FMCG news

• Mondelez has made a bid to buy Hershey

  30-06-2016 18:51
  
  Mondelez International has made a bid to buy Hershey, a move that would bring together two of the world’s largest snack and candy manufacturers.
  People familiar with the matter told the Wall Street Journal that Mondelez recently sent a letter to Hershey proposing the acquisition. Hershey’s stock surged following the news.
  Hershey, maker of iconic candies including Reese’s, Jolly Rancher and its own chocolate bars, is currently valued at $23bn, while Mondelez is valued at $70bn.
  
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• John’s Weird Week: Iceland outbets Carlsberg, Judy Murray’s Pimm’s pitcher and baby beer bellies

  30-06-2016 18:40
  
  It’s been another chaotic week, the Euro 2016 brand lad banter is still in flow, supplemented by some Wimbledon activity and more German semi-nudity.
  1. England or Iceland? Supermarket Iceland rebranded after it's sponsorship with the national side Iceland threatened to (and eventually did) topple the English.
  2. The mother of UK tennis stars Andy and Jamie Murray has adopted a bizarre brand ambassador role at Pimm’s ensuring that mint levels in the drinks are optimal. She'
  
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• Manchester City becomes the world's first football club to launch Facebook Messenger bot

  30-06-2016 18:39
  
  Manchester City has signed up to Facebook's bots on Messenger service, becoming the first football club to launch on the platform.
  Facebook's Messenger bots let brands chat with users online to offer customer service, and are being implemented by publishers like CNN to send Facebookers who opt-in news updates. 
  Subscribers who sign up to Man City's chatbot will be able to receive updates on the following topics: pep talk, transfer news and social buzz. Meanwhile, a matchday topic
  
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• Marketing Momeny 91: Barbie’s ‘Imagine the Possibilities’ video goes viral

  30-06-2016 18:04
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Laura Lefever, senior partner & strategic planning director at Maxus. Below, find out why Barbie’s ‘You Can Be Anything’ campaign is one of her favorite marketing moments.
  It was a proud moment when Mattel launched the “You Can Be Anything” campaign la
  
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• Marketing Moment 91: Barbie’s ‘Imagine the Possibilities’ video goes viral

  30-06-2016 18:04
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Laura Lefever, senior partner & strategic planning director at Maxus. Below, find out why Barbie’s ‘You Can Be Anything’ campaign is one of her favorite marketing moments.
  It was a proud moment when Mattel launched the “You Can Be Anything” campaign la
  
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• How does mixed reality compare to VR? Hands on with the Microsoft HoloLens

  30-06-2016 17:41
  Back in 2015 Microsoft took to the stage at its annual Build Developer Conference to showcase to the world a vision of the future it called ‘mixed reality’. It came in the form of a product that had already spent five years in development. It was a wearable device that scanned your physical surroundings and overlaid digital objects or ‘holograms’ that only the wearer could see.
  A number of commercial possibilities were demonstrated when it launched, from its pot
  
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• Trinity Mirror confirms job cuts on national titles but denies Brexit or New Day failure are to blame

  30-06-2016 17:15
  
  Daily Mirror publisher Trinity Mirror has confirmed that it will cut several editorial jobs as it looks to mitigate falls in advertising and circulation revenue.
  The Drum understands that the redundancies will affect staff at the Daily Mirror, Sunday Mirror and Sunday People titles. 
  The changing media landscape has toughened the market for print newspapers and on top of this the group’s stock value share price has slumped by 40 per cent over the past six months –
  
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• Amazon Fresh adds a further 59 delivery postcodes in London

  30-06-2016 17:14
  
  The online giant is now serving 128 postcodes in the capital
  
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• Ready Brek brings in a bear for brand revamp

  30-06-2016 17:14
  
  The relaunch aims to modernise the brand while “singing the category-leading health credentials loud and proud”
  
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• The Scottish Dairy: new brand targets US shoppers

  30-06-2016 17:14
  
  The Scottish Dairy brand was launched at the Summer Fancy Foods Show in New York City last month
  
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• Jacob's Creek rolls out the Double Barrel premium wine range

  30-06-2016 17:14
  
  The newly launched wine is a premium red shiraz made with “high-quality fruits”
  
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• Beefeater gives its London Dry Gin a 'capital' makeover

  30-06-2016 17:14
  
  The new packaging, rolling out now, features a hand-drawn map of London that captures the ‘rich tapestry’ of the city
  
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• How TfL and the UK government are using service design to stay future fit

  30-06-2016 17:09
  
  Trying to keep up with digital and technological advances and changing customer expectations is a mammoth undertaking for large organisations like Transport for London (TfL) and the UK government, which with millions of customers and billions of journeys and enquiries are now turning to service design to ensure they stay future fit in a changing society.
  For those unfamiliar with the term service design, it essentially helps organisations deal with internal challenges and improve service strateg
  
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• Coca-Cola global brand PR Judith Snyder calls time after 14 years at the company

  30-06-2016 16:55
  
  Coca-Cola’s global brand PR Judith Snyder is set to leave the soft drinks brand to work with start-up DesireList and pursue her interest in film-making.
  During her career at Coke, where she was based at the headquarters in Atlanta, she oversaw the launch of the memorable Coke Side of Life, Open Happiness, and Taste the Feeling campaigns.
  On departing, Snyder said: “It is hard to say goodbye after over 14 years as part of the Coca-Cola family. As I reflect on my time, there is so much
  
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• Agency 2020: Change makers discuss diversity within agencies

  30-06-2016 16:27
  If there is one key trend affecting the marketing and creative communications industry at the moment it is ‘diversity’ or, depending on your viewpoint, the lack of it. Diversity, in it’s very broadest sense, is a huge issue within our industry and most forward thinking agency businesses are driving the diversity agenda within their organisation.
  In today’s industry diversity goes much deeper than simply gender issues. Race, religion, sexual orientation, disability, social
  
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• Slump in pig prices sees profits at Danepak owner Tulip tumble

  30-06-2016 15:50
  
  Profits for the year to 30 September 2015 were down 34% to £18.7m
  
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• M&S moves £4m smoked mackerel contract to Dawnfresh

  30-06-2016 15:50
  
  The switch follows a move by the retailer to sign up new seafood suppliers in June
  
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• Children are creative geniuses, but adults are not – so where does our creativity go?

  30-06-2016 15:46
  We have a creativity problem – both as an industry and as humanity.
  In a study of 1,600 school children, 98 per cent were considered ‘geniuses’ at divergent thinking at age five. At 10 years old this number dropped to 32 per cent, by age 15 it was 10 per cent and down to just 2 per cent by full adulthood.
  What are we doing wrong? How does our unbridled creativity and child-like imagination just disappear into the ether – especially when it is so useful to us? Why did it t
  
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• Americans view the Mexico 'brand' in an unfavorable light, according to study

  30-06-2016 15:29
  
  Many Americans associate Mexico with drugs, corruption and poverty, all of which contribute to Mexico’s tarnished "brand," according to a recent study.
  For the report, Austin-based agency GSD&M and strategic consultancy Vianovo interviewed 1,000 adults in the US via market research firm YouGov. According to findings, only 22 per cent of Americans view Mexico in a favorable light while 75 per cent view Canada positively. The research also found that 54 per cent of Americans see Mexico m
  
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• Manning Gottlieb OMD and Age UK take Grand Prix in Thinkbox TV Planning Awards

  30-06-2016 15:14 via campaignlive.co.uk
  
  Manning Gottlieb OMD and Age UK have this afternoon been awarded the Grand Prix in the 2016 Thinkbox TV Planning Awards, run in association with Campaign and Media Week.
  
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• Oscars less white: 683 new members join the panel

  30-06-2016 15:08
  
  The Academy Awards has made good on its promise to bolster diversity allowing 683 new members into the fold, following the last few years' 'Oscars so white' campaign for perceived racism and sexist accusations at the organisation.
  Of this influx, 46 per cent are female and 41 per cent hail from ethnic minorities, also including 28 Oscar winners. The new group goes some way toward rebalancing the current 6,000 or so members, the majority of whom are 60+ white males.
  As a result of the a
  
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• News Corp reluctant to let Brexit quash UK business as it snaps up TalkSport owner Wireless Group

  30-06-2016 15:06
  
  Rupert Murdoch’s media giant Newscorp has swept in to buy Wireless Group which owns popular stations TalkSport and Virgin Radio.
  Pitching in £220.3m ($290.3m), the company said: “Wireless represents an excellent strategic fit with its existing operations, broadening News Corp’s range of services in the UK, Ireland and internationally.”
  Robert Thomson, chief executive of News Corp said: “The proposed investment is a clear sign of our commitment to, and bel
  
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• ‘Hear what people are saying’: Exceptional Women Out West podcast featuring Kammie McArthur, creative director, DNA Seattle

  30-06-2016 14:55
  
  It started with an insatiable appetite for the written word. DNA Seattle creative director Kammie McArthur dove in to newspapers, magazines — anything she could get her hands on to feed her curiosity. Born from those formative days, a deep love of writing emerged. More connections were built over time, building a powerful story that is interesting and filled with passion for work, life and the moments to peace that create a sense of calm and place. Connecting with the land and nature.
  
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• Cancer Research UK creates VR infinite garden at Hampton Court Palace Flower Show

  30-06-2016 14:35 via campaignlive.co.uk
  
  Cancer Research UK is getting on the VR train with the creation of a virtual flower garden at the RHS Hampton Court Palace Flower Show next week in London.
  
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• VidCon 2016: Xumo rolls out new channel lineup, mobile experience

  30-06-2016 14:29
  
  Xumo, an over the top (OTT) and video on demand (VOD) network, has developed close relationships with smart TV manufacturers like LG, Vizio, Panasonic, and others, and is now available in nearly 20 million smart TVs in the U.S.
  On the content front, Xumo has been able to offer online publishers like Time Inc., BuzzFeed, PopSugar, and Mashable a way to distribute their videos that are mostly watched on desktops and mobile devices.
  While Xumo has grown because of TV viewership, it announced a new
  
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• Ad of the Day: Unicef’s ‘Fight Unfair’ social experiment tests the public’s reaction to a young homeless girl

  30-06-2016 14:25
  
  Would you stop if you saw a little girl lost and alone on the street? That’s what Unicef is asking viewers in our Ad of the Day.
  The charity’s compelling social experiment tasked child actor Anano, aged six, to pretend to be homeless to test the public’s reaction.
  Anona is seen wondering the streets alone and going into cafes alone – first as wealthy child with a fresh outfit and clean face, then as a poor child with soot on her face and dirty clothes.
  In the first instan
  
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• VidCon 2016: Catching up with YouNow star Hailey Knox

  30-06-2016 14:19
  
  This past weekend at VidCon, YouNow, the four-year-old livestreaming platform, sponsored the community stage along with a broadcast booth on the creator floor. While YouTube, Instagram, and Vine were in attendance, the excitement around YouNow was palpable.
  The platform continues to grow rapidly and already boasts more than 100 million user sessions per month.
  When we interviewed CEO Adi Sideman last week, he specifically called out Hailey Knox, the platform’s first big star. And when some
  
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• Microbeads on their way out, cosmetics giants promise MPs

  30-06-2016 14:11
  
  Senior representatives from L’Oréal, Procter & Gamble and Unilever were questioned by the Environmental Audit Committee
  
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• FDF calls for urgent talks with retailers on factory audits

  30-06-2016 14:11
  
  Director general Ian Wright claims factory audits are placing an unreasonable burden on supplier
  
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• Noble Foods develops exclusive egg range for Amazon Fresh

  30-06-2016 14:11
  
  The supplier has secured listings for a total of eight Liberty Farms SKUs
  
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• New Amsterdam vodka launched by E&J Gallo in 35cl bottle format

  30-06-2016 14:11
  
  The premium tipple is available in the smaller size from the impulse and convenience channels now
  
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• Cranes serves up 'healthier' trio of cranberry ciders

  30-06-2016 14:11
  
  The 4% abv drink is brewed with crushed cranberries, with added ‘real’ fruit juices
  
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• Nielsen unveils some of Netflix's closely guarded streaming ratings

  30-06-2016 14:09
  
  Nielsen has unveiled its first figures around shows on streaming services yesterday, ushering in a new era of transparency for platforms like Netflix.
  Nielsen has been tracking streaming data for TV studios that ‘opt in’ to work with the measurement firm by sharing digital files that can be scanned for audio fingerprints to reveal viewer data.
  The method can be applied to measure any programming a studio has produced, which means that studio-backed original shows created for Netflix,
  
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• Review: 'Ray' redefines the possibilities of a universal remote for your entertainment

  30-06-2016 14:00
   
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  To button or not to button? That is the existential question that remote manufacturers and users have been asking since the invention of the iPhone. While the iPhone essentially made buttons on a phone extinct, most TV owners still enjoy a remote with physical buttons. The Ray Super Remote is trying to change that.
  Found Remote is giving the Ray Super Remote 4.5/5 Remotes. The Ray Super Remote costs $249.00 on Amazon.
  The highlights of the Ray remote:
  The setup
  
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• Murdoch moves into radio as News Corp buys talkSPORT owner for £220m

  30-06-2016 13:52 via campaignlive.co.uk
  
  Rupert Murdoch's News Corp is to buy the owner of talkRADIO and Virgin Radio in a £220m cash deal.
  
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• Bynder expands into the Middle East with new Dubai office

  30-06-2016 13:47
  
  Bynder, the Amdsterdam based marketing and branding software, is expanding their global footprint opening a new office in the Middle East. The Dubai office will focus on continued growth within the Middle East and support of the company’s growing customer base in the region.
  The Dubai Internet City is the largest hub for information and communication technology companies in the Middle East and Northern Africa. Keeping up with rapid technology innovation has been crucial for Dubai based bus
  
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• Intermarketing Agency appoints Rob Edwards to lead new data and CRM offering

  30-06-2016 13:00
  
  Former Callcredit and Bauer Media manager Rob Edwards has joined Intermarketing as the agency’s channel strategy director.
  Edwards will lead a newly-formed 12-strong team (including the agency’s new head of CRM, ex Wunderman data strategist, Andrew Ananth) provide data analysis, insight and strategy to help clients “demystify, humanise, simplify, hone and make better use of their relevant data”, according to Nickii Gray, Intermarketing's managing director.
  The new team wi
  
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• Further digitisation in Europe could lift GDP by €2.5 trillion

  30-06-2016 13:00
  
  Figures published today that by McKinsey Global Institute (MGI) claim Europe is currently operating at only 12 percent of its digital potential compared with18 percent in the U.S., with the outfit claiming that further digitisation could bolster GDP by €2.5 trillion within 10 years.
  One point worth noting is that while the report is published today (30 June), the GDP estimate was calculated well in advance of last week’s shock decision by the UK electorate, where voters elected to lea
  
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• How Twitter hopes to assure marketers that clicks on its network are real

  30-06-2016 12:40
  
  Earlier this month, Twitter’s ad exchange MoPub struck a deal with anti-fraud outfit Forensiq in a bid to reassure advertisers that clicks on its mobile ad exchange are generated by human beings and not bots.
  Twitter’s MoPub marketplace sits within the social network’s ad tech stack – an increasingly important part of its business, especially as growth of its overall user numbers begins to plateau – and connects media buyers and sellers to trade in-app mobile invent
  
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• Location and product range drive Brits’ choice of grocery store

  30-06-2016 12:28
  
  Retailers should ”take a broader, more strategic view of their offer”, says Nielsen
  
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• Bernard Matthews on the block as owner puts up 'for sale' sign

  30-06-2016 12:27
  
  The private equity owner of Bernard Matthews has put the turkey giant up for sale, PwC has confirmed.
  
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• Blipping hell – why do we always look at innovation in the wrong way?

  30-06-2016 12:21
  It’s a shame that augmented reality still isn’t adored by the masses in the way augmented reality experts predicted.
  Clunky, mobile-data-draining and at times underwhelming, it’s been a hard sell (for media agencies at least) with mid-level advertising campaigns rarely boasting enough budget to buy both quality production and the media to drive people there. In APAC in particular, volatile 3G reception in many markets has been a huge barrier to adoption. The opportunity to use
  
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• Online influencers issued new guidelines for branded content

  30-06-2016 12:15 via campaignlive.co.uk
  
  YouTube vloggers and other digital influencers must disclose all paid-for relationships clearly in any content they post, according to new international guidelines issues.
  
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• IGD’s Wholesaling 2016 – full programme announced

  30-06-2016 12:07
  IGD have announced the full programme for Wholesaling 2016 – View it here Viewed as one of the most significant wholesaling events of the year, it features a top class line up of speakers to provide you (more…)
  
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• My Local Officially Enters Administration

  30-06-2016 12:00
  The My Local c-store chain has officially entered administration days after the majority of stores were closed. Mark Orton and Blair Nimmo from KPMG Restructuring have been appointed joint administrators to the trading company MLCG Limited. A total of 90 (more…)
  
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• Brexit could affect customer sentiment in Europe according to Esprit CFO

  30-06-2016 12:00
  
  As political leaders continue to outline Britain’s post-Brexit plans, clothing retailer Esprit has warned that the UK’s vote to leave the EU may affect consumer sentiment.
  Thomas Tang, Esprit's chief financial officer, sent an email to Reuters this morning (30 June) saying that the political uncertainty in the aftermath of the vote could create “risk for an impact on the general consumer sentiment across Europe, where the majority of our business is located, but it is impossibl
  
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• Choice Of Supermarket Not Driven By Low Prices

  30-06-2016 11:57
  Product availability and a convenient location are the two most highly influential factors when it comes to where British shoppers choose to buy their groceries from, according to Nielsen’s Global Retail-Growth Strategies Survey. The survey on grocery shopping habits, which (more…)
  
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• Bernard Matthews Seeking New Owner

  30-06-2016 11:55
  Struggling poultry producer Bernard Matthews is reportedly looking for a new owner. According to Sky News, Rutland Partners, the private equity group that has owned the company since 2013, has appointed advisers at PwC to seek out prospective (more…)
  
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• Tesco To Open A Pop-Up Bar To Market Its Premium Wine Range

  30-06-2016 11:53
  Tesco is taking a new approach to marketing its premium ‘Finest’ wine range by opening a pop-up bar in London this summer. The Tesco Finest wine bar will open on Soho’s Wardour Street and operate for 11 days (more…)
  
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• Recruiting Manager – FMCG - HRM Asia

  30-06-2016 11:52
  Recruiting Manager – FMCG
  HRM Asia
  This is a leading global FMCG organization and is looking to recruit for a Talent Acquisition Manager for their Singapore team. Reporting directly to the HR Director, you will be responsible for the full life cycle of recruitment for mainly positions ...
  
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