group to help marketers better understand and leverage messaging apps

  27-06-2016 23:31
  
  The Interactive Advertising Bureau (IAB) has formed a messenger app group comprised of members from its native advertising, social media and mobile committees who will come together to create a document that will help marketers better understand what messaging apps are and how they can be used to reach consumers.
  According to the IAB, the working group, which currently has 40 members on board, will lead efforts to develop an outline for a document that will “help marketers and pu
  
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• JWT’s global CCO Matt Eastwood on what it takes to be a great creative

  27-06-2016 21:03
  
  At Cannes Lions, The Drum caught up with J. Walter Thompson’s worldwide chief creative officer Matt Eastwood to find out what he thinks it takes to be a great creative.
  While attracting top-tier talent to the ad industry has been a buzzy topic as of late, Eastwood believes that talent means nothing if it isn’t paired with passion.
  “I think talent is a commodity in our industry,” he said. “Obviously you need talent to be a great creative, but talent is almost wasted
  
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• "Office Hours" - find out about the podcast where CEOs are getting real about business

  27-06-2016 20:42
  
  For B2B marketers, podcasts are often  a lower priority with the advent of social media channels, Facebook live and mobile marketing, but the Zillow Group has taken a second look at the often underrated medium with a new series called "Office Hours" which features Zillow CEO Spencer Rascoff who will broadcast weekly interviews with different business leaders and talk about what guiding a company means today.
  Rascoff, who has recently been chosen as one of the most highly rated CEOs on
  
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• 'Office Hours' - find out about the podcast where CEOs are getting real about business

  27-06-2016 20:42
  
  For B2B marketers, podcasts are often  a lower priority with the advent of social media channels, Facebook live and mobile marketing, but the Zillow Group has taken a second look at the often underrated medium with a new series called "Office Hours" which features Zillow CEO Spencer Rascoff who will broadcast weekly interviews with different business leaders and talk about what guiding a company means today.
  Rascoff, who has recently been chosen as one of the most highly rated CEOs on
  
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• Twitter’s stickers are the hashtag reborn for the visual world

  27-06-2016 19:33
  Twitter has this week revealed the latest addition to its core product: #Stickers which can be placed on top of images to add a new layer of creativity. Of themselves they’re not a new concept, though no doubt will be a well-received one all the same, but where they break ground is in how they’ll also connect images to one another.
  Clicking on one of the stickers within an image brings up a search for other uses of that same sticker, essentially bringing the hashtag squarely into the
  
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• Innocent sales boom in Continental Europe but UK sales drop

  27-06-2016 19:17
  
  Innocent sales are booming in Continental Europe but UK sales dropped by 3% last year, newly filed accounts have revealed.
  
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• Tesco like-for-like growth impresses investors

  27-06-2016 19:13
  
  Two successive quarters of like-for-like growth at Tesco got investors on board as CEO Dave Lewis’ efforts to turn the supertanker around continued to show progress.
  
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• Marketing Moment 88: Pantene tries to get women to stop apologizing with ‘Not Sorry’ campaign

  27-06-2016 18:58
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Jess Jakubas, managing partner at Maxus. Below, find out why she chose Pantene’s ‘Not Sorry’ campaign, created by Grey, as her favorite marketing moment.
  Walking into the office this morning, a woman bumped into me and I automatically said “sorry!” It&rsqu
  
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• Kantar Retail: British FMCG suppliers and the Brexit - EPR Retail News (press release)

  27-06-2016 18:49
  EPR Retail News (press release)
  Kantar Retail: British FMCG suppliers and the Brexit
  EPR Retail News (press release)
  Boston, MA, 2016-Jun-27 — /EPR Retail News/ — Shock has arrived on the back of the UK's historic vote to leave the European Union and Prime Minister David Cameron's decision to resign. This shock has resulted in a “Black Friday” effect in financial ...and more »
  
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• Grey London rocked as Leonard, Jameson and Graeme resign

  27-06-2016 18:28 via campaignlive.co.uk
  
  Grey London's heart has been ripped out as its three most senior staff resign, but the agency has moved quickly to fill the leadership vacuum.
  
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• Charlie Bigham's sales growth accelerates

  27-06-2016 18:17
  
  Posh ready meal supplier Charlie Bigham’s has accelerated its rapid growth with sales racing 28% higher to £37.8m.
  
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• ITC & the changing dynamics of FMCG game - Hindu Business Line

  27-06-2016 18:09
  
  ITC & the changing dynamics of FMCG game
  Hindu Business Line
  At the AGM of ITC in July 2015, YC Deveshwar declared his ambition of making ITC's non-cigarette FMCG segment a ₹1-lakh-crore business by 2030. With the company making about ₹9,700 crore of revenue in this segment in 2015-16, the ₹1-lakh-crore ...
  
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• Mars Chocolate adds Galaxy Crispy line to block range

  27-06-2016 18:07
  
  The NPD will be available in store from 17 July
  
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• Advertising Week Europe “stands with London” following Brexit

  27-06-2016 17:56
  
  Following the UK’s historic decision last week to leave the European Union (EU), Advertising Week Europe, an annual event that is based in London but attracts attendees from across Europe each year, plans to stay in London moving forward.
  Matt Scheckner, chief executive of Advertising Week Europe, told The Drum that the annual event “stands with London – which remains the business capital of Europe.”
   “The UK's embrace of creative industry as a vital part of th
  
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• Advertising Association calls for industry self regulation and the return of e-cig ads post Brexit

  27-06-2016 17:10
  
  The Advertising Association has touched down with UK government officials to call for deregulation and self-regulation of the advertising industry, to aid with a post-Brexit economic recovery.
  Secretary of state for business and John Whittingdale and secretary of state for culture, media and sport have received a letter from Advertising Association chief executive Tim Lefroy who gave the government two steps to aid advertisers.
  Lefroy firstly called for the government to ‘support responsib
  
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• Thousands sign petitions to ban misleading political ads

  27-06-2016 17:02 via campaignlive.co.uk
  
  More than 40,000 people have signed online petitions to regulate lies or misleading statements told in political advertising.
  
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• Tesco introduces two-portion packs for chicken breasts

  27-06-2016 16:58
  
  New packaging a “UK first”, says Tesco director Matt Simister
  
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• 'Festivals are no longer a pitch-up and switch off affair': A marketer’s line-up to festival success

  27-06-2016 16:52
  The worst mud in 20 years did nothing to dampen spirits as Glastonbury goers donned their wellies and waterproof onesies, flagged down a passing wheelbarrow, and made sure the soggy event was still something to tweet about.
  In fact, the only accessory more popular than the rain mac was the smartphone. Organisers planted Wi-Fi hedges around the site to provide constant web access for revellers and network provider EE tripled its capacity to support a surge in mobile traffic. Consumers go to Glast
  
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• SmileVector bot is making waves on Twitter, giving celebs a toothy grin

  27-06-2016 16:41
  
  The bots are coming, and if programmed correctly, can provide unique (and automated) opportunities for brands. Take @SmileVector for example - this account has been plastering a smile on images of celebrities using a neural network to identify and modify facial features.
  New Zealand lecturer at the Victoria University of Wellington School of Design, Tom White, trained his Twitter bot to identify smiles (by inputting many, many examples).
  From here the bot has been planting unsettling smiles on f
  
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• The Sunday Times Scotland partners with The List to launch new magazine

  27-06-2016 16:27
  
  The Sunday Times Scotland has partnered with The List to launch a new art and culture magazine for Scotland.
  Launching this Sunday (3 July) the fortnightly listings guide will be free with The Sunday Times Scotland and will cover topics spanning entertainment, theatre, comedy and culture as well as exclusive reviews and interviews.  
  The first issue of the 16 page magazine will focus on the Edinburgh Jazz & Blues Festival, which kicks off the city’s festival season, and features a
  
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• Brexit: UK can rise to the challenge and position Britain as global centre of excellence

  27-06-2016 16:04 via campaignlive.co.uk
  
  The UK ad industry can succeed outside the European Union and even help shape the country's new position on the world stage, agency bosses have said.
  
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• Shark Week unleashes sharks in your living room with Discovery VR

  27-06-2016 16:00
  
  Henner Herwig Jürgens is the Managing Director and Cofounder of VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing. 
  Discovery Channel's long-running summer event "Shark Week" returned yesterday with a variety of new content and exclusive virtual and augmented reality experiences. The augmented reality experience 'Shar
  
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• PepsiCo: Adblocking 'best thing to happen to industry'

  27-06-2016 15:54 via campaignlive.co.uk
  
  "Adblocking is the best thing that has happened to this industry", PepsiCo's president, global beverage group, Brad Jakeman, has said, arguing it will drive the industry to act more like entertainment brands.
  
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• PepsiCo: Ad-blocking 'best thing to happen to industry'

  27-06-2016 15:54 via campaignlive.co.uk
  
  "Ad-blocking is the best thing that has happened to this industry", PepsiCo's president, global beverage group, Brad Jakeman, has said, arguing it will drive the industry to act more like entertainment brands.
  
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• Facebook to be WPP's second biggest media relationship by 2017, predicts Sorrell

  27-06-2016 15:50 via campaignlive.co.uk
  
  Facebook will be WPP's second biggest media relationship by 2017, Sir Martin Sorrell predicted at a panel session in Cannes Lions festival last week.
  
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• Pimm’s signs up Judy Murray as ‘chief foliage officer’

  27-06-2016 15:43
  
  Andy’s mum will ensure the fruit cup is served without an excess of mint
  
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• Interfish fined £500,000 over death of crushed worker

  27-06-2016 15:32
  
  Tomas Suchy received multiple and severe injuries that proved fatal immediately
  
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• Group M warns of Brexit hit to ad revenues but dismisses fears of 'catastrophe'

  27-06-2016 15:14 via campaignlive.co.uk
  
  WPP's Group M has warned advertising growth will slow in the UK because of Brexit but has dismissed the threat of "economic catastrophe".
  
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• Why Ford and I Love NY partnered with 'Escape the Room'

  27-06-2016 15:00
  
  As a major car company, it's not always easy to market a new vehicle launch, especially in a congested city like New York. Since so many New Yorkers commute from a driveable suburb, it's still important to reach them. Going beyond TV, video and even the web altogether is extremely important to create an experience that people will want to share.
  To show off the new technology and features of the 207 Ford Escape, the Detroit-based car manufacturer partnered with Escape the Room. The popular activ
  
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• Five influencer marketing myths holding your growth strategy back

  27-06-2016 14:57
  Influencer marketing has been a secret weapon for large consumer brands to tap into focused targeted audiences. Think of how Yelp secures new markets with localized high profile foodies, how the Barclays Premier League utilized Vine to win 474,000,000 loops, or how Swiss luxury retailer de GRISOGONO generated 19,000,000 impressions from just 14 relevant influencers.
  Influencer marketing is a readily available growth channel for startup and enterprise marketers alike. With fears of a 2016 bu
  
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• Brexit is a "disaster" for food and drink industry claims FDF's Ian Wright

  27-06-2016 14:48
  
  The FDF stopped short of a fully fledged campaign against Brexit
  
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• Nickelodeon focuses its evening slot on teens with Nick at Nite block

  27-06-2016 14:48
  
  Kids TV staple Nickelodeon UK and Ireland has created a new programming block for 11 to 15-year old on weekdays at 7pm, pinning down a solid demographic advertiser can hone in on in the evening.
  Nick at Nite will feature a daily editorial bulletin called The Scoop, give teens relevant news in entertainment, music and style. The show will also be pushed by the broadcaster’s social media channels.
  From a design perspective, the block has been inspired by social media and instant messaging in
  
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• Tesco to pay an extra £200k to GCA despite improvements

  27-06-2016 14:23
  
  Tesco’s share of the levy will jump from £100,000 to £302,000
  
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• Vimto makes use of Snapchat's Sponsored Lens feature as part of teen-focused rebrand

  27-06-2016 14:06
  
  Vimto is the latest brand to make use of Snapchat’s Sponsored Lens feature after the drinks brand launched the latest instalment of its #toadoff campaign.
  The new Sponsored Lens feature allows Snapchat users to filter animated toad versions of themselves and is part of Vimto's new teen-focused brand extension which has saw it shift its ad spend from TV to online for the first time.
  The campaign which was planned and bought by MEC Manchester, with creative by Driven, will also see
  
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• Let’s stop showing off about winning Lions and learn from each other instead

  27-06-2016 14:06
  The Cannes Lions awards are all about celebrating creativity aren’t they? Yes, but let’s be honest, we all want to win one. We want to beat other agencies, we want to bask in the glory of displaying that statuette back in our offices, we want to show them off to our clients and we want to use them to gain new business. Awards mean recognition, and are the pinnacle of the creative process, right?
  Not according to Facebook’s chief creative officer Mark D’Arcy. At a talk at
  
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• Watch: Unilever marketer on tapping into passions for sex and food marketing

  27-06-2016 14:05 via campaignlive.co.uk
  
  Ukonwa Ojo, senior global director at Knorr Masterbrand at Unilever, spoke to Campaign about her transition from Durex to Knorr and making use of "fundamental human passions" for Knorr's Love at First Taste campaign.
  
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• How Sports Illustrated Play is 'Uberizing' the youth sports market

  27-06-2016 14:00
  
  At their recent NewFront presentation Time Inc. showed that they are way more than a print media brand. A year ago, Time Inc. launched Sports Illustrated Play, a platform that now has 10 million monthly users that allows "youth sports administrators and coaches to manage a wide range of activities, such as online registration and payments, calendars and scheduling, professional website creation, and team and roster management—all with the click of a button."
  Last week the company announced
  
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• England or Iceland? Supermarket Iceland rebrands as the sides meet at Euro 2016

  27-06-2016 14:00
  
  Supermarket Iceland has acknowledged a glaring issue with its decision to sponsor Euro 2016 underdogs Iceland as the team prepares to shock the English national side.
  After penning a ludicrous sponsorship with the nation of Iceland after fans (of the football team, not the supermarket) accidentally congratulated the supermarket (not the football team) on Twitter, birthing a partnership that resulted in a number of humorous videos.
  Ahead of Monday’s (27 June) fixture between the Icelandic m
  
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• Creative Work of the Week: Pride In London encourages Londoners to live life with #NoFilter

  27-06-2016 13:56
  
  Pride In London’s #NoFilter campaign has won over The Drum readers to scoop Creative Work of the Week.
  Created by WCRS, the idea comes from the fact that Pride is the one day when the minority becomes the majority and people feel free to express themselves with ‘No Filter’.
  The manifesto film, which stars Sir Ian McKellen, Graham Norton and Stephanie Hirst among others, explores what ‘No Filter’ means to the LGBT+ community.
  In addition to the film, which is running
  
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• Usdaw calls for Marks & Spencer to discuss staff wage changes

  27-06-2016 13:47
  
  M&S said it was consulting with its Business Involvement Group rather than Usdaw
  
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• Rachael Maskell appointed shadow environment secretary

  27-06-2016 13:47
  
  York MP replaces Kerry McCarthy who stepped down over Jeremy Corbyn’s “lacklustre” referendum campaign
  
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• Tesco to pay an extra £200k to GSCOP despite improvements

  27-06-2016 13:47
  
  Tesco’s share of the levy will jump from £100,000 to £302,000
  
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• Supermarkets still tightlipped after Brexit result

  27-06-2016 13:47
  
  Supermarkets keeping schtumm or taking stock of shock Brexit result
  
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• 'The redesign of Bud Light will be more effective than any advert' states Anheuser-Busch InBev US VP of marketing, Jorn Socquet

  27-06-2016 13:41
  
  Anheuser-Busch Inbev’s marketing chief, Jorn Socquet, has hailed the design work around the new look for Bud Light as “an instant classic” while discussing the importance of values to the company’s brands.
  Speaking to AOL’s digital prophet David Shing for his Cannes video blog, Socquet offered his views on why the company aims to reflect the personal values of its customers and why it holds both design and data dear.
  “Design is one of the most underestimated t
  
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• Airbnb amplifies global ‘Live There’ campaign with interactive cinema push and Shoreditch pop-up

  27-06-2016 13:26
  
  Airbnb is working to build upon the success of its first major global campaign via a series of interactive social and digital activations imploring customers to 'live like a local' when they go on holiday.
  This weekend the brand unveiled a split-screen cinema ad to contrast its community-driven rental service with “cookie-cutter travel” industry standards. The first-of-its kind ‘double feature’ cinema experience employed ’37 Degrees’ technology to separate 2D
  
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• How can we get men involved in marketing's inclusivity conversation?

  27-06-2016 13:21
  Having attended a few inclusivity conferences and events recently, I find myself in a room which is usually about 90 per cent female. Given that most people are now on board with the idea that inclusivity isn’t just about gender, how do we get more men along to be part of the conversation?
  It is perhaps understandable that they're not coming. Men haven't, as yet, really been invited in to public spaces to talk about this particular issue. When they do talk, we have been guilty of
  
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• Snapchat partners with UFC to provide Live Stories perspective on landmark UFC 200 event

  27-06-2016 13:09
  
  The UFC has agreed a multi-year partnership with Snapchat in a deal which will open up its events to the social media platform’s Live Stories function.
  The partnership will launch at the mixed martial arts promotion’s landmark UFC 200 event on 9 July and builds on Snapchat's growing list of influential brand and media partnerships which include the likes of Coca-Cola, Burberry and the Wall Street Journal.
  Fans at the Las Vegas event will be able to contribute their unique experiences
  
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• It’s time for a Cannes Lions reality check

  27-06-2016 12:58
  At times, the Cannes Lions Festival of Creativity seems about as far removed from reality as possible. You have Channing Tatum giving his views on the advertising industry. Emails are answered while lying on the beach. And gallons and gallons of alcohol is drunk even on school nights (OK, maybe that last one isn’t so far-fetched).
  So it’s been nice at Cannes this year to have a few moments that bring you back down to earth. A few doses of reality that make you realise that the whole
  
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• “The kiss of death is to work with a brand that doesn't get you" - DJ superstars Gilles Peterson and Steve Angello discuss building relationships and working with brands

  27-06-2016 12:40
  
  The ascendancy of the dance DJs and their dedicated global following offers valuable lessons to brands, a panel featuring global superstars Gilles Peterson and Steve Angello and chaired by Somethin’ Else’s Jez Nelson discussed at the Cannes Lions International Festival of Creativity.
  While DJs have been at the heart of music for more than 40 years, they have become trusted curators of music and brands in their own right. In a world where choice has become endless, thei
  
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• Filthy Habits: Are your established routines restricting your success?

  27-06-2016 12:30
  No, this article isn't about nuns in need of a good wash. It's about consumer behaviour. Human psychology. Interesting sciencey(ish) stuff.
  When I say 'habit', what do you think of? Smoking, right? Drinking? Maybe drugs? All the things that teenagers think make them look much cooler than they actually are. These habits get a lot of exposure because they're particularly dangerous and quite difficult to break.
  But we all have habits, albeit usually much more benign ones. A habit is defined by Goog
  
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