Sales & Marketing news

• How a blogger went from sharing stock picks to building his own version of the hottest investment product around

  30-09-2016 21:54 via feedproxy.google.com
  
  It's just every kid's dream: grow up, start blogging about your stock picks, and then one day — maybe, just maybe — you'll have your own exchange-traded fund.
  Like I said, it's every kid's dream, and Eddy Elfenbein, writer of popular financial blog Crossing Wall Street just made that dream come true.
  For the past decade or so, Elfenbein has created an annual list of 20 stocks he likes. Every year 5 of those stocks are switched out, and throughout that year the portfolio is rebal
  
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• This 20-year-old says he dropped out of NYU to start his own hedge fund

  30-09-2016 21:51 via feedproxy.google.com
  
  A college dropout is prepping his own hedge fund.
  Julian Marchese, 20, left New York University last year to focus on his business, Marchese Investments.
  "NYU is extremely expensive," Marchese told Business Insider. "I felt that the next three years that I would have spent at school I could have spent on building [investment] strategies."
  Becoming an entrepreneur fulfills a lifelong dream, he added.
  "I like making my own hours," he said. "I can work as hard as I want to. There's no office I have
  
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• Harvard economist Rogoff: I'm 'nervous' about Trump winning

  30-09-2016 21:17 via feedproxy.google.com
  
  Kenneth Rogoff isn't the kind of guy who makes political endorsements. As a public policy professor at Harvard University and the former chief economist at the International Monetary Fund, he tries to avoid taking political positions at all.
  But this year is different.
  He says the prospect of Republican nominee Donald Trump winning the presidency has him "nervous."
  "It just creates so much uncertainty," Rogoff told Business Insider. "I don't know what his economic policies would be. I know what
  
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• Here’s how dramatic BlackBerry’s fall has actually been

  30-09-2016 19:49 via feedproxy.google.com
  
  BlackBerry is done making phones. The Canadian telecoms company this week announced that it will no longer manufacture its own handset hardware, and will instead outsource that production to third-party partners. This doesn’t mean that BlackBerry phones will no longer exist — the firm had already started this process with this year’s DTEK50 — but the news caps a tremendous decline for what was once the world’s biggest smartphone maker.
  This chart from Statista shoul
  
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• Bailing out Deutsche Bank would be a terrible decision for Angela Merkel

  30-09-2016 19:09 via feedproxy.google.com
  
  Deutsche Bank hasn't had an easy few days.
  But that doesn't mean German Chancellor Angela Merkel will be coming to the rescue.
  Two weeks ago it was reported that the troubled German lender might be slapped with fines worth $14 billion by US regulators over bad derivative products from the financial crisis. Shares plunged to record lows in the aftermath.
  Plus, Bloomberg reported this week that about 10 hedge funds have moved to limit exposure to the bank and have withdrawn funds, fearin
  
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• Virgin Money’s CEO on beating fintech disruptors and how ‘lounges’ are changing banking

  30-09-2016 15:39
  
  Jayne-Anne Gadhia is one of the few female CEOs at the helm of a FTSE 250 company. Traditionally trained as an accountant with Ernst and Young, she moved into marketing at Norwich Union in the late eighties. She has since climbed her way up the career ladder to become Virgin Money’s CEO.
  Banking is still a traditionally male dominated environment, and so it’s unsurprising that self-confidence is a natural trait for Gadhia – she previously told the BBC this is due to being
  
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• ‘Deliveroo is too expensive’, claims Hungryhouse as it switches its slogan

  30-09-2016 15:16
  
  Hungryhouse today (30 September) launched a ‘reality TV-style’ campaign, which incorporates its new ‘Love Takeaway’ slogan. The campaign aims to move the food platform from a product focused strategy to one that prioritises the customer first.
  The brand, which provides a platform for the online ordering of takeaway food in the UK, has moved away from actors by taking ‘normal’ people off the street for the campaign; a move it hopes will create a ‘more au
  
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• How Cath Kidston is driving direct marketing through content

  30-09-2016 12:00
  Cath Kidston teased consumers with email content in the run up up to the launch of its Disney collaboration.Fashion and homeware brand Cath Kidston is taking a content-focused approach to direct marketing, with a particular focus on email to showcase the lifestyle appeal of its in-house designed prints.
  Ecommerce director Lynn Ritson says email is particularly useful in building excitement in the lead up to key events, such as the release of the brand’s first collaboration w
  
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• 14 seconds viewability needed

  30-09-2016 09:14
  
  LONDON: An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people's ability to remember ads.The study – by ad...
  
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• YouTube-TV lines blur

  30-09-2016 01:04
  
  MOUNTAIN VIEW, CA: More and more people are watching YouTube videos on TV sets and TV programming on YouTube, as the lines between different types of online video consumption become increasingly blurred.Think With Google noted that "Viewers are...
  
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• UK consumer confidence rebounds

  30-09-2016 01:04
  
  LONDON: UK consumers appear to have shrugged off any post-Brexit concerns as confidence has returned to June's pre-Brexit levels, according to new figures from GfK.The research firm's long-running Consumer Confidence Index, based on five different...
  
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• Retailers prepare for Golden Week

  30-09-2016 01:04
  
  BEIJING:Nearly half of China is expected to travel during Golden Week, the week-long national holiday that starts tomorrow, including more than 5m people who will make an overseas trip, with retailers in popular destinations anticipating a boom in...
  
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• Jordan's mobile messaging playbook

  30-09-2016 01:04
  
  NEW YORK: Brands have a significant opportunity to engage consumers with mobile messaging but should not rush into attempts to drive revenue, a leading executive from Jordan, the sportswear line owned by Nike, has suggested.Dan Harbison, Global...
  
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• GM taps live-streaming, AR

  30-09-2016 01:04
  
  SINGAPORE: Technologies such as augmented reality and live streaming on social media have the power to disrupt the traditional automotive path to purchase, according to a senior marketer at GM. Mark Harland, Director of Marketing and Customer...
  
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• Asia's mobile shoppers want better CX

  30-09-2016 01:04
  
  ASIA-PACIFIC: Mobile users in Asia-Pacific are more likely than those in other regions to make a purchase using their device but, a survey says, they are also less likely to be satisfied with the experience.The findings emerged from a global...
  
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• Agencies are up for review

  30-09-2016 01:04
  
  NEW YORK: The coming year is likely to be a time of upheaval for agencies as up to two-thirds of leading advertisers have indicated they are planning reviews across all disciplines.A survey by Advertiser Perceptions, a business intelligence firm...
  
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• Consumer confidence rebounds to pre-Brexit levels in September

  30-09-2016 01:01
  
  Consumer confidence rose to pre-Brexit levels in September, according to GfK’s latest index. While the core consumer confidence index remains negative, it rose a further six points this month to -1.
  British consumers’ propensity to make major purchases also rose two points in September to +9, continuing August’s positive momentum.
  And the index measuring consumers’ feelings towards their personal finances over the next 12 months rose three points in September to 7; this i
  
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