FMCG news

• US Creative Work of the Week: Dunkin’ Donuts - #WTFast

  22-06-2016 21:37
  
  To promote its new On-the-Go app that lets customers skip the line in-store and grab their order right away, Dunkin’ Donuts wanted to create something that would show its fans just how quickly they can now get their morning cup of joe.
  The result was a campaign created by DigitasLBI called #WTFast that has been voted by readers as US Creative Work of the Week. For the campaign, the agency enlisted the help of 28-year-old wingsuit BASE jumper Ellen Brennan – aka the world’s fast
  
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• Senior Account Director - FMCG - Bizcommunity.com

  22-06-2016 21:04
  
  Senior Account Director - FMCG
  Bizcommunity.com
  A highly respected international advertising agency is on the lookout for a dynamic senior account director who is smart, strategic, confident and experienced in TTL communications. Candidates must have a hands-on approach with strong leadership ...
  
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• 'The stories we tell will be more important than ever before': Exceptional Women Out West podcast featuring Shannon Pruitt, president of The Story Lab

  22-06-2016 21:03
  
  Storytelling has always been at the heart of everything Shannon Pruitt, president of The Story Lab, has done throughout her life. Growing up in southern Oregon, Pruitt took pen to paper and wrote stories at the kitchen table, reading them to whomever would listen, including her stuffed animals.Throughout her incredible career, one that has seen her rise from an account manager at MasterCard to management positions at Mark Burnett Productions, Warner Brothers, Brand Arc and her own successful SMP
  
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• Unilever scraps stereotyping, Sorrell votes remain and Gary Vaynerchuk apologises: Wednesday at Cannes Lions 2016

  22-06-2016 20:32
  
  We’ve hit the Cannes Lions halfway point – Katie Deighton recaps all the news and gossip from La Croisette.
  Video of Unilever Scraps Stereotyping + Gary V Apologises | Wednesday @ Cannes Lions 2016 
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  Find out…
  Why Unilever is promising to promote diversity in advertising
  How Vice plans on expanding its business, and upping its mobile game
  What creative directors – and Sir Martin Sorrell – think about the forthcoming EU Referendum result
  How Acce
  
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• Overheard at Cannes: It’s not ‘just’ about the rosé along La Croisette

  22-06-2016 19:47
  
  All this week The Drum has been pressing the tireless Cannes Lions delegates for their take on the night before. Because, as we all know, the nights in Cannes are just as important as the days themselves.
  Or, in the words of David Buttle, the Financial Times head of commercial marketing: “Business and fun.”
  In today’s edition of Overheard at Cannes we speak to Buttle, Cannes veteran Tony Pearce, chief executive and founder of Grabr, and JC Oliver, AOL’s global chief creat
  
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• Rimmel Snapchat campaign gives fans a sneak peak in Kate Moss' closet

  22-06-2016 19:34
  
  Rimmel has launched another Snapchat-centered campaign, this time giving fashion lovers the chance to get a sneak peek inside Kate Moss' coveted closet. 
  To celebrate the brand's 15-year partnership with Moss, Rimmel hosted an event which saw Moss sit down with stylists Zoe Bedeaux and Scott Wimsett to discuss beauty tips, and reveal how some of her most memorable fashion moments have served as inspiration for Anniversary makeup collection.
  A beh
  
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• Viacom International launches first direct-to-consumer VOD platform

  22-06-2016 18:51
  
  Viacom International Media Networks launched a major new VOD platform today, BET Play. The "streaming app makes BET available on demand via smartphone and tablet to fans of black culture in 100 countries," according to the company.
  The service will enable viewers in those countries to access English-language BET content on iOS and Android devices and via Apple's AirPlay. The service will be available for $3.99/month from the app stores including a 7-day free trial.
  This is an impressive mov
  
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• Publicis Groupe invests €1m into 90 startups during first Viva Technology conference while CEO Maurice Levy calls for EU reform no matter referendum result

  22-06-2016 18:29
  
  Publicis Groupe CEO Maurice Levy has revealed that the company will invest a sum of €1m into 90 startups during its first Viva Technology conference in Paris next week, while also issuing a call for change in the running of the EU no matter what the outcome of the British referendum on Thursday 23 June.
  Speaking to The Drum, Levy explained that following his promise and subsequent "pressure" to create the technology event, agreed having organised the E-G8 Forum before the G8 meeting in 2011
  
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• Publicis Groupe invests €10m into 90 startups during first Viva Technology conference while CEO Maurice Levy calls for EU reform no matter referendum result

  22-06-2016 18:29
  
  Publicis Groupe CEO Maurice Levy has revealed that the company will invest a sum of €10m into 90 startups during its first Viva Technology conference in Paris next week, while also issuing a call for change in the running of the EU no matter what the outcome of the British referendum on Thursday 23 June.
  Speaking to The Drum, Levy explained that following his promise and subsequent "pressure" to create the technology event, agreed having organised the E-G8 Forum before the G8 meeting in 201
  
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• The (virtual) reality of where shopping is headed

  22-06-2016 18:25
  I consider myself fortunate to have grown up in the days of VHS tapes. I have great memories of going to the Blockbuster video store with friends to pick out the newest releases. We would walk up and down the aisles, look at the titles, shout out movie quotes and eventually decide on one to rent (somehow “Weekend at Bernie’s” and “My Cousin Vinny” were regular picks).  
  So it caught my eye when I saw Netflix experimenting with a virtual video store. Could it be
  
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• Boots launches IBM-powered Sales Assist app, laying down the foundations of its omnichannel strategy

  22-06-2016 18:17
  
  Boots UK has become the first retailer in the world to take advantage of the Apple and IBM partnership to help businesses build more iOS apps, marking the beginning of a structural change to the business around the customer experience.
  It is launching Sales Assist - an IBM MobileFirst for iOS app - to provide shoppers with a better experience in-store as part of the retailer’s move to build an omnichannel business.
  The  app, which will be installed on iPads across its stores
  
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• Is David Beckham’s anti-Brexit stance a celebrity endorsement too far?

  22-06-2016 18:13
  Just days before the UK/EU referendum, David Beckham "broke the internet" by announcing on Facebook that he will be backing the campaign to stay within the EU. Following the announcement, the news trended on Twitter for most of the day racking up almost 75,000 tweets in the last twenty-four hours.
  Independent experts have responded with contradictory reactions to the news, with the managing director of Ipsos Mori claiming that there is "no clear evidence endorsements like these have any impact."
  
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• Vice Media’s CEO wants to build a native ad lab to fix mobile monetisation conundrum

  22-06-2016 18:09
  
  Shane Smith, Vice Media’s chief executive, wants to build an in-house native ad team similar to the one he set up for its TV network in an attempt to use those learnings to finally monetise mobile effectively.
  The youth-focused media channel was one of the early pioneers in the native ad game but has found mobile much harder to tackle than its other mediums. Most recently, the business has taken its “pre spots and dots” advertising, as Smith calls it, to TV. This has
  
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• Marketing Moment 83: Ikea features openly gay couple in 1994 commercial created by Deutsch

  22-06-2016 17:59
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Val DiFebo, CEO of Deutsch NY. Below, find out why Ikea’s “Dining Room” commercial is one of her favorite industry milestones.
  Love is love is love. And this goes back to the 1994, well before being openly gay was commonplace. One of my favorite marketing moments of a
  
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• Tesco throws weight behind London Pride

  22-06-2016 17:29
  
  Stores across London will join in the annual LGBT festival
  
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• Ad of the Day: YouTube stands together with LGBTQ community with #ProudToBe film

  22-06-2016 17:18
  
  YouTube has followed up last year’s #ProudToLove film – released June 26, the day the Supreme Court made its ruling on same-sex marriage – with a moving film focusing on gender identity and sexuality.
  #ProudToBe, created by Anomaly New York, follows the blueprint laid down by #ProudToLove and assembles various clips on YouTubers openly discussing their stories.
  “We are really proud for YouTube to stand for a community where everyone can belong,” said YouTube chief m
  
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• The Drum @ Cannes: Havas’ Paul Frampton on the future of fringe and festival

  22-06-2016 17:00
  
  It is time to better integrate the fringe into the Cannes Lions festival proper, according to Havas Media Group group CEO Paul Frampton.
  He says that Cannes has for the last few years felt like three disparate areas with the “bigger conversation” happening outside the doors of the Palais – along the strip with the tech media companies and in the port for the ad tech firm.
  However, Frampton is hopeful of change. He says in a video interview for The Drum in partnership with Audie
  
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• Andy Murray gears up for Wimbledon in Jaguar challenge with John McEnroe

  22-06-2016 16:52
  
  With Wimbledon just days away official sponsor Jaguar is stepping up is activation around the tournament with the help of brand ambassador Andy Murray in a new ad testing the proficiency of world number two’s serve.
  Building on the #FeelWimbledon campaign Jaguar has partnered with Scotland’s Andy Murray in a new ad which tests the tennis ace’s serving accuracy against a speeding Jaguar F-TYPE SVR.
  Unbeknownst to Murray the disguised stunt driver behind the wheel of the cars is
  
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• Zenith Hygiene acquires CCL Pentasol

  22-06-2016 16:43
  
  Zenith Hygiene Group has agreed to acquire chemical manufacturer CCL Pentasol to break into new markets in the food, drink and dairy industries.
  
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• Global executives FMCG market survey report to 2021 on threats and opportunities made available by top research firm - WhaTech

  22-06-2016 16:40
  Global executives FMCG market survey report to 2021 on threats and opportunities made available by top research firm
  WhaTech
  Opportunities and Threats to the FMCG Industry in 2021: A Global Executives Survey examines areas with the most significant cost rises between now and 2021. Managing rising ingredient costs and the costs of complying with legislative changes will be ...and more »
  
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• Cognitive that cares: from Alder Hey to CogniToys, here’s how AI is helping kids in the real world

  22-06-2016 16:25
  
  Making Alder Hey more human
  “Humans only have so much bandwidth, and as patient complexity increases you either have to add more doctors – which we don’t have – or do a worse job, neither of which are options,” says Iain Hennessey, clinical director of innovation at Alder Hey Children’s Hospital. “If we can get artificial intelligence to address the bottom 20 per cent of the thought automation-type tasks, we can deal with this rising complexity. Otherwis
  
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• The pros and cons of artificial intelligence

  22-06-2016 16:20
  
  Is AI a threat to the human race as we know it?
  PRO: Chris Bishop, director of Microsoft Research in Cambridge, said earlier this year that he believes the hyperbole around the AI risks could jeopardise any future developments that may in fact assist humanity. 
  “Any scenario in which AI is an existential threat to humanity is not just around the corner,” he told the Guardian.
  Referring to the views of high-profile cynics like professor Stephen Hawking, Bishop said: “I
  
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• The Brain Debate: what are the pros and cons of artificial intelligence?

  22-06-2016 16:20
  
  Is AI a threat to the human race as we know it?
  PRO: Chris Bishop, director of Microsoft Research in Cambridge, said earlier this year that he believes the hyperbole around the AI risks could jeopardise any future developments that may in fact assist humanity. 
  “Any scenario in which AI is an existential threat to humanity is not just around the corner,” he told the Guardian.
  Referring to the views of high-profile cynics like professor Stephen Hawking, Bishop said: “I
  
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• WPP boss Sir Martin Sorrell brands a pro-Brexit vote a potential disaster

  22-06-2016 15:59
  
  A day ahead of the UK electorate taking to the polls to decide the country's fate over EU membership, WPP boss Sir Martin Sorrell used a Cannes Lions stage to voice his opinion on the matter.  
  Speaking on a panel hosted by his organisation's ad tech hub Xaxis, he branded a pro-Brexit vote a potential disaster for the UK economy, adding that he would "shudder to think" what the consequences would be if that were the outcome of tomorrow's referendum. 
  Sir Martin explained that
  
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• Iggy Pop: 'Marketers have two faces, three mouths and ten sets of ethics'

  22-06-2016 15:51 via campaignlive.co.uk
  
  Iggy Pop told an audience at Cannes Lions that the marketing people he meets at his record companies "all have two faces, three mouths, ten sets of ethics."
  
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• Los Angeles Lakers star makes light of uncomfortable situation, trolls self, in new Foot Locker ad

  22-06-2016 15:28
  
  Tomorrow, the NBA Draft gets rolling in the evening and there is great speculation that former Louisiana State University (LSU) forward Ben Simmons will be chosen by the Philadelphia 76ers (my beloved, torridly awful-of-late 76ers) in the top spot. In wasting no time, Simmons had already gotten on the endorsement train, with a Nike deal and two new spots for Foot Locker that will hit tomorrow during the draft.
  Created by BBDO, the first one is gaining the most attention with Simmons, the rookie,
  
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• Exclusive new partnership with Jumpshot to uncover the top shows on Amazon Prime Video

  22-06-2016 15:00
  
  Since launching on The Drum over a year ago Found Remote has been dedicated to unveiling the future of TV via newer and more sophisticated analytics. SimilarWeb has provided insights into the top pirated shows and shows on Netflix and Hulu. Parrot Analytics has provided the top digital originals in the US. 
  Found Remote is excited to announce that on a weekly basis Jumpshot, an analytics platform that "tracks more than 160 billion monthly clicks from our 90-million customer panel's cli
  
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• Don't fear Brexit: Reasons to be cheerful about leaving the EU

  22-06-2016 14:59
  After watching the #BBCDebate last night, I feel compelled to support the case for leaving the EU.
  I am under no illusions that a vote to Leave will have negative consequences for the economy, as uncertainty usually has that effect until a new certainty emerges (which it will). Part of me is frightened of the turmoil that might ensue. But I feel that what happens in the long term is much more important. It’s horrifying to think that we will commit to a failing and increasingly federalist E
  
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• Turkey of the week: Oasis "O refreshing stuff" by The Corner

  22-06-2016 14:47 via campaignlive.co.uk
  
  Omar Oakes has grown tired of Oasis' "brutally honest" ads, the latest of which has a voiceover that claims a huge film star was too expensive to afford.
  
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• Arla responds to 'huge' demand with Lactofree natural yoghurt

  22-06-2016 14:34
  
  Yoghurt to go on sale in Asda and Co-op
  
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• JWT Amsterdam scoops Creative Data Lion Grand Prix with 'The Next Rembrandt'

  22-06-2016 14:31 via campaignlive.co.uk
  
  JWT Amsterdam has picked up the Grand Prix and two silver and bronze lions in the Creative Data category at Cannes Lions for the creation of a "new':Rembrandt portrait for ING.
  
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• The Drum @ Cannes: Why Programmatic is on a Collision Course at Cannes

  22-06-2016 14:19
  
  Cannes is becoming a collision between the creative industries, digital and tech, according to The Trade Desk’s UK general manager James Patterson.
  The festival’s ability to bring everyone together is why Cannes is so important, he says. “Programmatic is coming to the fore and it’s really important to discuss it in tandem,” adds Patterson, explaining why The Trade Desk has partnered with The Drum on its Cannes coverage.
  Also in the video, Patterson outlines advances
  
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• Saatchi & Saatchi wins fourth Lion at Cannes for 'Sea Hero Quest'

  22-06-2016 14:13 via campaignlive.co.uk
  
  Saatchi & Saatchi London has added another bronze Lion in Mobile to its Cannes awards haul for "Sea Hero Quest".
  
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• Saatchi & Saatchi wins another Lion at Cannes for 'Sea Hero Quest'

  22-06-2016 14:13 via campaignlive.co.uk
  
  Saatchi & Saatchi London has added Lions in Mobile to its Cannes awards haul for "Sea Hero Quest".
  
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• Agencies encourage staff to vote in EU referendum

  22-06-2016 14:09 via campaignlive.co.uk
  
  Agencies are encouraging staff to vote in the European Union referendum tomorrow by giving them time off from work.
  
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• James Corden's Carpool Karaoke brings McDonald's and Coca-Cola onboard as organic sponsors

  22-06-2016 14:06
  
  CBS has begun monetising the popularity of James Corden's Carpool Karaoke with brand partners McDonald’s and Coca-Cola among the first sponsors to come on board.
  In the most recent installment of the popular segment on The Late Late Show with James Corden, CBS organically integrated the two brands into the programme when Corden and guest Selena Gomez stopped by a McDonald’s drive through during the Carpool Karaoke interview.
  The move is part of a three-way summer ad campaign called &
  
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• Channel 4 and Aviva launch prank web series to promote safe driving

  22-06-2016 14:00
  
  Nicole Greiner is a research analyst at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.
  Channel 4, Zenith UK and insurance company Aviva teamed up to launch "Driven to Distraction," a web series inspired by Aviva's 'Good Thinking' initiative. The six-part series aims at inspiring good thinking behind the wheel and
  
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• Step into my office: Your Favourite Story on the talent gap and digital transformation

  22-06-2016 13:50
  'Step into my office', a new series of interviews powered by The Future Factory and The Drum Network, focuses on the challenges and the opportunities facing agencies this year. We will be taking a sneak peek into the lives of agencies, how they work, what their motivations are and what their thoughts are on the current state of the industry. Sean Singleton, the managing director at Your Favourite Story talks to us about the talent gap and digital transformation.
  So, what does Your Favourite Stor
  
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• Olives Et Al Captain Tiptoes adds non-alcoholic punch

  22-06-2016 13:48
  
  The new beverage is positioned as a “sophisticated” alternative to alcohol
  
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• Graham's the Family Dairy hires Joe Flynn to drive exports

  22-06-2016 13:44
  
  Plan to expand £2m overseas sales with push into new markets
  
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• How brands and agencies can create a culture of innovation at scale

  22-06-2016 13:30
  All big organisations are wrestling with how to keep up – let alone keep ahead – of the unprecedented scale of change that technology and consumer demand is impacting on their businesses.
  It’s not just agencies that are wrestling with how to ensure that their business processes and their employees are set up and empowered to deal with the constant need for evolution. Our clients are too – and it was interesting to hear that perhaps one of the biggest global corporati
  
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• Vice Media plans India launch in major global expansion

  22-06-2016 13:17 via campaignlive.co.uk
  
  Vice Media is to launch in India as the youth-oriented media company targets "the largest millennial population in the world" as part of a major push to 50 new countries and an expansion in TV.
  
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• Facebook pockets 140 video live-streaming deals with media partners including Mashable and BuzzFeed

  22-06-2016 13:16
  
  Facebook has buckled down with its Live service, inking around 140 deals with media partners and celebrities.
  The Wall Street Journal reports that the company will pay media outlets and creators more than $50m in a bid to incentivise them to flood the network with live content while a feasible ad funded model is made.
  Vox Media, Tastemade, Mashable, CNN, the New York Times and the Huffington Post are among the brands coming in on the ground, along with celebrities like Kevin Hart and Gordon
  
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• Sainsbury's trials zero-emission truck refrigeration unit

  22-06-2016 13:15
  
  The truck will operate from Sainsbury’s Altham Point depot to stores in the London area
  
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• The changing landscape of search marketing in 2016

  22-06-2016 13:00
  When we look at the updates in search marketing, we’re really looking at the changes in consumer behaviour and how we as marketers have evolved our techniques and approach to make sure we’re still relevant.
  We can’t ignore the huge impact that mobile has had on how people are searching and how results are being displayed, and therefore how the practice of search marketing has adapted as a result.
  What has changed in search marketing?
  Mobile search
  Mobile device usage is much mo
  
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• Chi & Partners wins gold Cyber Lion as JWT Amsterdam and Leo Burnett Madrid split Grand Prix

  22-06-2016 12:51 via campaignlive.co.uk
  
  Chi & Partners bagged the UK's only gold Cyber Lion, for "Slide", the Back to the Future-inspired hoverboard for Lexus.
  
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• VaynerMedia and Thrillist slammed for Cannes party invite urging 'attractive' women to send 'untouched photos' for review

  22-06-2016 12:50
  
  Gary Vaynerchuk's social media agency VaynerMedia has landed itself in hot water on Twitter, after a Cannes Lions party invite circulating on the company’s behalf urged "attractive" potential female guests to send "recent untouched photos" of themselves in order to be considered for entry.
  The email about VaynerMedia’s 'Wednesday Party', which it is due to host this evening in partnership with men's digital title Thrillist, was tweeted out today (22 June) by forme
  
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• Vote Leave campaigners launch the final Brexit campaign in referendum countdown

  22-06-2016 12:46
  
  In the final day of EU referendum campaigning, Vote Leave campaigners have launched the last push for votes in video form. The videos will be pushed out on social media channels from Wednesday morning to Thursday 23rd June 10pm.
  The campaign was conceived by Michael Moszynski, chief executive of LONDON Advertising, who worked with Communicators for Britain to push the campaign out. The “We the People” campaign involves eight enthusiastic Brexiters, articulating their concerns ab
  
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• Discovery talks to rivals as it reviews Sky ad sales

  22-06-2016 12:32 via campaignlive.co.uk
  
  Discovery has approached Channel 4 and ITV as it considers moving its estimated £150m-a-year UK ad sales business from Sky Media.
  
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• One Stop looks to drive e-cig sales with free display units

  22-06-2016 12:21
  
  The e-cigarette market has grown by 50% in the past two years
  
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