Sales & Marketing news

• A Deutsche Bank whistleblower just pulled a gutsy move to highlight what's wrong with Wall Street

  18-08-2016 22:17 via feedproxy.google.com
  
  Eric Ben-Artzi is a brave man.
  The former Deutsche Bank risk officer was one of three whistleblowers who reported improper accounting at the German bank to regulators in 2010 and 2011.
  In 2015, the US Securities and Exchange Commission imposed a $55 million fine against the bank over the issue.
  Ben-Artzi is due a share of 15% of this sum, adding up to $8.25 million. In an opinion piece in the Financial Times on Thursday, he revealed that he had rejected the payout.
  He said:
  "But D
  
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• This helpful chart reveals if a robot is coming for your job

  18-08-2016 22:03 via feedproxy.google.com
  
  Do you spend a lot of time on predictable physical work, data processing, or data collecting? We’ve got some bad news.
  A McKinsey report from Michael Chui, James Manyika, and Mehdi Miremadi says analyzing work activities rather than occupations is a more accurate predictor of automation.
  Unpredictable physical work, stakeholder interactions, and applying expertise are less susceptible to automation. Managing others is least susceptible — so no robot bosses yet.
  This is all assuming c
  
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• The activist hedge fund that shook up Yahoo is crushing it

  18-08-2016 22:00 via feedproxy.google.com
  
  The activist hedge fund that shook up Yahoo is crushing it as many of its peers struggle.
  New York-based Starboard Value's flagship fund is up 8.25% through July this year, according to a performance document viewed by Business Insider.
  That compares with a 4.36% return for the HFRI event-driven index, which measures Starboard's activist competitors, over the same period.
  Meanwhile, the average hedge fund, which includes firms employing all strategies, is up about only 3% this year through July,
  
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• JAIL STOCKS CRASH: Here's what you need to know (SPY, SPX, DJI, IXIC, USO, WTI, OIL, VDE, WMT, VRX, GEO, CXW)

  18-08-2016 22:00 via feedproxy.google.com
  
  The three main stock indexes traded little changed during much of the session on Thursday as crude oil rallied out of a bear market.  
  First, the scoreboard:
  Dow: 18,597.70, +23.76, (0.13%)
  S&P 500: 2,187.02, +4.80, (0.22%)
  Nasdaq: 5,240.15, +11.49, (0.22%)
  WTI crude oil: $48.17, +1.38, (+2.95%)
  Prison stocks crashed. The Department of Justice is phasing out contracting to privately run prisons, according to a memo. After this news crossed, shares of Corrections Corporati
  
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• The Justice Department is ending its use of private prisons and the country’s largest one is tanking on the stock market

  18-08-2016 21:26 via feedproxy.google.com
  
  On August 18, the Department of Justice announced the end of private prisons after they were reported to be less safe and less effective than government-run prisons. 
  Follow BI Video: On TwitterJoin the conversation about this story »
  
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• We just received a bizarre letter that's purportedly from the $35 billion market-cap company with no revenue and $1,000 in the bank

  18-08-2016 21:02 via feedproxy.google.com
  
  Neuromama, the company whose market value spiked to $35 billion before trading was halted by the US Securities and Exchange Commission, has apparently fired back at what it called "incorrect" stories about the business.
  We say "apparently" because, well ... you'll see.
  You may remember that Neuromama was trading over-the-counter, or not on a centralized exchange, and the market cap of the firm had ballooned to $35 billion before it was halted over potential market manipulation.
  Neuromama sa
  
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• Iran's pharmaceutical ambitions are a Catch 22

  18-08-2016 20:37 via feedproxy.google.com
  
  Iran's pharmaceutical industry has found itself in a catch-22.
  On the one hand, the country is trying to grow its pharmaceutical exports and attract investment in the industry. But on the other hand, an increase in output could potentially have a detrimental effect on the price and availability of certain medicines, according to a note from BMI Research.
  In order to strengthen the industry, Iran has been turning to other countries and foreign companies for investment. In
  
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• Asda to focus on quality not price as it posts worst ever quarterly sales

  18-08-2016 14:26
  
  Asda has reported its worst ever quarterly performance as like-for-like sales fell a whopping 7.5% for the three months ending June 30.
  The poor second quarter performance compares to a 5.7% fall in Asda’s first quarter and represent an eighth consecutive quarter of decline.
  Former Asda CEO Andy Clarke had previously claimed a 5.8% sales drop (in the last three months of 2015) was the supermarket “reaching its nadir”. But the decline has since continued leaving&n
  
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• Asda hits a new nadir as it posts worst ever quarterly sales

  18-08-2016 14:26
  
  Asda has reported its worst ever quarterly performance as like-for-like sales fell a whopping 7.5% for the three months ending June 30.
  The poor second quarter performance compares to a 5.7% fall in Asda’s first quarter and represent an eighth consecutive quarter of decline.
  Former Asda CEO Andy Clarke had previously claimed a 5.8% sales drop (in the last three months of 2015) as the supermarket having “reached its nadir”. But the decline has continue leavin
  
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• Lawn Tennis Association: Head of Digital

  18-08-2016 13:09
  
  Negotiable:Lawn Tennis Association:
  Carter Murray is proud to be partnering with the Lawn Tennis Association (LTA) in their search for a Head of Digital.South West London, London
  
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• Nationwide: ‘Sometimes brands can do more with a Snapchat geofilter than a 90-second TV ad’

  18-08-2016 12:50
  
  To celebrate A-Level results day, Nationwide Building Society has partnered with Snapchat to offer a bespoke geofilter and lens across the UK as it aims to target the next generation of customers, with its first ever student account FlexStudent.
  Both the geofilter and lens (pictured) are only available today (August 18) and allow students to celebrate passing their A-Levels by adding balloons and messages such as ‘smashed it’ to share with their friends on Snapchat.
  Should the A-leve
  
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• Mark Ritson: Apple can’t claim it is socially responsible while keeping billions abroad to avoid tax

  18-08-2016 12:46
  
  A lot of people ask me about my expensive cars and jewellery. It’s true, I have a lot of bling for a marketing professor. But it could not be more simple: I do three quarters of my work overseas and rather than bring it home and pay stupid taxes on it, I just stash it in international bank accounts and only pay income tax on the tiny fraction of my work that I do in the UK.
  I do that because I think that paying ‎‎£11,000 a year in taxes on my £44,000 salary is not fair
  
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• How to write a LinkedIn summary

  18-08-2016 12:10
  From students to industry leaders, hardened job seekers and everything in between, LinkedIn is now the go-to networking site for professionals from every walk of life./>
  The summary is one of the most important parts of the jigsaw and usually the first thing people will read on your page. While there's no strict template to stick to, there are certain approaches and techniques that have proved successful.1. Think about what and who you're writing it for
  How you approach your summary will rea
  
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• The Government’s childhood obesity strategy: good or bad news for marketers?

  18-08-2016 12:09
  
  The advertising industry has welcomed the Government’s decision not to introduce a blanket ban on advertising unhealthy food and drink to children as part of its ‘childhood obesity strategy’, claiming it has “already taken action” by launching its own public consultation in May this year.
  The long-awaited Government report aims to tackle the problem of childhood obesity as figures show nearly a third of children aged 2 to 15 are overweight or obese. The st
  
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• Ad industry welcomes decision not to ban junk food ads

  18-08-2016 12:09
  
  The advertising industry has welcomed the Government’s decision not to introduce a blanket ban on advertising unhealthy food and drink to children as part of its ‘childhood obesity strategy’, claiming it has “already taken action” by launching its own public consultation in May this year.
  The long-awaited Government report aims to tackle the problem of childhood obesity as figures show nearly a third of children aged 2 to 15 are overweight or obese. T
  
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• Pitch Consultants: Senior Art Director

  18-08-2016 09:40
  
  £45000 - £65000 per annum + Benefits:Pitch Consultants:
  Calling all Senior Art Directors. This outstanding integrated agency needs new creative talent to join its brilliantly creative & award winning team.
  Birmingham
  
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• Vertical Advantage: Strategic Senior Media Buyer

  18-08-2016 02:00
  
  £50000 - £56000 per annum:Vertical Advantage:
  A well-known market/ shopper marketing agency is looking for a research specialist who can provide media buying experience for a unique role
  London
  
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• Stonor: Client Development Director

  18-08-2016 02:00
  
  £80k - £100k plus Bonus:Stonor:
  Looking for a well paid role in B2B marketing?
  South East England
  
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• Nakama: Senior Project Manager

  18-08-2016 02:00
  
  £30,000 to £36,000:Nakama:
  Nakama London are now recruiting for an independent, integrated creative agency and are looking for a Senior Project manager to work across some we...
  London (Central), London (Greater)
  
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• Dragonfly Recruitment: Exhibition Sales - New Exhibition Launch

  18-08-2016 02:00
  
  £20000 - £45000 per annum + bonus+ commission +benefits:Dragonfly Recruitment:
  Exhibition Sales- £20,000- £45,000- London A fantastic opportunity has arisen for a number of Exhibition Sales Professionals to join a promising ne...
  City of London
  
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• Dragonfly Recruitment: Exhibition Sales Consultant - New Business

  18-08-2016 02:00
  
  £23000.00 - £25000.00 per annum + Bonus + Benefits:Dragonfly Recruitment:
  I have a new opportunity for an Exhibition Sales Executive to join one of London's leading event and media companies. The successful candidate will...
  London
  
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• Direct Recruitment-Client Side: Campaign Development Manager

  18-08-2016 02:00
  
  £45k:Direct Recruitment-Client Side:
  If you've got a strong media background with an in-depth knowledge of TV, radio and press, this high profile travel brand needs you for a 6 month c...
  London (Central), London (Greater)
  
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• Brand Recruitment: Communications Manager - fixed term contract

  18-08-2016 02:00
  
  £53000 per annum:Brand Recruitment:
  Communications Manager- fixed term contract, Milton Keynes - An excellent opportunity for an experienced communications professional to join a leading non-for-profit organisation on a long term fixed term contract (until June 2017)
  Bedfordshire, Bedford
  
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• Better Placed Recruitment: Freelance Events Executive

  18-08-2016 02:00
  
  £175 - £230 per day:Better Placed Recruitment:
  Are you an enthusiastic events executive, keen to work on a contract basis and reap the rewards of being part a busy events team at a peak operating time in their events and marketing calendar?Get in touch!
  London
  
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• Atwood Tate: Marketing Communications Executive

  18-08-2016 02:00
  
  Available on request:Atwood Tate:
  A leading content specialist provider based in Berkshire needs an experienced Marketing Communications Executive!
  Berkshire
  
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• Adam Recruitment: Conversion Rate Optimisation Manager

  18-08-2016 02:00
  
  £40000 - £45000 per annum + benefits:Adam Recruitment:
  Conversion Rate Optimisation ManagerLeeds£40-45,000 + bensOur client is a one of the UK's leading success stories in the digital marketplace. Formed 5 years ago, the business has disturbed the consumer service market in which they operate and have truly c
  West Yorkshire, Leeds
  
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• Rise in ad blocking stalls

  18-08-2016 01:37
  
  LONDON: The use of ad blockers in the UK appears to have levelled off in the second quarter of 2016, following a steady rise in the latter half of 2015 and the early part of 2016.The latest figures from Internet Advertising Bureau UK (IAB), based...
  
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• Pinterest bets on video

  18-08-2016 01:37
  
  SAN FRANCISCO: Video is set to become a "core part" of the Pinterest user experience, as the image-sharing site follows the route of other social platforms and introduces a Promoted Video ad product to sit alongside its existing Promoted Pins. ...
  
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• Look beyond the (digital) numbers

  18-08-2016 01:37
  
  SINGAPORE: Marketers in Asia-Pacific need to escape the tyranny of numbers that has resulted from the growth of digital, a leading industry figure has said. Tripti Lochan, CEO of marketing agency VML Southeast Asia and India, told ExchangeWire...
  
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• Indian marketers leverage social

  18-08-2016 01:37
  
  NEW DELHI: Marketers in India – and the wider Asia-Pacific region – are prioritising social media as a source of both consumer insight and campaign evaluation, a new study has revealed.The
  
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• High-performing ads deliver 180% ROI

  18-08-2016 01:37
  
  GLOBAL: New analysis of the Warc case study database has shown that the average profit delivered by high-performing advertising is 1.8 times the advertising investment, or 180%, with even greater returns likely over the long term. Warc has...
  
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• Blog: Sponsorship more than a media buy

  18-08-2016 01:37
  
  Ron Amram, VP/Media at Heineken USA and chair of the judging panel for the Effective Use of Partnerships and Sponsorships in the Warc Media Awards, talks to Lucy Aitken about leveraging passion points and how sponsorship goes beyond a media buy.
  
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• Australian racing wins over millennials

  18-08-2016 01:37
  
  SYDNEY: The Australian Turf Club found huge success with Sydney millennials by modernising their customer experience and social media strategy."We were facing declining crowds," Tony Partridge, chief operating officer of the Australian Turf Club...
  
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• AB InBev adapts sponsorship model

  18-08-2016 01:37
  
  CHICAGO: Anheuser-Busch InBev, the brewing giant, is pursuing a "fewer, bigger, bolder" strategy as it seeks to maximise the return from its sponsorship investment.Eelco van der Noll, the company's Vice President/Experiential Marketing, discussed...
  
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