Sales & Marketing news

• There are alternatives to the EpiPen, but nobody seems to know about them (MYL)

  12-09-2016 22:03 via feedproxy.google.com
  
  There's a very good reason why the EpiPen's 500% price increase drew so much attention, even though there are other emergency auto-injecting devices available that can be used to treat severe allergic reactions: The EpiPen totally dominates the market. Either people don’t know about the cheaper alternatives, or they do — but don’t want to buy them.
  Business Insider looked at the number of prescriptions and sales in the US on devices that use epinephrine, another name for t
  
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• STOCKS SOAR, DOW GAINS 240: Here's what you need to know

  12-09-2016 22:00 via feedproxy.google.com
  
  Markets finished higher on Monday following dovish commentary from Federal Reserve members.
  All three major averages finished up by more than 1%, with the tech-heavy Nasdaq being the biggest winner. Monday marked the second straight day the S&P 500 moved by more than 1% after a 42-day stretch without such a move in either direction.
  We've got the headlines for Monday, but first, the scoreboard:
  Dow: 18,328.49, +243.04,(+1.35%)
  S&P 500: 2,158.74, +31.29, (+1.
  
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• There are 2 OPECs

  12-09-2016 21:59 via feedproxy.google.com
  
  OPEC production stayed around record highs in August.
  The 14-member oil cartel saw output fall by about 23,000 barrels per day to 33.2 million in August, according to external sources cited in the OPEC Monthly Oil Market Report, released on Monday.
  But, more interestingly, looking under the hood, the data showed that Saudi Arabia and Iran saw their production rise, while Nigeria, Libya, Venezuela, and Iraq saw their production drop, which you can see in the chart below.
  Notably, this data p
  
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• IGNITION 2016: Virtual reality is here

  12-09-2016 20:30 via feedproxy.google.com
  
  When Facebook acquired Oculus Rift in 2014, Mark Zuckerberg said:
  “Virtual reality was once the dream of science fiction. But the internet was also once a dream, and so were computers and smartphones. The future is coming and we have a chance to build it together.”
  Oculus was released last week. This week, HTC is releasing its Vive VR. PlayStation VR will ship this fall. And there are many more on their heels.
  VR promises to change a person’s reality.
  Business Insider's S
  
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• Here's why the iPhone 7 could sell just fine despite being a minor update (AAPL)

  12-09-2016 19:41 via feedproxy.google.com
  
  The latest iPhones are here, and as widely expected, they're not the kind of major upgrades we're used to seeing from a non-"s" Apple device. Sure, the upticks in processing and camera performance look great, but the design remains very similar, and there isn't one standout new feature. 
  All signs point to Apple saving its big renovations for next year's model, a strategy that some observers see as a significant risk to iPhone sales — especially
  
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• JAMIE DIMON: 'I would love to be president of the United States'

  12-09-2016 19:18 via feedproxy.google.com
  
  JPMorgan Chase CEO Jamie Dimon wants to live in the White House, but he doesn't think it will happen.
  In a Monday conversation at the Economic Club of Washington, D.C., Dimon was asked by David Rubenstein, the head of the Economic Club, whether he would run for political office.
  "I would love to be president of the United States, but it's too hard and too late," Dimon replied.
  Dimon said that while the campaign of the real-estate mogul turned Republican nominee Donald Trump appeared to make it p
  
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• KKR: 'The last couple of days certainly looks like just the beginning of the tide rolling out'

  12-09-2016 19:11 via feedproxy.google.com
  
  Bonds are crashing around the world, and the stock market is on the move after an extended quiet period.
  That's setting up a favorable investing environment for KKR's special-situations team, Jamie Weinstein, KKR's global cohead of special situations, told Bloomberg TV on Monday.
  He said that lending mistakes were being made in the low-interest-rate environment and that his team was poised to take advantage of the "bad side of the credit cycle."
  In April, KKR closed a $3.35 billion global fund t
  
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• When this happens, you'll know the oil industry is in trouble again (USO, WTI, OIL, VDE, BNO)

  12-09-2016 19:03 via feedproxy.google.com
  
  India has been described as the "bright spot" in the global economy, given its booming services sector. 
  And compared to the rest of the world, its demand for crude oil also stands out. 
  In the first quarter, India's demand grew at the fastest pace since 2007.
  But a slowdown in India's oil demand could foretell a bigger trend, and more pain for the industry, according to Aidan Garrib, global market strategist at Pavilion Financial Corp. 
  "India has really been the bright
  
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• Valeant's CEO was clueless when analysts asked about a specialty pharmacy his company deals with

  12-09-2016 18:58 via feedproxy.google.com
  
  At a Wells Fargo healthcare conference, analysts asked Valeant CEO Joe Papa about Direct Success Pharmacy.
  It's a specialty pharmacy that the company had a special arrangement with to distribute the antidepressant Wellbutrin XL.
  You may recall that it was the discovery of one of these special arrangements, with a now defunct secret specialty pharmacy called Philidor, that contributed to Valeant's near demise last October. Valeant and Philidor are both under investigation for potentially defraudi
  
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• The yen is surging

  12-09-2016 18:51 via feedproxy.google.com
  
  The Japanese yen is surging as most stocks around the world are lower.
  The currency is up by 0.8% at 101.93 per dollar as of 12:45 P.m. ET.
  Most major indexes around the world, from Germany's DAX to Hang Seng in Hong Kong, were lower on Monday.
  Investors generally consider the yen to be a safe-haven currency, and so they tend to rush into it when things get rocky in the markets.
  However, major US stock indexes turned positive in trading in the early afternoon ET&nbs
  
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• Ted Baker founder: ‘The public hates to see CEOs like Sir Philip Green flaunting their wealth’

  12-09-2016 18:46
  
  When a CEO tries to behave like a celebrity it looks “ugly and smells of money”, according to Ted Baker’s CEO and founder Ray Kelvin.
  Speaking to Marketing Week at the launch of Ted Baker’s new ‘Mission Impeccable’ shoppable video, Kelvin claimed that public-facing CEOs often do more damage than good when it comes to a brand’s public perception.
  “The world has made too much out of business people becoming celebrities. This whole Dragons&r
  
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• Bonds are whipsawing — and it may be just the beginning (tlt, tbt)

  12-09-2016 18:42 via feedproxy.google.com
  
  US Treasurys are jumping around on Monday after a speech from Federal Reserve Governor Lael Brainard.
  Brainard, who is generally thought of as one of the most dovish members of the Fed, said in a speech that the case for higher interest rates is "less compelling" given recent economic data.
  Bonds had been selling off modestly prior to the speech, but short-dated Treasurys quickly reversed course with yields falling into the red for the day before recovering some.
  After the speech, the
  
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• Stocks go green (SPY, SPX, DJI, IXIC, IWIM, UST, TLT, TLO, GSPC, ES=F)

  12-09-2016 18:32 via feedproxy.google.com
  
  The major US stock indexes turned positive in trading on Monday after opening lower and ahead of a key speech from a Federal Reserve governor.
  At 12:30 p.m. ET, the Dow was up 82 points (0.5%), the S&P 500 was up 12 points (0.6%) and the Nasdaq was up 42 points (0.8%). 
  But most other major indexes around the world, from Germany's DAX to the Hang Seng in Hong Kong, were lower on Monday.
  US stocks on Friday had their biggest decline since the UK's referendum on its European Union members
  
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• M&S multichannel boss Laura Wade-Gery departs

  12-09-2016 18:16
  Marks & Spencer’s multichannel boss Laura Wade-Gery is leaving the retailer just over five years after she was poached from Tesco to run its ecommerce and digital operations.
  M&S says it has agreed with Wade-Gery that, following her maternity leave, she will not be returning to her position as executive director of multichannel. She will therefore leave at the end of September and step down from the board immediately.
  Wade-Gery went on maternity leave last August. It was initially
  
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• One of the biggest signs of a recession isn't going away

  12-09-2016 17:34 via feedproxy.google.com
  
  Joe LaVorgna, chief US economist at Deutsche Bank, is again raising warnings about a corporate profit-led recession.
  In a weekly note to clients, LaVorgna argued that the still declining profit margins of US corporations means that a recession is closer than one may think.
  "Corporate profits declined -4.7% annualized last quarter, and compared to a year ago, they were down -4.9%. In fact, profits have declined on an annual basis for the last five consecutive quarters, an extremely rare occurrenc
  
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• JOHN McAFEE: My new company will make the cloud 'completely obsolete' (mgt)

  12-09-2016 17:17 via feedproxy.google.com
  
  In an interview with Business Insider on Friday, recently named MGT Capital Investments CEO John McAfee said that his new company was going to be a "world powerhouse of cybersecurity" and that his "past record should speak for itself."
  McAfee said investors should look past the fact that his company had generated no revenue so far this year.
  McAfee says his company is a startup and will generate "substantial revenues" next year.
  He points to one of MGT's recent acquisitions, Demonsaw, which is t
  
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• One group is hurting wage growth in some of the world's biggest economies

  12-09-2016 16:55 via feedproxy.google.com
  
  Wage growth has been stagnating in Europe and Japan recently.
  And, notably, an underlying demographic issue seems to be contributing to that slowdown in both economies: the rising number of older workers.
  Theoretically speaking, a tighter labor market should lead to more wage growth since in that situation workers have more employment options. So if firms want to keep quality workers, they're going to have to offer more competitive wages.
  However, neither Europe nor Japan has seen this happ
  
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• Proving ROI for programmatic just got easier

  12-09-2016 16:41
  
  Furniture retailer ScS aims to link its programmatic spend to in-store footfallProgrammatic marketing is still a relatively new discipline and many brands remain unsure about the best approach to take. The ultimate goal is to serve ads to consumers in a more targeted, timely and efficient manner, yet there are big variations in the automated technology used to do this, and in the way results are measured and quantified.
  Client-side marketers must choose from a dizzying array of agencies and solu
  
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• The 4 ways Wells Fargo employees were ripping off customers, earning the bank a $185M fine

  12-09-2016 16:30 via feedproxy.google.com
  
  Wells Fargo is on the hook for $185 million in fines after settling charges brought by the Consumer Financial Protection Bureau of widespread abusive and illegal sales practices dating back to the beginning of 2011. 
  The company, which is the largest US bank by market capitalization, has fired some 5,300 employees in connection with the scandal, in which workers quietly took advantage of customers in an effort to reap rewards and game an employee-incentive program. 
  How exact
  
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• Samsung now says it's too dangerous to even turn on your Galaxy Note 7

  12-09-2016 16:20 via feedproxy.google.com
  
  Samsung is encouraging buyers to turn off Galaxy Note 7 phones and exchange them where they were purchased.Follow BI Video: On Twitter  Join the conversation about this story »
  
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• Premier Inn recruits horror director for new campaign as it looks to ‘avoid cheesiness’

  12-09-2016 16:11
  
  Premier Inn said it wants its new ‘A Great Place To Start’ campaign to avoid cheesiness and help position the brand as “more than just a bed”.
  The TV campaign, the first from new agency Lucky Generals after RKCR/Y&R was let go following a pitch in May, tells the lighthearted stories of various customer archetypes including a young mum and a group of scaffolders.
  The first ad shows a mum embarking on a rare weekend away with her friends and is set to the Dan Hart
  
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• The one question prominent Silicon Valley investor Bill Gurley asked Warren Buffett when they met

  12-09-2016 16:07 via feedproxy.google.com
  
  Venture capitalist Bill Gurley has, for awhile, been one of the most prominent voices in Silicon Valley warning of a tech bubble, especially in on-demand companies.
  And on an episode of the Recode Decode podcast with Kara Swisher released Monday, Gurley talked about one particular factor he sees contributing to it: global interest rates, which have been low for the past seven years.
  Gurley said that this summer he met Warren Buffett, and got the chance to ask him one question. Gurley&n
  
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• MARK CUBAN: Trump's statement on the Fed is 'exactly why the market will tank if he is elected'

  12-09-2016 15:44 via feedproxy.google.com
  
  Mark Cuban is continuing his crusade against Republican presidential candidate Donald Trump.
  In a tweet on Monday, the reality-TV star and investor said that Trump's comments about the Federal Reserve during his Monday interview with CNBC highlighted the candidate's risk to the global economy.
  "Trump's comment on the Fed is exactly why the market will tank if he is elected," Cuban wrote in the tweet. "Ask him if he understands how the Fed works @cnbc."
  Cuban has repeatedly said that he believes
  
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• Coca-Cola Zero Sugar relaunch an early success as awareness and sales soar

  12-09-2016 15:00
  
  Coca-Cola Zero Sugar achieved the greatest rise in ad awareness in August of any UK brand, according to YouGov BrandIndex data, with the market research company suggesting the summer campaign has “been a success so far”.
  Coke Zero Sugar’s ad awareness score, which analyses whether respondents have seen an ad from a brand in the previous fortnight, has significantly improved over the past month. Its score rose from 6% in early July to 17% in the last weeks of August. Meanwhile,
  
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• RLA Group Ltd: Account Manager

  12-09-2016 14:34
  
  £27,000:RLA Group Ltd:
  RLA is a full-service advertising and marketing communications agency and we are recruiting for an Account Manager to join our team in Bournemouth.Bournemouth, Dorset
  
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• Haymarket Media Group: Sales Executive - The Clothes Show

  12-09-2016 02:00
  
  Dependent on Experience:Haymarket Media Group:
  We have a great opportunity to join the UK's largest fashion, beauty lifestyle event, The Clothes Show
  Twickenham, London (Greater)
  
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• Why consumers engage with content

  12-09-2016 01:10
  
  NEW YORK/LONDON: Advertisers have a mass of data at their disposal about how to connect with consumers, but according to a new global study a key component has to be "why" consumers interact with content.Media giant AOL recently carried out an...
  
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• Presidential election boosts US adspend

  12-09-2016 01:10
  
  NEW YORK: Advertising expenditure linked to the presidential election promises to inject an extra $7.5bn into the US ad market this year, a new study suggests.Carat – the media agency owned by Dentsu Aegis Network – believes that total adspend in...
  
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• Neuroscience offers targeting insights

  12-09-2016 01:10
  
  MELBOURNE: Marketers may be able to define their target audiences, but messages sent are not always aligned to purchase triggers, a leading strategic consultant has said.According Dr Peter Steidl, Principal at Neurothinking, segments are often...
  
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• MasterCard faces £14bn UK lawsuit

  12-09-2016 01:10
  
  LONDON: MasterCard, the global financial services firm, is being sued for £14bn in the biggest legal claim in British history following allegations it overcharged 46m UK consumers for 16 years.Law firm Quinn Emanuel filed the suit at the...
  
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• China's young rich want experiences

  12-09-2016 01:10
  
  HONG KONG: Entertainment, travel and similar experiences are more important for China's wealthy young consumers than shopping, according to a new survey.International bank HSBC polled more than 2,000 Chinese consumers aged 18 to 34 with an income...
  
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• Brand experience drives up loyalty

  12-09-2016 01:10
  
  LONDON: Brands can increase customer loyalty while also boosting the likelihood of repeat business and brand advocacy if they can offer an emotional connection with consumers, a new study has found.According to creative agency Rufus Leonard,...
  
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• Brand activism powers P&G

  12-09-2016 01:10
  
  NEW YORK: Procter & Gamble brands, such as Always, SK-II and Ariel have all successfully demonstrated the power of marketing to help drive social change in widely differing contexts.Marc Pritchard, Chief Brand Officer at P&G, reported that...
  
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• Blog: Brands can find a distinctive edge

  12-09-2016 01:10
  
  Los Angeles restaurant n/naka and Pop-Up Magazine from San Francisco are both excellent examples of companies that provide unique customer experience, writes Gareth Kay, Co-founder of Chapter, who says brands can learn from them to break out of...
  
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• Amazon explores live sports rights

  12-09-2016 01:10
  
  SEATTLE: Media companies who have held on to TV sports broadcasting rights as a way of stemming the shift to video streaming services may be concerned by news that Amazon is reportedly looking to secure rights to a wide range of sports.According...
  
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