Sales & Marketing news

• Gabriele Skelton: French-speaking Account Executive - brand communications agency

  15-09-2016 18:16
  
  £20000 per annum:Gabriele Skelton:
  This integrated branding and communications agency in the heart of the City is looking for a bright, driven and professional Account Executive to join their client services team.
  London
  
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• ‘It hasn’t stopped people buying our blouses’ jokes pro-Brexit Next boss Lord Wolfson

  15-09-2016 18:07
  
  Brexit hasn’t deterred British shoppers from purchasing clothes, according to Next chief executive Simon Wolfson, who saw his brand’s profits fall 1.5% to £342.1m for the first half of 2016.
  Consumer confidence immediately plunged after the EU referendum results in June, while M&S recently blamed Brexit for its falling fashion sales. However, Wolfson, who was a public backer of Brexit, told Marketing Week today (15 September) that the fashion market was “difficult bef
  
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• Google, Unilever and P&G join coalition that aims to rid the internet of annoying ads

  15-09-2016 18:07
  
  Google, Unilever and Procter & Gamble are among brands that have signed up to a new global coalition that aims to come up with global standards on digital advertising to help rid the internet of annoying ads and formats that frustrate consumers.
  Speaking on stage at Dmexco today (15 September), Stephan Loerke, the CEO of the World Federation of Advertisers (which represents global brands such as P&G), said the ‘Coalition for Better Ads’ will aim to come up with standards base
  
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• Google, Unilever and P&G join coalition aiming to rid the internet of annoying ads

  15-09-2016 18:07
  
  Google, Unilever and Procter & Gamble are among brands that have signed up to a new global coalition that aims to come up with global standards on digital advertising to help rid the internet of annoying ads and formats that frustrate consumers.
  Speaking on stage at Dmexco today (15 September), Stephan Loerke, the CEO of the World Federation of Advertisers (which represents global brands such as P&G), said the ‘Coalition for Better Ads’ will aim to come up with standards base
  
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• Secret Marketer: The benefits of agile development are in creating new mindsets as well as new products

  15-09-2016 17:34
  
  Regular readers may remember I recently kicked off an innovation programme to encourage experimentation, ideas and ultimately new products. The programme led to a series of agile marketing ‘sprints’ inspired by the Google X Ventures Sprint Methodology – a framework for a group of about six to eight people putting their time, talents and energies into rapid prototyping and customer feedback.
  We have now done four design sprints lasting a whole week, drawing from a shortlist of o
  
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• A big ugly sex-discrimination suit is coming to the company where America buys its engagement rings

  15-09-2016 15:17 via feedproxy.google.com
  
  Since 2008, a dozen women employed by Signet Jewelers — which owns Zales, Kay Jewelers, and Jared's Galleria — have been suing the company. They're alleging sexual discrimination at the highest levels.
  The matter, once argued in contractually mandated private arbitration proceedings, has now evolved into a class-action lawsuit, with the trial beginning next month.
  The suit targets Signet's Sterling Jewelers division, which runs those big jewelry brands. Class members can include wome
  
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• Twitter’s Jack Dorsey on how he will return it to growth and why CEOs should use the site

  15-09-2016 15:15
  
  Twitter’s CEO Jack Dorsey believes its focus on live content will ensure the company can regain user and revenue growth.
  Speaking in a wide-ranging interview with WPP CEO Sir Martin Sorrell at Dmexco today (15 September), Dorsey said his number one focus is on “live and real time”.
  “No other service can offer breaking news as fast as we can and from the source,” explained Dorsey.
  He was speaking as Twitter launches its first TV apps for Apple TV,
  
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• Industrial production falls more than forecast

  15-09-2016 15:15 via feedproxy.google.com
  
  Industrial production fell 0.4% in August, and manufacturing reversed a gain in the prior month, according to the Federal Reserve. 
  Capacity utilization slipped to 75.5% from 75.9% during the prior month, the Fed's data showed. 
  Economists had forecast that industrial production fell 0.2% while factories used 75.7% of their capacity, according to Bloomberg.
  "A decline in the August ISM manufacturing production index below the key 50 level for the first time since December 2015 and
  
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• The 27 scariest moments of the financial crisis (BKX, XLF, BAC, JPM, SPX, SPY, DIA)

  15-09-2016 14:44 via feedproxy.google.com
  
  Eight years ago, the US economy went into recession, the US housing market crashed, and credit markets seized, bringing the banking industry to its knees.Businesses went down. Workers lost jobs. And Americans were losing hope, which only made things worse.
  For many, the critical low moment Lehman Brothers bankruptcy on September 15, 2008. But the memory of critical events before and after that day is slowly fading.
  Business Insider outlined the major moments from 20
  
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• Producer prices were unchanged in August

  15-09-2016 14:38 via feedproxy.google.com
  
  The producer price index (PPI) for final demand was unchanged in August, according to the Labor Department.
  Economists had forecast an increase by 0.1% month-on-month, according to Bloomberg. 
  Prices for final demand services edged up 0.1% while those for final demand goods fell 0.4%.
  Core PPI, which excludes volatile food and energy costs, rose 0.1% month-on-month, matching expectations. 
  Compared to the same time a year ago, PPI for final demand ro
  
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• Philly Fed manufacturing crushes expectations

  15-09-2016 14:37 via feedproxy.google.com
  
  The Philadelphia Fed's Manufacturing Business Outlook survey came in at 12.8 for September.
  The reading on the health of the manufacturing in and around Philadelphia demolished expectations, economists projected the reading to come in at 1.0.
  This was a huge increase from August's reading of 2.0, and only the second time in a year that the index has been positive for two straight months.
  New orders were strong, with the sub-index jumping from -7.2 to 1.4. Emplo
  
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• Empire Fed manufacturing rises less than expected

  15-09-2016 14:37 via feedproxy.google.com
  
  The Empire State Manufacturing index rose slightly to -2.0 in September.
  The reading on manufacturing in New York fell short of expectations, economists has expected it to come in at -1.0.
  The index is still stronger than August, however, when it unexpectedly slumped to -4.2.
  The index has fluctuated between positive and negative since pushing into expansion for the first time in eight months in March.
  Both new orders and shipment indexes remained in negative terri
  
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• Retail sales shrink more than forecast

  15-09-2016 14:30 via feedproxy.google.com
  
  US retail sales fell 0.3% in August, according to the Commerce Department.
  Economists had forecast that sales fell 0.1% month-on-month, according to Bloomberg.
  Consumer spending was a key driver of economic growth in the second quarter, and the data suggest that this may have briefly faltered in the third. 
  The declines were broad based, with retail stores at fixed locations, home improvement retailers, and carmakers recording some of the biggest month-over-month drops. 
  Excluding
  
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• Initial jobless claims rose less than expected

  15-09-2016 14:30 via feedproxy.google.com
  
  Initial jobless claims rose less than expected.
  Claims inched up slightly to 260,000, up from last week's 259,000.
  Meanwhile, economists had forecast that claims ticked up slightly to 265,000.
  This is the fifth week in a row claims came in better than expected.
  Additionally, this is now the 80th week in a row that initial claims have been below 300,000 — the longest streak since 1970.
  "Each week’s print adds more evidence that the labor market is approaching maximum employment a
  
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• When brands lose their cool: What next for Byron and Deliveroo?

  15-09-2016 14:22
  
  For some consumers, the name Byron will now forever be synonymous with a plague of locusts and cockroaches. At the end of July, the premium burger chain endured a nightmare few days when it emerged it had co-operated in a controversial Home Office immigration sting against its own staff that resulted in 35 arrests. Formerly loyal customers expressed dismay on social media, while activists protested with a #BoycottByron hashtag and by releasing the aforementioned live insects at tw
  
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• The pound is slipping

  15-09-2016 13:42 via feedproxy.google.com
  
  The British pound slipped after the Bank of England held rates.
  The currency is down by 0.3% at 1.3193 against the dollar as of 7:39 a.m. ET.
  Earlier, the BOE kept its benchmark interest rate at a record low of 0.25%, as was expected.
  Governor Mark Carney and the other eight members of the committee decided that taking Britain's interest rate closer to zero is not the best course of action to mitigate the economic risks posed by the UK's decision to leave the EU.
  As for
  
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• GSELEVATOR: 15 books you must read if you want to work on Wall Street

  15-09-2016 13:16 via feedproxy.google.com
  
  One of the most frequent questions I get asked on Twitter is: What books should I read if I want to work on Wall Street?
  Mention Ayn Rand or Sun Tzu and you’re likely to elicit the NSFW version of the eye roll. And forget about Machiavelli. A Zagat’s restaurant guide would do more for your banking career than The Prince (although you should still read it).
  So, I canvased my library and checked in with a few old colleagues and friends to come up with a solid list.
  Although, there is o
  
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• 10 things you need to know today (spy, spx, qqq, dia, tsla, aapl, orcl)

  15-09-2016 12:37 via feedproxy.google.com
  
  Here is what you need to know.
  It's the eighth anniversary of the failure of Lehman Brothers. The Dow Jones Industrial Average crashed 500 points that day, and Business Insider's Henry Blodget summed it up by saying, "On the whole, given that one major brokerage firm went bankrupt and another rushed to sell itself to avoid collapse, a 500-point fall (-4.4%) isn't that bad."
  The Bank of England kept policy on hold. The BOE held its key interest rate at a record low 0.25%, as expected. Additi
  
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• Americans are flipping homes like they haven't done since before the housing crash (ITB, XHB)

  15-09-2016 11:41 via feedproxy.google.com
  
  Home flipping in the US has hit levels not seen since the peak of the housing bubble. 
  According to Attom Data Solutions, homeowners in the second quarter flipped 51,434 houses, meaning they resold them shortly after their purchase.
  Attom based its analysis on sales within 12 months and derived the highest number of homes flipped since Q2 2010.
  The number of investors flipping homes set record that extends further into the past, rising to the highest since Q2 2007,
  
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• Morrisons turnaround continues as big four pile pressure onto the discounters

  15-09-2016 11:25
  
  Morrisons saw profits increase by 13.5% to £143m for the six months to 31 July, marking its first increase in half-year profits for four years.
  Like-for-like sales, meanwhile, rose 2% in the May-to-July quarter. This represents the big four supermarket brand’s third straight quarter of growth.
  Earlier this year, Morrisons’ CEO David Potts said marketing had played a ‘strong role’ in the brand’s ongoing turnaround, with ads from new agency Publicis focusing on
  
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• Morrisons turnaround continues as big four pile more pressure onto the discounters

  15-09-2016 11:25
  
  Morrisons saw profits increase by 13.5% to £143m for the six months to 31 July, marking its first increase in half-year profits for four years.
  Like-for-like sales, meanwhile, rose 2% in the May-to-July quarter. This represents the big four supermarket brand’s third straight quarter of growth.
  Earlier this year, Morrisons’ CEO David Potts said marketing had played a “strong role” in the brand’s ongoing turnaround, with ads from new agency Publicis focusing on
  
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• Morrisons’ sales recovery piles more pressure on the discounters

  15-09-2016 11:25
  
  Morrisons saw profits rise by 13.5% to £143m for the six months to 31 July, marking its first increase in half-year profits for four years.
  Like-for-like sales, meanwhile, were up by 2% in the May-to-July quarter, representing the big four supermarket brand’s third straight quarter of growth.
  Earlier this year, Morrisons’ CEO David Potts said marketing had played a “strong role” in the brand’s ongoing turnaround, with ads from new agency Publicis focusing
  
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• British parents want marketers to stop pushing ‘outdated’ gender roles

  15-09-2016 08:45
  
  An overwhelming 95% of British families feel marketers need more balance in their portrayal of the family unit, according to a new study from Haygarth and Flamingo London.
  Having polled 1,000 British parents, 72% agreed there were no longer fixed gender roles in the modern family household and that advertising must pay greater respect for individual needs over traditional stereotypes.
  And marketers that target a specific parent more associated with leading purchasing decisions  might need a
  
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• Ann Sharman Recruitment: Senior Account Manager - Pedigree Design & Branding Agency

  15-09-2016 07:00
  
  £35,000-£40,000:Ann Sharman Recruitment:
  Fantastic opportunity for a Senior Account Manager with strong FMCG packaging & corporate experience to join a pedigree strategic brand design agency.
  London (Central), London (Greater)
  
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• Productivity growth in America may not be dead after all

  15-09-2016 05:51 via feedproxy.google.com
  
  Productivity growth in America is dead.
  Or so we've been told.
  Over the last 13 years, US labor productivity has grown about 1.4% per year, well below the 2.2% long-run trend for the economy since World War II.
  And in his book on the topic published earlier this year — "The Rise and Fall of American Growth" — economist Robert Gordon outlined what has become the definitive case for why this low productivity trend is likely to persist.
  Gordon's argument is basically that during the ear
  
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• Cutting jobs on Wall Street isn't working — here's what could really lower costs

  15-09-2016 05:43 via feedproxy.google.com
  
  Wall Street banks require major surgery.
  The slump in several key businesses this year — from trading to deal underwriting — has been well documented.
  But a new study on the industry, from the consulting group McKinsey, points to a much longer-term problem with their performance — and specifically with their cost structure.
  It makes for grim reading.
  The top 10 banks posted a combined return on equity, a key measure of performance, of 7% in 2015, according to McKinsey. That's b
  
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• Saudi Arabia might play hardball with OPEC — here's why (uso)

  15-09-2016 04:04 via feedproxy.google.com
  
  Recent developments in the OPEC universe have fueled speculation that oil producers might actually be able to agree on something at the informal talks in Algiers, Algeria, set for September 26-28.
  Most notably, Saudi Arabia and Russia agreed at the G-20 summit in China last week to cooperate on oil and create a "working group" to stabilize markets — a move some analysts considered to be "another indicator of the extreme economic duress that producers are enduring."
  And on the following day
  
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• Millennials and the Importance of Authenticity

  15-09-2016 03:42 via retailpro.com
  Millennials are coming on strong. Retailers expect Millennials – who were born between 1976 and 1994 — to spend more than $200 billion annually starting in 2017. Further, they are projected to spend more than $10 trillion during their lifetimes, …
  Continue reading →
  
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• Venezuela is 'kicking the can further down the road'

  15-09-2016 02:38 via feedproxy.google.com
  
  After months of rumors, Venezuela's state oil company PDVSA announced on Tuesday a bond swap for $7 billion in outstanding debt to help alleviate some of the company's financial stresses.
  Eulogio del Pino, the company's president and Venezuela's oil minister, said the swap would allow investors to trade PDVSA notes due in October 2016, April 2017, and November 2017 in for new bonds that will mature in 2020, according to the Financial Times' Andres Schipani and Eric Platt.
  And, notably, the
  
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• Salesforce adds to its $4 billion spending spree by quietly buying another company (CRM)

  15-09-2016 02:26 via feedproxy.google.com
  
  Salesforce just bought another company, its third this month, after spending $4 billion on acquisitions over the past year.
  Salesforce's latest acquisition is Gravitytank, a Chicago-based consulting agency. The deal was announced through Gravitytank's website.
  A Salesforce representative confirmed the transaction but declined to disclose the price.
  Gravitytank is slightly different from the types of companies Salesforce has been scooping up lately, which were mostly in the tech software and arti
  
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• The Jefferson Group: Creative Director - copywriter led conceptualist

  15-09-2016 02:00
  
  £70-110k plus benefits:The Jefferson Group:
  This is no ordinary role. This is no ordinary agency. Want to get back to doing what you do best without the red tape? Read on as this is A class!London (Central), London (Greater)
  
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• Retailers need to rethink digital

  15-09-2016 02:00
  
  NEW YORK: Digital interactions influence 56 cents of every dollar spent in retail stores, amounting to $2.1tr in 2016, yet brick-and-mortar retailers still lag when it comes to creating digital experiences that consumers actually want.That is...
  
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• Programmatic soars in UK, Germany

  15-09-2016 02:00
  
  LONDON/BERLIN: Programmatic is expected to account for nearly three-quarters (70%) of the UK digital display market this year and further growth is anticipated, according to eMarketer.The New York research firm forecast UK advertisers will spend...
  
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• Music industry clashes with YouTube

  15-09-2016 02:00
  
  LONDON: YouTube is the world's biggest music platform, with a full 82% of internet users accessing the service for music, yet it does not operate within the "normal" music licensing environment, a music industry report has contended.According
  
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• LinkedIn has high hopes for India

  15-09-2016 02:00
  
  BANGALORE: LinkedIn, the online network for professionals, is launching a cutback version of its mobile website specifically for India, a country which it regards as an R&D base well-suited to developing products for global markets.The company...
  
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• Fast delivery affects brand loyalty

  15-09-2016 02:00
  
  EDISON, NJ: Speedy delivery and premium packaging strongly influence online shoppers' trust and loyalty to a brand, a new study has found.Dotcom Distribution, a logistics and fulfilment firm based in New Jersey, said shipping speed is so important...
  
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• Campaign on Tmall boosts KFC sales

  15-09-2016 02:00
  
  HANGZHOU/SHANGHAI: KFC, the US fried chicken restaurant chain that has been operating in China for almost 30 years, finally made its digital debut on Alibaba's Tmall online marketplace last week and the company is pleased with the results. ...
  
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• Blog: Moment marketing gains momentum

  15-09-2016 02:00
  
  With the deadline of 19 September for the Warc Media Awards fast approaching, Warc's Lucy Aitken considers how moment marketing could make an impact on this year's entries.
  
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• American Greetings taps 'cultural tension'

  15-09-2016 02:00
  
  COLORADO SPRINGS: American Greetings, the greetings card company, is seeking to tap moments of "cultural tension" in order to reach large audiences and drive key brand metrics.Alex Ho, the firm's Executive Director/Marketing, discussed this...
  
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