Sales & Marketing news

• L’Oréal on why other brands are using influencers the wrong way

  16-09-2016 17:47
  
  L’Oréal Paris has signed up five British beauty bloggers to create content on an ongoing basis as it looks to “craft a different type of relationship” when it comes to working with influencers.
  The brand’s self-proclaimed ‘beauty squad’, which has a combined reach of 5.5 million, will be revealing the brand’s latest products, creating “fun and engaging” content as well as attend key beauty events including London Fashion Week, Paris F
  
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• Can marketers claim a slice of the Bake Off pie after Channel 4 move?

  16-09-2016 16:11
  
  Six years in and The Great British Bake Off has become one of the hottest properties on UK television. The feel-good mix of charming comedy, delicious confectionary and real people battling it out to become ‘star baker’ has earned the programme near cult status. In the era of on-demand, GBBO (as it is affectionately known by fans) possesses the rare ability to make normally fickle viewers sit down and watch a show at the scheduled hour.
  It is hardly surprising then that news this muc
  
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• ‘Female-focused advertising must evolve or it will get stale’ urges Google’s UK marketing chief

  16-09-2016 13:57
  
  Marketers need to work harder to normalise the portrayal of strong women in their advertising, according to Google UK’s head of ads marketing Nishma Robb.
  Speaking today (16 September) at the Dots 2016 event in Brighton organised by agency Brilliant Noise, Robb praised the impact of advertising such as Sport England’s This Girl Can. However, she suggested the mission statement-style of messaging to promote gender equality could lose its impact.
  “Things [such as This Girl Can],
  
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• Marketing ‘more important than ever’ post-Brexit says easyJet

  16-09-2016 13:55
  
  Marketing is more important than ever to convince audiences to keep travelling, as they face uncertain times following the Brexit vote and an increased terrorism risk, according to easyJet’s group commercial director Peter Duffy.
  The budget airline unveiled its new ‘Why Not?’ campaign yesterday (15 September), which was created by VCCP, in a bid to encourage people to take more trips to Europe.
  The campaign will hit TV screens on Saturday (17 September) and will run across vid
  
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• Haymarket Media Group: Advertising Director - Haymarket Medical

  16-09-2016 02:00
  
  Dependent on Experience:Haymarket Media Group:
  We are looking for an Advertising Director to work across print and digital platforms for Haymarket Medical
  Twickenham, London (Greater)
  
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• US marketers must look to Asia

  16-09-2016 01:07
  
  NEW ORLEANS: Marketers in the US should pay at least as much attention to what is happening in Asia as Silicon Valley if they want to understand evolving consumer habits, a leading executive from Ogilvy & Mather has argued.Brandon Berger, the...
  
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• US holiday shopping begins already

  16-09-2016 01:07
  
  LOS ANGELES: Although summer has barely ended, nearly one-third of US consumers – and nearly half of parents – already started their holiday shopping before Labor Day, a new survey has found.According to the second annual
  
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• Twitter launches live-streaming apps

  16-09-2016 01:07
  
  SAN FRANCISCO: Twitter is launching a new free app for Apple TV, Amazon Fire TV and Microsoft's Xbox One, enabling users to stream live video via their TV sets.The social network
  
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• Snapchat plans French language content

  16-09-2016 01:07
  
  PARIS/LOS ANGELES: Snapchat plans to launch its Discover service in France, marking the first time that the image-messaging and multimedia app will provide content in a language other than English.Snapchat says Discover has more than 100m monthly...
  
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• P&G, Google aim to improve online ads

  16-09-2016 01:07
  
  NEW YORK/COLOGNE: Procter & Gamble, Unilever and Google have all been named among the founding members of The Coalition for Better Ads, a new body seeking to "improve consumers' experience with online advertising".Officially unveiled at the...
  
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• India is second-largest internet market

  16-09-2016 01:07
  
  GLOBAL: China is by far the largest internet market in the world with 721m users, but India has now overtaken the US to become the world's second largest market with 333m, according to a new report from the United Nations.India also recently...
  
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• Digital ads annoy UK consumers

  16-09-2016 01:07
  
  LONDON/SAN FRANCISCO: Marketers need to take care when serving online ads to British consumers because recent research has shown them to be far less receptive than Americans and other consumers in mature markets.According to tech firm Adobe, 27%...
  
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• Brands in India tap online influencers

  16-09-2016 01:07
  
  MUMBAI:Marketers are turning to the power of online influencers in India as internet penetration increases and young Indians spend more time on their phones than ever.Although social media access remains low in India compared to other markets –...
  
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