FMCG news

• Medical Minecraft uses IBM Watson to teach students about infectious diseases

  24-06-2016 23:11
  
  IBM’s Watson is still in its early days, but the cognitive computing system could end up having a substantial impact on a number of industries, particularly healthcare and education. For example, Alder Hey Children’s Hospital in England is currently using the technology to improve the patient experience, while an interactive toy called the Cognitoys Dino uses Watson to answer a child’s questions in a kid-friendly and personalized way.
  Another space that could largely benef
  
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• EU referendum impact on British retail landscape - Kantar UK Insights

  24-06-2016 21:30
  
  Kantar UK Insights
  EU referendum impact on British retail landscape
  Kantar UK Insights
  Kantar Retail's analyst team has gathered to give our initial views on both short-term and long-term exposure to the effects of Brexit on a retailer by retailer basis. One of the easiest ways to think about Britain's Fast Moving Consumer Goods (FMCG ...and more »
  
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• 'England/London is now a third-rung concern': Brexit reaction from the US so far

  24-06-2016 21:17
  
  The polls didn’t get it right and the electorate has spoken in the United Kingdom: out with the EU. Reactions from the result are understandably all over the place, with each camp digging in to say that it was the right/wrong decision. 
  It’s early days, to be sure, and Michael Roth, chairman and CEO of IPG told his leadership, in an email from Cannes that: “Yesterday’s decision will undoubtedly lead to market volatility in the short term, both in Europe, as well as g
  
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• VidCon 2016: Why YouNow is a livestreaming favorite among creators

  24-06-2016 20:57
  
  Let’s face it, we’re all getting more impatient. Especially when it comes to accessing content.
  Why should creators wait to upload and distribute a video when they can just broadcast live? This question has given rise to platforms like Facebook Live and Periscope as established players have been shoring up their capabilities. Even YouTube announced yesterday that livestreaming would become an integral part of its native mobile app.
  The livestreaming craze has also resulted in the up-
  
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• VidCon 2016: Why YouNow has become a livestreaming favorite among creators

  24-06-2016 20:57
  
  Let’s face it, we’re all getting more impatient. Especially when it comes to accessing content.
  Why should creators wait to upload and distribute a video when they can just broadcast live? This question has given rise to platforms like Facebook Live and Periscope as established players have been shoring up their capabilities. Even YouTube announced yesterday that livestreaming would become an integral part of its native mobile app.
  The livestreaming craze has also resulted in the up-
  
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• VidCon 2016: Instagram, 500 million users strong, takes on video

  24-06-2016 19:56
  
  Instagram this week announced that it has 500 million monthly active users (MAUs), with 100 million joining in just the past nine months.
  That’s some pretty good news for the platform, which is heading into VidCon this year with the wind behind its back: Instagram’s user base has doubled in size in just the past two years.
  Celebrities have made Instagram their go-to platform of choice, but the growth has mainly been driven by everyday users and creators who have since become influenc
  
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• Brexit shocks La Croisette and the big six unite for the UN: Friday at Cannes Lions 2016

  24-06-2016 19:48
  
  In our final – and extended - video round-up from Cannes Lions, Katie Deighton assesses the prevailing sombre mood on the last day of the festival, following the leave result of the EU Referendum.
  Video of Brexit Cannes Shocks + The Big Six Unite | Friday @ Cannes Lions 2016 
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  Find out…
  What the likes of McCann’s Mark Lund and MEC’s Stuart Bowden think about the Brexit
  How leaving the EU could potentially affect the start-up world
  Why The & Partne
  
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• Grocery at the forefront of change in wake of Brexit IGD warns

  24-06-2016 19:11
  
  IGD’s 17-page Brexit report promises to guide UK grocery businesses in wake of Brexit…
  
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• Lidl: Brexit won't deter UK investment

  24-06-2016 19:03
  
  The discounter will stick to its plans for new stores, warehouses and jobs
  
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• Kopparberg cider rolls out summer sharing 'Kopparkeg'

  24-06-2016 18:05
  
  The limited edition Kopparkeg will be available from Morrisons and Asda from mid-July
  
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• Glyphosate licence in limbo after inconclusive EU meeting

  24-06-2016 18:05
  
  Inconclusive verdict amid claims and counterclaims over the health risks posed by the chemical
  
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• Childhood obesity strategy under threat from Brexit result

  24-06-2016 18:05
  
  Health groups pushing government officials for reassurance at meeting with Treasury officials…
  
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• Celebrities lead the way for speakers at Cannes with Will Smith and Usher creating the most buzz on Twitter

  24-06-2016 17:51
  
  As the Rose runs dry on La Croisette The Drum can reveal that the celebrity speakers stole the show at Cannes Lions this year.
  Hogging the limelight on social media during the festival this week was Fresh Prince and film star Will Smith who dished out some advice for marketers on how to shift their focus "from product to people".
  Data from global marketing agency We Are Social indicated that Will’s appearance struck up over 2,747 mentions on Twitter, account for 37 per cent of the top 10 c
  
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• Nike drops its lawsuit against US Olympic hopeful over New Balance deal

  24-06-2016 17:50
  
  Nike has dropped its lawsuit against US Olympic athlete Boris Berian after attempting to prevent him from signing an endorsement deal with rival New Balance.
  The sportswear brand announced yesterday (23 June) that it was dropping the legal proceedings which it launched against the 23 year-old track and field athlete in May.
  The disagreement arose after Berian attempted to sign a deal with New Balance earlier this year, a move which Nike claimed was breached a prior agreement it had with him.
  Ber
  
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• US schools set to adopt strategy game Civilization V to show, not tell, history lessons

  24-06-2016 17:43
  
  Civilization V is a strategy game that sees players take up control of a nation and lead it to global supremacy adopting differing ideologies, using diplomacy, trade, war or the pursuit of knowledge - now US schools are set to bring it to classrooms, under the belief that its interactive experience will engage and educate kids.
  Developer Take-Two Interactive Software announced a partnership with non-profit GlassLab Inc to bring a version of the game to US schools in 2017.
  Having sold eight milli
  
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• Pride ad campaign creator Ross Neil on why it’s time we all had #NOFILTER

  24-06-2016 17:32
  It’s a period of mixed emotions at WCRS. As the executive creative director of the current #NOFILTER campaign for Pride in London I am filled with gratitude and admiration for the whole team. On the other hand, the tragic events in Orlando earlier this month have left us all devastated. #NOFILTER was meant as a celebration of looking forward and a promise to the future: go on and live your life with #NOFILTER. However now, rather prophetically, I wish this campaign had spoken to one man in
  
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• WPP, Publicis, Omnicom, IPG, Havas and Dentsu unite for ‘Common Ground’ UN initiative

  24-06-2016 17:30
  
  Usually fierce rivals, the six largest holding companies in the world today (24 June) revealed that they had come together for an aptly named ‘Common Ground’ initiative to support the United Nations’ Sustainable Development Goals (SDGs).
  The idea was sparked by a conversation between WPP boss Sir Martin Sorrell and former Us vice president Al Gore at the Cannes Lion festival last year, with the former calling upon competitors to join him in "linking arms" as a symbol of their u
  
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• People on the move: Hires and departures at Facebook, WeTransfer, RKCR/Y&R and more

  24-06-2016 17:17
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.
  Facebook
  Facebook has appointed Chelsea Football Club’s head of digital marketing Jerry Newman (see above) as its new lead for sport across Europe, Middle East and Africa (EMEA).
  Newman joins Facebook after eight years with the Premier League club and will be responsible for sports partnerships with teams, players and sport media o
  
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• Did the industry, after all, 'sleepwalk into Brexit'?

  24-06-2016 17:16
  
  The inquest begins into whether industry leaders did enough to make the case against a leave vote…
  
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• Waitrose rolls out "scan as you shop" Quick Check mobile app

  24-06-2016 17:07
  
  Waitrose has released a new barcode-scanning smartphone app designed to speed up the checkout process for its customers.
  The Quick Check 'scan as you shop' app, available on both Android and iOS devices, replaces the handheld scanners the upmarket grocery chain has previously used in store.
  Customers must attach their myWaitrose loyalty card and connect to in-store WiFi for the app to work. They then complete their shop as normal, scanning the barcode of each item with their phone's camera.
  
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• Overheard at Cannes: Redknapp puts the boot into England

  24-06-2016 16:38
  
  It takes a lot to impress The Drum’s editor Stephen Lepitak, even amidst the glamour of Cannes. But News UK did just that.
  Lepitak’s moment of the week, he reveals, was aboard the publisher’s boat watching the England Vs Slovakia football game. Lepitak, a Scot, delighted in the draw, and of Harry Redknapp’s scathing review of the game.
  He gives his after-hours lowdown at The Drum’s own party on Thursday night of the festival in Overheard at Cannes, our take, in part
  
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• Why Brexit was a victory for the British people but a defeat for Adland

  24-06-2016 16:32
  The EU Referendum Result was a landmark victory for Vote Leave as I predicted in The Drum last week for three reasons:
  1. It has terminated our relationship with the EU after 43 years.
  2. The turnout was the highest for any election in the UK’s history with some 33.3 million people voting representing 72.2% of all eligible voters.
  3. It has resulted in the departure of the Prime Minister, ‘lucky’ Dave, by October.
  A lot has been written about the campaign and the raft of &lsquo
  
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• Did political ads submitted to the Chip Shop Awards predict the Brexit?

  24-06-2016 16:30
  
  So Britain has voted for a Brexit (more facts on how that will affect the UK ad industry here), Donald Trump is gallivanting around Ayrshire, and the UK seems divided on the future fortunes of the Union.
  Whether happy or sad at the results, let’s take some time to reflect on some political ads from the last few years of the Chip Shop Awards, documenting the developments that brought us to where we find ourselves today.
  Below is some of the iconic work submitted to the awards, showing
  
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• FMCG Palm Oil Briefing: Wake-up call for palm oil - Ethical Corporation Magazine

  24-06-2016 16:22
  FMCG Palm Oil Briefing: Wake-up call for palm oil
  Ethical Corporation Magazine
  The recent suspension of Malaysian palm producer IOI by the Roundtable on Sustainable Palm Oil (RSPO) after satellite pictures showed it had been involved in deforestation has intensified the debate over the scrutiny of palm supply chains. Even the ...and more »
  
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• FMCG Briefing: Wake-up call for palm oil - Ethical Corporation Magazine

  24-06-2016 16:22
  FMCG Briefing: Wake-up call for palm oil
  Ethical Corporation Magazine
  The recent suspension of Malaysian palm producer IOI by the Roundtable on Sustainable Palm Oil (RSPO) after satellite pictures showed it had been involved in deforestation has intensified the debate over the scrutiny of palm supply chains. Even the ...and more »
  
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• FMCG Briefing: Wake-up call for palm oil | Ethical Corporation - Ethical Corporation Magazine

  24-06-2016 16:22
  FMCG Briefing: Wake-up call for palm oil | Ethical Corporation
  Ethical Corporation Magazine
  The recent suspension of Malaysian palm producer IOI by the Roundtable on Sustainable Palm Oil (RSPO) after satellite pictures showed it had been involved in ...and more »
  
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• Brandworkz founder Jens Lungaard: “Ironically, multiculturalism may be post-Brexit UK’s greatest strength”

  24-06-2016 16:14
  So we are out of the EU.
  Personally, I feel a bit like when someone you know has died. You don’t quite believe it, and it takes some time to sink in. Not that I’m a massive Euro-fan (some of the mindless bureaucracy drives me nuts), but I still thought we would be better in.
  However, now that we are out we have to make the best of it. Though it will be a couple of years before we actually exit, we must start clarifying what Brand UK should stand for now, so it’s clear to the wo
  
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• David Cameron's post-Brexit departure sees Twitter usage double in the UK

  24-06-2016 16:08
  
  Following the UK's decision to leave the EU on Friday (24 June) intense political debate and rolling news has been taking up Twitter timelines across the world.
  Data from the social network has revealed that over 6.4 million tweets were sent using the official #EUref hashtag between the polls opening on Thursday and 10am this morning. Excluding all other tweets omitting the hashtag, an average of 237,037 tweets were sent out per-hour during this time frame.
  Unsurprisingly, co
  
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• Marketing Moment 85: Little girls pretend to be Hillary Clinton, Amy Schumer and Viola Davis in empowering GoldieBlox video

  24-06-2016 15:47
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Maureen McCloskey, managing director at Kinetic Worldwide New York. Below, find out why GoldieBlox’s ‘Fast-Forward Girls 2015’ video is her favorite marketing moment.
  When it comes to meeting young girls, I have one fundamental belief. I never tell them
  
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• Paddy Power ambushes Donald Trump with a Mexican mariachi band

  24-06-2016 15:30
  
  Paddy Power has taken it upon itself to anger US presidential candidate Donald Trump with its latest stunt in Scotland.
  After Trump’s executive airliner settled down at Glasgow’s Prestwick Airport on Friday 24 June, the Irish bookmaker had to welcome the VIP, a Mexican mariachi band.
  Playing on Trump’s controversial comments about the Mexican people, and his supposed wall enforcing the borders between the nations, Paddy Power armed the band called ‘Juan Direction&rsq
  
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• 5 things agencies can do to survive Brexit

  24-06-2016 15:21
  Well here we are, Britain is leaving the EU. In many ways this is a sad day, perhaps even if you voted to leave. I believe many people in the UK don’t wish to be seen to be shutting the door on European friends and allies. However as an entrepreneur I have to believe that risk can lead to greater reward; there is always massive potential for our country no matter what the future holds.
  An interesting question for us at Agency Core and all of our agency friends is: what does this mean for t
  
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• Did both Remain and Leave camps miss a golden opportunity to connect with young people over the Brexit?

  24-06-2016 15:00
  
  After months of campaigning the result is in, and 52 per cent of Brits have opted to back a Brexit in what’s been described as a “knife-edge” EU referendum.
  For the best half of 2016, the electoral commission’s two official campaign groups - Britain Stronger in Europe and Vote Leave, along with unofficial fringe divisions have been mudslinging, “love-bombing” and flotilla-ing in a bid to win over the electorate. 
  With 72 per cent of the reg
  
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• The Drum @ Cannes: Clients have failed to tackle ad fraud effectively, says World Federation of Advertisers chief

  24-06-2016 14:48
  
  Advertisers and agencies alike must step up to tackle challenges such ad blocking, fraud and transparency for the sake of the industry, says Stephan Loerke, chief executive of the World Federation of Advertisers.
  In a punchy interview with The Drum, in partnership with AudienceScience, Loerke talks about the issues of trust, especially in light of the Association of National Advertisers (ANA, US) report of earlier this month.
  He says: “I think that it is interesting to take a step back and
  
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• As the UK prepares for Brexit, the nation’s advertising industry moves into unchartered territory

  24-06-2016 14:35
  
  The UK’s landmark decision to exit the European Union (EU) has pushed the advertising industry into uncharted territory, with both brands and agencies scrambling to asses if this vote means advantages or problems to come.  
  Stock prices are tumbling. Sterling is falling. Uncertainty has gripped the business world and the impact has already knocked advertising’s biggest players. The value of five of the six largest ad groups plummeted on the news, with WPP (5 per cent) and Dentsu
  
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• Workers must not pay the price for Brexit, warn trade unions

  24-06-2016 14:26
  
  TUC and Unite have called on the government to protect jobs and workers’ rights
  
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• The City reacts to Brexit: Who’s been hardest hit?

  24-06-2016 14:26
  
  The FTSE 100 has collapsed 5% this morning following the UK’s vote to leave the UK, wiping off more than £100bn off the value of UK shares.
  
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• Mikado King gets ‘luxurious’ double-choc version

  24-06-2016 14:19
  
  NPD is positioned as ‘a slightly more luxurious afternoon or evening treat’
  
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• The Drum @ Cannes: Why the invisible wall between creative and programmatic needs shattering

  24-06-2016 14:11
  
  There is still an invisible wall that separates creatives from technologists, but Cannes 2016 shows how boundaries are finally being breached. That is the opinion of The Trade Desk’s UK general manager James Patterson, who calls on even faster integration between the creative and programmatic worlds. Speaking to The Drum, Patterson says that there is still “a lot of work to do” to unite the two sides. He says: “It is not one person’s fault. Dynamic creativ
  
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• Lucozade Sport the latest brand to partner with heavyweight champ Anthony Joshua

  24-06-2016 14:04
  
  Lucozade Sport has partnered with Heavyweight World Champion boxer Anthony Joshua to help strengthen its Summer of Movement Campaign with FitBit.
  The energy drink brand has unveiled the London 2012 Olympic gold medallist boxer as its latest brand ambassador just days before he looks to continue his professional unbeaten run with a defence of his IBF title at London’s O2 arena on 25 June.
  Joushua will work with Lucozade Sport throughout its campaigns encouraging the nation to become more ac
  
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• Led Zeppelin did not steal the iconic Stairway to Heaven intro riff

  24-06-2016 13:46
  
  Led Zeppelin’s long fought lawsuit claiming the eminent intro riff to ‘Stairway to Heaven’ was stolen has come to a close in favour of the rock band – it did not steal the track.
  Chasing the Zeppelin was a Michael Skidmore, who became the trustee of a band named Spirit, after its frontman died in 1997. His law suit alleged: “Within days after opening for Spirit, Led Zeppelin quickly began to cover Spirit’s songs they incorporated the song ‘Fresh Garbage&
  
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• Trump serenaded in Scotland by Paddy Power's Mexican mariachi band

  24-06-2016 13:44 via campaignlive.co.uk
  
  Paddy Power descended on Glasgow Prestwick Airport this morning to greet US presidential hopeful and golfing entrepreneur Donald Trump with a live performance by a Mexican mariachi band, "Juan Direction", armed with a wheelbarrow full of bricks.
  
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• Sainsbury's in talks with four agencies

  24-06-2016 13:37 via campaignlive.co.uk
  
  Sainsbury's is speaking with four agencies about its £60m ad business.
  
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• The Drum @ Cannes: Why tech will only improve the creative product

  24-06-2016 13:26
  
  After a Cannes in 2015 when many delegates thought that creative had been put on the back burner in favour of technology, Tune CEO Peter Hamilton is at pains to set the record straight this year.
  Speaking to The Drum he says that it is paramount that marketers realise that the most important thing is creativity. “Certainly we have come a long way in terms of technology, but if we can’t come up with really great ideas then we can’t really change people’s minds,” he s
  
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• BitTorrent Now is the ad-supported Spotify/Netflix for independent artists

  24-06-2016 13:16
  
  There’s a new player in the streaming market, BitTorrent, is looking to roll out an ad-supported network of content.
  BitTorrent Now has launched on Android, soon to follow on Apple TV and iOS. Indie artists will be able to host their content there, with BitTorrent willing to settle for a 30 per cent slice of the any revenue.
  The company’s unique pitch is: “We started BitTorrent Bundle: to give artists options. Not rules. The freedom to share your story, no matter what form it t
  
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• Big six ad bosses and UN's Ban Ki-moon urge 'common ground' as UK votes Brexit

  24-06-2016 12:55 via campaignlive.co.uk
  
  The top dogs of the six major advertising groups, as well as UN secretary general Ban Ki-moon, urged global solidarity even as the UK voted to leave the European Union.
  
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• 'British stun the world': how the world's media reacted to Brexit

  24-06-2016 12:45
  
  Hours after the result of the UK's referendum on membership of the European Union became clear, the world media west of Britain is waking up to the news that could have a large impact on economies across the globe.
  The Washington Post, in its first edition, noted that the value of sterling was already dipping, and that Asian markets were reacting. "European leaders say their ambitions to build a more united continent may be on hold after the bitter campaign exposed deeper troubles with
  
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• How the EU referendum was lost for the Remain campaign

  24-06-2016 12:44
  Ok, 23 June was always going to be a momentous day. But it surpassed all the advance billing and went off the Richter scale in terms of political earthquakes. With the resignation of prime minister David Cameron the icing on the hardcore Brexiters' cake and emerging signs that Labour leader Jeremy Corbyn could soon face a leadership challenge.
  On a day of crowing and crying across politics, the public and the press, it wasn’t 'the Sun wot won it' (although it wasn't slow to crow), but
  
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• Skittles drains the rainbow in Pride in London campaign

  24-06-2016 12:33
  
  Skittles is looking ever so more monotone these days as part of a campaign supporting Pride of London.
  Adam&eveDDB has released special edition monotone packets of its usually colour sweets, showing how mundane without the rainbow, according to Creative Review.
  Making an obvious and bold allusion to the contributions to LGBT community makes to London, the packaging will support a wider campaign on Saturday 25 June supporting Pride in London Festival.
  As part of the presentation a black and w
  
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• Morrisons apologises for 2015 GSCOP payment demand breaches

  24-06-2016 12:31
  
  Morrisons accepted that 19 requests for lump sum payments last year were in breach of GSCOP…
  
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• Cannes It: The ad industry needs to lose its rock star egos – here’s why

  24-06-2016 12:11
  
  It is time to put the term “me” in the bin, says Razorfish global chief creative officer Daniel Bonner.
  He believes that the concept of “me” is divisive to the Adland community, which should instead celebration collaboration – and deliver greater creative output as a result.
  Bonner makes his case in the third episode of Cannes It, a Riviera series of interviews in partnership with AudienceScience, that are based on The Drum’s popular Digital Dungeon format. Th
  
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