Sales & Marketing news

• The first company that Andreessen Horowitz invested in just went public — and saw a 40% pop (APTI)

  23-09-2016 22:25 via feedproxy.google.com
  
  Apptio, which helps IT departments manage the software and services that they buy, had a strong public market debut Friday, jumping 40% above its opening price to close at $22.55 per share.
  That gives Apptio — who also happens to be the first company to get funding from VC firm Andreessen Horowitz — a market cap of roughly $840 million, a jump from the $600 million valuation it commanded in its 2012 funding round, but slightly below the $22.69 share price it sold in it
  
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• STOCKS FALL TO END THE WEEK: Here's what you need to know

  23-09-2016 22:00 via feedproxy.google.com
  
  Stocks sunk into the red all day on Friday, but still finished solidly positive for the week.
  All three indexes declined, while oil dropped off the table on new rules from the Federal Reserve and reports of disagreements within OPEC.
  We've got all the highlights, but first, the scoreboard:
  Dow: 18,261.45, -131.01, (-0.71%)
  S&P 500: 2,164.69, -12.49, (-0.57%)
  Nasdaq: 5,305.75, -33.78, (-0.63%)
  WTI Crude: $44.81, -$1.51, (-3.26%)
  10-year yield: 1.615%, (-0.017)
  Oil took a n
  
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• Bank of America has officially crowned one of the most senior women in finance

  23-09-2016 21:41 via feedproxy.google.com
  
  It's official: Sanaz Zaimi is now the sole head of fixed income, currency, and commodity — FICC — sales at Bank of America Merrill Lynch.
  Zaimi took that job on an interim basis in March when her cohead, Bryan Weadock, went on leave. On Friday, Tom Montag, chief operating officer at the bank, said Weadock would not be returning.
  That means Zaimi is now indisputably the sole head, while Karen Fang, a rising star, is head of Americas FICC sales.
  "Please join me in thanking Bryan for hi
  
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• One of Bank of America's top staff went on leave, and now he's not going back

  23-09-2016 20:50 via feedproxy.google.com
  
  Bryan Weadock, the cohead of global fixed income, currency and commodity sales at Bank of America Merrill Lynch, will not be returning to the bank after a period of leave.
  The bank announced in March that Weadock would go on leave, and in a memo sent to staff Friday Tom Montag, chief operating officer at the bank, said that he would not be returning. 
  "He was a valued member of our leadership team, and the FICC business benefited from his expertise and deep client relationships," the memo s
  
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• Apple dropped 1.67% after a research firm says iPhone 7 sales were down 25% (AAPL)

  23-09-2016 20:16 via feedproxy.google.com
  
  Apple lost 1.67% of its value on Friday after a surprising drop in the early afternoon which plunged the stock down over 2% at one point.
  The stock dropped sharply at about 1:30 PM ET before making a slight comeback. 
  Apparently, a German research firm, GfK, issued a report based on "channel checks" suggesting that iPhone 7 sales would be down from last year based on data from Europe and Asia. 
  People who have seen a copy of the report are saying that it claims that iPhone 7
  
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• Oil is plummeting after getting hit with a one-two punch

  23-09-2016 19:51 via feedproxy.google.com
  
  West Texas Intermediate crude oil was down 4.06% at $44.44 a barrel on Friday afternoon after getting hit by a one-two punch of bad news. First, Bloomberg reported that a member of the Saudi delegation said he did not expect an agreement to freeze oil production to be reached at next week's meeting in Algiers, Algeria.
  There had been hope that Saudi Arabia and Iran would be able to overcome their differences and agree on a freeze. Earlier Friday, Reuters reported that Saudi Arabia offered to red
  
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• China just made a key preparation for disaster in its economy

  23-09-2016 19:46 via feedproxy.google.com
  
  China has given its bond traders the go-ahead to begin trading credit default swaps, an indication that the government is preparing for more big corporate bankruptcies, Bloomberg reports.
  Credit default swaps allow investors to insure themselves against the default of a given security.
  Earlier this month, the government for the first time allowed a major state-owned organization, Guangxi Nonferrous Metals Group, to make preparations for bankruptcy.
  It was a special moment. Never before had the c
  
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• Americans are paying more taxes and that's great news for workers

  23-09-2016 19:13 via feedproxy.google.com
  
  People don't like paying taxes, but in some circumstances it's for their own good.
  The growth of employee tax withholdings, or the payroll taxes being withheld by the government, have been steadily increasing over the course of the year, according to Joe LaVorgna, chief US economist at Deutsche Bank. This is good news for workers and the health of the labor market.
  "Through early September, tax receipts are up nearly 4% from the same period last year," wrote LaVorgna in a note to
  
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• Oil rigs keep climbing

  23-09-2016 19:01 via feedproxy.google.com
  
  The number of active US oil rigs rose by 2 to 418 this week, according to oilfield-services giant Baker Hughs.
  Meanwhile, the tally of gas rigs rose by 3 to 92, bringing the total to 511.
  The oil-rig count has climbed in 12 out of the last 13 weeks, and has not decreased over the last 13 weeks.
  Analysts have cited the recent gain in the oil-rig count as one sign that the market may remain oversupplied for a while longer.In a note a few weeks ago, Morgan Stanley
  
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• Andy Knell: Creative Talent Manager

  23-09-2016 18:46
  
  OTE 35k++:Andy Knell:
  Andy Knell is a specialist international creative headhunter, bringing together the world’s most awarded creative agencies and creative talent.
  Greater London / North London / Hertfordshire
  
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• Here's one overlooked reason it makes total sense for Salesforce to buy Twitter (CRM, TWTR)

  23-09-2016 18:36 via feedproxy.google.com
  
  Salesforce is rumored to be one of the parties interested in buying Twitter, CNBC reported on Friday.
  Why in the world would Salesforce, a business software company mostly used by salespeople, be interested in a consumer social media service like Twitter?
  Quick answer: Twitter is one of the most widely used prospecting tools used by salespeople these days.
  Long gone are the days of salespeople relying solely on existing Rolodexes and wining-and-dining tactics to sell stuff. Instead, they use soc
  
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• OPEC's weakest members have hit their ‘reckoning point'

  23-09-2016 18:18 via feedproxy.google.com
  
  OPEC is holding much-buzzed-about informal talks in Algiers next week.
  And as we wait for the meeting's outcome, it's worth taking a look at how the cartel's members are doing.
  In a recent report to clients, RBC Capital Markets' commodities team led by Helima Croft shared a chart comparing a given member's oil production to its geopolitical risk ranking (a measure created by the team). The higher the geopolitical risk, the more barrels are at risk of going offline.
  One thing that
  
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• There’s one thing everyone really wants from their smartphones

  23-09-2016 18:04 via feedproxy.google.com
  
  The modern smartphone is perpetually improving. Chipsets get faster, cameras get stronger, displays get sharper, software gets refined. In many cases, these things have advanced to the point where you can get something totally decent for $50.
  The one resource there’ll never be enough of, though, is battery life. And as this chart from Statista shows, that’s all anyone wants. According to a recent YouGov survey, longer battery life was easily the most desired feature for US smartphone
  
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• Secret Marketer: Customer lifetime value is such an obvious concept, so why don’t more marketers get it?

  23-09-2016 17:51
  
  I believe Basil Fawlty, the infamous main character of 1970s sitcom Fawlty Towers played by John Cleese, has a lot teach us about important marketing topics.
  Basil runs the titular hotel in Torquay, and is a bombastic snob who wants to be seen as “respectable”, with a penchant for verbally abusing his wife with phrases such as: “Next contestant, Mrs Sybil Fawlty from Torquay. Specialist subject, the bleeding obvious.”
  The “bleeding obvious” is a favourite topi
  
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• Unilever CMO Keith Weed: Three things all marketers can do to eliminate ad fraud

  23-09-2016 17:03
  
  If you happened to be hanging around in San Francisco 25 years ago, you might have frequented the world’s first internet café, the SF Net Coffee House Network, which offered coin-operated terminals connected to the internet.
  Such a concept seems unbelievable in today’s world where free Wi-Fi is ubiquitous and the mere thought of not being connected can make people turn pale with FOMO (fear of missing out). It is difficult to imagine a time when we were not connected all the t
  
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• RBC: Why Netflix stock could double in the next 3 years (NFLX)

  23-09-2016 16:56 via feedproxy.google.com
  
  Netflix stock could double to $200 over the next three years, according to Mark Mahaney, the lead internet analyst at RBC Capital Markets.
  "Amongst the FANG names, this is the one that's most underperformed," he told CNBC on Thursday, referring to Facebook, Amazon, Netflix, and Google.
  Why is Mahaney so bullish on Netflix?
  The increase in stock price would roughly correlate to subscriber growth, Mahaney said. "We think it's going to double to be 150 to 160 million [global] subscribers in a coupl
  
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• Credit Suisse has been firing staff in New York

  23-09-2016 16:51 via feedproxy.google.com
  
  Credit Suisse has been firing staff in New York over the past few weeks.
  Guy Cirillo, a veteran trading executive at Credit Suisse known for his expertise in electronic trading, is among those to have left the Swiss bank, according to people familiar with the matter.
  Cirillo was most recently the global head of business development for electronic products. He left this week.
  Cirillo is a big name in electronic trading. He is at least partly famous for organizing a Miami conference that's feature
  
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• Haymarket Media Group: Charities Account Manager, Third Sector

  23-09-2016 16:16
  
  Circa £35k+ commission:Haymarket Media Group:
  This is a senior sales and commercial role within Haymarket Business Media, responsible for generating revenues from clients operating in the UK no...
  Twickenham, London (Greater)
  
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• Bond traders are stuck in the past

  23-09-2016 16:00 via feedproxy.google.com
  
  Despite the rise of the internet, smart phones and Pokemon Go, most fixed income markets have done an excellent job of shunning technology and remaining true to their unstructured, OTC origins.
  Like the last uncontacted tribes in the Amazon, some fixed income market participants have avoided the trappings of modern tools in order to preserve a naturalistic market environment where trading and valuations are based on superstition, intuition and guess work instead of high quality data.
  I’m j
  
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• American manufacturing slipped more than expected

  23-09-2016 15:45 via feedproxy.google.com
  
  US manufacturing slipped more than expected.
  Markit Economics' flash purchasing managers' index for September — a preliminary reading — fell to 51.4.
  Economists had forecast that the index dipped slightly to 51.9.
  The report also noted that new business growth continued to ease from June's peak and that export orders dropped for the first time since May.
  However, it wasn't all bad news.
  "Despite the growth setback in September, manufacturers appear reasonably upbeat about their
  
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• Barnardo’s unveils new 10-year strategy in a bid to avoid being ‘old-fashioned’

  23-09-2016 15:31
  
  Barnardo’s is prepping its brand to become “fit for the 21st century” by launching a new 10-year strategy and campaign, with the brand stating more charities need to focus on “hope and not despair” to cut through to consumers.
  The strategy was unveiled to the brand’s employees yesterday, and aims to double its net voluntary funding from £23m to £50m as well as increase the number of volunteers from 20,000 to 25,000. The brand currently spends &ldq
  
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• Barnardo’s unveils new 10-year strategy

  23-09-2016 15:31
  
  Barnardo’s is prepping its brand to become “fit for the 21st century” by launching a new 10-year strategy and campaign, with the brand stating more charities need to focus on “hope and not despair” to cut through to consumers.
  The strategy was unveiled to the brand’s employees yesterday, and aims to double its net voluntary funding from £23m to £50m as well as increase the number of volunteers from 20,000 to 25,000. The brand currently spends arou
  
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• Twitter stock skyrockets on report that Google and Salesforce are interested in buying the company (TWTR)

  23-09-2016 15:06 via feedproxy.google.com
  
  Twitter stock has skyrocketed by more than 20% after a Friday-morning report from CNBC said that the company was moving closer to a sale and that Google and Salesforce were among the interested suitors.
  Google and Salesforce aren't the only companies eyeing Jack Dorsey's startup, according to the report, which noted "several" potential bidders.
  Bloomberg reported that Goldman Sachs is helping Twitter talk to potential buyers.
  Twitter declined to comment in a statement to Bloomberg.
  Google declin
  
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• A rare bit of good news for Wall Street

  23-09-2016 14:51 via feedproxy.google.com
  
  Wall Street has had a rough year. That's old news.
  Pretty much every investment bank's business line posted lower revenue for the first half than it did over the same period a year ago. Banks are cutting jobs or moving them to "low-cost locations."
  There is a developing sense, however, that things might be looking up. In short, there is a glimmer of light at the end of the tunnel.
  Earlier this week, Jefferies reported a jump in profit for the three months that ended August 31, driven by strong
  
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• Why Goldman Sachs is encouraging employees to talk about race at work – and why as a black woman I think this is so important

  23-09-2016 14:43 via feedproxy.google.com
  
  As the head of Human Capital Management for Goldman Sachs, I believe our ability to create a corporate culture where people can come together to share ideas, solve problems and, in that process, learn from one another defines the strength of our organization.
  Ultimately, our experience at work is a collection of interactions with the people around us. When those interactions are stimulating and challenging and take place in an environment of inclusivity and collaboration, you have a better expe
  
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• HMV taps into the vinyl boom with new cinematic campaign targeted at students

  23-09-2016 13:42
  
  HMV has launched a new cinematic campaign that celebrates the brand having been the “home of vinyl since 1921”.
  The 30 second ad, which was filmed at the headquarters of Middlesex-based record label The Vinyl Factory, features Billy Cobham’s ‘Stratus’ as its soundtrack. The ad flips through scenes demonstrating the pressing process of vinyl while highlighting classic records from the likes of Dr. Dre, Led Zeppelin and Guns and Roses.
  The ad will be rolled out in 33
  
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• Customer journey – latest Marketoonist

  23-09-2016 13:39
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Customer journey

  23-09-2016 13:39
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• P&G’s European brand boss on why the marketing industry will ‘never be able to do enough’ on diversity

  23-09-2016 11:51
  Diversity is a big issue in marketing. According to a recent survey by Marketing Week, 26% of marketers report there are no people from ethnic minorities in their team, while 27% said there were no lesbian, gay, bisexual or transgender people and 51% that their departments lacked people with physical or mental disabilities.
  Yet Procter & Gamble’s European brand boss Sophie Blum insists diversity is a “game changer” and key to her own company’s business success. Speak
  
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• Five takeaways from Just Eat, Direct Line and Nespresso at Get with the Programmatic

  23-09-2016 11:24
  
  Focusing on incremental conversion makes for an accurate media buy 
  Analysing the incremental gains of programmatic is a more robust and accurate attribution model than cost per acquisition, according to Nic Travis, head of digital marketing at MBNA.
  “Incremental is the most accurate way to drive the attribution model,” he said. “We now focus on media buys that drive the highest incremental conversion rates and use incremental analysis to look at the optimal frequency
  
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• Orchard Thieves steals top award

  23-09-2016 07:47
  
  DUBLIN: A campaign that launched a new Heineken cider brand in Ireland by independent agency Rothco and media agency Starcom has won the Grand Prix at the IAPI ADFX awards.The biannual ADFX (Advertising Effectiveness) awards, run by the Institute...
  
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• Three months on from Brexit: What now for brands?

  23-09-2016 07:00
  
  Three months on from the UK’s vote on 23 June to leave the European Union, the business world remains in a state of limbo. The Government has yet to activate Article 50 – the legal mechanism that would facilitate Brexit – and has failed to set a formal timetable for negotiations with the EU. Instead, politicians continue to argue over exactly what the settlement should entail or whether the referendum result is legally binding.
  In this context, marketers are left with
  
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• Haymarket Media Group: Key Account Manager - Third Sector Recruitment

  23-09-2016 02:00
  
  Dependent on Experience:Haymarket Media Group:
  A rare and exciting opportunity has arisen to work with the UK’s leading provider for charity information on recruitment platform –Third Sector Jobs. 
  Twickenham, London (Greater)
  
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• Haymarket Media Group: Group Marketing Manger - Medical and Large Scale Events

  23-09-2016 02:00
  
  Dependent on Experience:Haymarket Media Group:
  Join one of Haymarkets fastest growing portfolios, working to deliver a portfolio of prestigious and creative events for Medical and MarcommsTwickenham, London (Greater)
  
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• Haymarket Media Group: Account Manager - Energy & Environment

  23-09-2016 02:00
  
  Dependent on Experience:Haymarket Media Group:
  The Energy & Environment display team is evolving and we are seeking a talented & enthusiastic Account Manager to drive our business forward
  Twickenham, London (Greater)
  
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• Text preferred for mobile loyalty

  23-09-2016 01:01
  
  BOCA RATON, FL: There may be an app for it, but consumers like to keep things simple and use SMS when it comes to loyalty programs, research suggests.According to mobile marketing company 3Cinteractive, 70% of consumers do not sign up for a...
  
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• Shanghai Disney leverages WOM

  23-09-2016 01:01
  
  SHANGHAI/NEW YORK: Only adverse weather conditions last week prevented Shanghai Disney registering a record number of visitors to a new park in its first 100 days, according to the company chairman who also extolled the power of word of mouth in...
  
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• Planning an effective radio campaign

  23-09-2016 01:01
  
  LONDON: Radio has a number of inherent strengths that make it both resilient and adaptable and worthy of inclusion on a media plan, a leading planner has said.In a Warc Best Practice paper –
  
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• Mobile takes half of video views

  23-09-2016 01:01
  
  NEW YORK: The popularity of mobile video has been growing strongly for some time and has finally reached a tipping point, as new figures from Ooyala show that just over half of all video views now take place on a smartphone or tablet The
  
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• Data drives marketing at ConAgra

  23-09-2016 01:01
  
  NAPLES, FL: ConAgra Foods has moved beyond a "TV-first" mindset as it rigorously leverages data to help drive relevant messaging and engage an audience with rapidly evolving tastes and preferences.Heather Dumford, Marketing Director at ConAgra,...
  
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• Brands tap sports for India visibility

  23-09-2016 01:01
  
  MUMBAI: Brands are seeing big opportunities with sports sponsorship in India to build brand awareness, with both tournaments and teams drawing a significant increase in investment.While cricket remains hugely popular for sponsors, brands are also...
  
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• Asian sports sponsorship set to boom

  23-09-2016 01:01
  
  SINGAPORE: The Asian content and sponsorship market is set to break $10bn this year, driven largely by investment in the entertainment arena, but sports sponsorship is set to grow sharply over the next six years as a number of high-profile global...
  
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