Sales & Marketing news

• Secret Marketer: Nothing makes you stand out more as a marketer than the willingness to be accountable

  08-09-2016 17:20
  
  I often get asked about the secret of a successful career in marketing. In my experience, having worked with plenty of up-and-coming young marketers in different countries, there is no secret; more of an insight that initially appears quite obvious and even somewhat glib when you say it. The key ingredient of a successful career is accountability.
  We have all encountered situations in our marketing world where the outcome, the situation or the experience could have been much bette
  
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• The Marketing Society names new CEO as Hugh Burkitt steps down

  08-09-2016 14:39
  The Marketing Society has named Gemma Greaves as its new CEO after current boss Hugh Burkitt decided to step down.
  Burkitt has been CEO of the society for the past 13 years during which time he was responsible for the launch of its ‘Manifesto for Marketing’ and ‘Marketing Leaders Programme’ for aspiring marketing directors. Burkitt started his career as a Unilever trainee at Birds Eye Food before founding the agency Burkitt Weinrech Bryant in 1986.
  Despite his decision t
  
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• Clarks: Brand Marketing and Planning Manager – Wholesale

  08-09-2016 13:04
  
  Up to £46,000+ benefits:Clarks:
  Combining your account management and strategic planning skills, you’ll act as the brand guardian for our Adults Wholesale business on a global scale.
  Street, Somerset
  
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• Clarks: Brand Marketing and Planning Manager – Kids

  08-09-2016 12:53
  
  Up to £51,000 + benefits:Clarks:
  Combining your account management and strategic planning skills, you’ll act as the brand guardian for all kids creative assets on a global scale.
  Street, Somerset
  
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• Aylesworth Fleming: Managing Director

  08-09-2016 11:55
  
  Competitive :Aylesworth Fleming:
  This is a fantastic opportunity for an inspirational leader to join a leading specialist agency...
  Bournemouth, Dorset
  
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• Apple: Will iPhone 7 changes be enough or are consumers getting bored?

  08-09-2016 11:48
  
  Another September meant business as usual for Apple as it officially unveiled the iPhone 7 last night (7 September).
  So what’s new?
  As expected, the new smartphone has abandoned a conventional headphone socket altogether as it promotes the use of its new wireless earphones: the Airpods. The move also looks suspiciously like a play to get people to purchase the premium Beats By Dre wireless Bluetooth headphones it now owns.
  The new handsets can be submerged in water up to depths of 1m
  
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• Aldi insists customers are ‘not returning to the big four’ as it unveils ‘Everyday Amazing’ campaign

  08-09-2016 08:59
  
  Aldi is hoping to move the conversation beyond price with its new ‘Everyday Amazing’ campaign, which will focus on themes such as responsible sourcing and employee wellbeing.
  Set to debut tonight (7 September) during Emmerdale on ITV1, the first ad focuses on ‘coffee table facts’, such as Aldi selling 22,000 free-range chickens, its salmon being RSPCA assured and being voted by UK suppliers as the fairest supermarket to do business with.
  It is a noticeable step change for
  
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• Screw it, let’s do it: Virgin Holidays on the launch of its ‘most ambitious campaign’ yet

  08-09-2016 04:00
  
  The “most ambitious brand launch” in Virgin Holidays’ history begins on Saturday (10 September) when it will air its first live TV ad during X factor. The ad will showcase influencers across 18 different destinations, as the company hopes to demonstrate that normal people can make these destinations a reality, not just celebrities.
  “We really want to take it away from the celebrity ether and root it in real people doing authentic things on holiday,” Claire Cronin, V
  
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• Are You Making the Most of Social Media?

  08-09-2016 03:26 via retailpro.com
  Many retailers have a presence on social media, at a minimum in an attempt to get the word out about their brands. Some – a few – go the extra mile and parlay their presence into a real relationship with …
  Continue reading →
  
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• Unilever's 'macro' and 'micro' marketing

  08-09-2016 02:00
  
  NEW YORK: Marketers must fulfil the role of both the "chief macro officer" and "chief micro officer" if they want to succeed in the digital age, according to Keith Weed, Unilever's Chief Marketing and Communications Officer.Speaking at a recent...
  
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• UK government seeks greater ROI

  08-09-2016 02:00
  
  LONDON: The UK government is making greater demands of its agencies, not only in terms of demonstrating greater return on investment but also in "co-owning" the issues being addressed."We're looking to put up problems which agencies can come...
  
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• TV time tops other ad-backed platforms

  08-09-2016 02:00
  
  NEW YORK: American consumers spend more time with television than all other ad-supported media platforms combined, according to a new study which also highlights the trusted role of local broadcasters in news reporting.Market researcher GfK, in...
  
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• Teads targets Asia

  08-09-2016 02:00
  
  TOKYO: Teads, the video advertising platform, is expanding in Asia and aims to overtake YouTube in the near future, its chairman has said.Pierre Chappaz has secured financing and recruited a regional SVP with a view to expanding the supplier of...
  
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• Setting effective marketing metrics

  08-09-2016 02:00
  
  LONDON: If measurement is crucial to understanding marketing effectiveness, then choosing the right metric is no less so and marketers can ask five questions to help decide what metric is appropriate.In a Warc Best Practice paper,
  
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• Price drives Aussie car purchases

  08-09-2016 02:00
  
  MELBOURNE: Australians are open minded on automotive brands when looking for a new vehicle, a new research study has found, with their choices remaining largely price-driven.The study, by NewsMediaWorks in partnership with ResearchNow,...
  
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• Coke sees 'green shoots'

  08-09-2016 02:00
  
  BOSTON: Coca-Cola's new marketing strategy, based around a single brand and the Taste the Feeling campaign launched at the start of the year, is starting to pay off, as a top executive reports "green shoots".Presenting at the
  
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• Asia's FMCG brands go digital for Gen Y

  08-09-2016 02:00
  
  SINGAPORE: Asia's FMCG brands and retailers need to improve their digital offering across the board if they are to take full advantage of the growing millennial generation which is set to dominate the consumer market in the region.Consulting firm...
  
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