Sales & Marketing news

• Biotech stock explodes 73% after the FDA approves the first drug to treat a rare muscle disorder (SRPT)

  19-09-2016 22:34 via feedproxy.google.com
  
  Sarepta Therapeutics shares spiked by as much as 86% in trading on Monday after the US Food and Drug Administration said it approved a key drug. 
  The FDA green-lighted Exondys 51 (eteplirsen), the first approved drug to treat patients with Duchenne muscular dystrophy (DMD), it said in a statement.
  DMD is a rare disorder in males caused by the absence of dystrophin, a protein that helps keep muscle cells intact.
  It causes gradual but severe damage while limiting movement. 
  
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• BOONE PICKENS: 'This is the strangest two candidates I've ever seen'

  19-09-2016 21:55 via feedproxy.google.com
  
  T. Boone Pickens has weighed in on the on-going presidential campaign.
  At the 2016 Concordia Summit, moderator Tom Brokaw noted that "we're in the midst of the most chaotic presidential campaign I have ever covered," and subsequently asked the billionaire energy tycoon about his "feeling about the future of America." 
  "It scares the hell out of you. This is the strangest two candidates I've ever seen," Pickens responded to Brokaw.
  He continued:
  "You have one — every day, every day un
  
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• Auto lending has evolved, but it isn't a threat to the market or the economy

  19-09-2016 21:50 via feedproxy.google.com
  
  Auto sales in the US have been booming for the past few years.
  Some of the upsurge has been driven by so-called "subprime" lending and by extended terms on loans, and that's set off a bout of worry among market observers who don't think sales can be sustained at their current near-record levels.
  We might not see a year as big as 2015 when the counting is all done in 2016 — last year, sales set a new record as 17.5 million new cars and trucks rolled off dealer lots. But we're probably going
  
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• Suggested reading September 2016: a digest of new marketing literature

  19-09-2016 18:04
  
  1. The impact of reversibility on the decision to disclose personal informationThe Journal of Consumer Marketing, Vol. 33, Issue 6, 2016
  As marketers face tighter regulation for data collection, this study examines how ‘reversibility’ in disclosing personal information – which it describes as having the option to later revise or retract personal information given to companies – can impact consumers’ willingness to divulge their details.
  It references three
  
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• Rivals BT and Virgin Media team up to defend UK digital investment

  19-09-2016 16:58
  
  A “shared concern” over Britain’s digital infrastructure has led rivals BT and Virgin Media to collaborate on their first ever joint ad campaign. The move aims to make people aware of their combined investment in the UK’s digital infrastructure.
  The ad, which has been funded and designed by AMV BBDO, rails against Openreach critics, and will be pushed out through print ads in national newspapers and across the country from today (19 September). It aims to show that despit
  
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• Paralympics 2016: Sponsors’ ‘sporadic’ efforts fail to engage

  19-09-2016 16:17
  
  Ten of the biggest Paralympics sponsors only generated a combined 5,116 global mentions during the week-long Games, according to the latest Brand Agility Index study by PR firm Waggener Edstrom Communications [WE].
  Having analysed all conversations and engagement levels from brands across news, blogs, forums, Twitter, Facebook and Instagram, WE found Atos to be the most mentioned sponsor (1,658 mentions) followed by Samsung (1,028).
  However, major brands such as Coca Cola only created 312 global
  
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• 2016 will be the year Chinese brands prosper in the West

  19-09-2016 14:25
  
  From Asia’s most valuable company Tencent to Xiaomi, nicknamed the ‘Apple of China’, some of the world’s biggest brands call China their home. But despite their dominance in their domestic market, Chinese businesses have largely flown under the radar in the West. That is until now.
  Long accustomed to toughing it out with fierce competitors on home soil, Chinese companies boast the scale, financial muscle and raw ambition to go global. Mixing an agile, startup mentality wi
  
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• 2016 was the year Chinese brands prospered in the West

  19-09-2016 14:25
  
  From Asia’s most valuable company Tencent to Xiaomi, nicknamed the ‘Apple of China’, some of the world’s biggest brands call China their home. But despite their dominance in their domestic market, Chinese businesses have largely flown under the radar in the West. That is until now.
  Long accustomed to toughing it out with fierce competitors on home soil, Chinese companies boast the scale, financial muscle and raw ambition to go global. Mixing an agile, startup mentality wi
  
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• My career defining moments: Hugh Pile, CMO Western Europe, L’Oréal

  19-09-2016 14:06
  
  Hugh Pile’s appointment as L’Oréal’s UK CMO in 2014 was a first for the company amid a regroup to align marketing with other functions such as consumer insight and social listening.
  On appointment he was tasked with supporting L’Oréal’s growth strategy, which aims to reach a billion new consumers by 2020, and the marketer was recently promoted to the role of Western Europe CMO.
  Pile has experienced the industry from far and wide. He was the marketing a
  
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• Consumers are willing to pay more for purposeful brands

  19-09-2016 13:22
  
  Toms business model has wider societal interests at its heartResponsible consumption (RC) brands have now overtaken ‘conventional’ brands in terms of growth rate, according to IRI and Boston Consulting Group’s 2015 European study. The research finds that RC products experienced 8.5% growth in 2013/14, compared to a growth rate of 4.5% for conventional products. Furthermore, it finds RC products are able to command a higher price point, on average 58% (and as much as 113%)
  
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• Consumers are willing to pay 58% more for purposeful brands

  19-09-2016 13:22
  
  Responsible consumption (RC) brands have now overtaken ‘conventional’ brands in terms of growth rate, according to IRI and Boston Consulting Group’s 2015 European study. The research finds that RC products experienced 8.5% growth in 2013/14, compared to a growth rate of 4.5% for conventional products. Furthermore, it finds RC products are able to command a higher price point, on average 58% (and as much as 113%) more.
  Put simply, customers are making the transition from in
  
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• Spectrum Brands: Product Marketing Executive - UK & Ireland

  19-09-2016 12:51
  
  Competitive plus 5% bonus:Spectrum Brands:
  Remington is the 3rd largest personal care brand in the Personal Care Appliances market, enjoying a 12% market share.
  Failsworth, Manchester
  
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• air recruitment: Mid-Weight Brand Designer (Motion Graphics)

  19-09-2016 07:30
  
  Up to £38k dependent on experience:air recruitment:
  Do you have a passion for branding and motion graphics? If you pride yourself on elegant design and "get" branding we want to talk to you now!
  London (Central), London (Greater)
  
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• Haymarket Media Group: Marketing Executive - Haymarket Media Group

  19-09-2016 02:00
  
  Dependent on Experience:Haymarket Media Group:
  Haymarket Media Group are recruiting for a Marketing Executive to deliver the subscription and conference objectives for the year.  
  Twickenham, London (Greater)
  
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• WhatsApp, Facebook lead Singapore

  19-09-2016 01:54
  
  SINGAPORE: Messaging app WhatsApp has achieved near universal penetration in Singapore, with 97% of residents using it and 86% saying it is their most used app, a new report has shown.According
  
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• Video viewers want better search

  19-09-2016 01:54
  
  SAN FRANCISCO: More than a third (37%) of pay-TV and OTT subscribers worldwide report giving up on shows they previously enjoyed because it became too difficult or costly to access them, a global survey has revealed.According to TiVo, the...
  
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• Unilever taps brand activism

  19-09-2016 01:54
  
  NEW YORK: Unilever, the FMCG manufacturer, is developing its approach to purpose-driven marketing by embracing brand activism – a shift which is helping fuel growth at the company.Aline Santos, the firm's EVP/Global Marketing, discussed this...
  
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• Thirst for Scotch soars in India

  19-09-2016 01:54
  
  EDINBURGH: Exports of Scotch whisky have increased for the first time since 2013, buoyed to a significant extent by strong demand in India and France, the latest trade figures have shown.According
  
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• Sober outlook for US holiday sales

  19-09-2016 01:54
  
  CHICAGO: There are several encouraging signs pointing to a positive winter retail season in the US, but overall retail sales in November and December are forecast to grow by just 1.3% year-on-year, according to a new report.Mintel, the global...
  
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• NBA appeals to fans in SE Asia

  19-09-2016 01:54
  
  HONG KONG/JAKARTA: China continues to be the largest international market for the National Basketball Association (NBA), but the league is making a concerted effort to expand its fan base across Southeast Asia.In a region where, outside of the...
  
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• McDonald's keeps 'half a step ahead'

  19-09-2016 01:54
  
  LONDON: McDonald's, the quick service restaurant chain, has developed a strategy whereby it is ready to act when consumer trends reach a tipping point, the company's UK head of marketing has said.Speaking
  
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