Sales & Marketing news

• Subprime credit card lending is making a big comeback

  16-08-2016 23:21 via feedproxy.google.com
  
  Subprime lending is making a comeback.
  TransUnion's Q2 2016 Industry Insights Report, released on Tuesday August 16, found that 10 million new consumers have entered the credit card marketplace in the last year, bringing the overall total number of consumers with a balance on at least one credit card to 133 million.
  Subprime borrowers, which TransUnion defines as those with credit scores below 660, have helped drive this increase, with subprime balances making up 11% of the total, up f
  
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• Urban Outfitters is surging after trouncing expectations for earnings and sales (URBN)

  16-08-2016 22:21 via feedproxy.google.com
  
  Urban Outfitters shares jumped by nearly 9% in after-hours trading on Tuesday after the company reported earnings and sales that were better than analysts expected.
  The apparel retailer said it earned $0.66 in adjusted earnings per share, on record revenue of $890.6 million.
  Analysts had forecast adjusted EPS of $0.55 and revenue of $885.6 million, according to Bloomberg.
  Comparable-store sales — at locations open for at least one year — rose 1%, beating the forecast for a decline of
  
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• STOCKS SLIP: Here's what you need to know

  16-08-2016 22:00 via feedproxy.google.com
  
  Stocks had their biggest drop in two weeks on another relatively quiet day on Wall Street. 
  First, the scoreboard:
  Dow: 18,552.02, -84.03, (-0.45%)
  S&P 500: 2,178.15, -12.00, (-0.55%)
  Nasdaq: 5,227.11, -34.90, (-0.66%)
  WTI crude oil: $46.58, -$0.84, (+1.84%)
  Aetna dealt Obamacare another major blow. The giant health insurer announced on Monday that it would be pulling out of nearly 70% of the counties in which it offers coverage under the Affordable Care Act. The com
  
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• A deal inside one of the world's largest casino conglomerates just baffled Wall Street

  16-08-2016 21:19 via feedproxy.google.com
  
  Nobody understands what just happened between MGM Resorts and MGM China, but it's making Wall Street question a recent, fragile sense of stability in the world's gambling center, Macau.
  On Tuesday, MGM and its Chinese partner, MGM China, announced a stock transaction deal. MGM Resorts agreed to acquire 188.1 million shares of MGM China and boost its ownership stake in the entity from 51% to 56%. For that, it will pay $325 million in stock, cash, and deferred cash.
  In exchange, Pansy Ho, the CEO
  
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• Food giant Hain Celestial crashes after disclosing an internal accounting probe (HAIN)

  16-08-2016 20:33 via feedproxy.google.com
  
  Investors are not taking the latest news from Hain Celestial well at all.
  The organic-food company announced on Monday that it will delay its fourth-quarter and full-year results after finding that some of its US distributors got concessions.
  Hain shares fell by as much as 27% in trading on Tuesday, on pace for its worst one-day decline. This drop erased nearly $2 billion of its market cap.
  "The company is currently evaluating whether the revenue associated with those concessions was accounted f
  
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• The Apple of China has hit a wall

  16-08-2016 20:19 via feedproxy.google.com
  
  The so-called “Apple of China” is having a rough go of it.As this chart from Statista shows, Chinese manufacturer Xiaomi saw a 38.8% year-over-year decline in smartphone sales for its home country this past quarter. According to research firm IDC, shipments dipped from 17.1 million to 10.5 million, while its market share fell from 16% to 9.5%. Meanwhile, rivals Huawei, Oppo, and Vivo all saw big gains, which IDC attributes to stronger marketing campaigns and offline channel
  
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• HOME DEPOT: The housing market has us really bullish right now (HD)

  16-08-2016 19:47 via feedproxy.google.com
  
  A strong housing market is good for home improvement retailers like Home Depot.
  And so by raising its full-year earnings outlook on Tuesday, the company signaled that it expects the housing market to continue to boom.
  During the earnings call, here's how CEO Craig Menear responded to an analyst's question about why the company is bullish on housing even though there's peril in other retail segments (emphasis added):
  "So clearly, when we look at housing, things that we focus on are home value app
  
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• BILLIONAIRE INVESTOR: I’m excited about investing in the US

  16-08-2016 19:30 via feedproxy.google.com
  
  Billionaire private-equity CEO David Rubenstein of The Carlyle Group is psyched about the US economy.
  In a podcast Tuesday, he talked about the economy, the probability of a recession, and current investing opportunities.
  When asked about what excites him most right now, Rubenstein said (emphasis ours):
  "Right now I'm excited about the fact that after the great recession, the US came back in a reasonably good shape. It wasn't perfect, but we're now in a situation where the US economy is doing be
  
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• The whole point of Tesla is that it always overpromises and underdelivers (tsla)

  16-08-2016 19:06 via feedproxy.google.com
  
  Tesla is coming in for some harsh treatment, both in the media and on Wall Street.
  The company's stock has been serially downgraded by analysts, earnings have been predictably awful, and CEO Elon Musk has doubled down on various objective while at the same time initiating an acquisition of SolarCity, a company for which he serves as chairman and that was founded by his cousins.
  This week, the Wall Street Journal dived into Tesla's history of failing to live up to Musk's ambitious promi
  
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• The Trump campaign says the Affordable Care Act is 'slowly imploding' after Aetna slashed its Obamacare business (AET, HUM, UNH)

  16-08-2016 17:36 via feedproxy.google.com
  
  A huge Obamacare decision by one of the nation's largest insurers is becoming political fodder.
  In a statement from Dan Kowalski, the deputy national policy director for Republican presidential nominee Donald Trump, the campaign said Aetna's decision to remove itself from about 70% of the counties where it offers policies under the Affordable Care Act was another sign of the end for Obamacare.
  "Aetna's decision to leave the Affordable Care Act's public marketplaces is the latest blow to this bro
  
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• Harry Reid says Trump would fail the US citizenship test — would you?

  16-08-2016 17:32 via feedproxy.google.com
  
  Last year, nearly 730,000 people became naturalized US citizens.
  Nearly every one of them would've had to pass a civics test, answering questions about US history, government, and geography.
  The test became a campaign topic on Monday when Senate Minority Leader Harry Reid challenged Republican candidate Donald Trump to take it. 
  Reid — who was responding to Trump's plan to admit a kind of ideological test to immigrants — brought this up because he's certain Trump 
  
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• Another government agency has barred Steve Cohen until 2018

  16-08-2016 17:17 via feedproxy.google.com
  
  U.S. derivatives regulators said on Tuesday they have barred billionaire SAC Capital Advisors founder Steven A. Cohen from registering and managing commodity hedge funds.
  That restriction will be lifted in 2018, lining up with a separate settlement from the Securities and Exchange Commission for Cohen to be able to manage outside money.
  The Commodity Futures Trading Commission's decision comes after the SEC separately took action against Cohen for allegedly failing to supervise employe
  
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• How YouTube is ensuring it ‘remains the home of video’

  16-08-2016 17:13
  
  YouTube is putting a bigger focus on its influencers with the opening of a high-tech YouTube ‘Space’ that it hopes will help it “remain the home of video” amid rising competition from Instagram, Facebook and Snapchat.
  Space London will offer YouTube creators access to the latest technology, and provide the chance to learn production and audience development skills from industry experts. The 20,000 sq ft facility boasts three studios and includes VR experiences and a range
  
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• A handful of hedge funds just made a play that screams 'out of ideas' (MS, C)

  16-08-2016 17:11 via feedproxy.google.com
  
  A bunch of hedge funds just sent a subtle message to the market: "Guys, we're out of ideas."
  On Tuesday, the activist hedge fund ValueAct Capital announced that it had taken a $1.1 billion stake in Morgan Stanley. However, contrary to the "Act" in its name, the fund told The Wall Street Journal it had no plans to change much of the bank's business, and the fund is instead convinced that the market has undervalued that business.
  Fine.
  On the same day, quarterly Securities and Exchange Commission
  
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• The language of college campus politics has come to markets (SPX, SPY, QQQ, IWM, BAC)

  16-08-2016 17:00 via feedproxy.google.com
  
  In its latest fund manager survey, Bank of America Merrill Lynch says central banks have created a "safe space" for investors with interest rates that are expected to remain low and stable.
  And while your initial reaction to the creation of a "safe space" in markets might be positive, I don't think this is a ringing endorsement of central-bank policy. In fact, it's more likely the exact opposite.
  In recent years, college campuses have been flooded with calls for the creation of "safe spaces," or
  
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• Ashley Friedlein: The ‘digital revolution’ is real and these 12 works are its manifesto

  16-08-2016 17:00
  
  The great debate about ‘digital’ rumbles on. On one side, we hear that digital is everything and everything is digital, so it is now a meaningless term, but this week I am coming out fighting for the other side because digital is a force that deserves distinction. As it is the holiday season, I will make the case through the articles, papers, books or content that inspired me and fuelled my passion for digital as something new, something different.
  Four areas where digital feels dist
  
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• Brand Recruitment: Press & Communications Officer

  16-08-2016 16:49
  
  £27000 per annum:Brand Recruitment:
  Press & Communications Officer, Colchester -This is a fantastic opportunity for an experienced PR/Communications professional to join a busy and well respected organisation
  Colchester
  
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• Real-time outdoor ads are key in search for missing people, says charity comms chief

  16-08-2016 16:38
  
  Missing People’s director of fundraising and communications Ross Miller says programmatic buying has allowed the charity to increase its impact of its out-of-home (OOH) advertising by targeting messages to relevant geographical areas at key times, and enabling ads to be updated in real-time when new information on a missing person is uncovered.
  Ahead of his appearance at Marketing Week and Econsultancy’s Get With the Programmatic conference on 20 and 21 September, Miller tells us how
  
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• Brand Recruitment: Client Relationship Director

  16-08-2016 16:35
  
  car allowance:Brand Recruitment:
  Client Relationship Director, Milton Keynes -An international agency based in Milton Keynes is currently looking for a Client Relationship Director
  Milton Keynes
  
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• How ‘people-based marketing’ is redefining effectiveness in programmatic ad buying

  16-08-2016 13:58
  
  Credit card brand MBNA has focused on buying social media ads programmaticallyNic Travis, vice-president and head of digital marketing at credit card company MBNA, will speak at Marketing Week and Econsultancy’s Get With the Programmatic conference on 20 and 21 September. We caught up with him to explore the latest trends in programmatic ad buying, and how he sees the discipline evolving.
  How is programmatic allowing you to move forward with your advertising strategy?
  Crucially, programmat
  
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• NHS credits ‘simplicity’ of Missing Types as it takes the campaign global

  16-08-2016 13:41
  
  NHS Blood and Transplant is taking its ‘Missing Types’ campaign global as it looks to build on the success of what its assistant director of marketing Jon Latham claims is the organisation’s “most successful campaign ever”.
  The new activity is rolling out globally today (16 August), with New Zealand and Australia the first to go live followed by countries in Asia including Singapore and Japan, the UK and Europe, and then America, Canada and Brazil. In total 25
  
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• NHS credits ‘simplicity’ of Missing Type as it takes the campaign global

  16-08-2016 13:41
  
  NHS Blood and Transplant is taking its ‘Missing Type’ campaign global as it looks to build on the success of what its assistant director of marketing Jon Latham claims is the organisation’s “most successful campaign ever”.
  The new activity is rolling out globally today (16 August), with New Zealand and Australia the first to go live followed by countries in Asia including Singapore and Japan, the UK and Europe, and then America, Canada and Brazil. In total 25 b
  
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• Is social media really the most engaging channel or are marketers ‘seduced’ by data?

  16-08-2016 13:02
  
  Marketing Week research examining the definition and key indicators of engagement reveals many marketers champion social media because of the ability to track, measure and adapt messaging on these channels.
  The survey of 585 Marketing Week readers reveals 56.1% believe social media drives the best brand engagement. The vast majority (84%) of respondents class a consumer mentioning a brand on social media in a positive way is an indicator of brand engagement, and surprisingly over half (55%
  
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• Is social media really the most engaging channel or are marketers being lured by ‘seductive data’?

  16-08-2016 13:02
  
  Marketing Week research examining the definition and key indicators of engagement reveals many marketers champion social media because of the ability to track, measure and adapt messaging on these channels.
  The survey of 585 Marketing Week readers reveals 56.1% believe social media drives the best brand engagement. The vast majority (84%) of respondents class a consumer mentioning a brand on social media in a positive way is an indicator of brand engagement, and surprisingly over half (55%
  
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• Twist Recruitment: Middleweight Designers

  16-08-2016 02:00
  
  £25000 - £35000 per annum:Twist Recruitment:
  Excellent opportunity for highly creative designer to join in-house team I am working with a young and ambitious company who are shaking up the confectionary world. They launched 6 years ago and have grown to a team of 40 people. Their product is now sold
  London
  
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• Relevancy beats personalisation

  16-08-2016 02:00
  
  LONDON: Consumers are more interested in relevancy than personalisation, according to a new study by the Direct Marketing Association exploring the changing nature of consumer engagement with brands.The DMA undertook qualitative and quantitative...
  
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• Regions, families grow Aussie e-commerce

  16-08-2016 02:00
  
  MELBOURNE: Fast-developing suburbs and regional towns are driving online spending growth in Australia, a new state-of-the-industry report has revealed. Three quarters of Australia's online purchases are made from the eastern seaboard states,...
  
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• Red Sofa London: Junior 3D Designer

  16-08-2016 02:00
  
  £23000 - £26000 per annum:Red Sofa London:
  We have a fab opportunity for a Junior 3D Designer to join with a creative agency based in East London. They work with some global giants, creating unbelievable brand experiences that win them countless awards.They are looking for a motivated and talented
  City of London, London
  
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• Pokémon GO 'trains' consumers in AR

  16-08-2016 02:00
  
  GLOBAL:Pokémon GO may yet turn out to be a short-lived craze, but its longer term impact will lie in advancing the cause of augmented reality and bring the technology within the remit of consumers who may never have heard of the term, industry...
  
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• Pepsi taps 'promoted stickers'

  16-08-2016 02:00
  
  NEW YORK: Pepsi has become the first brand to leverage Twitter's "promoted stickers" format, meaning the social network's users can add emojis provided by the soft drink directly to any photos they upload.Twitter introduced "stickers" for use by...
  
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• NFL takes 'balanced' approach on digital

  16-08-2016 02:00
  
  COLORADO SPRINGS: The National Football League (NFL) is taking a "balanced" approach on digital as it strives to drive reach while also meeting the needs of long-standing fans.Tom Brady, the NFL's VP/Social Media and Emerging Programming,...
  
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• Gemini People: Mid-Weight Copywriter

  16-08-2016 02:00
  
  £45000 - £46000 per annum:Gemini People:
  THE OPPORTUNITYThe role is at an up and coming agency working closely with both the Creative Director and current creativesThe agency has several large global clients, including retail, automotive and luxury brandsThis agency is one of London's few remain
  London
  
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• Ferrari Healy: Senior Social Media Manager

  16-08-2016 02:00
  
  Up to £67,000 basic £90,000 OTE:Ferrari Healy:
  An exciting new role to spearhead the Social Media activity across a growing ticket purchasing business online
  London (Central), London (Greater)
  
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• Farrow & Ball: Marketing Analyst

  16-08-2016 02:00
  
  Competitive:Farrow & Ball:
  Marketing Analyst - Full TimeWorking within a fast paced marketing department, and reporting to the Insight & CRM Manager, this customer centric role is responsible for managing large amounts of customer and transactional data in order to:
  analyse b
  Wimborne Minster
  
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• EMR | Specialist Marketing Recruitment: PPC Executive

  16-08-2016 02:00
  
  Negotiable:EMR | Specialist Marketing Recruitment:
  A global Financial Services company is looking for a PPC Executive to join their digital team based in London.
  London, City of London
  
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• EMR | Specialist Marketing Recruitment: CRM Manager

  16-08-2016 02:00
  
  Negotiable:EMR | Specialist Marketing Recruitment:
  An exciting opportunity has arisen for CRM Manager to join a bespoke luxury brand in London
  London, City of London
  
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• Digital Gurus: Senior Python Developer

  16-08-2016 02:00
  
  £50000 - £75000 Per Hour Benefits:Digital Gurus:
  My client, a visual effects (VFX) studio, is looking to add to the pool of talent and welcome in an experienced python developer.
  London
  
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• China warms to OTT TV services

  16-08-2016 02:00
  
  BEIJING: Chinese viewers are five times more likely to pay for online video content delivered through their television than via computer or smartphone, although the latter device has played an important role in promoting over-the-top (OTT)...
  
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• Blog: Scaling innovation

  16-08-2016 02:00
  
  Paul Wilson, strategist at Starcom MediaVest Group and a Warc Media Prize judge, talks to Warc's Lucy Aitken about innovation at scale and assessing new platforms.
  
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• Ball & Hoolahan: Consumer Market Insights Assistant Manager

  16-08-2016 02:00
  
  £34,200 per annum:Ball & Hoolahan:
  An amazing opportunity in an exciting and fun category, this role is a great introduction to the worlds of ice cream and tea. If you have a passion...
  London
  
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• Back-to-school spending up a third

  16-08-2016 02:00
  
  NEW YORK: US parents are expected to increase their back-to-school spending by a third compared to 2015, often cutting back their own personal spending to manage, according to a new report.The
  
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• Adam Recruitment: Online Marketing Coordinator

  16-08-2016 02:00
  
  £24000 - £28000 per annum:Adam Recruitment:
  A leading Multi-channel retailer based in Greater Manchester are looking for a Online Marketing Coordinator to join their Ecommerce team
  Greater Manchester
  
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• Adam Recruitment: Content Marketing Executive

  16-08-2016 02:00
  
  £18000 - £20000 per annum:Adam Recruitment:
  A leading services business that operate both B2B and b2c are looking for a Content Marketing Executive to write and manage online content using web content management systems (CMS) and Social Media channels
  Manchester, Greater Manchester
  
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