Sales & Marketing news

• Ashley Madison ‘confident’ it can pull off ‘the greatest comeback of all time’

  27-09-2016 16:54
  
  In the summer of 2015, a team of hackers released the details of 35 million members of dating website Ashley Madison in one of the biggest data breaches ever seen. The rest, as they say, is history.
  For any brand this would have been an unqualified PR disaster but for Ashley Madison, which was built on enabling married people to commit adultery discreetly, it rocked the very foundations of its business.
  Yet despite being handed what many would consider a poisoned chalice, lifelong marketer Rob S
  
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• Ashley Madison ‘confident’ it can pull off ‘major comeback’ following hacking scandal

  27-09-2016 16:54
  
  In the summer of 2015, a team of hackers released the details of 35 million members of dating website Ashley Madison in one of the biggest data breaches ever seen. The rest, as they say, is history.
  For any brand this would have been an unqualified PR disaster but for Ashley Madison, which was built on enabling married people to commit adultery discreetly, it rocked the very foundations of its business.
  Yet despite being handed what many would consider a poisoned chalice, lifelong marketer Rob S
  
  Read more

• Why Snapchat rebranding to Snap will take some of the pressure off

  27-09-2016 15:19
  
  Snapchat looks like it is distancing itself from the social media space by removing the ‘chat’ from its name and rebranding to just Snap Inc.
  On the surface, the move was made because the company plans to expand its image to be more than just a messaging app. In fact, it will soon be tapping into the wearables trend with the consumer product ‘Snapchat Spectacles’ – glasses that can record 30 second videos and look very much like the younger, trendier sibling o
  
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• Performance-related pay: good for transparency but bad for creativity?

  27-09-2016 14:22
  
  Brands’ working relationships with agencies have come under intense scrutiny recently, with performance-related pay (PRP) in particular rising up the agenda in the past month.
  In late August McDonald’s announced it was working with a new integrated agency in North America, set up specifically by Omnicom to help the fast food heavyweight become “customer obsessed”. The deal stipulated that the 200-strong team would operate at cost and that any profit the agency makes will&
  
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• Dunkin' Donuts wins top Smartie

  27-09-2016 09:26
  
  NEW YORK: A campaign by DigitasLBi for a Dunkin' Donuts app has won the Best in Show award at the 2016 Global Smarties Awards run by the Mobile Marketing Association.Having spent almost two years developing a new app with On-the-Go Ordering...
  
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• Marketers ‘just as reluctant’ as consumers to share their data with brands

  27-09-2016 08:45
  
  The new ‘Whose data is it anyway’ report from the Chartered Institute of Marketing, which has been released today (27 September) and surveyed over 500 marketers and 2,245 consumers, has highlighted a striking contradiction: marketers are just as reluctant as consumers to share their personal data with brands.
  The report found that 68% of marketers are wary of sharing as they are “too aware” of how the information will then go on to be exploited by bran
  
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• Investors around the world are scoring the debate as a win for Hillary Clinton

  27-09-2016 05:00 via feedproxy.google.com
  
  After an intense first presidential debate between presidential candidates Hillary Clinton and Donald Trump, US stocks are higher, and global markets are signaling a win for Clinton.
  S&P 500 futures rose just over 16 points over the course of the debate. The index sat at 2,151.50 at 10:40 p.m. ET, up from 2,135 at 9 p.m.
  Additionally, the Mexican peso strengthened against the US dollar, an indication that foreign-exchange traders graded the debate as a win for Clinton.
  Asian markets includin
  
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• 'That's called business': Trump and Clinton spar over trade and the financial crisis

  27-09-2016 04:07 via feedproxy.google.com
  
  Early in their debate Monday night, Democratic presidential nominee Hillary Clinton and Republican presidential nominee Donald Trump traded blows on trade and the economy.
  Trump attacked Clinton's record on free trade, saying that trade deals passed by her husband, Bill Clinton, while he was president hurt the US economy by moving jobs overseas.
  "Your husband signed NAFTA, and NAFTA was one of the worst things to ever happened to the manufacturing industry," said Trump, referencing the North Ame
  
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• 'We are in a bubble': Trump says the economy is unstable

  27-09-2016 03:46 via feedproxy.google.com
  
  Republican presidential candidate Donald Trump is going after Janet Yellen again, claiming that the Federal Reserve is creating an investment bubble.
  During the first presidential debate, Trump said that the economy is having "the worst revival of an economy since the Great Depression" and that nothing in the country is healing after the financial crisis.
  Additionally, Trump said that because of record low interest rates from the Fed, the country's economy is "in a big, fat, ugly bubble," with d
  
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• Hillary Clinton and Donald Trump just faced off in their first presidential debate — here's how it unfolded

  27-09-2016 02:08 via feedproxy.google.com
  
  Hillary Clinton and Donald Trump faced off on Monday in the first of three presidential debates before Election Day on November 8.
  Despite featuring two of the least liked candidates in modern history, the 90-minute debate was expected to draw a record number of viewers across multiple networks, including NBC, CNN, and Fox.
  Monday night's showdown, moderated by NBC's Lester Holt from Hofstra University in Long Island, was divided into six 15-minute segments, though the segments often went over t
  
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• Haymarket Media Group: Senior Account Manager - Supply Management/CIPS

  27-09-2016 02:00
  
  Dependent on Experience:Haymarket Media Group:
  Haymarket Media Group are recruiting a Senior Account Manager, to work on Supply Management/CIPS
  Twickenham, London (Greater)
  
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• Haymarket Media Group: Senior Account Manager - People Management/CIPD

  27-09-2016 02:00
  
  Dependent on Experience:Haymarket Media Group:
  Haymarket are recruiting a Senior Account Manager to work across the People Management portfolio
  Twickenham, London (Greater)
  
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• Haymarket Media Group: Junior/Graduate Web Analyst

  27-09-2016 02:00
  
  Dependent on Experience:Haymarket Media Group:
  Haymarket are recruiting a Junior/Graduate Web Analyst within the Analytics & Optimisation team, working across a portfolio of over 40 brands
  Twickenham, London (Greater)
  
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• Bespoke Retainment Group: Digital Project Manager

  27-09-2016 02:00
  
  £20,000-30,000:Bespoke Retainment Group:
  Flexi-time, multiple social events and fantastic benefits. We have an amazing opportunity at this award-winning, integrated agency based in Manchester
  Greater Manchester or Cheshire
  
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• Tencent builds music streaming empire

  27-09-2016 01:57
  
  SHANGHAI:Brands looking to scale in China should prioritise scale over price in the beginning, says a senior executive at QQ Music, Tencent's music streaming arm. In just a few years, Tencent has built QQ Music into the country's largest...
  
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• Smartphone 'balance' needed

  27-09-2016 01:57
  
  LONDON: Consumers have yet to learn how to use smartphones in a manner that chimes with both their own life and that of others, according to a new study which observes that the UK user base is levelling off even as innovation at device and network...
  
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• Segmentation drives Best Buy's strategy

  27-09-2016 01:57
  
  NAPLES, FL: Best Buy, the electronics retailer, has successfully leveraged the results of in-depth segmentation research to inform both its marketing tactics and wider corporate strategy.Greg Revelle, the organisation's Chief Marketing Officer,...
  
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• IAB updates ad unit portfolio

  27-09-2016 01:57
  
  NEW YORK: The overhaul of the IAB's standard ad unit portfolio, announced yesterday, not only addresses the need to reach consumers across multiple devices with new technologies but also takes the opportunity to retire some earlier formats. The
  
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• Diwali ad boom expected

  27-09-2016 01:57
  
  NEW DELHI: India's leading e-commerce firms are reported to be incentivising sellers to encourage them to spend more on advertising and promotions in the run-up to Diwali, in addition to what the platforms themselves will be spending.Amazon India,...
  
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• Banks need to build trust

  27-09-2016 01:57
  
  LONDON: Few people see much difference between traditional banks and an increasing number are attracted by the customer experience offered by non-bank providers, with trust an important factor – one which RBS is set to address head on in a new...
  
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