Sales & Marketing news

• What the next generation can teach marketers about social media

  07-09-2016 18:30
  
  From left: Maelo Manning, Eric Lassard and Khushi KaurAt 12 years old most children are thinking about their maths homework or Pokemon Go, but not Eric Lassard. By the age of nine he had already written and published his first motivational book, ‘The 12 Elements of the Winner Matrix’. Fast-forward three years and he has launched an app, a social platform, developed a board game and founded a theatre company, as well as delivering more than 80 keynote speeches, including one at Web Su
  
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• Mark Ritson: Ever heard the one about the Singapore noodle salesman…?

  07-09-2016 18:18
  
  Chan Hon Meng is a busy man. He rises early each morning and spends the first five hours of the day preparing his rice, pork and chicken. Then, for the next 10 hours, he cooks and serves this food at his tiny food stall in Singapore.
  It is a routine that Chan has become accustomed to. A Malaysian by birth, he moved to Singapore in the 1980s to become a cook. He learned his culinary skills from a Cantonese chef, so in 2009 when the opportunity arose to open his own food stall, he named it H
  
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• Why CMO tenure is falling

  07-09-2016 18:10
  Short-term marketing tactics are increasingly taking precedence over long-term brand building, and whether it’s a symptom or a cause, the tenure of marketers is also getting shorter, as is the length of agency relationships.
  Marketing Week’s Salary Survey of UK marketers shows 81% are planning to leave their post in the next three years and 39% aim to exit within the next 12 months. In addition, Marketing Society figures show the average tenure of CMOs in the UK is only 18
  
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• How to balance short-term impact with long-term results

  07-09-2016 18:08
  
  Short-term marketing tactics are increasingly taking precedence over long-term brand building, which is affecting advertising effectiveness, but whose responsibility is it to even the balance between fast results and brand longevity?
  The issue of short-termism was raised by an IPA report in June that suggests the use of short-term metrics to measure campaign success is resulting in a sharp drop in creativity and diverting budgets away from longer-term brand building
  
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• 5 sentences for the perfect email

  07-09-2016 18:00
  Generally we send emails because we want other people to know something or because we want them to do something; either way we normally want them to reply. Often they don't and that may be down to the length of our missive./>
  If you're soon to be starting a new role or trying to broaden your network good email communication is vital as very likely you'll be contacting people formally for the first time or before they've got to know you. Keeping your emails concise, but polite and sufficientl
  
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• Specsavers trials in-store VR headsets to diagnose eye problems as brand aims for ‘more scope’

  07-09-2016 17:44
  
  Specsavers is testing in-store VR headsets to help spread awareness to customers of the risks of eye disease and partnering with the Royal National Institute of Blind People (RNIB) as it looks to give its brand “more scope”.
  Speaking today (7 September) to Marketing Week at a launch to celebrate the new partnership with the RNIB, Specsavers’ co-founder Dame Mary Perkins said VR could help to diagnose eye conditions and spread awareness to young people of the benefits of routine
  
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• Dot-Gap: PPC Account Executive

  07-09-2016 16:59
  
  £25k:Dot-Gap:
  AMAZING PPC Exec role working on cracking client business, minimal experience required! Non-corporate environment, fun, inclusive, integrated and popu
  London (Central)
  
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• Coca-Cola sees ‘green shoots’ as One Brand strategy yields promising results

  07-09-2016 14:44
  
  Coca-Cola is encouraged by initial “green shoots” for its ‘One Brand’ strategy, with the fizzy drinks brands stating it has led to retail sales growth as well as boosting the overall brand.
  Speaking at Barclays Global Consumer Staples conference yesterday (6 September), Coca-Cola’s president and COO James Quincey told analysts that while it was early days, the outlook is “promising”.
  “We’ve launched a new global marketing campaign Taste the F
  
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• Coca-Cola sees ‘green shoots’ as One Brand strategy makes ‘promising’ start

  07-09-2016 14:44
  
  Coca-Cola is encouraged by initial “green shoots” for its ‘One Brand’ strategy, with the fizzy drinks brands stating it has led to retail sales growth as well as boosting the overall brand.
  Speaking at Barclays Global Consumer Staples conference yesterday (6 September), Coca-Cola’s president and COO James Quincey told analysts that while it was early days, the outlook is “promising”.
  “We’ve launched a new global marketing campaign Taste the F
  
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• Pernod Ricard set to launch luxury hub in ecommerce play

  07-09-2016 13:02
  
  Pernod Ricard is set to launch an exclusive online hub ‘Discover the House’ aimed at “high net worth individuals”, as it seeks to expand its ecommerce offering in the luxury market.
  The alcohol behemoth, which owns premium brands such as The Glenlivet, Perrier-Jouët and Royal Salute, filed the ‘Discover the House’ trademark with the UK Intellectual Property Office and classed it under ‘electronic commerce services’.
  Speaking at its 2015/2016 f
  
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• Ted Baker on why more marketers should put faith in shoppable videos

  07-09-2016 08:59
  
  To promote its autumn/winter range Ted Baker has launched a three-minute short film titled ‘Mission Impeccable’.
  Taking cinematic inspiration from the likes of James Bond, the film – which was executive produced by Lock, Stock and Two Smoking Barrels’ director Guy Ritchie and directed by filmmaking collective Crowns & Owls – sees the leader of the appropriately titled spy agency T.E.D deploying fashionably dressed agents to prevent a global couture catastrophe.
  
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• Marketers that fail to address brand experience will see loyalty drop

  07-09-2016 08:55
  
  Many marketers are undermining their brands’ ability to attract customers and grow in value by neglecting certain areas of the brand experience, new research suggests. The first Brand Experience Index by creative agency Rufus Leonard finds the strongest brands are those that think “holistically” about the experience they offer, ranging from the emotional effect they deliver to the sense of social identity they create among customers.
  Rufus Leonard took as its starting poi
  
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• Omnichannel Retailers Use Supply Chain to Lower Shipping Costs

  07-09-2016 03:49 via retailpro.com
  Omnichannel retailers struggle with shipping costs: Charge too much, and customers flee, but charge too little and retailers are left with dwindling profits. Customers who abandon shopping carts online, it often is a signal that your shipping costs are too high. …
  Continue reading →
  
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• The 'Hamptons Effect' is set to send this group of stocks surging into the year end (GIS, KHC, THS)

  07-09-2016 02:57 via feedproxy.google.com
  
  The "Hamptons Effect" has little to do with the housing market or even with the Hamptons.
  Instead, Stifel's Christopher Growe and his colleagues use the term to describe the fact that food stocks tend to rally into the final trimester of the year.
  They coined the term because the timing of the rally coincides with the end of summer, when many Wall Streeters are back from vacations and Labor Day breaks in the Hamptons.
  Investors have historically piled into food stocks late in the year to "in par
  
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• The Jefferson Group: Senior Account Manager

  07-09-2016 02:00
  
  £35-40,000:The Jefferson Group:
  Are you an experienced Account Manager or Senior Account Manager who wants to work with bigger brands away from the bureaucracy of a network agency...
  London (Central), London (Greater)
  
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• Warc unveils Asia Prize shortlist

  07-09-2016 01:30
  
  SINGAPORE: A record number of entries to this year's Warc Prize for Asian Strategy has been whittled down to a shortlist of 34, covering a broad range of markets, categories and brands.More than one fifth of this year's shortlisted entrants hailed...
  
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• Third of page views are blocked

  07-09-2016 01:30
  
  GLOBAL: Around the world almost one third of content is blocked, a new analysis has said, with two countries reporting that more than half of all page views are blocked.Much of the discussion around ad blocking has focused on the number of users...
  
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• Strategists miss the big picture

  07-09-2016 01:30
  
  LONDON: The strategist of the future needs to have the capability and aptitude to find new growth by answering the big questions that face an organisation and not just addressing parts of the picture, a leading industry figure has argued.Writing...
  
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• Snapchat ad revenues head for $1bn

  07-09-2016 01:30
  
  NEW YORK: Snapchat ad revenues, which stood at a mere $59m last year, will near $1bn in 2017, according to a new forecast from eMarketer.The research firm predicted a 519% jump to $367m this year, followed by a
  
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• Marriott engages millennials with events

  07-09-2016 01:30
  
  CHICAGO: Marriott International, the hotels group, is leveraging a distinct slate of events and partnerships to help it engage more deeply with millennial consumers.Jennifer Utz, Marriott International's Vice President/Buzz Marketing and...
  
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• Instagram drives fashion sales

  07-09-2016 01:30
  
  EUROPE: Instagram users interested in fashion are not only more active on the platform than other users, they are also highly likely to make a purchase as result of something they have seen there.According to new data from the picture sharing...
  
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• Don't mention Genghis Khan

  07-09-2016 01:30
  
  ULAN BATOR: Mongolian consumers, who tend to be well-travelled and to appreciate the quality of the best global brands, take pride in their local heritage, but marketers should be wary of invoking the name of the country's most famous son.'Genghis...
  
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