Sales & Marketing news

• POS App Gets It Right

  03-10-2016 19:41 via retailpro.com
  Customers want easy ways to shop for routine items – those products they use daily, that are staples of their homes or workplaces. For these types of purchases, ease of doing business is extremely important. No one wants to stand …
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• Allexo Search: Media Partnership Manager

  03-10-2016 19:28
  
  £27000 - £30000 per annum + 20% Bonus + Benefits:Allexo Search:
  Brand new Media Buying role with the UK's leading Shopper Marketing agency.
  London
  
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• Marketers still have ‘their heads in the sand’ around agency rebates, claims RBS Group CMO

  03-10-2016 17:44
  
  It is a “surprise” the practice of agency rebates isn’t a bigger issue, according to David Wheldon, CMO of the RBS Group.
  Over recent months, the ANA has claimed senior executives at ad agencies are aware and regularly mandate controversial practices that are often not disclosed to clients. These include cash rebates, rebates as inventory credits and ‘service agreements’ for non-media services such as consulting or research.
  In April, meanwhile, ISBA announced a new
  
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• Carnival UK: Online Trading Manager

  03-10-2016 17:33
  
  Competitive salary + excellent benefits:Carnival UK:
  Carnival UK is the operating company for P&O Cruises and Cunard.Online Trading Manager
  
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• Carnival UK: Senior Digital Marketing Manager

  03-10-2016 17:28
  
  Competitive salary + excellent benefits:Carnival UK:
  As Senior Digital Marketing Manager you will be responsible for leading the strategic planning, forecasting, delivery and reporting
  Southampton, Hampshire
  
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• Carnival UK: Online Conversion Manager

  03-10-2016 17:20
  
  Competitive salary + excellent benefits:Carnival UK:
  Carnival UK is the operating company for P&O Cruises and Cunard. We are passionate about providing fantastic...
  Southampton, Hampshire
  
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• Carnival UK: Senior Search / PPC Marketing Executive

  03-10-2016 17:15
  
  Competitive salary + excellent benefits:Carnival UK:
  As a Senior Search / PPC Marketing Executive you will be responsible for managing and driving forward our paid and natural search activitySouthampton, Hampshire
  
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• Facebook set to rival Ebay as it introduces ‘marketplace’ service

  03-10-2016 17:11
  
  Ebay and Gumtree could well be looking over their shoulders, with Facebook set to enter the online marketplace sector.
  Set to launch in the coming days on the Facebook app in the US, UK, Australia, and New Zealand, the ‘marketplace’ category will allow users aged 18-plus to both buy and sell items to friends or within their local communities. It will also allow businesses to take part.
  Integration on desktop and more markets is expected over “the coming months”.
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• Carnival UK: Display & Affiliates Executive

  03-10-2016 17:02
  
  Competitive salary + excellent benefits:Carnival UK:
  You will be responsible for managing and driving forward our Display and Affiliates activity for P&O Cruises and the integration of these channels
  Southampton, Hampshire
  
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• TalkTalk hopes a move away from ‘gimmicky advertising’ will win back trust

  03-10-2016 16:16
  
  TalkTalk today (3 October) unveiled its new ‘This Stuff Matters’ campaign, which aims to move away from its past ‘loud and gimmicky’ advertising by focusing more closely on its existing customers.
  The main ad, which was created by CHI&Partners, documents the life of a real family from Blackpool, and how TalkTalk-enabled technology and connectivity influences their lives. These include the daughter getting a text from a boy and ‘Aunty Julie’ being tau
  
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• Secret Marketer: You can’t complain about a lack of talent if you can’t be bothered to read a CV

  03-10-2016 14:25
  
  Hands up if you have ever applied for a job for which you thought you had the perfect mix of skills, qualifications and experience – and, since you really wanted the role, the right mix of motivation and attitude – and then, nothing. Nada. Zilch. Not a word. Or if you were lucky, the dreaded ‘Dear John’ email.
  Then, the next day, you read an article about talent acquisition or, even worse, the ‘war for talent’ (I believe the consultants at McKinsey were respon
  
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• Ovo Energy appoints new CMO in bid to become ‘world’s most trusted energy brand’

  03-10-2016 14:19
  
  Energy brand Ovo, which specialises in smart meters, has made major changes to its marketing team. Today (3 October) it announced the appointment of Dyson’s Adam Rostom as chief marketing officer and The Guardian’s Katie Thompson as comms director.
  Rising through the ranks at Dyson, Rostom went from group marketing director, leading a team of 150 to promote its cordless hoovers, to the brand’s global category director for cordless and robot vacuum cleaners. He previously led ma
  
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• Donald Trump’s rise is a victory for emotion-led marketing

  03-10-2016 13:14
  
  Donald Trump often uses terms that fall outside the normal boundaries of political correctness. Photo credit Gage Skidmore.Trying to identify marketing lessons from Donald Trump’s bid for the White House might seem like a foolhardy task. Since entering the race to become the Republican candidate last year, the business tycoon and star of The Apprentice has embraced controversy and offended a huge cross-section of the American population, including women, the disabled and various ethnic min
  
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• Britvic dismisses Unilever’s global approach as it launches its own local charity initiative

  03-10-2016 10:44
  
  Britvic is launching a community-orientated charity initiative. The Britvic Lifting Spirits Foundation, which is described by the soft drinks manufacturer as an “in-outlet community support platform”, is set to launch mid-October.
  The Foundation has been designed to support local communities and social projects. For every bottle of ‘Mixers and Juices’ sold in participating pubs, Britvic has committed to give back to initiatives and projects, chosen by publicans and bar ow
  
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• air recruitment: Digital Campaign Executive

  03-10-2016 07:30
  
  Up to £25k dependent on experience:air recruitment:
  Do you want to be a part of a cutting edge digital agency that have tripled in size in two years? This is a role where learning never stops
  London (Central), London (Greater)
  
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• Nu Creative Talent: Social Media Producer | Freelance

  03-10-2016 02:00
  
  Negotiable day rate:Nu Creative Talent:
  Experienced Social Media needed to start from Thursday, 6th October and work through to December.London (Central), London (Greater)
  
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• Nu Creative Talent: Graphic Designer | British lifestyle brand

  03-10-2016 02:00
  
  c£35k :Nu Creative Talent:
  Our client is a renowned luxury leather, lifestyle and retail company. They are looking for a Graphic Designer to join their team.
  Luton, Bedfordshire
  
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• Viewers prefer ad-supported TV

  03-10-2016 01:15
  
  BOSTON: Despite the rapid adoption of Netflix, Amazon Prime and other video streaming services, a new study has found that the majority of TV viewers (53%) say they prefer free TV, where they "pay" by viewing ads.Based on responses from
  
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• US political TV advertising slumps

  03-10-2016 01:15
  
  NEW YORK: Spending on political TV ads is forecast to drop this year for the first time in decades because Republican presidential candidate Donald Trump has aired far fewer TV ads than Hillary Clinton, his Democratic rival, according to new...
  
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• The rise of the programmatic consumer

  03-10-2016 01:15
  
  LONDON: Programmatic marketing is increasingly being matched by programmatic consumption, in which consumers avail themselves of algorithms to make decisions on their behalf, so saving time and attention for other things. According to J Walker...
  
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• Spotify finally launches in Japan

  03-10-2016 01:15
  
  TOKYO: Spotify, the Swedish music-streaming service, announced its debut in Japan at the end of last week, but it could face an uphill battle in a country where CDs and vinyl still account for about 80% of music sales.Undaunted, Spotify founder...
  
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• Make e-commerce local in SE Asia

  03-10-2016 01:15
  
  SINGAPORE: Increased internet penetration, high social media engagement and a mobile first consumer culture are building the foundations of e-commerce growth in South East Asia, but brands need to avoid a one-size-fits-all strategy if they are to...
  
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• Content is key for China's football fans

  03-10-2016 01:15
  
  BEIJING/LONDON: The number of top football clubs in Europe fully or partly owned by Chinese companies has ballooned to 13, from just one in 2014, requiring clubs and their brand sponsors to take account of Chinese tastes, a new report has said. ...
  
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• Campbell's Soup taps cognitive ads

  03-10-2016 01:15
  
  NEW YORK: The Campbell Soup Co. is launching an innovative digital ad campaign which will use IBM's Watson cognitive computing system and data from The Weather Company to recommend recipes based on a consumer's individual needs.Amy Benford, Global...
  
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• $150bn of FMCG e-commerce by 2025

  03-10-2016 01:15
  
  LONDON: Sales of groceries through e-commerce platforms are expected to account for 9% of the global FMCG market and be worth $150bn by 2025, a new report has forecast.According to research firm Kantar Worldpanel, the worldwide e-commerce grocery...
  
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