Sales & Marketing news

• Why the rise of live TV ads isn’t for everyone

  13-09-2016 17:54
  
  Live TV advertising seems to be an increasingly attractive medium for brands. Last week, Virgin Holidays launched its first live streamed global ad from 18 global locations (pictured) in a bid to convince more people to take long-haul holidays.
  The campaign involved 90 production crew who filmed simultaneous scenes of influencers in each destination. The ad was subsequently live edited to fill a 60-second slot.
  Virgin Holidays is not the only brand to have experimented with the format either. In
  
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• Why live TV ads won’t work for every brand

  13-09-2016 17:54
  
  Live TV advertising seems to be an increasingly attractive medium for brands. Last week, Virgin Holidays launched its first live streamed global ad from 18 global locations (pictured) in a bid to convince more people to take long-haul holidays.
  The campaign involved 90 production crew who filmed simultaneous scenes of influencers in each destination. The ad was subsequently live edited to fill a 60-second slot.
  Virgin Holidays is not the only brand to have experimented with the format either. In
  
  Read more

• Busting myths about confidence: What marketers need to know

  13-09-2016 17:16
  
  There are many reports looking at consumer confidence and how to build business confidence but what about marketers specifically? What skills do marketing professionals need to give them the tenacity do their jobs better and where does this confidence stem from?
  The first myth that needs to be busted is the fact confidence is something that comes naturally. It is a skill that can be learned, according to Sarah Ellis, head of marketing strategy at Sainsbury’s.
  “Often yo
  
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• FA chairman Martin Glenn and Katie Price to headline Festival of Marketing 2016

  13-09-2016 14:59
  
  FA chairman Martin Glenn will open day two of this year’s Festival of Marketing as part of the ‘Brand Britain’ panel, which will analyse the country’s image following the controversial Brexit vote.
  Glenn, who has led the FA since May 2015, has experienced a difficult start in the role after firing previous England manager Roy Hodgson following a disastrous Euro 2016 campaign. And the former Walkers’ and Cadbury marketing chief will join Only Fingers and Toes’
  
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• FA chairman Martin Glenn and Katie Price are the latest Festival of Marketing 2016 headliners

  13-09-2016 14:59
  
  FA chairman Martin Glenn will open day two of this year’s Festival of Marketing as part of the ‘Brand Britain’ panel, which will analyse the country’s image following the controversial Brexit vote.
  Glenn, who has led the FA since May 2015, has experienced a difficult start in the role after firing previous England manager Roy Hodgson following a disastrous Euro 2016 campaign. And the former Walkers’ and Cadbury marketing chief will join Only Fingers and Toes’
  
  Read more

• Vote for your Data Professional of the Year 2016

  13-09-2016 13:58
  
  Marketing Week’s poll for Data Professional of the Year 2016 has opened for voting, with the result to be announced at our Data Storytelling Conference and Awards on 1 November.
  The poll closes on 21 September, so vote now to have your say.
  The five shortlisted candidates have been nominated to represent the best in data-driven marketing, hailing from M&S, Barclaycard, The Economist, Disney and ITV. They have been named on the strength of their quality of work, innovation and over
  
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• Samsung, BT Sport and Clarks: The top 10 YouTube ads in August

  13-09-2016 13:04
  
  1. BT Sport – Four Competitions One Venue
  The end of summer is in sight, which can only mean one thing – the football season is well and truly up and running. BT Sport, keen to remind viewers of its football prowess, launched an August ad jam-packed with football’s most well-known players as it combined Premier League, UEFA Champions League, Emirates FA Cup and UEFA Europa League footage. It seems to have made an impact with viewers too, nabbing the top spot on YouTube&rs
  
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• Brand newsletters – latest Marketoonist

  13-09-2016 11:16
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Brand newsletters

  13-09-2016 11:16
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
  Read more

• Starbucks 'reimagines' tea

  13-09-2016 01:34
  
  HONG KONG: Coffee chain Starbucks is ramping up its tea offering as it seeks to make further inroads into the Asian market and China in particular.Teavana, a new line of hot and cold tea drinks, has been
  
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• Snapdeal targets aspirational India

  13-09-2016 01:34
  
  NEW DELHI: Snapdeal, the Indian e-commerce business, is investing heavily in a rebrand as it seeks to attract the next wave of online consumers."The new positioning is focused on the aspirational India," explained co-founder and CEO Kunal Bahl. ...
  
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• Smartphones and search meet needs

  13-09-2016 01:34
  
  MOUNTAIN VIEW, CA: More than seven in ten Americans own a smartphone and the majority of them turn first to these devices at moments of need, according to research from Google. The internet giant asked 1,000 smartphone users to take a short poll...
  
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• Desktop joins print in ad decline

  13-09-2016 01:34
  
  GLOBAL: Desktop advertising has peaked and is set to shrink by more than newspapers or magazines over the next two years, according to a new forecast from Zenith.The media agency's latest
  
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• Burger King embraces uncertainty

  13-09-2016 01:34
  
  NEW YORK: Burger King, the quick service restaurant chain, is embracing uncertainty as it seeks to deliver creative work that cuts through the clutter and engages consumers.Fernando Machado, the firm's Global Marketing SVP, discussed this subject...
  
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• Brand indifference rules

  13-09-2016 01:34
  
  LONDON: Marketers are often advised that they should make an emotional appeal to consumers, but new research suggests they need to try harder as 'indifference' is the top reaction of UK consumers to all but three of the world's top brands.A study...
  
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• Save the Children and GSK is ‘most admired’ partnership for first time

  13-09-2016 01:01
  
  GlaxoSmithKline (GSK) and Save the Children have topped C&E Advisory’s Corporate-NGO Partnerships Barometer in 2016, with 11% of respondents citing it as the most admired partnership. Previous winners, Boots and Macmillan and Marks & Spencer and Oxfam, have dropped back into second and third places respectively.
  In order to create the ranking both business and charities were asked which partnerships and organisations they most admire and why, in an unprompt
  
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• Failure to align marketing and HR causing brands to miss out on top talent

  13-09-2016 01:01
  
  UK businesses are missing out on hiring the best talent because of a disconnect between marketing and HR that is leading to a failure to promote a company’s values or purpose.
  According to new research by LinkedIn, an organisation’s purpose is a deal-breaker for more than half (52%) of UK professionals when they consider whether to take a job offer. That number rises to 56% among those aged 16 to 24.
  Yet a third of businesses fail to include their values on their website, while
  
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• Corporate-NGO partnerships won’t work if they are simply a badging exercise

  13-09-2016 01:01
  
  Brands and charities have been coming together for decades with the dual aim of boosting reputation and raising funds for worthy causes. But partnerships between corporates and non-governmental organisations (NGOs) have evolved considerably, shifting from a cash-based badging exercise to an increasingly sophisticated relationship between the two parties, according to the latest C&E Advisory Corporate-NGO Partnerships Barometer.
  “The partnering agenda seems to be rea
  
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