Sales & Marketing news

• The Next Gen Store: Achieving Omnichannel with Retail Pro®

  15-08-2016 20:56 via retailpro.com
  Retail has gone through a major paradigm shift over the past few years. How stores predominantly function, with in-store and digital shopping experiences existing as separate entities, is fast becoming an outdated, inefficient model. Innovative retailers are finding great value in treating …
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• ‘Brands without a chief media officer are sacrificing power to agencies’

  15-08-2016 17:44
  
  The US Association of National Advertisers (ANA) made headlines last month when it criticised the “level of irresponsible behaviour of both agencies and advertisers”, urging its members to take control of media transparency by rewriting contracts, hiring a ‘chief media officer’ and undertaking thorough audits.
  In particular, the ANA believes the chief media officer role must serve as a centralised internal resource to oversee media strategy, partner with external age
  
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• Brand Recruitment: Marketing Executive - Digital

  15-08-2016 17:13
  
  £30000 per annum:Brand Recruitment:
  Marketing Executive - Digital, Baldock -A growing innovative technology company is looking for a Marketing Executive to join their team.Baldock
  
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• Sony first brand to trial 360 ads on Snapchat

  15-08-2016 15:07
  
  Sony Pictures Entertainment (SPE) is the first brand to use Snapchat’s new 360-degree ad format to provide users with a “snackable” 10-second ad, as the brand admits the days of 20-minute engagement are “long gone”.
  The campaign promotes SPE’s new thriller ‘Don’t Breathe’, which hits UK cinemas in early September. The film sees three thieves breaking into blind veteran’s house, only to find themselves trapped inside and fighting for th
  
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• Snapchat launches 360 video ads with Sony

  15-08-2016 15:07
  
  Sony Pictures Entertainment (SPE) is the first brand to use Snapchat’s new 360-degree ad format to provide users with a “snackable” 10-second ad, as the brand admits the days of 20-minute engagement are “long gone”.
  The campaign promotes SPE’s new thriller ‘Don’t Breathe’, which hits UK cinemas in early September. The film sees three thieves breaking into a blind veteran’s house, only to find themselves trapped inside and fighting for
  
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• ‘Social purpose helps brands thrive even more so in times of uncertainty’

  15-08-2016 11:33
  
  Post-Brexit, the news has been littered with stories of large corporations warning they could move their headquarters out of the UK, of entrepreneurs concerned about securing funding and of brands mitigating against the wavering health of the pound. Needless to say, all roads lead back to ‘uncertainty’, an unwelcome guest that brand owners and economists alike struggle to deal with.
  While the fallout of Brexit is beyond our control, how we choose to rela
  
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• Channel 4, Ikea and Nike: The top 10 YouTube ads in July

  15-08-2016 10:45
  
  1. Max Factor – Be More You: The Power of Glamour
  It’s fair to say Max Factor is famous for its high-end adverts showing the latest ‘it model’ strutting their stuff. However, the brand has decided to go down a more emotional route. For ‘Be More You’, the ad shows a young mum pursuing her dream as a singer (all while wearing Max Factor make-up, of course). The brand’s different direction has certainly paid off – the video racked up over one million
  
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• Royds Raphael: Senior Project Manager / Project Director - Brand Comms Agency

  15-08-2016 06:48
  
  £45K-£55K+benefits:Royds Raphael:
  Snr PMs/Project Directors needed for perm & contract/freelance roles, Corporate reporting, employee engagement &/or recruitment mkg experience ideal
  London (Central), London (Greater)
  
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• Royds Raphael: ACCOUNT DIRECTOR / PROJECT DIRECTOR – Branding

  15-08-2016 06:48
  
  £55K-£65K:Royds Raphael:
  Leading brand agency responsible for producing remarkable work for global brands has an opening for a talented, strategically minded client director.
  London (Central), London (Greater)
  
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• Tomorrow Recruitment: Traffic/Project Manager - freelance

  15-08-2016 02:00
  
  £200.00 - £250.00 per annum:Tomorrow Recruitment:
  Leading and innovative FMCG brand with own in-house creative agency and lots of fresh thinking are looking for a senior Traffic Manager/Creative PM to help implement a projectmanagement process in a studio of around 12 creatives.
  London, City of London
  
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• National Army Museum: Customer Relationship Management Executive

  15-08-2016 02:00
  
  £28,046pa (pro-rata) plus benefits:National Army Museum:
  The National Army Museum (NAM) holds the premier collection of material relating to the British Army.
  London
  
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• Jarlett de Grouchy: Senior Brand Manager - Food and Drink

  15-08-2016 02:00
  
  £50000 - £60000 per annum + car allowance, bonus and benefits:Jarlett de Grouchy:
  Are you a Senior Brand Manager looking for your next exciting challenge? This is one of the most exciting senior brand manager positions on the market. A leading FMCG company have a unique opportunity for a Senior Brand Manager to join their team working
  London
  
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• Fill Recruitment: Account/Campaign Manager - Leading Digital Agency - Central London - Up to £30k + great benefits

  15-08-2016 02:00
  
  Up to £30k, depending on experience:Fill Recruitment:
  Account/Campaign Manager - Leading Digital Agency - Central London - Up to £30k + great benefits An exciting opportunity has arisen for an enthusia...
  London (Central), London (Greater)
  
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• f1 Recruitment: Loyalty Manager

  15-08-2016 02:00
  
  £50,000 - £65,000:f1 Recruitment:
  My client, a leading hospitality brand, is looking for a Loyalty Manager for their brand new Strategy Department. The Loyalty Manager will own, rev...
  Bedfordshire
  
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• EMR | Specialist Marketing Recruitment: Marketing Manager - Financial Services, Yorkshire

  15-08-2016 02:00
  
  £45000 - £50000 per annum + pension, bonus, parking:EMR | Specialist Marketing Recruitment:
  A diverse B2C and B2B Marketing Manager role with a listed Financial Services firm.
  South Yorkshire
  
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• EMR | Specialist Marketing Recruitment: Insight Quality Manager

  15-08-2016 02:00
  
  £45000 - £50000 per annum:EMR | Specialist Marketing Recruitment:
  I'm looking for an Insights Quality Manger to join a fast growth B2B Technology Company.
  London
  
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• Creative Recruitment: Print / Catalogue Creative Artworker #retail #fashion

  15-08-2016 02:00
  
  £140 - £145 per day:Creative Recruitment:
  Freelance Creative Artworker needed asap for in-house studio (fashion and lifestyle brand).My client is a highly sought after fashion and lifestyle brand. They urgently need freelance support to work on their high end SS17 catalogue. Knowledge, Skills and
  London, West London
  
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• Better Placed Recruitment: PR Senior Account Manager, Leeds West Yorkshire

  15-08-2016 02:00
  
  £28000 - £35000 per annum:Better Placed Recruitment:
  We're looking for a PR Senior Account Manager (or PR Account Manager looking to step up), for a multi-award winning agency in Leeds!
  West Yorkshire
  
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• Adam Recruitment: Account Executive / Senior Account Executive - Manchester

  15-08-2016 02:00
  
  £22000.00 - £24000.00 per annum + Excellent benefits package:Adam Recruitment:
  Reporting to the Senior Account Manager, you'll be required to demonstrate the ability to execute brilliant creative idea whilst at the same time develop client briefs and co-ordinate the delivery of projects to the highest level.To be successful, you'll
  Manchester, Greater Manchester
  
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• Spotify music data tracks millennials

  15-08-2016 01:09
  
  SYDNEY: As music streaming services become more popular with millennials, data on listening habits could offer brands the key to deeper insights on mood, motivation and buying intention, according to a leading executive at Spotify.Speaking at the...
  
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• Social media celebs warned over ads

  15-08-2016 01:09
  
  LONDON: Some 15 businesses and 43 unnamed social media personalities have received a written warning from the UK's official consumer regulator about their disclosure of paid-for online content.The
  
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• Pokémon Go is a hit with Brits

  15-08-2016 01:09
  
  LONDON: Pokémon Go, the augmented reality game that is becoming a worldwide phenomenon, was launched in the UK on 14 July and already 6.1m British adults have downloaded the app, according to a new study.What's more, 87% of those who have...
  
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• Kimberly-Clark champions diversity

  15-08-2016 01:09
  
  NEW YORK: Kimberly-Clark, the multinational personal care company, is making diversity a key element of its marketing strategy, but their stories are aimed squarely at mainstream audiences, its multicultural marketing lead has said.In
  
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• Indian TV ad growth slows to 11%

  15-08-2016 01:09
  
  MUMBAI: TV adspend in India registered growth of just 11% in the first half of the year and the decline against earlier projections is pulling down the whole advertising market, a new report has revealed.Pitch Madison, one of the leading media...
  
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• Gatorade seeks out brand love

  15-08-2016 01:09
  
  NEW YORK: Gatorade, the sports drink manufactured by PepsiCo, makes driving "brand love" one of the core goals behind its marketing communications.Kenny Mitchell, Gatorade's Senior Director/Consumer Engagement, discussed this subject at the...
  
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• Ad blockers get round Facebook

  15-08-2016 01:09
  
  NEW YORK: Coming just days after Facebook announced it was introducing a new tool to help users have more control over the ads they see, one of the world's most used ad blocking companies has said it has found a way round the measures.Adblock Plus...
  
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• Instagram launches a ‘contact’ button linking consumers with brands

  15-08-2016 01:00
  
  In a bid to improve the features on offer for its 200,000 advertisers, Instagram has today (August 15) launched unique business profiles – which includes features such as a contact button so customers can reach out with queries directly to brands – and an insights tool.
  By adding business profiles, Instagram is hoping to make it more obvious to users which accounts constitute as businesses. By signing up for a business profile, brands can also choose how they want their customers to
  
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