Sales & Marketing news

• EMO Unlimited: Head of Strategy

  21-09-2016 17:50
  
  £Competitive + comprehensive benefits package:EMO Unlimited:
  EMO Unlimited is at a key point in its development as an agency and a great place to be.
  Bristol (City Centre), City of Bristol
  
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• Can Google’s new chat app Allo rival Facebook Messenger and WhatsApp?

  21-09-2016 17:38
  
  Google has launched its chat app Allo, which differentiates from other messenger apps by using artificial intelligence (AI) to assist within user conversations.
  The AI tool, referred to as Google Assistant, leverages all of Google’s power in storing and finding out information. This means two friends having a chat about a restaurant can, for example, instantly find out where the closest burger joint is without the need to close their chat window.
  This capability has faced early
  
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• 5 simple tricks to become more optimistic

  21-09-2016 17:10
  It's a well researched and publicised fact that optimists are more successful than pessimists, but even knowing this fact can fail to encourage the glass-half-empties to see the silver lining rather than the cloud. People tend to be consistent in their outlook./>
  However, it's also an accepted concept that what we tell ourselves becomes our reality. Therefore it stands to reason that with an awareness of self-limiting statements and a few conscious adaptations, our view of the world can star
  
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• Morgan Rutherford Associates: Media Sales Executive

  21-09-2016 16:48
  
  £20K Basic+Commssion:Morgan Rutherford Associates:
  Sales Executive, £20K Basic+Commission, London. Are you a recent Graduate or College leaver looking to start your media sales career?  Then get in ...
  London (Central), London (Greater)
  
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• Diageo takes ‘no rules’ approach to battle ‘outdated’ views on whisky in new Beckham ad

  21-09-2016 16:46
  
  Diageo is launching a campaign today (21 September) for its Haig Club ‘Clubman’ variant, which seeks to change people’s “outdated” views on how and where scotch should be consumed and encourage them to have it as part of a cocktail.
  The 360-degree campaign, which shows David Beckham enjoying a drink with some friends against the Miami skyline, launches in print today and will run across TV, digital, outdoor and social. It will also involve experiential activations a
  
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• Diageo battles ‘outdated’ views on whisky in new David Beckham ad

  21-09-2016 16:46
  
  Diageo is launching a campaign today (21 September) for its Haig Club ‘Clubman’ variant, which seeks to change people’s “outdated” views on how and where scotch should be consumed and encourage them to have it as part of a cocktail.
  The 360-degree campaign, which shows David Beckham enjoying a drink with some friends against the Miami skyline, launches in print today and will run across TV, digital, outdoor and social. It will also involve experiential activations a
  
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• How one charity is saving lives by moving to programmatic

  21-09-2016 16:20
  
  Charity Missing People has credited a shift from print to programmatic with helping it to “save lives”.
  Speaking at the Get With The Programmatic conference today (21 September), Ross Miller, director of fundraising and communication at Missing People, said the charity’s biggest problem has been budget and the challenge of having no marketing spend.“We have a big goal, to find every child, but one of our key challenges is resources. We have the challenge of zero marketing
  
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• How charity Missing People is saving lives by moving to programmatic

  21-09-2016 16:20
  
  Charity Missing People has credited a shift from print to programmatic with helping it to “save lives”.
  Speaking at the Get With The Programmatic conference today (21 September), Ross Miller, director of fundraising and communication at Missing People, said the charity’s biggest problem has been budget and the challenge of having no marketing spend.“We have a big goal, to find every child, but one of our key challenges is resources. We have the challenge of zero marketing
  
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• Russell Parsons: Follow Nationwide’s lead and don’t wait for a crisis to reassess your brand

  21-09-2016 16:05
  Is it better to work for a brand when all is rosy; when net promoter scores are buoyant and marketing-attributed revenue is on an upward trajectory?
  Or is better to be staring down the barrel, faced with a crisis and your brand reputation in complete tatters?
  I was prompted to ask this question after reading our interview with Sara Bennison, Nationwide’s first CMO. She previously held several top marketing roles over seven years at Barclays –before, during and after the financia
  
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• ROSENBERG: 'The Fed seems willing to play with fire' (TLT, TLO, USD, DXY)

  21-09-2016 15:25 via feedproxy.google.com
  
  If market predictions are correct, the Federal Reserve is unlikely to announce an interest-rate increase after its two-day policy meeting concluding on Wednesday.
  But the Fed could use its statement and press conference to indicate that it plans to continue raising rates, possibly in December.
  David Rosenberg, chief economist at Gluskin Sheff, is one of a number of economists who think the Fed has no business raising rates right now.
  In his contribution to Business Insider's 'most important char
  
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• UK online sales up 16% in August - Netimperative

  21-09-2016 15:06
  
  UK online sales up 16% in August
  Netimperative
  The IMRG Capgemini eRetail Sales Index has revealed that the long awaited heatwave that much of the UK experienced last month, as well as the hottest August day in three years, is likely to have contributed significantly to the strong performance of ...
  
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• A new doc investigates murder allegations against John McAfee and finds chilling answers

  21-09-2016 14:00 via feedproxy.google.com
  
  The story of John McAfee going from an antivirus-software mogul to a man fleeing Belize on questions about a murder has been chronicled numerous times, but exactly why he had to leave paradise in 2012 is still shrouded in mystery.
  Oscar-nominated documentary filmmaker Nanette Burstein (“On the Ropes,” “The Kid Stays in the Picture”) went down to Central America to find the truth in her new movie, but as with many things related to McAfee, it’s layered with more ques
  
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• The yen is climbing (USD, MXN, JPY, RUB)

  21-09-2016 13:50 via feedproxy.google.com
  
  The Japanese yen is ticking up.
  The currency is up 0.7% at 101.15 per dollar as of 7:42 a.m. ET.
  Earlier in the day, the Bank of Japan said it will now target the shape of the yield curve, and will purchase Japanese government bonds, or JGBs, with the aim of keeping the 10-year JGB rate "more or less at the current level" of about 0%.
  The central bank also kept its key interest rate on hold at -0.1%.
  As for the rest of the world, here's the scoreboard 
  
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• Using data to reach the modern day consumer

  21-09-2016 13:47
  
  Duncan McCrumEMEA territory director
  Digital advertising has undergone various stages of transformation since the first banner ads appeared in the early 1990s. Today, marketers must contend with fragmented consumption patterns and limited attention spans in an increasingly mobile-centric world. The solution? Embracing the power of data science and the many advantages it brings to digital advertising. When equipped with the right tools, marketers can implement the most effective programmatic str
  
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• Here's a super-quick guide to what traders are talking about (SPY, SPX, DJI, IXICX)

  21-09-2016 13:37 via feedproxy.google.com
  
  Via Dave Lutz, head of ETFs at JonesTrading, here's a super-quick guide to what traders are talking about right now:
  Good Morning!   US Futures are adding 50bp, as Earnings propels the index (FDX and ADBE) - While BOJ kept rates and asset purchases unchanged, Fins and Insurers in Japan loved the lack of NIRP and Steepening Curve – With the Nikkei climbing 1,9% and TOPIX Banks almost 7%.   A wide sea of green over in Europe, as the DAX climbs 1.3% as Financials enjoy the
  
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• Molson Coors merges marketing and sales to form “united front” for consumers

  21-09-2016 13:01
  
  Molson Coors has merged its sales and marketing team to produce an in-house division called Brew + Press in a bid to “form a united front” to consumers and increase cut-through by placing a bigger focus on experiential.
  The brewer, which owns brands such as Carling, Cobra and Rekorderlig UK, says it formed the new division in a bid to stop the current decline in the ‘on-premise’ sector, which includes bars and restaurants. It hopes that a focus on casual dining and experi
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, DB, FDX, MSFT)

  21-09-2016 12:43 via feedproxy.google.com
  
  Here is what you need to know.
  It's a Fed day. Markets are pricing in just a 22% chance that the Federal Reserve will raise its fed funds rate at Wednesday's meeting, Bloomberg data shows. As always, the decision will cross the wires at 2 p.m. ET along with the Fed Summary of Economic Projections, with Fed Chair Janet Yellen's news conference starting at 2:30 p.m. ET. The US 10-year yield is unchanged at 1.69%.
  The Bank of Japan altered its policy. The central bank announced it would target the
  
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• Here's everything you need to know ahead the Fed's big statement on Wednesday (TLT, TLO, USD, DXY)

  21-09-2016 12:29 via feedproxy.google.com
  The main conclusion of the Federal Reserve's policy meeting on Wednesday afternoon is forgone for most of Wall Street.
  The Federal Open Market Committee, which started its two-day gathering in Washington on Tuesday, is expected to leave its benchmark interest rate unchanged.
  Why the Fed probably won't raise rates on Wednesday
  The clearest preview of Wednesday's likely decision came from Lael Brainard in a speech last week in which the Fed governor warned against raising interest rates too soon.
  
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• How Chinese brands are shifting consumer perceptions in the UK

  21-09-2016 10:24
  
  Smartphone maker Honor signed Brooklyn Beckham as global brand ambassador in August.China is home to some of the world’s biggest and most profitable brands, yet despite their scale and high standing in China they often suffer from a lack of visibility and credibility in Western markets.
  Take internet and messaging business Tencent. With more than one billion monthly users, it is China’s biggest and most valuable brand worth a staggering $85bn, according to Millward Brown&rs
  
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• How Chinese brands are breaking through in the West

  21-09-2016 10:24
  
  Smartphone maker Honor signed Brooklyn Beckham as global brand ambassador in August.China is home to some of the world’s biggest and most profitable brands, yet despite their scale and high standing in China they often suffer from a lack of visibility and credibility in Western markets.
  Take internet and messaging business Tencent. With more than one billion monthly users, it is China’s biggest and most valuable brand worth a staggering $85bn, according to Millward Brown&rs
  
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• Centaur Media acquires Oystercatchers

  21-09-2016 08:39
  
  Marketing Week and Econsultancy owner Centaur Media has bought brand consultancy Oystercatchers in a deal that could be worth up to £3.35m.
  In a statement, Centaur says Oystercatchers will build on the work of Econsultancy in particular. Econsultancy was acquired by Centaur in 2012 and offers research, data, analysis, training and consulting services designed to improve marketers’ digital skills and expertise.
  “The two businesses will together provide aligned services to market
  
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• Brands struggle to sustain ‘purpose’ commitments

  21-09-2016 07:00
  
  Publisher Pearson takes sixth place in Radley Yeldar’s 2016 brand purpose ranking thanks to initiatives like Project Literacy.Despite an industry-wide hunger to become “the next Unilever”, many brands are struggling to retain a long-term focus on commitments to social purpose.
  In consultancy Radley Yeldar’s 2016 list of the top 100 companies for social purpose, 28 brands from the 2015 list have lost their places. Four of 2015’s top 10 also see significant drops
  
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• Morgan Rutherford Associates: Brand Partnerships Manager

  21-09-2016 02:00
  
  upto £35K basic+commission:Morgan Rutherford Associates:
  Brand Partnerships Manager, upto £35K basic+commission Our client is a well-known daily deals business!  They have run successful promotions with b...
  London (Central), London (Greater)
  
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• Store visits complement mobile research

  21-09-2016 01:30
  
  NEW YORK: Smartphones are increasingly used for product research both in and out of home, but two thirds of US consumers supplement this with store visits as well, according to a new report. The
  
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• Sports brands should rethink endorsement

  21-09-2016 01:30
  
  NEW DELHI: Nike is reported to be closing a third of its stores in India to reduce its losses, with some observers questioning its marketing approach around the recent Olympic and Paralympic Games."As part of its strategy, Nike is reducing its...
  
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• Social media crucial for SE Asia luxury

  21-09-2016 01:30
  
  ASIA: Luxury marketing is increasingly about experiencing the brand as a way of building awareness and loyalty, and with Southeast Asian consumers among the heaviest users of social media, a digital experience is becoming a requirement for upmarket...
  
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• Marketers need to rethink family life

  21-09-2016 01:30
  
  LONDON: Marketers need to move away from portraying clichéd family moments in order to better reflect the more diverse realities of today's families, according to new research.The Modern British Family report, from Haygarth and Flamingo, was based...
  
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• L'Oréal looks long-term with influencers

  21-09-2016 01:30
  
  LONDON: L'Oréal has signed up a "beauty squad" of five UK social media influencers with a combined reach of 5.5m as it seeks to build a long-term relationship with them and to create an authentic connection with consumers.Adrien Koskas, UK general...
  
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• Debate audience could hit NFL

  21-09-2016 01:30
  
  NEW YORK: Sport and politics go head-to-head next week with media buyers expecting up to eight times as many people will watch the first presidential debate due to take place at the same time as the Monday night NFL game.Dentsu is predicting that...
  
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• Coke targets meals in shopper marketing

  21-09-2016 01:30
  
  AMELIA ISLAND, FL: Coca-Cola, the soft drinks giant, is using shopper marketing to help promote the fact its brands can be the perfect accompaniment to mealtimes.John Mount, VP/National Retail Sales Customer Marketing at Coca-Cola USA, discussed...
  
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• Why Warren Buffett is the sage of programmatic

  21-09-2016 01:00
  
  Martin BromfieldVice-president, advertising EMEA
  The increasingly automated, high-volume nature of programmatic trading makes for logical comparison with activities that have ruled stock markets around the world for many years. If you will forgive a continuation of that analogy, it is not a wild leap to suggest some of the lessons learned in the financial markets may also translate from equities to advertising inventory.
  Overcoming the urge to enjoy the film The Wolf of Wall
  
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• What is really the right response to ad blocking?

  21-09-2016 01:00
  
  Will Bishop UK country managerAd blockers have become a phenomenon on a massive scale, one that no one in the worlds of digital or advertising can afford to ignore. The fact that when Apple launched iOS 9, three ad blockers – Crystal, Peace and Purify – made it into the top five top paid listings on iTunes shows the appetite from consumers for this functionality
  The numbers we see every day show the scope of this practice: based on the ad impressions served by ADventori 15% to
  
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• How B2B brands got a taste for programmatic

  21-09-2016 01:00
  
  Matthew HoggHead of ad operations
  “The early bird may get the worm – but it’s the second mouse that gets the cheese.”
  So an old adage sums up the concept of second-mover advantage. Google was not the first internet browser or search engine. Apple did not producethe first smartphone or tablet. Boeing did not pioneer the passenger jet nor GlaxoSmithKline and Zantac ulcer relief. However, as classic ‘fast followers’ they were able to create entirely new mar
  
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• Get attribution right to make the most of programmatic

  21-09-2016 01:00
  
  Marius SmythManaging directorProgrammatic advertising: it is easy to forget just how new it really is. The earliest seeds of this industry were planted less than a decade ago and, in recent years, mainstream businesses and media have been the primary adopters. As in all industries driven by disruptive technology, programmatic advertising has changed quickly, bringing with it many challenges, such as how to keep up with the speed of cross-device and cross-platform growth, and how to effectively
  
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• Can programmatic and high quality media co-exist?

  21-09-2016 01:00
  
  Paul NasseUK commercial directorProgrammatic media is often touted as the fastest growing phenomenon in the global advertising industry. A recent IAB UK report found that UK digital ad spend grew 16.4% in 2015 to over £8.6bn, with the share traded programmatically rising from 47% in 2014 to 60% in 2015. Programmatic spend reached £1.6bn.
  This brave new world of programmatic may bring a whole host of benefits in targeting, time-saving and revenues, but on the flip-side this can creat
  
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• A new agency model for the programmatic age

  21-09-2016 01:00
  
  Martin KellyCEO and co-founder
  Go to Cannes or any major meeting of media agency folk at the moment and programmatic is bound to be a hot topic of discussion. We are spoiled for choice with agencies announcing new hires or acquisitions that give them the capability to offer it.
  Don’t get me wrong. I am not saying this to suggest programmatic is simply a ‘here today, gone tomorrow’ marketing fashion. Far from it, programmatic is my business and I believe it absol
  
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