FMCG news

• Pharma, FMCG catapult Sensex out of Brexit fear - Deccan Chronicle

  28-06-2016 23:05
  
  Deccan Chronicle
  Pharma, FMCG catapult Sensex out of Brexit fear
  Deccan Chronicle
  The domestic equity market regained strength amidst high level of caution after European markets staged a strong recovery on Tuesday following fresh buying in beaten down stocks. MUMBAI: The domestic equity market regained strength amidst high level of ...and more »
  
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• 'Keep it local' - a look at successful B2B personalization marketing strategies

  28-06-2016 21:01
  
  For B2B marketers taking a thoughtful approach to personalized content, there are some basic strategies that by now almost all marketers should be offering. As the famous U.S. politician Tip O'Neil once said "all politics is local" and this adage applies to content as well.
  Localized content is critical when B2B marketers do not want to drive site visitors away, a recent study suggests.   For instance, different countries or regions, the prospect's geographic location, local language and cu
  
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• DigtasLBi NY creative lead Carlos Ricque takes up same role at agency’s San Francisco office

  28-06-2016 19:50
  
  Carlos Ricque, senior vice president-creative at DigitaslBi New York, is relocating to the agency’s San Francisco office to take on the same role.
  He replaces Eric Dean, who “left the advertising industry to pursue his passion of becoming a ranch owner in Joshua Tree National Park,” according to the agency.
  In his new role, Ricque will now serve as creative lead for clients including eBay, Taco Bell, and Pandora.
  Ricque began his career writing tray-liner copy for a fast food r
  
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• 70% of agencies don’t think advertiser media talent is good enough

  28-06-2016 19:25
  
  Media agencies and advertisers are at an impasse; the majority (70 per cent) of media agencies believe companies lack media skills in-house as one in three marketers admit the quality of agency talent as their number one concern, according to a new study. 
  A ID Comms survey of 130 responses from marketing, media and procurement specialists found there is a division between media agencies and advertisers. Just 16 per cent of media agencies showed high or very high confidence in marketers' ab
  
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• Raymond to enter FMCG segment - Hindu Business Line

  28-06-2016 19:02
  
  Hindu Business Line
  Raymond to enter FMCG segment
  Hindu Business Line
  Textile major Raymond will extend its heritage brand into the FMCG category. Its new President & Group CEO for FMCG, Giriraj Bagri, has been given the mandate to develop the fabric and apparel brand of Raymond into a slew of FMCG products in addition ...
  
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• Zen and the art of Cannes Lions

  28-06-2016 18:13
  “What is this festival anyway?” asked a bemused Dave Grohl to an audience of star struck advertising folk.
  Few of the execs in the room ­who had spent the last few days pickling their vital organs in Rosé were in a fit state to respond. But, there are a few ways to answer Dave’s question.
  Excess knows few limitations
  For many the festival is a marathon piss-up, circa 1987. You'd think Maggie was still clinging onto power and the referendum on 23 June was a
  
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• AnalogFolk's Bedwood and Silcox leave to launch start-up

  28-06-2016 17:27 via campaignlive.co.uk
  
  AnalogFolk London's creative partner Dave Bedwood and chief data officer Ben Silcox are leaving to launch a start-up business together.
  
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• Tech chiefs urge for Brexit calm: ‘whichever way you voted, now is the time to lean in’

  28-06-2016 17:26
  
  A coalition of technology chiefs and investors have called for calm in wake of the post-Brexit slump claiming it is time for forward thinking in the UK despite the result.
  A letter penned by the group for the London Evening Standard claimed that tech entrepreneurs should “look forward, not backwards” and to remember that the UK “will never stop being a competitive, entrepreneurial and dynamic place to innovate and create jobs”.
  “The real risk today is that the warni
  
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• Strong prospects: the marketability of the 2016 NBA draft class

  28-06-2016 17:05
  
  Marketability of athletes is a continually morphing phenomenon. The days of tight messaging and big hype have been replaced with the much more fluid era of social media and content — where athletes, both established and up-and-coming, work multiple arena-sized audiences on a daily basis. The National Basketball Association (NBA) is particularly interesting, as the intimacy of the game can carry over into the social sphere. 
  Several NBA athletes (both active and retired) work Twitter,
  
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• Which brand will win Euro 2016? The Bravery Index reads emotional reaction to reveal the tournament's top scoring campaigns

  28-06-2016 17:00
  
  Who will win this Euro 2016? We’re not talking about the results of Europe’s biggest football event, but something just as competitive – the ads of the official and unofficial partner brands competing to steal their share of the glory this summer.
  To find out just that, The Drum has partnered with the creative agency, Brave for the third installment of its Bravery Index, as it did previously to scope out the top Christmas ad offerings and super-premium Superbowl commercials.
  Th
  
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• UK Top Shazamed Ads: Channel 5 enters the chart with 'Lush Life' by Zara Larsson

  28-06-2016 16:58
  
  Channel 5 has entered the chart with thanks to 'Lush Life' by Zara Larsson.The summery track from the Swedish artist provides the score to the broadcaster's 'Hottest Ticket in Town' ad which gives fans a sneak peek at its summer TV schedule including hot picks from shows like Big Brother, Impractical Jokers UK and It's Not Me, It's You.Meanwhile, Bread's vintage track its 'Life's Better When We Share' has helped Nationwide hold on to the top spot for the second week in a row. Volkswagen, Amazon
  
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• Less, but better: Why simplicity speaks volumes in today's overcrowded market

  28-06-2016 16:56
  Essentialism. The currently inescapable design buzzword. But it’s nothing new. Its roots go back to industrial designer Dieter Rams, a protégé of the Ulm School of Design (successor to the Bauhaus), who made it his life’s work to filter through the noise to find the essence of a product. He worked to uncover the core truth about a brand and express it in the clearest way, eliminating the unnecessary. For Rams, “good design is as little design as possible. Less, bu
  
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• Group M sues Ebiquity over 'misuse' of confidential documents

  28-06-2016 16:55 via campaignlive.co.uk
  
  Group M has launched legal action against Ebiquity's media auditing arm, FirmDecisions, alleging it may have "misused" information from a series of confidential documents sent by accident by Group M agencies.
  
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• Adland alarmed by Brexit threat to spend and staff

  28-06-2016 16:37 via campaignlive.co.uk
  
  Industry bosses have expressed fears that the ad market will slow sharply and European workers will find it harder to work in the UK because of Brexit.
  
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• Turkey of the week: Docusol "Make a nappy happy" by McCann HumanCare

  28-06-2016 16:27 via campaignlive.co.uk
  
  Shona Ghosh isn't convinced by the all-singing, all-dancing star of Docusol's latest spot - a nappy pleading for poo.
  
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• Aldi rapped by ASA for misleading price comparison ads

  28-06-2016 16:27 via campaignlive.co.uk
  
  Aldi ads have been banned by the Advertising Standards Authority for making misleading claims about how much money can be saved compared to its 'big four' supermarket rivals.
  
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• Marketing Moment 89: Michael Jordan signs with Nike in 1984

  28-06-2016 16:18
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Fred Schonenberg, founder of VentureFuel. Below, find out why Michael Jordan’s endorsement deal with Nike is his favorite marketing moment.
  When "His Airness" burst onto the scene in 1984, no one knew he would become the greatest basketball player of all time or transform the wor
  
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• Jeweller ROX appoints Yard to deliver sparkling SEO

  28-06-2016 16:10
  
  Jewellery retailer ROX has selected technical marketing agency Yard to manage digital marketing for the rox.co.uk domain, commencing this month, with the project covering search, content, conversion rate optimisation and analytics.
  ROX, founded in 2002, operates two stores in Glasgow, with boutiques also in Edinburgh, Aberdeen, Newcastle and Leeds.
  Kyron Keogh, co-founder and managing director at ROX, said: “We were looking for a results driven agency with a wealth of experience, particula
  
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• Cannes we kick it? Yes, we Cannt: Highlights from this year's alternative creative festival

  28-06-2016 15:46
  We've had another successful Cannt week, and I'm continually surprised and elated by the energy and love people have for the event.
  While Cannes Lions has established itself as the key event in the industry calendar, Cannt has developed its own position, as an affordable alternative for everyone who doesn’t get the chance to cruise the Croisette. It's the Cannt ethos to share the creative love with those starting out and to inspire them to
  
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• FMCG players shift gears to take on Patanjali - Business Standard

  28-06-2016 15:25
  
  Business Standard
  FMCG players shift gears to take on Patanjali
  Business Standard
  The mood at the India office of Colgate has turned upbeat. After months of losing sales to Patanjali Ayurved's Dant Kanti, the American oral care giant seems to have found its feet. It has been pushing aggressively in the market its Colgate Neem Active ...and more »
  
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• Gary Lineker fronts TV ad to drive new Walkers Bugles snacks

  28-06-2016 15:19
  
  The commercial is aimed at encouraging consumers ‘to embrace their playful side’
  
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• Luxury brands need new rules of engagement to tap the potential of digital

  28-06-2016 15:01
  I was recently part of a panel at The Holmes Report in2 Innovation Summit in Berlin discussing luxury brands and how they are adapting to an increasingly digital world. The resounding conclusion was that luxury brands need to accept that they no longer retain full control of the messaging around their brand and should seize the opportunities presented by social.
  Burberry was an early adopter of digital, launching its own social platform, The Art of Trench, in 2009, and is no doubt one of the mos
  
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• LinkedIn rolls out programmatic ads shortly after the $26.2bn Microsoft acquisition

  28-06-2016 14:44
  
  Professional social media network LinkedIn has set about monetising its 400 million members by introducing programmatic ad buying to advertisers.
  The new method of buying LinkedIn Display Ads comes after the system was trialled in Q3 2015. It will deliver display ads on LinkedIn desktop, on supplementing the earning power of sponsored content whuch delivers 60 per cent of its revenue.
  Russell Glass, head of products, LinkedIn Marketing Solutions, said: “LinkedIn is by far the most sca
  
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• Pitch update: M&S, Sainsbury's, Mencap, Stonewall

  28-06-2016 14:43 via campaignlive.co.uk
  
  Grey London, The & Partnership and VCCP will compete for the Marks & Spencer integrated account alongside 16-year incumbent Rainey Kelly Campbell Roalfe/Y&R.
  
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• Consumers care more about control than relevance in mobile ads, study shows

  28-06-2016 14:43 via campaignlive.co.uk
  
  Making mobile ads easy to close or skip past is rated by consumers as the number one way to make them more acceptable, according a study by the Internet Advertising Bureau UK.
  
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• FMCG stocks shine; ITC jumps 3% - Indiainfoline

  28-06-2016 14:16
  
  FMCG stocks shine; ITC jumps 3%
  Indiainfoline
  ITC BSE FMCG closed higher 1.75% to Rs.8390 on BSE. The BSE FMCG opened at 8,238.50 and hits a high of 8,399.23 and a low of 8,238.49. The BSE FMCG stocks rallied after media reports suggested that monsoon rains were likely to end later than usual ...and more »
  
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• Ocado claims Amazon Fresh launch has had ‘absolutely no impact’ on its business

  28-06-2016 14:02
  
  Ocado continued to perform very strongly in the 69 postcodes where Amazon Fresh now operates, CEO Tim Steiner said
  
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• Discovery’s Shark Week comes to life through shark emoji on Twitter

  28-06-2016 14:00
  
   
  Loading...
  Shark Week is transporting viewers to the open waters, including a custom shark emoji on Twitter. When fans use #SharkWeek in their tweets throughout the week (which started on Sunday), they will trigger a special shark emoji that will attach to the tweet itself.
  "Shark Week is a huge cultural TV moment, which means it's also a big moment on Twitter," Andrew Adashek, Head of TV at Twitter told Found remote. "We worked with Discovery to create a custom Twitter emoji that reward
  
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• If Boris mocks advertising, should advertising then mock Boris?

  28-06-2016 13:53
  Advertising is such an easy business, you make up some over claim about your product, stick it on a poster and then you punt it out there for everyone to buy your product. Sales go up, you may even get a bonus. But when the product arrives and it doesn’t actually do what you say you then you have a big problem. Because to use advertising to mislead people leaves you open to the huge vault of anger when people feel they have been properly duped. But people are a forgiving lot and so often i
  
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• Former Homebase and Asda marketing boss Chris McDonough to join L.L.Bean as chief brand officer

  28-06-2016 13:45
  
  Former Asda and Homebase marketing chief Chris McDonough is set to take on the role of chief brand officer at L.L.Bean in Maine.
  McDonough, who exited Homebase in March after just four months following Australia's Westfarmers' acquisition of the retailer, will relocate to the US firm with his family to take on the newly created position, which will include joining its executive board. He will report to chief executive Stephen Smith.
  As chief brand officer, he will oversee all marketing
  
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• Piers Wenger, the executive behind Doctor Who and Humans, joins BBC as drama chief

  28-06-2016 13:05
  
  Piers Wenger has been hired as BBC’s new drama chief where he will be charged with commissioning the next generation of content to come from the broadcaster.
  The former Doctor Who executive producer will follow on from Polly Hill who joined ITV from the Beeb earlier this year.
  Wenger will join from Channel 4 where his recent successes include Humans – which was accompanied with an intriguing ad campaign that duped the public.
  The Guardian reports that last year the BBC commissioned 4
  
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• Grey London hit by slew of senior departures as Nils Leonard, Lucy Jameson and Natalie Graeme resign

  28-06-2016 13:00
  
  Three of Grey London's most senior staff have resigned, with chairman and chief creative officer Nils Leonard, chief executive Lucy Jameson and managing director Natalie Graeme officially stepping down from their roles. 
  The agency has moved quickly to fill the gap left by the departures, noting that it has "long had succession plans in place". 
  In a statement, the creative shop said chief strategy officer Leo Rayman will succeed Jameson as chief executive "in due course".
  Vi
  
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• Ulf Mark Schneider to take up Nestlé chief executive role

  28-06-2016 12:51
  
  Schneider will be the first outsider since 1922 to lead the food and drink giant
  
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• What to expect from The Future of Marketing: Lad Bible, eBay, IBM Watson and Samsung among speakers

  28-06-2016 12:50
  
  The Future of Marketing will be explored this week featuring keynote talks from some of the best in the industry of marketing while they discuss artificial intelligence and virtual reality to simply knowing your audience to create better marketing opportunists for your business. 
  Marketing is changing and new technology is being introduced across the industry from virtual reality to artificial intelligence. The event will look at how the emerging technologies are going to mould&nb
  
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• Nick Cadbury, Steve McGauley, Lisa Nichols and Tim Sharp sign up to judge The Drum Cream Awards 2016

  28-06-2016 12:50
  
  The 14th annual The Drum Cream Awards has launched with some of the finest talent in creative advertising and design from the Midlands, East, South West and Wales signing up to judge.
  To date, the shortlist of top judges includes Nick Cadbury, creative director at threebreand, Steve McGauley, executive creative director of Liquid Agency, Lisa Nichols creative director at TBWA Manchester and Tim Sharp, creative director of brand and design at Uniform.
  Katy Thomson, The Drum events manager, said:
  
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• The Drum launches episode two of Cliché Killers film series tackling the most hackneyed advertising clichés

  28-06-2016 12:25
  
  The Drum has launched episode two of a 12-part video series, Cliché Killers, produced in partnership with Stein IAS, exploring B2B advertising clichés.
  Episode two, Cogs, explores the tiresome fascination with images of cogs representing efficiency and predictability.
  Cliché Killers, which will run over summer 2016, features a cast of ad industry leaders discussing and dismissing the clichés commonly used in B2B advertising.
  The clichés discussed, looking at th
  
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• ComScore and xAd pair to link online ads with offline actions

  28-06-2016 12:19
  
  ComScore (a company part-owned by WPP) has paired with xAd (an outfit that helps advertisers locate audiences in public) to help brands better understand when their mobile ads have driven an in-store visit.
  The tie-up works by using comScore’s measurement methods, plus xAd’s BluePrint technology to let advertisers measure the reach and frequency of their mobile campaigns; more specifically it better helps them understand how ads served on a mobile phone influenced in-store footfall.
  
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• Sensex Ends 122 Points Higher Led By Gains In FMCG Shares - NDTV

  28-06-2016 12:18
  
  NDTV
  Sensex Ends 122 Points Higher Led By Gains In FMCG Shares
  NDTV
  3:47 a.m.: The Sensex closed 122 points higher at 26,525 and Nifty advanced 33 points to shut shop at 8,128. 3:22 p.m.: Nifty 8,000 strike price put option was the most active options contract on the National Stock Exchange. The premium on the contract ...
  Sensex up 300 pts, Nifty reclaims 8300; banks, FMCG, auto leadMoneycontrol.com
  Sensex gains 121 points on monsoon hopes; FMCG, metal stocks shineHindu Business Line
  FMCG stoc
  
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• My Media Week: Mark Lund, McCann Worldgroup UK

  28-06-2016 12:18 via campaignlive.co.uk
  
  Mark Lund is in Cannes, where he welcomes a growing emphasis on ethics in advertising, is terrified by the R in VR, parties with Campaign and is knocked for six by the Brexit result.
  
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• What does Brexit mean for the Great British Diversity Experiment?

  28-06-2016 12:14
  There is something ironic about the fact that most of the key movers and shakers in the UK’s ad industry were in continental Europe for Cannes when the biggest political earthquake of a generation hit the UK last week.
  As Brexit shockwaves continue to reverberate across the globe, I’m left wondering about the implications for the Great British Diversity Experiment. For those who missed it, the experiment sought to prove that increased diversity would lead to better creative outcomes.
  
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• Airbnb files lawsuit against San Francisco over new rental rules

  28-06-2016 12:14
  
  Travel startup Airbnb is to sue its hometown of San Francisco as it looks to avoid coughing up thousands of dollars in fines following the introduction of new short-term rental laws.
  The company, which lets travellers stay in other people's homes via an online community, has filed a lawsuit against the city objecting to short-term rental rule changes that have been approved by San Francisco's board of supervisors.
  The new legislation, due to come into effect in July, would require all Airbn
  
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• Free IGD webinar: Brexit – strategic implications for grocery businesses

  28-06-2016 12:05
  28 June 3pm (BST) Today, IGD is running a free webinar to help you understand and prepare for the implications of Brexit. IGD’s chief economist, James Walton, will explore what the potential impact could be for the food (more…)
  
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• Discounters Hit Record Market Share While Consumers Await Impact Of Brexit On Grocery Prices

  28-06-2016 12:04
  The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 19 June 2016 show the market slipping into decline for the first time since January, with supermarket sales falling by 0.2% as like-for-like grocery prices declined by (more…)
  
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• My Local Stores Begin Closing Ahead Of Administration

  28-06-2016 12:01
  Whilst the My Local chain hasn’t officially entered administration, reports reveal that around two thirds of the stores have closed in the last few days. Closing down sales were held over the weekend at 85 sites with stock (more…)
  
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• Changes In Promotion Strategies And Euros Help Supermarkets Record First Sales Growth For Nearly A Year

  28-06-2016 11:58
  Less promotions, edited ranges and a drop in shoppers buying cheaper grocery brands, have helped the supermarket sector record its first genuine increase in year-on-year takings at the tills since July 2015, according to latest Nielsen retail performance data. During (more…)
  
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• Twitter unveils Snapchat-like stickers to add to photos

  28-06-2016 11:55 via campaignlive.co.uk
  
  Twitter has unveiled emoji stickers, allowing anyone who posts a picture via the mobile app to tack on cartoonish images.
  
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• Twitter adds Snapchat-like stickers to add to photos

  28-06-2016 11:55 via campaignlive.co.uk
  
  Twitter has unveiled emoji stickers, allowing anyone who posts a picture via the mobile app to tack on cartoonish images.
  
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• GCA Hails Significant Progress For Suppliers

  28-06-2016 11:55
  The UK’s top ten supermarkets have all acted on issues raised by the Groceries Code Adjudicator (GCA) Christine Tacon and suppliers are seeing the benefit. Speaking at the GCA’s third annual conference in London yesterday, Tacon said that she was (more…)
  
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• Brexit: no immediate impact on grocery sales, say Kantar and Nielsen

  28-06-2016 11:54
  
  Precedent suggests there won’t be a significant impact, experts say
  
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• EU protected food names under threat after Brexit vote

  28-06-2016 11:54
  
  Defra urged to act quickly to safeguard scheme
  
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