FMCG news

• Moving past the VR hype cycle

  21-06-2016 23:36
  
  There is a current frenzy behind virtual reality (VR) these days, an excitement about the thought of being at one with their digital realms, creating, gaming, working and living in a virtual world where they are in control and surrounded by very real-seeming pixels. And it is substantially buzzy — especially in Cannes where the glitz of VR could (hopefully) get past the “ooh, shiny new object” and into real discussions on the use and promotion of VR. 
  But with all the talk
  
  Read more

• Could splashing out on award entry fees be a thing of the past? IBM Watson successfully predicts Cannes Lions winners

  21-06-2016 22:05
  
  In 2015 Cannes Lions raked in $59m in annual revenue – according to an IPO filing – with award entry fees contributing a hefty chunk of change to that figure, but are those days numbered?
  Having reviewed thousands of previous Cannes Lions winners and losers it’s perhaps no surprise that IBM Watson correctly managed predict some of tonight’s winners in the outdoor category, with The Drum magazine editor, Thomas O’Neill, claiming prior to the results being announced t
  
  Read more

• Shut the front door! E-commerce has an effect in a 24 hour world

  21-06-2016 20:20
  It may not surprise most of you that Tesco and other equivalent UK supermarkets have been scaling back their expansion plans of late. Apparently the growth of discount competitors such as Aldi & Lidl have bitten into their market shares and are eroding profits (as well as their dreams of UK, European and eventually Global domination).
  But does the recent news that Tesco are further reducing the amount of hours some of their stores are open, hint at a new trend … the E-commerce take-ov
  
  Read more

• Facebook reveals ‘Creative Hub’ to help agencies make better ads

  21-06-2016 20:17
  
  Facebook has revealed an online Creative Hub which it hopes will educate creatives within agencies on how to get the most out of the suite of ad formats now available on the platform.
  The social network has been on a charm offensive for the past few years to get client-side marketers to send ad budgets its way, investing heavily on new formats, targeting and measurement tools. 
  But Facebook’s chief creative officer Mark D’Arcy admitted today it has neglected to ensure the c
  
  Read more

• Advertisement

• Paramount pulls Star Trek talk, Will Smith turns marketer and Yahoo keeps its head down: Tuesday at Cannes Lions 2016

  21-06-2016 20:02
  
  In the second of The Drum’s daily round-ups from the French Riviera, we bring you the lowdown on what’s been happening at Cannes Lions.
  Video of Paramount Pulls Talk & Will Smith Turns Marketer | Tuesday @ Cannes Lions 2016 
  Loading...
  Find out…
  How Paramount Pictures has responded to Star Trek actor Anton Yelchin’s tragic death
  Why Yahoo is “heads down, focused on the business”
  What sage advice the
  
  Read more

• Portland creatives get together for action on US gun violence issues with #ThoughtsAndPrayers project

  21-06-2016 19:49
  
  The film on gun control in the US is on its usual, continuous loop. A tragedy happens, there’s outrage, sadness, empty words from politicians and no progress. Though the US Senate gave it a go after the recent Orlando nightclub shooting with a filibuster designed to stop all other business until some meaningful action on gun control was discussed, once again, it fell short.
  With Orlando as a backdrop, a group of Portland creatives at Wieden+Kennedy were fed up and decided to turn the empty
  
  Read more

• Three Crowns Confectionery secures £300k funding package

  21-06-2016 19:44
  
  Hull-based Three Crowns Confectionery has undergone a management buy-in after securing a £300k funding package from East Yorkshire-based One Stop Business Finance.
  
  Read more

• We miss you: reactiving your email marketing campaigns for B2B

  21-06-2016 19:10
  
  With 25 per cent of email addresses in company databases classified as inactive, B2B marketers reassessing their email marketing strategies may want to consider launching a reactivation email marketing campaign. With an average of 30 per cent of email addresses turning over each year due to subscribers changing or creating a new email address, in the B2B sector, there is no one at the receiving end of nearly one-third of all emails. Repeatedly sending emails to subscribers who no longer engage w
  
  Read more

• Advertisement

• The characteristics of champions: How marketers can better attract and retain customers

  21-06-2016 18:54
  The Summer Olympics are just under two months away, and training is the daily focus for anyone who wants to win.
  Imagine two Olympic swimming coaches. Each has a spectacularly different strategy for winning.
  The first puts most of his energy into dragging as many random people into the pool as possible. His goal is 100 new people every month. Someone, he thinks, will prove to be a winner.
  The second focuses all of her energy on a much smaller set of people who have the right characteristics to b
  
  Read more

• Tumblr rolls out live streaming through third-party apps YouNow, Kanvas, Upclose and YouTube

  21-06-2016 18:51
  
  IOS and Android users will be able to share live video straight to Tumblr using third-party apps such as YouNow, Kanvas, Upclose and soon YouTube.
  Much like Facebook and YouTube videos, clips shared to Tumblr will later appear as a standard video on user timelines. There are no restrictions on the length of the video.
  Users can share video straight to their followers’ dashboard, gaining subsequent reach through reblogs and on trending topics. Similar to Facebook, users will receive alerts
  
  Read more

• Overheard at Cannes: Did Tinder set Monday night alight?

  21-06-2016 18:50
  
  Don’t believe the hype. For all its talk of being the world’s foremost gathering of creativity, with great keynote speeches from the world’s biggest brands and gongs galore for the year’s best work, every seasoned industry veteran knows that Cannes is as much about the ‘fringe’ as the festival.
  So, to celebrate the after-hours activity at this year’s festival The Drum, in partnership with The Trade Desk, is asking delegates to spill the beans on what rea
  
  Read more

• 2 Sisters’ sales edge upwards in “encouraging” third quarter

  21-06-2016 18:30
  
  Sales at 2 Sisters owner Boparan rose 0.6% to £784.5m in its third quarter in what CEO Ranjit Singh called “another positive performance”.
  
  Read more

• Dairy Crest CEO Mark Allen’s pay rises 45% after dairy division sale

  21-06-2016 18:30
  
  Dairy Crest CEO Mark Allen received a pay packet work £1.44m in the year to 31 March 2016 as his annual bonus and share awards more than doubled after the successful divestment of its UK dairy business.
  
  Read more

• SoundCloud pilots video ads for US users

  21-06-2016 18:17
  
  Audio hosting service SoundCloud is looking to monetise its output with the rollout of video ads.
  It is set to debut video ads on its mobile apps to users in the US initially, set to appear between active recordings.
  Many users activate SoundCloud audio before disengaging the screen, so the ads will appear only when the screen is active, instead of in the background, reports CNET.
  The app says it has 175 million active users so if it could implement video ads globally it would stand a good chanc
  
  Read more

• Tencent buys Clash of Clans developer Supercell for $8.6bn

  21-06-2016 17:30
  
  Chinese media giant Tencent has bought Clash of Clans developer Supercell for $8.6bn.
  The deal, reported on The Drum five days ago, will see the media conglomerate acquire a 73 per cent share in the Finnish games firm from Japanese telecoms company SoftBank.
  Expected to be finalised in Q3 2016, the acquisition will give Tencent an immediate global footprint and access to the 100 million daily players of games such as Clash of Clans, Hay Day and Boom Beach.
  Supercell will join
  
  Read more

• Rekorderlig wraps cover of Time Out to kick off summer campaign

  21-06-2016 17:23
  
  Cider-maker Rekorderlig has kicked off its Swedish-inspired summer marketing campaign, Midsommarstang, with a front cover wrap of London-based magazine Time Out as part of a month-long partnership.
  The brewing company has tapped into its Swedish roots for its Midsommarstång campaign, bringing a Swedish midsummer tradition to the UK.
  A pop-up festival will accompany the Midsommarstång campaign, offering consumers the opportunity to sample the games, food, music and atmosphere of a Swe
  
  Read more

• Artists have recreated lost & stolen artwork using only Adobe stock photos and Photoshop

  21-06-2016 17:22
  
  To show off the capabilities of its stock photo archive, Adobe has tapped four artists from around the world to re-create lost, stolen and destroyed artwork using only stock imagery and Photoshop.
  The artwork is being featured in a campaign called ‘Make a Masterpiece’ that features each artist and the piece of art that they have recreated. Adobe found the artists through Behance, a creative platform where artists can share and discover work that the company bought in 2012.
  At the &ls
  
  Read more

• UK Top Shazamed Ads: Apple sneaks into the chart with 'Wings' by Little Simz

  21-06-2016 17:19
  
  Apple's 'The Beautiful Game' ad has made it into ninth place this week with a little help from English rapper Little Simz.The BET award-nominated artist's track 'Wings' provides the soundtrack to the latest iPhone ad, which is centered around personal footballing moments that have all been shot on Apple's flagship device.Meanwhile BBC Radio 1 has finally been knocked off of the top spot courtesy of Nationwide's sickly sweet 'Life's Better When We Share' ad.Vodafone, Amazon and Fiat also have als
  
  Read more

• You'll have to zoom in A LOT to see a car in Bentley's ultra-high res Golden Gate Bridge ad

  21-06-2016 17:06
  
  Bentley has rolled out what it claims to be the largest ever car photograph to hit home the attention to detail paid in the design of the Mulsanne Extended Wheelbase.
  Using Nasa technology photographer Simon Stock captured an image, from afar, of the car crossing the Golden Gate bridge, tallying an impressive 53.1bn pixels. The scene saw 700 photos stitched together to make the scene as part of Keko’s 'Be Extraordinary' campaign.
  Users can study the image on a dedicated website, understand
  
  Read more

• Twitter updates include longer, easier-to-discover videos, and a new app for influencers

  21-06-2016 17:05
  
  One day after announcing the acquisition of Magic Pony Technology, a machine learning company that will presumably help boost video, image, and live sharing capabilities, Twitter today announced that people will now be able to share longer videos on both Twitter and Vine.
  Playing off of the 140 character length of tweets, Twitter is now allowing users to upload 140-second videos. Previously, users were limited to sharing 30-second videos. On Vine, beginning with a small group of users, creators
  
  Read more

• GroupM’s TV and print ad spend forecast drops amid Brexit fears

  21-06-2016 16:45
  
  WPP’s media arm GroupM has reduced its forecast of UK ad growth for 2016 by £220m in anticipation of the financial impact of a vote to leave in the upcoming European referendum.
  GroupM’s forecast for UK ad spend in 2016 dropped from a predicted 7.2 per cent increase made in November 2015, down to 6.3 per cent, representing a downgrade of £220m.
  The media investment group, owned by Sir Martin Sorrell’s WPP, believes that a vote to remain in the EU would "end uncertai
  
  Read more

• Havas Group and Atom Factory form new agency model 'the SMASHD Group’

  21-06-2016 16:30
  
  The Drum sat down with Havas' global chief executive in Cannes to find out all about the group's new venture with Atom Factory: the SMASHD Group.
  Video of Havas' Global CEO Reveals All About New Venture The SMASHD Group 
  Loading...
  The two shops claim to have developed new model for brand and technology consultancy that fuses Havas’ marketing know-how with Atom Factory’s entertainment roots.
  The SMASHD Group will be a comp
  
  Read more

• Moving on up: Performance goes premium as marketers shift to outcomes model

  21-06-2016 16:23
  Performance advertising has generally operated on a binary model. Elicit response, get paid. Whether driving downloads, sales or sign-ups, the focus is on delivering specific actions at the lowest possible cost. Under this definition, the best performance advertising is strictly quantitative. A sale is a sale. A download is a download.
  Of course, what has become increasingly clear is that this is not, in fact, the case.  All sales aren’t equal. Some will lead to long-term customer rel
  
  Read more

• Grey wins gold Design Lion for Tate Britain's '500 years of stories'

  21-06-2016 16:20 via campaignlive.co.uk
  
  Grey London has scooped a Gold Lion at Cannes for Design as part of a hat-trick of awards in the category.
  
  Read more

• Yahoo says ‘it’s just business as usual’ despite takeover rumours as it attempts to roll out new storytelling assets

  21-06-2016 16:12
  
  Lisa Utzschneider, Yahoo's CRO, is attending Cannes Lions this week meeting with the online web giant’s strategic partners and media agencies to discuss what it can offer them, but of course the question over the future of the company remains.
  Multiple rumours over its impending sale remain, with U.S. telco rivals AT&T plus (AOL-owner) Verizon Wireless, among a host of other names said to be in the running at the final stages of the auction of Yahoo’s core internet assets.
  Estima
  
  Read more

• Paramount cancels Cannes Lions Star Trek panel following the death of actor Anton Yelchin

  21-06-2016 16:08
  
  Paramount Pictures has cancelled its Q&A with Star Trek stars Chris Pine and Simon Pegg at Cannes Lions following the death of actor Anton Yelchin who played Pavel Chekov in the movie. 
  The panel was due to go ahead on Thursday morning (23 June), however after the news broke over the weekend of Yelchin's death, which was caused by a freak accident, Paramount decided to abandon the talk. 
  "All of us are deeply saddened by the loss of our friend Anton Yelchin
  
  Read more

• Marketing Moment 82: Allstate disrupts insurance industry with introduction of “Mayhem”

  21-06-2016 15:57
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Leo Burnett Chicago. Below, find out why Leo Burnett Chicago’s “Mayhem” campaign for Allstate Insurance is one of the agency’s favorite marketing moments.
  In 2010, Allstate’s “Mayhem,” played by Dean Winters and created by Leo Burnett Chicago,
  
  Read more

• My Media Week: Stuart Flint, AOL

  21-06-2016 15:50 via campaignlive.co.uk
  
  It's a busy week for Stuart Flint, managing director AOL UK, as he prepares to host 12 clients at Cannes next week and squeezes in Soho House (twice), mentoring at The Ivy, a Coldplay gig and Ascot.
  
  Read more

• Twitter extends videos and Vines to 140-seconds as it looks to woo talent with creators app

  21-06-2016 15:38
  
  Twitter and its six-second video platform Vine will now host content up to 140-seconds long, as part of a shakeup by the social network to position itself as a go to place for influencers.
  From today (21 June) people using Twitter will be able to create and share videos that are up to over two minutes-long, while a select group of Vine creators are beta testing this function on the short-form platform.
  The move is Twitter’s second attempt in as many months to pare back brevity on the platf
  
  Read more

• Instagram reaches half a billion users

  21-06-2016 15:16
  
  Image sharing social network Instagram now has more than 500 million users, less than six years after the service launched.
  In a post on its official blog, the company said more than 300 million of these use the app every single day, and that 80 per cent of the userbase was based outside of the US.
  In comparison, photo messaging service Snapchat announced that 150 million users a day made use of the app, while Twitter sees 310 million users each month – 44 per cent of w
  
  Read more

• My Local's Raj Krishan in Blakemore sales move

  21-06-2016 14:57
  
  Krishan, who joined My Local last September, will take up his new position on 18 July
  
  Read more

• JJ Food Service invests £15m to open three new branches

  21-06-2016 14:55
  
  New sites in Dagenham, Newcastle and Leicester are scheduled to open and be fully operational this autumn
  
  Read more

• New Zealand's Colenso BBDO scoops Outdoor Lions Grand Prix as McCann leads UK winners

  21-06-2016 14:07 via campaignlive.co.uk
  
  Auckland agency Colenso BBDO has won the Outdoor Lions Grand Prix for its work on Brewtroleum, for beer DB Export, owned by Heineken.
  
  Read more

• Tumblr emulates Twitter's Periscope and Facebook Live with live video rollout

  21-06-2016 13:42
  
  Yahoo’s microblogging platform Tumblr is to be a surprise adopter of live video streaming as of Tuesday 20 June.
  Emulating Twitter which has Periscope, and Facebook which has Facebook Live, the company is seemingly set to roll out a live service to diversify and update its output.
  A hub called Live Video on Tumblr seemingly announces some of the launch videos on the service. 
  Loading...
  TechCrunch first noticed the appearance and confirmed that the wider service will see scheduled&nbs
  
  Read more

• Global FMCG Packaging Industry Demand, Analysis & Forecast to 2021 - All About News

  21-06-2016 13:39
  
  All About News
  Global FMCG Packaging Industry Demand, Analysis & Forecast to 2021
  All About News
  The report provides a basic overview of FMCG Packaging industry including definitions, applications and industry chain structure. Global market analysis and Chinese domestic market analysis are provided with a focus on history, developments, trends and ...and more »
  
  Read more

• Mars Chocolate Drinks & Treats launches trail mixes

  21-06-2016 13:06
  
  The trio of bagged snacks is based on M&M’s, Bounty and Galaxy
  
  Read more

• BitTorrent hunts for a news editor as reports emerge that it's assembling a live news channel

  21-06-2016 12:40
  
  Peer-to-peer (P2P) network BitTorrent is among the slew of companies making an unexpected pivot into the media scene, announcing it is to launch a TV news channel.
  The system has its own live-streaming app, with channels including FightBox, Newsmax TV, Heroes TV, TWiT and Clubbing TV, on Apple TV (with supposed iOS and Android apps to follow). It is considering the launch of a dedicated news source in time for the US election, according to Variety.
  The drive is unverified by the compan
  
  Read more

• Mark Zuckerberg approves re-election of Peter Theil to Facebook’s board following Gawker controversy

  21-06-2016 12:38
  
  Facebook held its annual shareholder meeting on Monday (20 June), with founder Mark Zuckerberg approving the re-election of Peter Thiel to its board of directors.
  The move follows revelations that billionaire and PayPal co-founder Thiel helped fund Hulk Hogan’s successful high profile lawsuit against Gawker Media for publishing a sex tape of the former wrestler.
  Gawker has filed for bankruptcy as a result of the $140m judgement, but has told employees that it intends to fight the case and
  
  Read more

• Former BBC news chief warns of 'needless act of self-harm' in proposed merger

  21-06-2016 12:21
  
  BBC news’ former chief Roger Mosey has spoken out on the future of the organisation’s news channels, saying a merger of the BBC's News Channel with its World News would be a "needless act of self-harm".
  Mosey - former head of BBC Television News - said joining the two services would “massively reduce the quality of the service” and would mean “scant” coverage of stories important to UK viewers.
  The BBC is proposing to merge its news operations, BBC News and BB
  
  Read more

• Pitch update: M&S, TSB, Sainsbury's, Hiscox

  21-06-2016 12:02 via campaignlive.co.uk
  
  Agencies hoping to pick up Marks & Spencer's ad account will have had to cut short their trip to Cannes: the retailer is holding chemistry meetings on 27 June.
  
  Read more

• How Betway is giving West Ham fans more with its branded content approach

  21-06-2016 11:59
  
  West Ham United sponsor's Betway are working to overcome the age old sponsorship hurdle of shirt deals delivering value beyond awareness by offering fans the kind of content that they truly want - a unique insight into their club.
  Betway has partnered with global media company Whistle Sports and Sky Sports’ flagship football programme Soccer AM to create a new six-part series which offers West Ham fans a rarely-seen insight into day-to-day life at the club.
  The ‘Academy of Footb
  
  Read more

• FCB Inferno hopes to disrupt US-dominated Cyber Lions with literacy campaign

  21-06-2016 11:25 via campaignlive.co.uk
  
  FCB Inferno's "Project literacy" campaign for Pearson leads the UK entries for this year's Cyber Lions category at Cannes.
  
  Read more

• Taylor Swift, Katy Perry, U2 and others launch fresh attack on YouTube in open letter

  21-06-2016 11:24
  
  A host of A-list musicians and major record labels have signed a letter calling for a reform of the Digital Millennium Copyright Act (DMCA).
  Organised by music manager Irving Azoff, who has previously taken issue with the Google-owned video platform, the petition has attracted support from dozens of artists including Taylor Swift, Katy Perry, Paul McCartney and U2 as well as Universal Music, Sony Music and Warner Music.
  The message is poised for publication in titles like Politico and the H
  
  Read more

• RNLI hunts for new ad agency after Leo Burnett split

  21-06-2016 11:23 via campaignlive.co.uk
  
  The Royal National Lifeboat Institution is on the hunt for a lead creative agency to handle its water safety initiative, ending its relationship with Leo Burnett.
  
  Read more

• Tranquini and RH Amar launch ‘relaxation drinks’

  21-06-2016 11:13
  
  Tranquini offers to “reduce stress and relieve anxiety without causing drowsiness”
  
  Read more

• Smoothie brand Savse champions heritage veg with Purple Carrot

  21-06-2016 11:13
  
  Available from 6 July, the new flavour contains 43% carrot juice and comes packaged in 250ml bottles
  
  Read more

• David Beckham urges UK to remain in the EU

  21-06-2016 11:07 via campaignlive.co.uk
  
  Former England captain and Manchester United star David Beckham has come out in favour of remaining in the EU ahead of voting in the referendum which takes place on Thursday (23 June).
  
  Read more

• City snapshot: Costa Coffee grows first quarter sales by 11.4%

  21-06-2016 11:01
  
  Costa Coffee grew its first quarter sales by 11.4% to £414.3m to help total sales for the 13 weeks to 2 June 2016 rise 8% at owner Whitbread. Plus the FTSE 100 sees its biggest jump in three years and pound soars on diminished Brexit fears.
  
  Read more

• Professor Green on the secret to great videos

  21-06-2016 11:00 via campaignlive.co.uk
  
  Rap artist and songwriter Professor Green warned marketers not to underestimate their audience when making video content with artists.
  
  Read more

• Can Watson pick a Cannes Lions winner? IBM’s cognitive system tries its arm at judging awards

  21-06-2016 11:00
  
  Judging awards is a cognitive process, so it should be elementary to dear Watson. That is why we gave IBM’s cognitive system the ultimate creative test.
  By ingesting 1000s of previous Cannes winners and losers, Watson has learned to be one of the best informed jurors in the business.
  Now, we have asked it to take a look at the shortlisted work in the Outdoor category before the winners are announced today and tell us whether any UK or US agencies stand a chance.
  Here are Watson’
  
  Read more

Follow @FMCGNewsUK on Twitter!