Sales & Marketing news

• STOCKS GO NOWHERE: Here's what you need to know (SPX, SPY, QQQ, TLT, IWM)

  14-09-2016 22:00 via feedproxy.google.com
  
  The streak is over. 
  After three action-packed days in markets, stocks finished Wednesday roughly unchanged and acted a lot more like what we'd seen during the S&P 500's 43-day streak of closes inside a 1% range.
  First, the scoreboard:
  Dow: 18,034.8, -32, (-0.2%)
  S&P 500: 2,125.8, -1.3, (-0.1%)
  Nasdaq: 5,173.8, +18.5, (+0.4%)
  WTI crude oil: $43.60, -2.8%
  10-year Treasury: 1.7%
  And now, the top stories on Wednesday:
  A big merger! The biggest M&A deal of 2016 was announced Wednesd
  
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• China's housing market is going nuts again

  14-09-2016 20:49 via feedproxy.google.com
  
  China's housing frenzy is still very much alive.
  Credit growth roared back, with medium and long-term new loans to households in August, which are comprised of mostly mortgages, jumping 32.2% year-over-year.That's the fastest pace of growth since 2010, and suggests homebuyers are trying to get ahead of the game as they expect further tightening of housing and credit regulations, according to a note from a team led by Credit Suisse's Ray Farris.Investors an
  
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• If you’re holding off on downloading iOS 10, you’re not alone (AAPL)

  14-09-2016 19:28 via feedproxy.google.com
  
  Apple has released the latest version of its mobile operating system, iOS 10. And now that there’s no risk of it breaking your phone, there’s isn't much reason to not upgrade. Aside from the many nifty ways it makes your iPhone more useful, it’s also a good idea to keep your phone up to date with the latest security measures.Yet, if this chart from Statista is any indication, a big chunk of iOS users will wait a few weeks before hitting that update button. According t
  
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• BBC, Aviva and Virgin Atlantic on swapping TV for social content

  14-09-2016 18:39
  
  In a bid to drive engagement, conversion and retention, brands are swapping the brand awareness of ‘traditional’ TV-heavy advertising for a content-driven social approach that facilitates a two-way dialogue with customers.
  Aviva, for example, has reduced its TV ad spend in favour of content that reflects real communities. Speaking at the Creativebrief Modern Marketing Leadership event in London today (14 September), brand communications and marketing director Pete Markey describ
  
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• Snapchat criticises silent video ads, referring to them as ‘moving banners’

  14-09-2016 18:29
  
  Snapchat’s chief strategy officer Imran Khan has taken a swipe at rival publishers that play video ads without sound.
  Speaking at Dmexco in Germany today (14 October), he said that Snapchat’s “passion about sound” is what makes it stand out. He claimed two-thirds of the ads on its site are played with sound and that if advertisers create incredible ads that play with sound they will get “incredible results” on Snapchat.
  “We believe if you tell
  
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• Snapchat criticises silent video ads as it refers to them as ‘moving banners’

  14-09-2016 18:29
  
  Snapchat’s chief strategy officer Imran Khan has taken a swipe at rival publishers that play video ads without sound.
  Speaking at Dmexco in Germany today (14 October), he said that Snapchat’s “passion about sound” is what makes it stand out. He claimed two-thirds of the ads on its site are played with sound and that if advertisers create incredible ads that play with sound they will get “incredible results” on Snapchat.
  “We believe if you tell
  
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• The importance of healthy conflict and how to handle it

  14-09-2016 18:06
  There aren't many people that relish conflict and the ones that do tend to be rather difficult, belligerent types who will argue black is white if they think it will wind you up. Not helpful. If you are at the opposite end of the spectrum to the aforementioned belligerent type, the chances are you are a nice person that likes to avoid conflict. However, conflict is not something that should always be avoided. It can be a powerful trigger for change, solving problems, innovation, learning, mitig
  
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• L'Oreal UK: Digital Content & Engagement Manager - L'Oreal Professional Products Division

  14-09-2016 17:53
  
  Competitive:L'Oreal UK:
  A global brand with a history of innovation and ambition. Here at L’Oréal, we’ve made it our quest to deliver beauty for all.
  London - Hammersmith
  
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• Nationwide CMO Sara Bennison: ‘Evolve or become the next Woolworths’

  14-09-2016 17:49
  
  Sara Bennison started her role as chief marketing officer (CMO) at Nationwide earlier this year after completing a seven-year stint at Barclays – weathering the storm after a major financial crisis. Even though both brands operate in the same market, Bennison admits going from a PLC environment to a building society, where members actually have a say in the business, was a welcome change.
  “At Nationwide it’s less about fire fighting and rehabilitating a brand [like at Barclays]
  
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• New York Bakery Co.: Senior Brand Manager - Marketing Manager Designate

  14-09-2016 17:45
  
  £ Excellent, bonus & benefits:New York Bakery Co.:
  The New York Bakery Co is looking for a Senior Brand Manager, who will become the voice of the Company and offer potential to grow within the business
  West London - M4 corridor
  
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• AdBlock Plus splits consumer opinion after launching platform to ‘sell ads’

  14-09-2016 17:21
  
  AdBlock Plus, the world’s most popular ad blocking tool, announced yesterday (13 September) it is launching its own ad network called the Acceptable Ads Platform.
  The move is seen as highly controversial because AdBlock Plus decides what “acceptable ads” look like and charges publishers to get their ads on its network. Ads that pass will be shown to people who have downloaded AdBlock Plus’ ad blocking software.
  The Acceptable Ads Platform already has question marks a
  
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• Charity badging models ‘reek of inauthenticity’

  14-09-2016 16:24
  
  As Marketing Week reported earlier this week, corporate-NGO partnerships are evolving. According to the latest C&E Advisory Corporate-NGO Partnerships Barometer relationships are becoming much more sophisticated, moving away from simply being a cash-based badging exercise or reputation building initiative.
  Susan Smith Ellis, CMO at Getty Images and former CEO of AIDS charity RED, agrees the nature of charity partnerships is changing, and says whitewashing and charity badging models
  
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• Just Eat hopes rebrand will boost its popularity at lunch and ‘social occasions’

  14-09-2016 15:25
  
  Just Eat has unveiled a brand relaunch today (14 September) as it looks to put a bigger focus on “creating a community” and tell consumers it does more than provide dinner meals.
  The rebrand includes a more colourful new logo accompanied by a rainbow colour scheme, as well as the strapline: “Find your flavour”. Its delivery staff will also acquire a new uniform.
  The online food delivery brand, which celebrated its 10 birthday this year, claims it has done a “fantast
  
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• DNA Recruit: Senior Digital Strategist - Independent Creative Agency - London

  14-09-2016 14:15
  
  £50,000.00 - £55,000.00 per annum:DNA Recruit:
  We're currently looking for the perfect candidate to fill an exciting role as a Digital Planner in one of London's most creative digital shops. The...
  London
  
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• DNA Recruit: Digital Senior Account Manager - Automotive industry

  14-09-2016 13:50
  
  £40,000 - £45,000 per annum + benefits:DNA Recruit:
  Our client, a leading global digital marketing and technology agency, is looking to a fill a Senior Account Manager vacancy. Based in central Londo...
  London
  
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• DNA Recruit: Digital Senior Account Manager- automotiev

  14-09-2016 13:50
  
  £40000 - £45000 per annum + benefits:DNA Recruit:
  Senior Account Manager Role with leading global digital marketing and technology agency. Based in central London, the successful senior account manager will join some of the most talented digital professionals in the space, who are focused on helping thei
  London
  
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• DNA Recruit: Digital Senior Account Director - Marketing & Tech Agency - London

  14-09-2016 13:22
  
  £55,000.00 - £65,000.00 per annum + benefits:DNA Recruit:
  Exciting opportunity for an experienced Senior Account Director to join a leading global digital marketing and technology agency. Based in Central ...
  London
  
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• DNA Recruit: Digital Senior Account Director

  14-09-2016 13:22
  
  £55000.00 - £65000.00 per annum + benefits:DNA Recruit:
  Exciting opportunity for an experienced Senior Account Director to join a leading global digital marketing and technology agency
  London
  
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• DNA Recruit: Account Director- Integrated & brand activation

  14-09-2016 13:16
  
  £450000.00 - £500000.00 per annum + benefits:DNA Recruit:
  Account Director Opportunity at one of London's most awarded creative networks. The account director will be working one of the biggest brands in the world - a huge name in technolog
  London
  
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• DNA Recruit: Strategy Director- Independent Creative Agency

  14-09-2016 13:09
  
  £100000 per annum + benefits:DNA Recruit:
  Strategy Director Role with an outstanding digital agency based in Clerkenwell. The independent agency pride themselves on delivering exceptional creative thinking to their enviable client base.London
  
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• DNA Recruit: Strategy Director

  14-09-2016 13:09
  
  £100000.00 - £110000.00 per annum + benefits:DNA Recruit:
  Strategy Director Role at one of the most successful and fastest growing independent networks in the world
  London
  
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• Google insists it will not be working with AdBlock Plus to sell ads

  14-09-2016 13:00
  
  Google has categorically stated it will not be working with AdBlock Plus to sell advertising on its new ad network. Instead it will focus instead on working with the industry on standards that it hopes will fix the “disconnect” between consumers and advertisers that has led to ad blocking in the first place.
  AdBlock Plus yesterday (13 September) said it was launching its own ad network, dubbed the ‘Acceptable Ads Platform’, that would sell advertising from suppliers such
  
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• Mark Ritson: Five marketing clichés that make me scream

  14-09-2016 12:57
  
  There is a hoary old list of marketing clichés that get trotted out with remarkable frequency by crap marketing professors and hack marketers. You can’t go a week without one of them cropping up and infecting us with its dreadful ennui-laden awfulness.
  You know what I’m talking about: “Half my advertising is wasted, I just don’t know which half.” That kind of stuff. The next time someone says that at a conference and attributes it to Lord Leverhulme (who did
  
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• How brands like Disney tell business stories with data

  14-09-2016 12:43
  
  A visit to the cinema, a browse across the breaking news pages, a purchase on an ecommerce site: all interactions that can be converted into data or metadata and then processed and analysed. Yet data is only numbers without the right systems, processes and people behind it. Without these ‘intelligent’ elements, a marketer ends up with a wealth of figures but no real insight.
  At Marketing Week’s Data Storytelling conference in November, brands such as Disney, eBay and The Telegr
  
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• ‘Being an Olympics sponsor is a disadvantage’ says former Coca-Cola UK marketing boss

  14-09-2016 11:19
  
  Being a top sponsor for global events such as the Olympics has put Coca-Cola at a competitive disadvantage, former UK marketing director Bobby Brittain has admitted.
  Speaking at an Oystercatchers event yesterday evening (13 September), Brittain said that the brand originally got involved with the Olympics in 1928. At the time, the brand’s ambition was to be “as global as possible”. He acknowledged, however, that the original sponsorship model “no longer functions”.
  
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• ‘Being an Olympic sponsor is a disadvantage’ says former Coca-Cola UK marketing boss

  14-09-2016 11:19
  
  Being a top sponsor for global events such as the Olympics has put Coca-Cola at a competitive disadvantage, former GB marketing director Bobby Brittain has admitted.
  Speaking at an Oystercatchers event yesterday evening (13 September), Brittain said that the brand originally got involved with the Olympics in 1928. At the time, the brand’s ambition was to be “as global as possible”. He acknowledged, however, that the original sponsorship model “no longer functions”.
  
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• M&S and Debenhams on why customer retention is the best way to boost market share

  14-09-2016 10:53
  Brands that increased their spend on customer retention over the last three years created a 200% higher chance of growing market share, according to a new study from Forbes and Sailthru.
  The study, which drew from the insight of 300 global CEOs and media and retail executives, also found that the best performing brands are ones that connect acquisition and retention.
  And brands focused on customer retention are nearly 50% more likely to consider projected long-term profitability growth when maki
  
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• Nationwide brings back building society branding as it looks to become leader in a ‘tarnished market’

  14-09-2016 08:00
  
  Nationwide is refreshing its brand after “hunkering down and protecting the business” in the aftermath of the financial crisis, unveiling a brand name, “Nationwide building society” and campaign aimed at explaining more clearly how it differs from its PLC competitors.
  The building society has already launched a new campaign ‘Life’s better when we share’ campaign in June this year, but it is now keen to show the British public a different side.
  The brand
  
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• Is digital advertising ‘getting worse’? UK consumers seem to think so

  14-09-2016 08:00
  
  Marketers have a big job in convincing Brits to turn off their ad blockers, with a new study finding UK consumers are among the most critical when it comes to online advertising.
  According to the study by Adobe, 27% of UK consumers believe digital ads have ‘got worse’ over the past three years. This is ahead of France on 22%, the US on 20% and Germany on 18%.
  Meanwhile, more than half (54%) of people in the UK would describe online advertising as ‘ineffective’, compared t
  
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• Behaviour versus demographics: Why the term ‘millennial’ is useless

  14-09-2016 08:00
  
  Marketers need to move beyond demographic data and “lazy” terms such as ‘millennial’ when creating customer segmentations, new research claims. Two separate studies find that patterns of behaviour and attitudes are more appropriate tools for targeting consumers than broad generational segments.
  These findings tally with the views of Marketing Week columnist Mark Ritson, who has argued that catch-all generational terms often lead marketers to ignore the nuanced differ
  
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• Ann Sharman Recruitment: Account Director - Brand Comms and Design Agency

  14-09-2016 07:00
  
  £48 - £55,000 plus bens + bonus:Ann Sharman Recruitment:
  Talented Account Director with retail branding experience required for this leading design and brand communications agency.
  Central London
  
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• Adblock Plus steps up 'whitelisting'

  14-09-2016 02:00
  
  COLOGNE: Eyeo, the maker of Adblock Plus software, is partnering with an Israeli start-up to launch an ad exchange where "acceptable ads" can be automatically traded.Eyeo already "whitelists" websites and advertisers that meet its Acceptable Ads...
  
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• The 'uncommon ratio' of Indian consumers

  14-09-2016 01:30
  
  MUMBAI: Indian consumers have well-defined expectations and preferences when it comes to choosing brands, considering fashionable attributes equally important to reliability and ethical sourcing, a study has shown.This is "an uncommon ratio" when...
  
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• The four pillars of CX

  14-09-2016 01:30
  
  LONDON/NEW YORK: Customer experience (CX) is emerging as an important driver of consumer purchase decisions and nowhere more so than in financial services, where a new study has identified "four pillars of great customer experience" on which...
  
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• Luxury hotel brands underuse UGC

  14-09-2016 01:30
  
  NEW YORK: Luxury hotel brands could make more effective use of user-generated content (UGC) such as images and reviews, a study has suggested, but they need to be careful in how and where they feature pictures for example.According to consulting...
  
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• Consumer insight has to be actionable

  14-09-2016 01:30
  
  LONDON: Too many customer insight managers are still data gatherers, rather than knowledge-appliers, according to an industry figure. In a Warc Best Practice paper,
  
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• Bupa content engine targets Aussie mums

  14-09-2016 01:30
  
  SYDNEY: Bupa Australia is embracing the power of content marketing as a brand builder, with a particular focus on Australian mums.The health company, which has more than six million members in Australia, has re-oriented its marketing strategy from...
  
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• ANA study guides B2B brands

  14-09-2016 01:30
  
  CHICAGO: Business-to-business marketers need to focus on priorities such as leveraging customer insights, breaking down silos and proving payback, according to Bob Liodice, President/CEO of the Association of National Advertisers (ANA).Liodice...
  
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• Acceptable ad exchange launched

  14-09-2016 01:30
  
  COLOGNE: Eyeo, the maker of Adblock Plus software, is partnering with an Israeli start-up to launch an ad exchange where "acceptable ads" can be automatically traded.Eyeo already "whitelists" websites and advertisers that meet its Acceptable Ads...
  
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