Sales & Marketing news

• Nespresso: Consumers are ‘misinformed’ on recycling

  25-09-2016 21:01
  
  Nespresso has admitted that as part of its sustainability efforts it needs to speak to “misinformed” consumers about recycling, as it airs its latest ad with George Clooney.
  The coffee brand has previously faced negative headlines around its single-serve aluminim pods, which have been accused of creating unnecessary waste.
  The brand’s head of marketing Julie Gallacher tells Marketing Week that Nespresso has “strong ambitions” on sustainability, but that many consum
  
  Read more

• Consumers ‘misinformed’ on recycling, Nespresso admits

  25-09-2016 21:01
  
  Nespresso has admitted that as part of its sustainability efforts it needs to speak to “misinformed” consumers about recycling, as it airs its latest ad with George Clooney.
  The coffee brand has previously faced negative headlines around its single-serve aluminim pods, which have been accused of creating unnecessary waste.
  The brand’s head of marketing Julie Gallacher tells Marketing Week that Nespresso has “strong ambitions” on sustainability, but that many consum
  
  Read more

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