FMCG news

• Chobani has transformed an NYC townhouse into a vegetable lover’s haven to promote its new veggie dips

  20-06-2016 22:42
  
  To generate buzz for its veggie ‘Meze’ dips that hit grocery store aisles this month, Chobani has transformed a $12m New York City townhouse into an “edible” home with indoor gardens, vegetable-laden walls and chandeliers made of greens.
  Created in partnership with Olson Engage, the house is part of a sweepstakes that Chobani is running ahead of the Fourth of July. Between now and June 24, fans of Chobani are encouraged to share their “favorite way to dip” wit
  
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• Social media offers unique benefits for B2B marketers, survey notes

  20-06-2016 21:07
  
  With an estimated 50 per cent of B2B marketers now using social media to generate leads, the benefits channels like Facebook, LinkedIn, Twitter, Pinterest and Instagram are also considered by B2B marketers to play a role in reducing marketing expense, improving sales, growing business partnerships, establishing thought leadership and generating leads. Additionally, according to an infographic compiled by Digital Information World, 90 per cent of B2B marketers see social media as a way to increas
  
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• Marketing Moment 81: Talking chameleons take the place of 'Bud-weis-er' frogs in series of spots created by GS&P

  20-06-2016 20:52
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Jeff Goodby, co-chairman at Goodby, Silverstein & Partners. Below, find out why a series of spots featuring two talking lizards that the agency created for Budweiser in the 1990s is his favorite marketing moment. 
  Budweiser had made a handful of commercials featuring the
  
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• Google, Salesforce, Facebook, Apple and Amazon top LinkedIn list of best at hiring and keeping talent

  20-06-2016 20:11
  
  According to a LinkedIn list, technology companies rule the roost of companies that people want to land jobs at, with Google, Salesforce, Facebook, Apple and Amazon taking the top five slots in the US. 
  The “LinkedIn Top Attractors” list focuses on companies that are “the world’s best hirers and keepers of talent” and uses an action-based methodology, looking at the billions of actions created by LinkedIn’s more than 433m users. The actions include job ap
  
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• Tough security, winning manboobs and Mediterranean polar bears: Monday at Cannes Lions 2016

  20-06-2016 20:10
  
  The Drum’s video reporter Katie Deighton takes us through what’s been going on at the Cannes Lions International Festival of Creativity so far.
  Video of Tough Security, Winning Manboobs + Mediterranean Polar Bears | Monday At Cannes Lions 2016 
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  Today, you'll learn:
  Why you might not see much of AMV BBDO this festival season
  Which campaigns claimed the Grand Prix at Lions Health
  Why Airbnb’s chief executive thinks homes can become marketing channels
  Which former
  
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• AT&T's @SummerBreak pulls out all the stops for its fourth season

  20-06-2016 19:36
  
  The immensely popular YouTube show, @SummerBreak, has a return date. The show’s fourth season will premiere on June 26th, airing Sunday, Tuesday and Thursday, until the end of the summer. The show chronicles a group of California teenagers, following their adventures and relationships in their last summer before senior year. The premise is certainly a good blueprint for success.
  The Drum previously wrote about the show in connection with AT&T which launched the show in collaboration wi
  
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• Airbnb boss calls on creative agencies to use its platform as a channel for brand campaigns

  20-06-2016 19:26
  
  The founder and chief executive of Airbnb has revealed his desire for the platform to be seen as a media owner amongst creative agencies and brand marketers. 
  Brian Chesky, who made his first appearance at the Cannes Lions Festival of Creativity in France today (20 June) called on creatives to consider the platform as a branding channel, similar to a Facebook or Instagram, rather than simply an accommodation booking site.
  But this won't mean a flurry of ads popping up on the site.
  
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• The creative case for Britain staying in Europe

  20-06-2016 18:57
  When speaking about the EU referendum with media and marketing professionals, the conversation inevitably turns to campaign strategy.
  Media experts are quick to point out Remain’s advantage on the economy, and how it has caused the campaign to roll out a cubicle-load of interchangeable economists and business executives to repeat the numerous ways in which the UK’s economy would suffer from a Brexit. Leave, they reckon, has the public’s support on immigration following recent s
  
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• BrandCap opens shop in NYC

  20-06-2016 18:43
  
  Due to increasing client demand and rapid growth, London-based consultancy BrandCap is heading over the Atlantic to launch a new practice in New York. BrandCap has a number of longstanding client relationships in the US including Frontgate, part of HSNi’s subsidiary Cornerstone, Carlson Rezidor, Fruit of the Loom, Spalding and Russell Athletic. 
  “BrandCap has been a true partner for brand building initiatives across a number of our companies,” said Jeff Kuster, Corner
  
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• Karmarama banks on good karma at Cannes raising money for the local area with rose wine sales

  20-06-2016 18:40
  
  Creative agency Karmarama is leveraging social good as it looks to make an impact on the ground in Cannes by donating money from the sale of a limited edition wine.
  Ten per cent of the proceeds from the Cannes Lions Rose,which will be sold along the beachfront during the festival, will be injected back into the local area.
  Jon Wilkins, a co-founder of Karmarama along with a number of the agency’s wine drinkers, wanted to turn “indulgent behaviour into something that does good”
  
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• Karmarama and Cannes Lions raise money for Cannes locals with rose wine sales

  20-06-2016 18:40
  
  Creative agency Karmarama and the Cannes Lions festival are leveraging social good as they look to make an impact on the ground in Cannes by donating money from the sale of a limited edition wine.
  Ten per cent of the proceeds from the Cannes Lions Rose,which will be sold along the beachfront during the festival, will be injected back into the local area.
  Jon Wilkins, a co-founder of Karmarama along with a number of the agency’s wine drinkers, wanted to turn “indulgent behav
  
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• Metro-like daily newspaper heralded 'the North’s National’ launches

  20-06-2016 18:39
  
  Regional newspaper publisher CN Group has today (20 June) launched a new daily newspaper ‘24: The North’s National’, a paper designed to serve a region untouched by city-based Metro.
  The paper will be distributed across the north west region in Cumbria, Northumberland and parts of southern Scotland and Lancashire. It will reportedly avoid competition in big cities as the paper looks to fill a gap in the market where readers are underserved, taking a northern slant on national n
  
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• Majestic shares rise on annual sales boost

  20-06-2016 18:27
  
  Majestic Wine shares were up 3.4% today after its core retail business reported its first like for like sales growth for four years.
  
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• How a marketer's need for certainty is redefining creativity

  20-06-2016 18:25
  
  There’s a gaping disconnect between marketers and agencies that’s in danger of widening at a time when creativity plays second fiddle to distribution.
  It’s a tired tension in the current business landscape, one that’s being stretched by a mismatch between the expectations of advertisers and the realities of agencies.
  What’s fuelling that discord will be widely debated at Cannes Lions this week, particularly when it comes to the role of creative agencies now that dis
  
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• Rippleffect founder and MD Ben Hatton to depart as Kirstie Buchanan takes on the role

  20-06-2016 18:18
  
  Rippleffect has confirmed that founder and managing director Ben Hatton has stepped down, announcing former marketing director Kirstie Buchanan as his successor.
  The digital agency has said that Hatton, who founded Rippleffect in 1999 and led the sale of the agency to Trinity Mirror in 2008, is leaving on the best possible terms with everyone at both Rippleffect and Trinity Mirror.
  Describing his departure as “emotional,” Hatton said: “This agency and all of the people who
  
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• Blippar announces suite of DIY tools for agencies to help them with augmented reality efforts

  20-06-2016 18:11
  
  Augmented reality app Blippar has created a set of tools designed specifically for digital and creative agencies that it says will help them more easily utilize the budding technology.
  Announced at Cannes, the move comes as the virtual reality and AR markets continue to grow. According to Digi-Capital, AR revenue is expected to reach $90bn by 2020 while VR is projected to hit $30bn.
  Blippar is inviting agencies to participate in a beta launch of the AR tools, which include an updated version of
  
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• Reckitt signs UK licencing deal for K-Y with Thornton & Ross

  20-06-2016 17:36
  
  Reckitt Benckiser has agreed an eight year licencing deal with UK-based, German-owned consumer health group Thornton & Ross for the K-Y brand in the UK.
  
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• Twitter invests further in artificial intelligence as it buys Magic Pony Technology for a reported $150m

  20-06-2016 17:32
  
  Machine learning startup Magic Pony Technology is poised to join the Twitter flock as the social network looks to extend its capabilities in the AI arena.
  The move will help Twitter bolster its image sharing, video and live-streaming experiences using Magic Pony’s neural network, which is designed to think like a human brain. This machine learning technology allows the company to build improved systems for visual processing, and could (in theory) be used to enhance pictures or videos
  
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• Mayor of Paris expresses concerns about Amazon Prime Now’s one-hour delivery

  20-06-2016 17:21
  
  Amazon has received a slap on the wrists from the mayor of France over the rollout Amazon Prime Now.
  The one-hour delivery service has been accused of “destabilising” trade in the French capital with the office of mayor Anne Hidalgo claiming they were only made aware of the launch days before it went live.
  She went on to say a legislation will have to be enacted to ensure that there is no ”unfair competition against traders and craftsmen”.
  It will also have to make a
  
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• McCann and Saatchi & Saatchi win gold Promo and Activation Lions

  20-06-2016 17:10 via campaignlive.co.uk
  
  Four UK agencies have won Promotion and Activation Lions, with McCann London and Saatchi & Saatchi taking home gold.
  
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• Kiddylicious unveils quinoa and lentil Super Snacks for kids

  20-06-2016 16:59
  
  The ‘fun-shaped’ snacks feature the strapline ‘For Little Super Heroes Everywhere’
  
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• M&S looks to cut bakery waste with predictive ordering

  20-06-2016 15:55
  
  Software tells bakers the best combination of products to bake at the right times of day
  
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• Diary of a Cannes virgin: Will my expectations for Cannes Lions 2016 match reality?

  20-06-2016 15:31
  This week is going to be a milestone. A turning point, even. A real eye-opener.
  That’s because this week, it’s Cannes Lions 2016. For most industry people, it’s the highlight of the year, a chance to make new connections, get inspired and generally have an awesome time.
  So what about me? Well, it will hopefully be all of that and more, but the thing is, I don’t know for sure. Because I’m a Cannes virgin. This year will be my first time. And as excited as I am to be
  
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• 'Orange is the New Black' becomes most popular digital series in the US leading up to new season

  20-06-2016 15:00
  
  As Found Remote continues our partnership with Parrot Analytics Netflix continues to dominate in original series. Leading up to the recent launch of the newest season of Orange is the New Black, demanded surged as bingers caught up in anticipation of the new season. Here are the full insights.
  For May 9th - June 15th - Top 5 Digital Original Series in the US and Average Demand Expressions™:
  Orange Is The New Black, Netflix: 9,034,044
  Bloodline, Netflix: 8,869,640
  Fuller Hous
  
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• Anaerobic digestion installed on site at supermarket in Portugal

  20-06-2016 14:43
  
  The Flexibuster at Continente’s Gaia hypermarket will convert approximately 600kg per day of inedible supermarket food was…
  
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• London gives the green light to LGBT traffic lights to celebrate Pride festival

  20-06-2016 14:34
  
  The city of London has altered around 50 traffic lights to welcome the LGBT community attending the Pride in London festival.
  New designs of the green man were erected on (Sunday 19 June) to bring in the festival the following week. Among these updates is a same sex couple holding hands, installed around the Trafalgar Square area.
  It’s all part of a TfL push to support the LGBT community, inspired by a similar campaign in Vienna in 2015.
  Sadiq Khan, the mayor of London, said: "One of the g
  
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• English Gala apple sales set to hit record levels

  20-06-2016 14:31
  
  Longer season means some Gala apples still on sale well into June
  
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• Mobile adspend to overtake desktop next year in Zenith forecast

  20-06-2016 14:13 via campaignlive.co.uk
  
  Mobile internet advertising will overtake desktop next year - a year faster than previously thought, Zenith has predicted in its latest report on global adpsend.
  
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• Peter Jeavons named EE brand director as marketing shakeup continues

  20-06-2016 14:09
  
  EE has confirmed that Peter Jeavons will take on the role of brand director, replacing Spencer McHugh who departed from the business last week.
  Previously head of brand strategy and development, Jeavons will take on the position at the end of July working alongside communications director Mat Sears who was appointed to his role earlier this month.
  EE’s marketing department has seen a series of departures since its merger with telecoms giant BT in January, including the exit of chief m
  
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• Subway makes major investment in growing its digital group, an interview with the brand's chief digital officer

  20-06-2016 14:00
  
  Subway recently announced a major expansion of its digital group. 'Subway Digital',  the new division, will "build a comprehensive omni-channel strategy and implementation support team to enhance engagement and build loyalty."
  The sandwich shop chain has gone through some major public relations challenges over the past year after having to end the relationship with its long-time pitchman. The launch of this digital group is a clear message to consumers that regardless of the past they are s
  
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• First M&C Saatchi campaign for Royal Mail puts redirection service in the spotlight

  20-06-2016 13:53 via campaignlive.co.uk
  
  M&C Saatchi has unveiled its first work for Royal Mail since winning the account last June.
  
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• Unoco coconut water to be launched under Rebel Kitchen name

  20-06-2016 13:39
  
  The revamped drink arrives after Rebel Kitchen’s dairy-free coconut yoghurts made their debut in April
  
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• Heineken launches first TV push for premium Amstel lager

  20-06-2016 13:39
  
  The ad will makes its debut tonight (20 June) during the England v. Slovakia match…
  
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• SapientNitro announces return to work scheme to address the industry’s ‘critical’ diversity problem

  20-06-2016 13:36
  
  SapientNitro has today (20 June) publicised a new internal programme called the Returnship, designed to allow staff taking a career break an easy transition back into the work place.
  Video of SapientNitro's Nigel Vaz + Donald Chesnut On The &a
  
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• Yushoi Snapea rice sticks get first variety multipacks

  20-06-2016 13:25
  
  The new format is rolling out to more than 70 Co-op stores
  
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• PR stunt sees Bob Isherwood 'kidnapped' at Cannes Lions by the Advertising Liberation Army

  20-06-2016 13:23
  
  Bob Isherwood, former worldwide creative director of Saatchi & Saatchi, has staged a fake kidnapping (of himself) to promote a Hasan and Partners’ seminar ‘Can trolling be a force for good in advertising?’ due to take place today (20 June) at The Forum.
  Video of Bob Isherwood kidnapped at Cannes Lions 
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  The stunt may be controversial given the climate of heightened security around Cannes Lions this year, which has seen the likes of Omnicom crea
  
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• Design with heart or we’re all lost: Why designers should beware rationality overtaking creative intuition

  20-06-2016 13:11
  Last month I wrote about how design can be a powerful business tool; a smart lever that can solve big problems and make money.
  What I didn't highlight was as much as great design is able to fuel commerce, it will only do so when it has been built with genuine emotion and spirit.
  Great design is always made with heart.
  Whether that's the heart that's behind the care and craft of a beautiful artifact; the heart that leaps off the page when something is made by someone who loves their job; or
  
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• Almost 60% of links shared on Twitter are never opened

  20-06-2016 13:06
  
  Almost six in 10 links shared from media outlets on Twitter are never opened by users, according to a new study conducted by Microsoft in collaboration with Columbia University.
  The research found that 59 per cent of URLs shared on the microblogging site are never clicked, including by those who share them, leading to a graveyard of ‘silent URLS’ on timelines.
  Figures collected over the space of a month looked at more than 2.8 million links shared from the Twitter accounts of five ma
  
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• Who’s most assertive, Rupert Murdoch or Arianna Huffington? And is Keith Weed more cheerful than Nicola Mendelsohn?

  20-06-2016 12:57
  
  The Drum was given the opportunity to play with the power of IBM Watson and decided to use it to analyse the character of the marketing and media industry, based on the Twitter profiles of some of its most influential practitioners which we then turned into a game of Top Trumps. 
  Now, what we want to determine is whether the most influential people we analysed possess certain personality attributes that could explain their success. Do top influencers trump the rest of us? And what
  
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• East India Company to supply teas to Royal Albert Hall

  20-06-2016 12:41
  
  The range included a new and bespoke afternoon black blend
  
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• City snapshot: Majestic Wine sales top £400m after retail sales rise

  20-06-2016 11:01
  
  Majestic Wine’s retail business posted its first like-for-like sales increase in four years to grow annual revenues to over £400m. Plus share rebound in EU remain hopes and a look ahead to the week in the City.
  
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• Media Bites: Tesco, Sainsbury's/Morrisons, Samworth Brothers

  20-06-2016 10:50
  
  Tesco could report a second consecutive quarter of sales growth for the first time in more than five years, fuelling hopes of a sustained fightback against discount rivals.
  
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• Prime/Weber leads PR Lions shortlist ahead of Edelman, Engine and MSLGroup

  20-06-2016 10:39 via campaignlive.co.uk
  
  Weber Shandwick and its subsidiary Prime lead the way in the PR Lions shortlist with seven nominations, while Edelman and sister firm Zeno Group have four, and Engine and MSLGroup three apiece - but ad agencies again make up the bulk of nominees in Cannes.
  
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• Sir Richard Branson, Premier League and others unite to back EU remain vote

  20-06-2016 10:14
  
  A host of British business leaders including Sir Richard Branson and all 20 Premier League clubs have issued a joint call for Britain to remain a member of the European Union ahead of a key vote this Thursday.
  Speaking on behalf of the top flight football clubs Premier League chair Richard Scudamore said that a vote to exit would be ‘incongruous’ in context of the league’s commitment to ‘openness’.
  Branson meanwhile entered the fray by issuing a dire warning of the
  
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• The man behind the machine: IBM Watson's Rob High on why AI will never replace marketers

  20-06-2016 10:00
  
  What excites you most about AI?
  Firstly, AI is an incredibly vibrant field. We’re discovering ways of evolving the technology and applying it to solve profound social and business problems – problems where previous generations of computing systems were not able to provide much benefit. Secondly, AI isn’t just about automating our job for us. It has a tremendous ability to amplify our own cognitive strengths – it contributes to my ability to make better decisions, to see t
  
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• Facebook shareholders to decide on Mark Zuckerberg’s majority control

  20-06-2016 09:56
  
  Facebook founder Mark Zuckerberg’s continued majority control of the social network is in question ahead of an annual shareholder meeting to agree voting weights.
  Top executives will gather in Silicon Valley to debate a series of management changes as well as offering updates as to the current performance of the business.
  Up for discussion will be a proposed new stock structure in light of Zuckerberg’s intentions to sell off shares over the coming years to fund a variety of philanthr
  
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• Monday review recap: BT, Kingfisher, Amazon Audible

  20-06-2016 09:19 via campaignlive.co.uk
  
  BT, Kingfisher and Amazon Audible are among the brands which are reviewing their agency requirements.
  
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• Whitespace to handle Highland Spring creative account

  20-06-2016 09:09
  
  Whitespace has won the creative account for mineral water brand Highland Spring following a competitive pitch, the first stage in a ‘brand rejuvenation journey’ for the bottled water range.
  The appointment marks an extension of Whitespace’s current digital marketing account with Highland Spring, enabling it to make efficiencies by combining teams and implementing a more collaborative approach.
  Karen Crowley, head of consumer marketing at Highland Spring Group, said: “The
  
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• #BAME20/20 project to launch to spotlight marketing's change makers

  20-06-2016 09:04
  
  As the topic of diversity within the workforce of the media and marketing industry continues to thrive, an initiative is to place a spotlight on BAME talent already excelling in the profession to encourage more people to follow their lead. 
  The #BAME20/20 - Meet the Change Makers initiative will attempt to attract further talent to the marketing industry and is backed by F1 Search and The Sizzle Agency. Its launch event is set to feature Jonathan Akwue, chief executive of Lost Boys and Kare
  
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• JWT chief Ingram calls on adland to find 'street savvy' creatives by hiring non-graduates

  20-06-2016 07:35 via campaignlive.co.uk
  
  J Walter Thompson's global chief executive Tamara Ingram has said the advertising industry is missing out on some of the best talent by focusing too narrowly on the educational background of candidates.
  
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