• Leaders in Digital Performance Cadastra expands into EMEA with the opening of a London office, doubles overseas revenue, and accelerates international expansion

    Leaders in Digital Performance Cadastra expands into EMEA with the opening of a London office, doubles overseas revenue, and accelerates international expansion
    Brazilian company Cadastra delivers digital performance, data, and transformation projects in Europe and US, helping brands with international expansion and eCommerce. Accelerated digitisation, hybrid working and cross-border eCommerce have opened up a wealth of opportunities for brands to expand into new markets. London, 26 07 2022 – Global marketing, technology and data solutions company, Cadastra, is strengthening its presence in the EMEA region with the opening of a new London office.
  • New Study: Five years after EU antitrust fine, over half of UK Google Shopping ads still come from Google

    New Study: Five years after EU antitrust fine, over half of UK Google Shopping ads still come from Google
    Searchmetrics’ analysis suggests Google may have stopped trying to increase competition on Google Shopping in the UK since the country left the EU under Brexit Five years after the EU commission fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service in Europe to external competition, a new study suggests around 53% of ads on the platform in the UK, still originate from Google itself - up from...Source: RealWire
  • Cognidox rolls out new training analytics and project cloning features in v10.2

    Cognidox rolls out new training analytics and project cloning features in v10.2
    Cambridge, UK, 4 May 2022: Cognidox, a leading provider of document management solutions for the high-tech, medical device, and life sciences industries, has unveiled the latest innovations in its v10.2 platform release. The Q2 rollout of Cognidox 10.2 includes a new training analytics dashboard, project master cloning capabilities, improvements to shared notes, a new search engine, new login screens and more flexible two-factor authentication (2FA) options. Joe Byrne, CEO of Cognidox, describes
  • New Study: 'Bricks beat Clicks' on Google as Walmart, Nordstrom and BestBuy make Big Search Visibility Gains in Pandemic Year 2

    New Study: 'Bricks beat Clicks' on Google as Walmart, Nordstrom and BestBuy make Big Search Visibility Gains in Pandemic Year 2
    Retailers with a physical presence dominate Searchmetrics’ List of Top 10 eCommerce Winners in Google.com Organic Searches in 2021 San Mateo / Berlin, February 2, 2022 – Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites with the biggest gains in google.com search performance[1] in 2021 new research finds. While apple.com enjoyed the biggest absolute boost in search visibility during 2021, establis
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  • Record year 2021: Platform provider Visable reports 66 million euro turnover

    Record year 2021: Platform provider Visable reports 66 million euro turnover
    Hamburg, 12 January 2022 – Visable, the provider of Europe’s leading B2B platforms EUROPAGES and wlw (formerly “Wer liefert was”), reports its most successful year yet: Overall, the company was able to achieve a profitable record turnover of 66 million euros. This constitutes a growth of 14 per cent compared to the previous year. "We are very satisfied and pleased with our performance in 2021, despite the ongoing COVID crisis. In particular, we were once...Source: RealWir
  • New study: Around Half of Top Websites Still Failing User Experience Requirements Introduced in Google’s Core Web Vitals Update

    New study: Around Half of Top Websites Still Failing User Experience Requirements Introduced in Google’s Core Web Vitals Update
    Fashion and travel perform worse on user experience than other verticals according to data from Searchmetrics Berlin / San Mateo, November 29, 2021 – New research from Searchmetrics suggests around 50% of the top 100 most visible[1] websites on Google.com still fail to deliver a “good” page experience on desktop as defined in the search engine’s Core Web Vitals update which finished rolling out in August 2021. And 44% of the top 100 websites fail...Source: RealWire
  • New study: Amazon wins biggest share of Google results in Apparel, Beauty, Sporting Goods and Health eCommerce

    New study: Amazon wins biggest share of Google results in Apparel, Beauty, Sporting Goods and Health eCommerce
    Report suggests retailers can win search traffic from Amazon by giving shoppers more “informational” content Berlin / San Mateo, November 23, 2021 – Amazon.com (9.7%), nordstrom.com (8.0%) and adoreme.com (5.0%) are first, second and third for the share of organic search results on Google’s first page when U.S. shoppers search for Apparel. In the Beauty sector, amazon.com (17.3%) is ahead of ulta.com (6.9%) and sephora.com (5.1%), while in Furniture the top three are wayf
  • Hampleton Partners advises Loop54 on its acquisition by FACT-Finder and GENUI

    Hampleton Partners advises Loop54 on its acquisition by FACT-Finder and GENUI
    Stockholm, Pforzheim and Hamburg – 20 October 2021. Hampleton Partners, the international M&A and corporate finance advisory firm for technology companies, has advised The Loop54 Group AB, the cutting-edge provider of AI search and personalization SaaS, on its acquisition by FACT-Finder, a European leader in e-commerce technology, backed by GENUI, a German investment company founded by renowned entrepreneurs and investment experts. Loop54 delivers unparalleled accuracy and relevance in
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  • Mears Family Funerals Wins Prestigious 'Digital Innovation' 2021 Award

    Mears Family Funerals Wins Prestigious 'Digital Innovation' 2021 Award
    Online Memorial quote and ordering system wins prestigious industry award Leading independent, family-owned Mears Family Funerals is the proud winner of the Digital Innovation category at this year's Independent Funeral Director Business Awards. Awarded in recognition of the development and implementation of our unique, online quotation and ordering system on our website with a range of over 250 products. The user-friendly system allows families to select their memorial, mix and match with a ran
  • Searchmetrics expands US presence with the opening of a new Chicago office

    Searchmetrics expands US presence with the opening of a new Chicago office
    Newly promoted CMO, Lillian Haase, moves from Europe to Searchmetrics’ new Chicago office to oversee global marketing Berlin / San Mateo, September 1, 2021 – Searchmetrics, a provider of software and services for search and content optimization, is expanding its US presence with the opening of a new office in Chicago. The Berlin headquartered company, which helps brands and agencies achieve digital marketing success via the search data and insights delivered through its global data..
  • New Study: Majority of Websites Currently Fail to Meet User Experience Requirements in Google’s Forthcoming Core Web Vitals Update

    New Study: Majority of Websites Currently Fail to Meet User Experience Requirements in Google’s Forthcoming Core Web Vitals Update
    Searchmetrics research suggests 96% of sites in desktop searches and over 90% of those in mobile searches currently fail to meet Google’s three Core Web Vitals usability thresholds San Mateo/London April 20, 2021 – New research suggests most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out from...Source: RealWir
  • The Office Providers Discovers the Most Socially-Distanced Office…On Mars

    The Office Providers Discovers the Most Socially-Distanced Office…On Mars
    Office space search agency, The Office Providers, believes that they may have found the ultimate socially-distanced office location…on Mars. The Office Providers set off on the Perseverance Rover in July 2020 and landed 6 months later, a few weeks ago. The company believes that as an office location, although “secondary and non-prime”, it is, by far, the most socially-distanced. Managing Director of The Office Providers, Mike Gardener, admitted, “Ok, so we didn’t act
  • Google alternative: Search engine Swisscows starts selling shares

    Google alternative: Search engine Swisscows starts selling shares
    Egnach, Switzerland, March 29, 2021. Swisscows (www.swisscows.com), the alternative, data-secure search engine from Switzerland, is now selling limited non-voting shares for CHF 150, so-called participation certificates. Privacy and data protectionUnlike Google, Swisscows offers the user secure and data protection compliant use and is considered a family-friendly search engine that does not list any pornographic or violent content. It is also known for exclusively using its own servers located i
  • Searchmetrics founder Marcus Tober takes new company role to help drive SEO innovation

    Searchmetrics founder Marcus Tober takes new company role to help drive SEO innovation
    Marcus Tober becomes Chief Evangelist for search and content optimization leader while also continuing work on external ventures Berlin / San Mateo February 3, 2021 – Searchmetrics, which provides software and services for search and content optimization, today announced that founder Marcus Tober will, with immediate effect, take up the position of Founder and Chief Evangelist with the company. Marcus founded Searchmetrics in 2005 and was in the vanguard of creating SEO as a marketing...So
  • Checkaso has released tools, tracking the effectiveness of attracting organic traffic around the world

    November 3, 2020: Checkaso, an analytical ASO platform, has launched a new Performance section. This is the first tool of its kind on the mobile market. It provides data on the effectiveness of traffic acquisition for all countries and helps to monitor the quality of search optimization and localization. Data is available for any app and in one window. The new Performance section makes it possible to: Evaluate the efficiency of acquiring traffic in different...Source: RealWire
  • New Searchmetrics Study Reveals the Secrets of Success on Baidu, China's Top Search Engine

    New Searchmetrics Study Reveals the Secrets of Success on Baidu, China's Top Search Engine
    Brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube 75% of websites ranked in the top ten positions on Baidu are .com sites (not the Chinese .cn or .com.cn) Using exact match keywords is NOT important for Baidu search success San Mateo, November 02, 2020 – You can rank on Page One of top Chinese search engine, Baidu, even if your website includes...Source: RealWire
  • Searchmetrics makes two senior appointments to accelerate innovation and growth

    Searchmetrics makes two senior appointments to accelerate innovation and growth
    Dr. Konstantinos Dolkas joins as CTO and Björn Darko becomes VP Product Berlin, August 20, 2020 – Searchmetrics, which provides software and services for search and content optimization, today announced two new senior appointments to accelerate product innovation and drive growth. Dr. Konstantinos Dolkas joins the company in October as Chief Technology Officer (CTO) and Björn Darko is promoted to VP Product. Searchmetrics’ Vision is simplifying digital commerce for the worl
  • FYAMI Extends Its ‘Marketing For a Tenner’ Covid Support Scheme,’ until November 1st, 2020

    FYAMI Extends Its ‘Marketing For a Tenner’ Covid Support Scheme,’ until November 1st, 2020
    London based Growth consultancy, The FYAMI Marketing Group Limited, extended its widely acclaimed ‘marketing for a tenner scheme,’ until November 2020. The scheme helps start-ups and small businesses with their sales and marketing goals during these challenging times. Faye Eldridge, FYAMI’s Founder and CEO says, “I have spoken to many other CEOs and entrepreneurs over the last few months, listening to their concerns and what they are losing sleep over. Currently, many of
  • Searchmetrics appoints Ken Ogenbratt as new CFO

    Search and content optimization leader promotes internally to continue its accelerating growth path Berlin, 15. April 2020 – Searchmetrics, which provides software and services for search and content optimization, today announced the appointment of Ken Ogenbratt as its new Chief Financial Officer (CFO). Ken has been promoted from his role as VP Finance at the company, bringing over 15 years of experience in audit, accounting, treasury management and investor relations. He replaces outgoing
  • Technology Partnership Enabling Organisations to Rapidly and Immutably Prove Compliance for GDPR and Subject Access Requests (SAR's)

    Technology Partnership Enabling Organisations to Rapidly and Immutably Prove Compliance for GDPR and Subject Access Requests (SAR's)
    Reading, United Kingdom, 27th February. Today, enhanced search and discovery platform Nalytics and Evident Proof, the immutable data proof as a service platform, announced a strategic partnership. The partnership allows organisations to prove compliance with GDPR Subject Access Requests (SAR’s). GDPR has generated a proliferation of SARs, whereby a person can request Access to all of the personal data being held about them within an organisation and request it to be removed. By using Evide
  • Amazon Beats Currys and Argos to Gain Biggest Share of Google’s Page One Searches for Consumer Electronics

    Amazon Beats Currys and Argos to Gain Biggest Share of Google’s Page One Searches for Consumer Electronics
    New Searchmetrics study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches London, February 19, 2020 ‒ Amazon.co.uk is the most visible[1] website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetri
  • Bestbuy Wins Biggest Share of Google's Page One Searches for Consumer Electronics - Amazon comes second

    Bestbuy Wins Biggest Share of Google's Page One Searches for Consumer Electronics - Amazon comes second
    Searchmetrics Q4 2019 study reveals retail websites are failing to satisfy informational searches for consumer electronics San Mateo, February 11, 2020 – Bestbuy.com is the most visible[1] website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics study. Second and third are Amazon.com and Walmart.com. For searches related to mobile phones, t-mobile.com is th
  • Search outperforms social based on Episerver analysis of 4 billion sessions

    Search outperforms social based on Episerver analysis of 4 billion sessions
    Episerver releases Its biannual B2C benchmark report detailing retail key performance indicators across traffic sources and devices NRF Big Show, New York, Jan. 13, 2020 – Social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a
  • Searchmetrics announces strong new global leadership team to mobilize future growth strategy

    Searchmetrics announces strong new global leadership team to mobilize future growth strategy
    Includes promotions of Doug Bell to Global CMO and Christian Broscheit to Global CRO Berlin and San Mateo, January 10, 2020 ‒ Searchmetrics, the Search and Content optimization platform, today announced important changes to its senior leadership team that are designed to prepare the company for faster international growth. Former VP of Marketing and US CMO, Doug Bell, is promoted to Global CMO. Former VP Sales & Services EMEA, Christian Broscheit, is promoted to Global...Source: RealWi
  • Spanish company OrbitalAds receives three million euro funding from the European Commission under the Horizon2020 program

    Spanish company OrbitalAds receives three million euro funding from the European Commission under the Horizon2020 program
    For the first time in the history of the H2020 program, the EC enters as a partner in a group of European companies through the Framework Program born with the aim of supporting startups in the European Union with the potential to become ‘unicorns’ Madrid, December 10, 2019 - OrbitalAds, the Spanish company that has developed the only solution in the world capable of optimizing, automatically and in real time, any search engine marketing (SEM)...Source: RealWire
  • New study: Competition is increasing in Google Shopping, but will this satisfy EU regulators?

    New study: Competition is increasing in Google Shopping, but will this satisfy EU regulators?
    Searchmetrics’ data suggests majority of external ads on Google Shopping in Europe are placed via marketing agencies rather than the classic comparison-shopping sites that compete with Google. The study follows EU Commissioner Verstager expressing dissatisfaction with the quality of Google Shopping competition. San Mateo, November 26, 2019 ‒ Two years after the EU fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service to greater outside c
  • Searchmetrics Appoints Matt Colebourne as its New Global CEO

    Searchmetrics Appoints Matt Colebourne as its New Global CEO
    New hire brings extensive digital marketing industry leadership experience, including roles at DoubleClick, eSpotting and Trinity MirrorBerlin and San Mateo, November 13, 2019 Searchmetrics, the search and content optimization platform, today announced the appointment of Matt Colebourne as its global CEO. With numerous senior leadership roles in the digital marketing arena, including DoubleClick, eSpotting and Trinity Mirror, Colebourne is now tasked with driving international growth for the com
  • ekoru: "Fight Climate Change By Changing Your Search Engine"

    ekoru: "Fight Climate Change By Changing Your Search Engine"
    November 12, 2019 - Every day, people endeavor to do their part for the environment - they carry reusable bags to the grocery store, recycle plastic bottles and cans, circulate news stories of the poor whale who died after swallowing 88 pounds of plastic, join protests for climate change, donate monthly to their favorite causes, or volunteer their weekends to clean the beach. Now, there is another way they can contribute by doing what they...Source: RealWire
  • BBC, Guardian and Independent winning lion’s share of Brexit visibility in search

    The Sun newspaper website has the largest market share on Google for keywords related to “no deal Brexit” finds Searchmetrics study LibDems are the most visible party website on Google for Brexit-related searches London, October 21, 2019 - With over a million searches a month in the UK for terms around “Brexit news”, the BBC website (bbc.co.uk) is by far the most visible site on Google for Brexit-related searches according to a new study that...Source: RealWire
  • Artesian Solutions Announces New Features to Tackle Flawed SIC Code System

    Company Buzzwords and Artesian Business Categories - two new intuitive features for advanced new business prospecting8th October 2019: Artesian Solutions, the powerful AI-powered technology for commercial teams, today announced the launch of two exciting new features that add additional functionality to its market leading prospecting tools. Company Buzzwords and Artesian Business Categories (ABCs), are both highly intuitive new search features for new business teams to be extremely specific when
  • Barnebys launches new auction software “Skeleton”

    Skeleton gives power back to auction houses and revolutionises the online bidding marketLONDON – 3 September 2019 – Barnebys, the leading search engine for art, design, antiques and collectibles, today announced the launch of Skeleton. The software caters to the specific needs of the traditionally supply-driven auction industry and aims to make the life of auctioneers easier.Skeleton empowers small and mid-sized auction houses to retain their brand identity and makes online auctions
  • Current attribution solutions ‘verging on useless’, say digital marketers – survey

    Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service August 8th 2019 – Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inabili
  • Netlify Analytics delivers comprehensive, privacy-focused web traffic analysis with no performance overhead

    GDPR-compliant tool leverages server logs rather than client-side data sources to deliver the most comprehensive view of website traffic for developersLONDON, July 10, 2019 - Netlify, the company changing the way developers build and deploy web applications, today launched a new privacy-oriented analytics tool that delivers more accurate data, directly from the Netlify server logs, with zero impact to site performance. Netlify users can add Analytics now with just a few clicks in their dashboard
  • Visable Is Europe’s B2B Champion - New Umbrella for “Wer liefert was”, EUROPAGES and Gebraucht.de

    Hamburg – The leading B2B marketplace “Wer liefert was” (wlw) and the B2B platform EUROPAGES are now part of the new corporate brand Visable. Both platforms will continue as Visable brands respectively, as will the online marketing services already offered today, which companies can use to extend their reach beyond the B2B marketplaces. As a Google Premium and Microsoft Advertising Partner, Visable also provides search engine advertising and retargeting campaigns. The aim is to
  • New Study Reveals Positive Impact of Page Speed on Google Rankings

    Searchmetrics uses Google Lighthouse to analyze Google Ranking Factors 2019Even highly-ranked sites neglect accessibility for the visually impaired and blind San Mateo, May 16, 2019 ‒ Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to a new Searchmetrics study conducted using Google’s open-source website auditing tool, Google Lighthouse[1]. And higher ranking sites in general are more likely to use modern web technolo
  • New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

    Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram.And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59%...Source: RealWire
  • New Searchmetrics Lighthouse Ranking Factors Reports Deliver Custom Insights for Search Success

    Combined insights from Google Lighthouse and SearchmetricsUsing each customer’s keywords to compare search performance in individual market against thousands of direct competitors San Mateo, March 20, 2019 ‒ Searchmetrics is combining insights from Google Lighthouse with its own extensive search data to give SEO professionals a fully-customized, comprehensive report highlighting the Google ranking factors that matter most to their specific market. Each Lighthouse Ranking Factors repo
  • Searchmetrics appoints new Chief Operating Officer, Britta Mühlenberg

    New Searchmetrics' COO will be focused on driving sustained growth to the benefit of customers, investors and employeesBerlin and San Mateo, March 6, 2019 ‒ Searchmetrics, the search and content marketing platform, has promoted Britta Mühlenberg to the newly-created position of Chief Operating Officer (COO). Mühlenberg, who was previously VP of Human Resources at Searchmetrics, will be focused on rolling out the company strategy, ensuring all parts of the global business organiza
  • Wikipedia and YouTube Dominate Search Results Globally, a New Study Finds

    … Amazon is in the top ten most visible websites on Google in six countriesSan Mateo, February 28, 2019 - Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France. Second comes YouTube, which also saw the biggest absolute improvement in search performance over the whole of 2018 in all the countries analyzed.The...Source: RealWire
  • Study: Social media has the least influence on retail technology purchases

    Research from CCgroup reveals the biggest influences on technology vendor selection by major UK retailersLondon, 6th February 2019 – Insight driven Tech PR Agency, CCgroup, today released the findings of its primary research study “How to influence retail technology buyers”. The results, collected from over 30 tier one (turnover above £500m) and tier two (turnover between £30-£500m) UK retailers, identified the information most important to decisionmakers when
  • Artesian Uncovers the Numbers and Successes Behind its 2 Trillion Weekly Google Searches

    24th January 2019: Artesian Solutions, has today issued a new infographic demonstrating not only how far its market leading sales intelligence tools have developed in the last few years, but the amazing results achieved by sales teams using the platform in 2018.2018 was a huge year for Artesian Solutions. It reached a milestone 30,000 users that together have tracked in excess of 800,000 businesses, automated the equivalent of 2 trillion Google searches per week, and...Source: RealWire
  • Beta Version of LEI Search Tool 2.0 from GLEIF Provides Enhanced Options to Easily Access Open, Standardized and High Quality LEI Data

    All stakeholders are invited to comment on the beta version of the new LEI search tool by June 30th 2019December 2018 – Basel – The Global Legal Entity Identifier Foundation (GLEIF) has published the beta version of its new Legal Entity Identifier (LEI) search tool 2.0. Using the tool, market participants can easily explore information on more than 1.3 million organizations contained within the public LEI data pool. Version 2.0 of the search tool provides...Source: RealWire
  • Searchmetrics founder Marcus Tober moves to new leadership position

    Searchmetrics' CTO will become the new Chief Innovation Officer (CIO) of the Searchmetrics Market Innovation Lab as of January 2019San Mateo, December 06, 2018 ‒ Since its founding in 2005, Searchmetrics and its innovative suite of Search and Content solutions have been driven by its founder and CTO, Marcus Tober. In January 2019 Marcus will take on a new position in the company: leading the newly-founded Searchmetrics Market Innovation Lab as Chief Innovation Officer (CIO),...Source: Real
  • Searchmetrics Google Shopping Study Reveals “Fake” Competition for Ads

    Following a record EU penalty, Google had to revamp its Shopping service and create more competition. Now, 32 percent of ads come from external Comparison Shopping Services (CSS). However, traditional product and price comparison portals only provide 9 per cent of the total ads. With marketing agencies occupying 23 per cent of the market, this calls into question the kind of competition that exists for ads appearing within Google Shopping.San Mateo, December 05, 2018 ‒...Source: RealWire
  • DMI Captures Multiple Top Honors during UK Awards Season for App Innovation

    DMI earns accolades at UK IT Industry Awards, WPP & Google Search Excellence Awards, and IGD AwardsLONDON, UK, Nov 30, 2018 - DMI, a global leader in end-to-end mobility solutions, has been recognised with three prestigious UK awards for the value it brings to clients in digitising their businesses. DMI’s mobile capabilities were honoured at the WPP & Google Search Excellence Awards, the IGD Awards, and UK IT Industry Awards. DMI, in partnership with Mediacom,...Source: RealWire
  • M-Files Leads Five of Gartner's 2018 Critical Capabilities for Content Services Platforms

    Companion Report to the Gartner Magic Quadrant for Content Services Platforms Ranks M-Files at the top for content management, content security, search, metadata and classification and delivery modelDALLAS – Nov. 13th, 2018 – M-Files Corporation, the intelligent information management company, today announced that the company received the top scores in five key categories in the 2018 Gartner Critical Capabilities for Content Services Platforms report. The five key categories include
  • New Searchmetrics study: Google now wants brands to get niche-specific

    Google ranking factors study highlights big variations in search strategies for different niches − from ‘weight loss’ to ‘furniture’ and ‘financial planning’San Mateo, October 17, 2018 ‒ Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, according to the latest research by Searchmetrics. That’s because Google’s use of technologies such as AI and machine-learning are helping it
  • New Research: Financial Services Brands Can Win in Google Searches by Targeting 'Direct Answers'

    Searchmetrics Study finds 27% of finance-related Google searches trigger Direct Answers boxes, giving finance brands a valuable branding and traffic opportunitySan Mateo, July 31, 2018 ‒ Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers, new research from SEO and content marketing firm Searchmetrics reveals. Brands such as Bankrate.com, Investopedia.com and Wellsfargo.com are a
  • BrightEdge, Searchmetrics GmbH and its US subsidiary settle all legal claims between them

    San Mateo, July 23, 2018 ‒ BrightEdge Technologies, Inc. (“BrightEdge”), Searchmetrics GmbH, and Searchmetrics, Inc. (collectively, “Searchmetrics”) dismissed all legal claims between them as a result of a settlement which became effective on July 9th, 2018.The settlement, terms of which were not disclosed, resolves legal claims brought between BrightEdge and Searchmetrics concerning the misappropriation of trade secrets, unfair competition, trade libel and patent i
  • New Searchmetrics study: Faster web pages already rank higher in mobile searches - even before Google's "Speed Update"

    … And fast-loading AMP results now appear in over half of ecommerce, travel and finance related searchesSan Mateo, June 28, 2018 ‒ Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study by Searchmetrics suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches. The search results appearing in Google positions one to five load significantly faster than those lower down, wi
27 Sep 2022

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