Sales & Marketing news

• Maggie Jones, CMO of SAP, on leading the way for women in the tech sector

  22-09-2016 18:53
  
  Female marketers have been making headlines this month. Last week, tech giant IBM named Michelle Peluso, the former chief executive of flash-sale website Gilt, as its first-ever chief marketing officer. A week later, former L’Oréal marketer Emma Walmsley was named chief executive of drugs group GlaxoSmithKline, making her one of just seven female CEOs in the FTSE 100.
  It is positive news in the context of Marketing Week’s investigations into diversity within the marketing prof
  
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• Maggie Jones, CMO at SAP, on leading the way for women in the tech sector

  22-09-2016 18:53
  
  Female marketers have been making headlines this month. Last week, tech giant IBM named Michelle Peluso, the former CEO at flash-sale website Gilt, as its first-ever CMO. A week later, former L’Oréal marketer Emma Walmsley was named CEO of drugs group GlaxoSmithKline, making her one of just seven female CEOs in the FTSE 100.
  It is positive news in the context of Marketing Week’s investigations into diversity within the marketing profession, which have uncovered evidence of ong
  
  Read more

• Maggie Chan Jones, CMO of SAP, on leading the way for women in the tech sector

  22-09-2016 18:53
  
  Female marketers have been making headlines this month. Last week, tech giant IBM named Michelle Peluso, the former chief executive of flash-sale website Gilt, as its first-ever chief marketing officer. A week later, former L’Oréal marketer Emma Walmsley was named chief executive of drugs group GlaxoSmithKline, making her one of just seven female CEOs in the FTSE 100.
  It is positive news in the context of Marketing Week’s investigations into diversity within the marketing prof
  
  Read more

• Maggie Chan Jones, CMO at SAP, on leading the way for women in the tech sector

  22-09-2016 18:53
  
  Female marketers have been making headlines this month. Last week, tech giant IBM named Michelle Peluso, the former CEO at flash-sale website Gilt, as its first-ever CMO. A week later, former L’Oréal marketer Emma Walmsley was named CEO of drugs group GlaxoSmithKline, making her one of just seven female CEOs in the FTSE 100.
  It is positive news in the context of Marketing Week’s investigations into diversity within the marketing profession, which have uncovered evidence of ong
  
  Read more

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• Why Cancer Research UK and Channel 4 are changing the format of the modern marathon

  22-09-2016 16:58
  
  A ‘Sprintathon’ charity event is set to take place this weekend (24 September) in Marlow in a bid to raise money for Stand Up To Cancer.
  The Sprintathon concept, which was created by Direct Line’s marketing director Mark Evans, will see 422 runners perform back-to-back 100-metre sprints in one giant relay, with each leg aiming to average 16.62 seconds or less.
  Besides attempting to break the world record for the fastest marathon, which currently stands at 1 hour 56 minutes and
  
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• Nestlé: Just taking TV ads and putting them online doesn’t work

  22-09-2016 16:06
  
  Nestlé is focusing its efforts on “mastering video” after admitting that simply taking TV ads and putting them online “often doesn’t work”.
  The FMCG company, which owns brands such as KitKat, Nescafe and Purina, says it is taking a “test and learn approach” to find out what works and share that across its brands so it does not “repeat mistakes and can replicate success”.
  Speaking to Marketing Week at the Dmexco ad tech conference in G
  
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• Instagram talks up the impact of ‘Stories’ as it reaches half a million advertiser milestone

  22-09-2016 15:21
  
  Instagram says it has more than doubled its advertiser base over the last six months, having grown to just over 500,000 active monthly advertisers.
  It is the latest milestone for the Facebook-owned social network, with it hitting 500 million global users back in June.Speaking at a press briefing, Instagram’s head of brand development for EMEA Amy Cole said the top five advertising verticals on Instagram were now consumer packaged goods, e-commerce, retail, entertainment and techn
  
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• Trinity Mirror’s new head of ‘invention’ on why marketers are best-placed for creative sales roles

  22-09-2016 14:54
  
  Zoe Harris was originally in charge of all things insight and communications-related as group marketing director at Trinity Mirror. In February, she also had a short stint as publishing director of the doomed New Day newspaper, with the female-targeted publication folding after 10 weeks.
  However, since the beginning of August she has been put in charge of an extra division – the ‘invention’ team, which essentially looks “to bring creative solutions to sales”.
  This r
  
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• Chinese brands find fans through football tie-ups

  22-09-2016 14:51
  
  Dr Tony Xia, the owner of Chinese logistics and supply chain firm the Recon Group, bought Aston Villa in June.Buying into British football clubs has proved effective for Chinese brands’ credibility and awareness efforts, claims Jon Stainer, UK & Ireland managing director at marketing consultancy Nielsen Sports.
  He notes Huawei’s investments in European clubs such as Arsenal, Paris Saint-Germain and AC Milan, as well as the Wanda Group, a Chinese property developer and cinema oper
  
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• Haymarket Media Group: Social Editor - Stuff.tv

  22-09-2016 14:45
  
  Depending on Experience :Haymarket Media Group:
  The world's best selling gadget magazine is looking for a Social Editor to help take the brand to the next level.
  Twickenham, London (Greater)
  
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• Data Storytelling Awards 2016: The Shortlist

  22-09-2016 13:09
  
  The Data Storytelling Awards are back, with a new line-up of people and brands setting the standard in data. This year’s contenders are spread across 15 categories, including the Grand Prix, which will be presented to the ‘best of the best’, and the Data Professional of the Year.
  The shortlist has been determined by Marketing Week’s experienced judging panel and can now be revealed:Boots
  ENTERING AGENCY: 
  RadiumOne
  Unlocking The Value Of Sharing At Christmas
  Dia
  
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• Spectrum Brands: UK Shopper Marketing Executive

  22-09-2016 12:14
  
  Competitive :Spectrum Brands:
  Spectrum Brands is looking to recruit a UK & Ireland Shopper Marketing Executive for its Remington brand.Failsworth, Manchester
  
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• Memorable experiences set brands apart

  22-09-2016 07:00
  
  First Direct’s head of brand and marketing Zoe Burns-Shore says ‘humanity’ is the hallmark of the business’s customer experience.An obsession with customer joy combined with a focus on delivering memorable, personal experiences for consumers are the defining characteristics of the companies leading KPMG Nunwood’s 2016 UK Customer Experience Excellence top 100.
  Claiming the top spot is First Direct, which has wrestled back its title from 2015 champion Lush, pushing t
  
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• First Direct reclaims customer experience crown from Lush

  22-09-2016 07:00
  
  First Direct has topped KPMG Nunwood’s 2016 UK Customer Experience Excellence ranking, reclaiming the title it lost to handmade cosmetics brand Lush in 2015.
  The cosmetics company drops into third place behind retailer John Lewis in the top 100 list, which is based on 10,000 UK consumer brand opinions across a variety of metrics including personalisation, integrity and empathy.
  READ MORE: Lush dethrones First Direct as the top brand for customer experience
  Emirates climbs 10 plac
  
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• Muse Publishing: Production Manager

  22-09-2016 02:00
  
  Up to £45,000 per annum:Muse Publishing:
  We’re a small and friendly communications agency looking for a talented new member to join our implementation team.London City
  
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• Muse Publishing: Customer Comms Project Manager

  22-09-2016 02:00
  
  Up to £45,000 per annum:Muse Publishing:
  We’re a small and friendly communications agency looking for a talented new member to join our implementation team.London City
  
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• Muse Publishing: Customer Comms Manager

  22-09-2016 02:00
  Up to £45,000 per annum:Muse Publishing:
  We’re a small and friendly communications agency, with a focus on content and copywriting and are looking for a talented new member to join our tea...
  London City
  
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• Muse Publishing: Customer Comms Implementation Manager

  22-09-2016 02:00
  
  Up to £45,000 per annum:Muse Publishing:
  We’re a small and friendly communications agency looking for a talented new member to join our implementation team.London City
  
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• Direct Recruitment: Business Director – Direct Marketing

  22-09-2016 02:00
  
  £70-90K:Direct Recruitment:
  A wonderfully creative Digital/CRM agency is seeking a really ambitious Business Director to work on some really well-loved brands!
  London (Central), London (Greater)
  
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• Wayfair powered by programmatic

  22-09-2016 01:02
  
  NAPLES, FL: Wayfair, the ecommerce retailer, is using programmatic to drive its online media buying and creative – a process assisted by handling the bulk of its marketing duties in-house.Matt Herman, Associate Director/Marketing at Wayfair Inc.,...
  
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• Silos and skills slow big data

  22-09-2016 01:02
  
  NEW YORK: Media and marketing leaders are dedicated to building data-centric businesses but their efforts are being hampered by organizational silos and a lack of people with suitable skills, according to a new study.
  
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• Premiumisation gathers pace in India

  22-09-2016 01:02
  
  NEW DELHI: India is witnessing a growing trend for consumers to trade-up and to choose local brands, partly because of rising incomes and partly because of increased internet penetration – and online price promotions – which is fuelling aspirations...
  
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• Halifax wins Warc Social Strategy Prize

  22-09-2016 01:02
  
  LONDON: A campaign by adam&eveDDB for UK bank Halifax has been named the world's best social marketing strategy, taking the Grand Prix at the 2016 Warc Prize for Social Strategy.The $5,000 Prize was awarded at an event in London last night....
  
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• Dentsu in transparency row

  22-09-2016 01:02
  
  TOKYO: Dentsu, the leading Japanese agency, has admitted to "inappropriate operations" in some digital media trading carried out for clients, with initial reports suggesting that as many as 100 could be affected, including car giant Toyota....
  
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• Autoplay video comes to the mobile web

  22-09-2016 01:02
  
  NEW YORK: Apple and Google have enabled video content to play automatically in the latest editions of their mobile web browsers, a step which marketers are likely to welcome but which may infuriate users.Tech companies frequently appropriate ideas...
  
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• Alibaba, Tencent fuel digital ad market

  22-09-2016 01:02
  
  SHANGHAI: Alibaba now holds the largest share of China's digital ad market, as projections indicate that the company and rival Tencent will enjoy huge increases in digital ad revenue in the coming year from display ads and mobile. New
  
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• Adidas backs digital to win in US

  22-09-2016 01:02
  
  LONDON: Adidas is prioritising digital to help it win back a leading position in the US sportswear market from rival Under Armour, a top executive has said.Nike is the clear leader there, and Adidas
  
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