Sales & Marketing news

• Debenhams: Marketing Manager - Email

  28-09-2016 19:31
  
  Competitive :Debenhams:
  We are a leading multichannel global retailer with over 29,000 employees across 247 stores in 29 countries.London
  
  Read more

• Dot-Gap: Social Media Community Executive

  28-09-2016 19:26
  
  £25k:Dot-Gap:
  AMAZING opportunity for a talented social person to make their mark in a NOT-FOR-PROFIT organisation. If you have 1 years experience, a passionate per
  London (Central)
  
  Read more

• Debenhams: Senior Content and Editorial Manager

  28-09-2016 19:23
  
  Competitive :Debenhams:
  The Marketing team at Debenhams has been undergoing some exciting structural changes in order to strengthen our brand proposition
  London
  
  Read more

• 7 body language habits you need to avoid in an interview

  28-09-2016 18:34
  There are some body language habits we all know we should avoid in an interview; they've been mentioned so many times: a weak or over-firm handshake, avoiding eye contact, not smiling and crossing your arms. However, there are some others you may be less aware that you are doing or the impact they are having on the interviewer. />
  The following habits can make you look nervous, dishonest, bored or anxious, or make you seem disrespectful, childish, lazy or arrogant and many of them are just a
  
  Read more

• Advertisement

• The future of smart devices – latest Marketoonist

  28-09-2016 17:47
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
  Read more

• How mobile marketing is evolving to catch up with consumers

  28-09-2016 14:37
  The panel
  Sarah Vizard, news editor, Marketing Week (moderator)
  Laurent Faracci, vice-president of global marketing and digital excellence, Reckitt Benckiser
  Adam Hancox, programmatic associate director, Starcom MediaVest Group
  Joe Reid, managing director EMEA, Krux
  Nick Reid, UK managing director, TubeMogulThe promise of mobile is the relationship it enables with consumers, allowing marketers to reach them wherever they are at any time. Yet, as Laurent Faracci, Reckitt Benckiser’s (RB) vi
  
  Read more

• Kellogg’s ditches dieting focus as it looks to become ‘more relevant’ to women

  28-09-2016 14:24
  
  Kellogg’s has unveiled a new direction for its Special K brand today (28 September), as it looks to move away from a “1990s” marketing approach of counting calories to a focus on nourishment and “inner strength”.
  Alongside the new marketing direction the cereal brand has also launched its #StrengthIs campaign, which features TV personality Katie Piper, celebrity cook Lisa Faulkner and recording artist Nicola Roberts. The brand’s ‘strength squad’ w
  
  Read more

• Kellogg ditches dieting focus as it looks to become ‘more relevant’ to women

  28-09-2016 14:24
  
  Kellogg has unveiled a new direction for its Special K brand today (28 September), as it looks to move away from a “1990s” marketing approach of counting calories to a focus on nourishment and “inner strength”.
  Alongside the new marketing direction the cereal brand has also launched its #StrengthIs campaign, which features TV personality Katie Piper, celebrity cook Lisa Faulkner and recording artist Nicola Roberts. The brand’s ‘strength squad’ will be s
  
  Read more

• Advertisement

• How innovation and technology are changing the cinema experience for brands

  28-09-2016 14:20
  
  Increased targeting, investment in technology and a raft of blockbuster hits are giving cinema a boost but the medium still has an awareness issue with advertisers wasting content that could be used on the big screen.
  It’s for this reason that Karen Stacey, chief executive officer at Digital Cinema Media (DCM), believes awareness is a “challenge” for cinema, particularly in showing potential advertisers what the medium can do and “engaging the creative industry&rdqu
  
  Read more

• How BT’s new TV push is positioning it as a quad-play giant

  28-09-2016 10:30
  
  In the last three years BT has transformed itself from contracting by 3% a year in 2013 to launching its biggest marketing campaign to promote its BT TV service.
  The campaign, which aired on TV on Saturday (24 September), promotes BT’s “rapidly growing” TV service, with OutKast’s ‘Hey Ya’ track as its soundtrack. The TV ad shows programmes found on the company’s service, ranging from the Premier league on BT Sport, to drama Feed the Beast and children&r
  
  Read more

• Pret reshuffles marketing team as director steps down

  28-09-2016 10:15
  
  Pret A Manger’s group marketing director Mark Palmer is stepping down from his current role prompting several changes to its senior marketing leadership team.
  Palmer will advise Pret’s board on marketing strategy as well as act as a mentor to marketing teams outside the UK but will step away from day to day responsibilities.
  He will instead dial up his focus on other interests, Cawston Press, the drinks brand he co-founded in 2009 that he has been working with as a non-executive and
  
  Read more

• What does it mean to be a disruptor?

  28-09-2016 07:00
  
  Identifying gaps the incumbent fails to see and transforming the market with a game changing concept are key to becoming a disruptive brand with the ability to stay ahead of the chasing pack.
  That is the opinion of six executives from six of the 100 Disruptive Brands, a list of companies blazing a trail in their respective sectors unveiled by Marketing Week in partnership with Salesforce earlier this year.
  “Being disruptive crucially means setting the agenda other people try to
  
  Read more

• Quarter of social users ignore brands

  28-09-2016 01:27
  
  GLOBAL: Usage of newer social platforms is growing rapidly, but more than a quarter of internet users around the world say they "actively ignore" social posts or content from brands, according to a new report.The findings come from the latest
  
  Read more

• Nissan's Olympic sponsorship pays off

  28-09-2016 01:27
  
  NEW YORK: Nissan, the automaker, enjoyed an increase in market share and various other core brand metrics in Brazil thanks to its sponsorship activities associated with the Olympic Games in Rio de Janeiro.Jonathan Adashek, the car manufacturer's...
  
  Read more

• More content isn't better

  28-09-2016 01:27
  
  GLOBAL: Over the past year marketers have tripled the volume of brand content they produce but all that additional material is not generating greater levels of consumer engagement, according to a new study.In
  
  Read more

• Mobile 'integral' to ad strategy

  28-09-2016 01:27
  
  BRUSSELS: Mobile has become an integral part of European retail and finance brands' strategy, but a new audit says there are opportunities to extend this beyond responsive web design and display advertising.According to
  
  Read more

• MDA tackles Singlish, advertorial

  28-09-2016 01:27
  
  SINGAPORE: Global travel brand Expedia has been rapped over the knuckles by Singapore's Media Development Authority (MDA) for overusing "Singlish" in its advertising, while broadcaster Mediacorp has been warned about blurring the line between ads...
  
  Read more

• Huawei faces uphill battle in India

  28-09-2016 01:27
  
  MUMBAI: Chinese mobile phone manufacturer Huawei is renewing its push into India's booming smartphone market, but is likely to face challenges in winning market share against established brands. The company has announced it will begin
  
  Read more

• Blog: The marketing world doesn't get friendship

  28-09-2016 01:27
  
  Millennials value their friendships highly. But, says Hannah Fisher, a planner at iris Worldwide, marketers tend to misjudge the different levels that exist and to focus too much on the consumer-brand relationship.
  
  Read more

• Attribution rethink planned

  28-09-2016 01:27
  
  NEW YORK: The Mobile Marketing Association (MMA) has announced the creation of a new body that will "help rethink the world of marketing measurement and attribution".The
  
  Read more

• Ads drive mobile shopping norm

  28-09-2016 01:27
  
  GLOBAL:Mobile shopping has become normal behaviour around the world, with mobile advertising and social media playing an important role in research and purchase, according to a new study.The report from the IAB,
  
  Read more

• Almost half of British consumers choose to ignore brands on social media

  28-09-2016 01:01
  
  Almost half of Brits (40%) ‘actively ignore’ social posts or ads from brands, according to a new study by Kantar TNS, which polled 70,000 global consumers, of which 3,200 were British.
  On a global basis, just over a quarter (26%) of consumers choose to ignore branded content, while 34% feel ‘constantly followed’ by online advertising.
  Scepticism for social media ads is at its highest in both Sweden and Denmark, with 57% of each country’s consumers bypassing branded
  
  Read more

Follow @sales_mrktinguk on Twitter!