Sales & Marketing news

• The Marketing Academy opens its Fellowship programme for fourth year

  23-08-2016 17:37
  
  The Marketing Academy has opened applications for its nine-month board level accelerator Fellowship programme. It is designed for CMOs in the UK and Europe who demonstrate ambition and the potential to become a CEO or take on wider board roles.
  Fellows will attend masterclasses covering different elements of board-level stewardship, from corporate finance to governance, organisational design, operational effectiveness and supply chain.
  Alongside the education programme is a mentoring scheme, pro
  
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• Macmillan preps for brand overhaul as it looks to become ‘more inclusive and gritty’

  23-08-2016 16:43
  
  Macmillan Cancer Support is prepping a brand overhaul, with a new strategy set to launch in early 2017, as it looks to “move away from metaphors” and tell consumers about the charity’s different services.
  Speaking to Marketing Week, Richard Taylor, Macmillan’s executive director of fundraising, marketing and communications, revealed that the charity will have appointed a new creative agency by the autumn, “immersed them in our work by Christmas” and launch ne
  
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• Helen Tupper: Coaching teams makes them more likely to succeed than judging them

  23-08-2016 15:41
  
  I read a quote recently that said a manager should be “more like a coach and less like a judge“. It struck a chord and made me think about how I interact with my own team. Rather than make up my own answers to this question, I asked them directly about what they thought of my management. The answers were revealing. When I was in judging mode, I made my team feel they “couldn’t ask for help” and “didn’t want to do anything wrong”. Conversely, when
  
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• Helen Tupper: Coaching makes teams more likely to succeed than judging them

  23-08-2016 15:41
  
  I read a quote recently that said a manager should be “more like a coach and less like a judge“. It struck a chord and made me think about how I interact with my own team. Rather than make up my own answers to this question, I asked them directly about what they thought of my management. The answers were revealing. When I was in judging mode, I made my team feel they “couldn’t ask for help” and “didn’t want to do anything wrong”. Conversely, when
  
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• Tesco backed to return to growth this year as ‘Farm’ brands drive sales

  23-08-2016 11:14
  
  Tesco’s ‘Farm’ brands are now being bought by over a quarter of its customers and driving overall sales growth.
  For the 12 weeks to August 14, Tesco was the best performer of the big four supermarkets as it recorded a sales decline of 0.4%. According to Kantar Worldpanel, this marks its slowest rate of decline in more than six months, with its market share now at 28.1%. And it is tipped to return to sales growth by the end of the year.
  “Current trends suggest Tesco may re
  
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• Ex-ISBA director Bob Wootton: Restoring client-agency trust requires new media auditing standards

  23-08-2016 10:22
  
  The US Association of National Advertisers’ (ANA) seminal investigation into media agency practices has made tough criticisms of the way they make their money from media owner rebates. But this has also resurfaced claims from Sir Martin Sorrell, chief executive of agency group WPP, that media auditors and consultants have conflicted interests too. To understand whether these claims have substance, we have to look at the history of media auditing.
  One of its creators worked in an adjacent o
  
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• Ultimate Asset: Group Head - global Ad Tech platform

  23-08-2016 02:00
  
  £70000 - £75000 per annum:Ultimate Asset:
  How would you like to work with a multi-screen video advertising company right in the heart of London? What if I then said that this company had an impressive world-wide reach, with offices in all sorts of fun places including Silicon Valley? Would you li
  London
  
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• Truffle Talent: Creative Developer

  23-08-2016 02:00
  
  £25-30k depending on exp:Truffle Talent:
  Truffle are looking for a junior or new mid weight digital designer with front end development skills. You will be working for a well-established e...
  London (Greater)
  
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• The Great & The Good: Senior Account Executive/Junior Account Manager

  23-08-2016 02:00
  
  £24000 - £28000 per annum + significant benefits:The Great & The Good:
  Incredible opportunity for a Senior Account Executive or Junior Account Manager to work on a global brand at this networked agency.
  London
  
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• Telenor switches focus to digital ads

  23-08-2016 02:00
  
  OSLO/LONDON: Telenor, the Norwegian mobile telecoms group, is ramping up its digital operations as it sees opportunities in the mobile advertising market, especially among its substantial base of subscribers in Asia.Like other telecom operators,...
  
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• Segmentation and CX drive Deliveroo

  23-08-2016 02:00
  
  HONG KONG:Deliveroo's data-driven audience segmentation and a dedication to mapping customer engagements with the brand is paying off as it expands in Asia.The UK food delivery start-up, which last week completed a US$275 million funding round,...
  
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• Recruitment Revolution: Marketing Executive (EMEA) Export Partners - Global Sports Brand

  23-08-2016 02:00
  
  Excellent Salary + Company Benefits Package:Recruitment Revolution:
  Excellent career-development opportunity for a marketer with at least 2 years experience to join a global fitness equipment leader
  Frimley, Camberley
  
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• Presidential election adspend drops

  23-08-2016 02:00
  
  SAN FRANCISCO: Advertising expenditure devoted to the US presidential election since the end of April is 60% less than over the same period in 2012, a leading political analyst has revealed.Ken Goldstein, a polling and advertising
  
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• L'Occitane plans Asian digital push

  23-08-2016 02:00
  
  TOKYO/HONG KONG: Asia accounts for around half of L'Occitane's global revenues and now the French premium beauty retailer is aiming for further growth in the region with a digital push.Just 10% of its sales currently come from e-commerce in Japan...
  
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• Greene Media Network: GRAD entry level - Business Development Exec

  23-08-2016 02:00
  
  Up to 21K:Greene Media Network:
  If your looking for an entry level assistant role in the Media Industry then get in touch.
  London (Central), London (Greater)
  
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• Global e-commerce sales near $1.9tr

  23-08-2016 02:00
  
  NEW YORK: Worldwide retail e-commerce sales are expected to grow 23.7% to $1.91 trillion in 2016, which will account for 8.7% of all global retail spending, according to a new forecast from eMarketer.At the same time, the research firm expects...
  
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• Gabriele Skelton: Senior Account Manager for Packaging design agency £35-40K

  23-08-2016 02:00
  
  £35000 - £40000 per annum:Gabriele Skelton:
  Calling all Senior Account Managers! This is a little gem of an agency - specialists in packaging design - are seeking another fantastic account handler, looking to step up to Senior Account Manager and join the client services team.
  London
  
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• f1 Recruitment: Immediately Available PR Account Manager

  23-08-2016 02:00
  
  £28,000 to £34,000:f1 Recruitment:
  Our client based in Central London, working with some big household brands, are currently looking for an immediately available PR Account Manager.
  London (Central), London (Greater)
  
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• Emerging markets fuel smartphone sales

  23-08-2016 02:00
  
  NUREMBERG: Demand in China and emerging markets has driven up global smartphone sales in the second quarter of the year, a new industry report has found.German research firm GfK said there was year-on-year
  
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• Direct Recruitment- Account Handling: Account Manager/ Assistant Producer

  23-08-2016 02:00
  
  £30-35K:Direct Recruitment- Account Handling:
  Unique role for an AM with strong DM skills to work at an agency that produces charity DRTV ads. Amazing offices and benefits!
  London (Central), London (Greater)
  
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• Coke's new innovation formula

  23-08-2016 02:00
  
  NEW YORK: Coca-Cola, the soft drinks giant, has successfully activated various experimental partnerships at speed by working directly with platform owners, rather than solely relying on agencies in this area.Bachir Zeroual, Global...
  
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• Blog: More data is at the heart of everything

  23-08-2016 02:00
  
  Sarah Mansfield, VP Global Media Europe and Americas at Unilever, is chair of the judging panel for the Effective use of integration panel at this year's Warc Media Awards. Warc's Lucy Aitken spoke to her about mobile, moment marketing and why Ben...
  
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• ADLIB: Online Merchandiser

  23-08-2016 02:00
  
  £30000 - £35000 per annum, Benefits: bonus and benefit:ADLIB:
  Who you’ll be working for Great opportunity for an Online Merchandiser to join a successful multi-channel retailer due to continued growth and demand. This is...
  Berkshire
  
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