Sales & Marketing news

• 'We're not playing games any longer': Trump ramps up his rhetoric on China

  24-08-2016 23:41 via feedproxy.google.com
  
  On August 24, Donald Trump called China "a currency manipulator" and threatened it with tariffs and taxes.
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• Top US sneaker reseller Stadium Goods is now tapping into the Chinese market

  24-08-2016 23:23 via feedproxy.google.com
  
  Nike Air Yeezy Red October, Air Foamposite One Paranorman, Lebron Arnold Palmer, Air Jordan Doernbecher Dozen.
  Chinese sneaker enthusiasts will soon have access to these popular but hard-to-find sneakers, thanks to a partnership between the New York-based retail and consignment store Stadium Goods and Tmall Global, an extension of Alibaba’s business-to-consumer operation.
  Stadium Goods, which is one of the largest players in the US sneaker resale market, expanded into the growing Chinese m
  
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• Summer driving season is ending — here's how far $50 worth of gas will get you on America's highways

  24-08-2016 22:55 via feedproxy.google.com
  
  US gas prices have hit their lowest point in recent history, falling to levels last seen before the Great Recession. According to The New York Times, the national average fell to $2.18 a gallon in July.
  Since gas prices have become inextricably linked to the American road trip, comparing how far a tank will get you on US highways is a useful point of comparison for prices at the pump.
  The cost-information website How Much, with an assist from SVM, put together some vividly colored maps to illus
  
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• The Target boycott is costing more than anyone expected

  24-08-2016 22:35 via feedproxy.google.com
  
  A boycott against Target over its bathroom policy is costing the retailer more than anyone expected.
  The boycott started back in April after Target announced that it would welcome transgender customers to use any bathroom or fitting room that matched their gender identity.
  The announcement triggered an immediate backlash. Critics said the policy opened the door for sexual predators to victimize women and children inside the retailer's bathrooms, and more than 1.4 million people signed a pledge t
  
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• A new study should have Coke and Pepsi terrified

  24-08-2016 21:52 via feedproxy.google.com
  
  People in Berkeley, California, significantly cut back on soda after the city introduced a tax on sugary beverages.
  That's according to a study of low-income neighborhoods that was published in the American Journal of Public Health on Tuesday. The study found that soda consumption dropped an impressive Berkeley imposed a penny-per-ounce tax on sugar-sweetened beverages.
  The city's tax passed in 2014 and went into effect in May 2015. The new tax made a 20-ounce bottle of Coke 20 cents more expens
  
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• Hillary Clinton blasts 'outrageous' explosion in EpiPen pricing, and drugmakers' stocks are feeling the heat

  24-08-2016 21:08 via feedproxy.google.com
  
  Hillary Clinton on Wednesday called the skyrocketing price of the EpiPen "the latest troubling example of a company taking advantage of its consumers," sending drugmakers' stocks tumbling in the afternoon.
  EpiPen auto-injectors are life-saving devices for people who have severe allergies that could lead to anaphylactic shock. While the drug contained in EpiPens is cheap, the device itself, which is designed to be user-friendly and immediately dispense the correct dosage of th
  
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• It's been a painful day for commodities (GG, GLX, GLD, USO, WTI, OIL, VDE, GORO, ABX)

  24-08-2016 20:34 via feedproxy.google.com
  
  Wednesday was a painful day for crude oil and precious metals. 
  West Texas Intermediate crude futures in New York fell nearly 3% to $46.72 per barrel after data showed an unexpected build in US inventories last week.
  The Energy Information Administration said inventories rose by 2.501 million barrels, but analysts had estimated a drop by 0.45 million. 
  Futures spiked on Tuesday following reports that Iran signaled it would get on board with other OPEC members to curtail outpu
  
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• A major Trump economic policy is happening right before our eyes — and it's a disaster

  24-08-2016 19:37 via feedproxy.google.com
  
  Donald Trump has been a bit light on policy proposals, especially when it comes to the economy.
  He has said, however, that as president he would raise tariffs on Chinese goods (he's tossed around the number 45%) because the country is "cheating" with its low prices in the global marketplace.
  So what would this look like? What would be the consequences of aggressive tariffs on global goods?
  There's at least one place where we can see how a trade war with China would play out for the US: the steel
  
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• Here’s how Apple’s stock has performed in the five years since Tim Cook became CEO (AAPL)

  24-08-2016 19:22 via feedproxy.google.com
  
  It’s been exactly five years since Tim Cook took the reins at the world’s largest tech company, and there’s been no shortage of pontificating over Apple’s current state to celebrate the occasion.The company’s stock performance, though, points to a period that’s been good, but maybe not ideal. This chart from Statista gets at the idea: Though Apple’s stock price has more than doubled since Cook took over, the company now only slightly beats the Nasda
  
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• Saudi Arabia is facing a 'squeeze'

  24-08-2016 19:15 via feedproxy.google.com
  
  Saudi Arabia has a new problem to worry about: borrowing costs.
  A bunch of ugly warning signs have been bubbling up in Saudi Arabia lately.
  The economy grew at just a 1.5% clip in the first quarter, its slowest rate in 13 years. The non-oil private sector was up 0.2% year-over-year — its smallest increase in about 25 years.
  Output in the construction sector shrank by 1.9% year-over-year, and the weakness has begun to spill over into other parts of the economy. Things have gotten so bad tha
  
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• Macy's is closing 100 stores — here's where they will likely shut down

  24-08-2016 19:13 via feedproxy.google.com
  
  Macy's recently revealed plans to shut down 100 stores as it battles slowing sales and growing online competition.
  The retailer didn't say which stores would close or how many employees would be affected, though laid-off workers will likely number in the tens of thousands.
  Macy's employs more than 150,000 people, and the closures represent 15% of its store base. 
  Many Macy's employees have been posting in online message boards asking if anyone knows which stores will clo
  
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• Kroger is taking drastic measures to slash prices — and Walmart should be terrified

  24-08-2016 19:00 via feedproxy.google.com
  
  Kroger is slashing prices and going on a hiring spree. 
  The grocery store chain recently cut the cost of 1,000 popular items in 120 of its stores, retail consultant David Merrefield writes on industry website The Robin Report. It's also in the process of hiring 14,000 people at its 2,800 stores to boost customer service. 
  Kroger has annual sales of $115 billion, about half of Walmart's US sales. Still, the retail giant is starting to pay attention. 
  Walmar
  
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• Sainsbury’s looks for ‘fresh perspective’ as it ends 40-year relationship with AMV BBDO

  24-08-2016 18:20
  
  Sainsbury’s has parted ways with AMV BBDO following a near 40-year association after appointing Wieden+Kennedy as its new creative agency. The change means W+K has won back a major supermarket having lost Tesco last year to BBH.The move is surprising given AMV BBDO’s recent successes on the Sainsbury’s account, which have included award-winning festive campaigns such as Mog the Cat and the WW1 Christmas Truce.
  However, under AMV BBDO, some analysts have accused Sainsbury&r
  
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• RB’s UK marketing boss on innovation, social purpose and not being ‘everyone’s cup of tea’

  24-08-2016 18:08
  
  When it comes to RB, most people will recognise its products before the company name. Its brands include big household names such as Durex, Dettol and Vanish, and the company claims to be the second biggest TV advertiser in the UK in terms of spend.
  More recently, however, the company has put a bigger focus on shouting about its social purpose and appetite for innovation. At the Cannes Lions Festival this year, it organised a ‘hackathon’ in conjunction with Save the Children to come
  
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• Old Navy is poised for an unlikely comeback thanks to millennials and moms

  24-08-2016 17:40 via feedproxy.google.com
  
  Old Navy could be headed for a comeback, thanks to millennials and moms.
  In its most recent quarter, sales were flat, but according to RBC Capital Markets, the brand is primed to rule the back to school market.Old Navy is dominating the back-to-school shopping market pic.twitter.com/BPWnruQx6L— Hayley Peterson(@hcpeterson) August 23, 2016
  RBC surveyed 540 women, with 57% of the group consisting of millennials and 43% of the group consisting of mothers. The research noted tha
  
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• Obamacare is 'very near collapse' in one state

  24-08-2016 17:14 via feedproxy.google.com
  
  Tennessee's Obamacare market is in serious trouble, according to the person who runs the state's exchanges.
  Julie Mix McPeak, the commissioner for Tennessee's Department of Commerce and Insurance, told Nashville's The Tennessean on Tuesday that increases in premium prices and the dwindling number of insurers in the state are causing serious stress in the state's Affordable Care Act exchanges.
  "I would characterize the exchange market in Tennessee as very near collapse ... and that all of our eff
  
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• Help! I don’t know how to achieve my goals

  24-08-2016 16:56
  You may find that you're really good at reaching certain goals, but not so good at achieving others. And you may have accepted that. You may have assumed that the people who seem to be good at everything just are, intuitively, like that. />
  However decades of research on achievement suggests that successful people reach their goals not simply because of who they are, but more often because of what they do.
  These are some of the things you should do if you want to achieve your goals:
  1. Be sp
  
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• Why the hottest investment trend in the world could have worse economic outcomes than Marxism

  24-08-2016 16:40 via feedproxy.google.com
  
  The rise of passive investing is the money management world's biggest trend of the last generation.
  Earlier this year, we highlighted data from Vanguard that showed that money parked in funds seeking to meet rather than beat a benchmark index had risen to $4 trillion in 2015 from $11 million 40 years ago.
  Analysts at Bernstein led by Inigo Fraser-Jenkins, however, argue forcefully in a new note to clients that the rise of passive investing presents some seriously dangerous real-world barriers to
  
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• Furious Costco customers are still threatening to cancel memberships over credit card 'fiasco'

  24-08-2016 16:38 via feedproxy.google.com
  
  When Costco began transitioning from American Express to Visa as its exclusive credit card partner in June, delays and confusion had customers threatening to cancel their memberships.
  Now, two months later, some Costco members say that major problems remain — and that Citi, the card issuer, and Costco aren't doing enough to fix them.
  In addition to making Visa the only credit card customers can use at Costco, the transition meant that 11 million of Costco's 81 million members worldwide wit
  
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• April-Six: Associate Creative Director Copywriter

  24-08-2016 16:09
  
  Up to £65,000 (depending on experience) + benefits :April-Six:
  We are looking for an inspiring, talented copywriter to lead, drive and inspire our copy department...
  Harefield, Uxbridge
  
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• Mark Ritson: Ryan Lochte’s Rio antics have opened up the lucrative douchebag market

  24-08-2016 15:58
  Despite winning a gold medal, it has proven to be a pretty ordinary Olympics for Ryan Lochte. The American swimmer has lost four lucrative endorsement deals in the last few days all because of a late night bender in Brazil.
  After a big night out in Rio, Lochte and three fellow swimmers stopped at a service station. Discovering the toilet to be locked they urinated outside on the forecourt and Lochte allegedly engaged in a bit of mild, pissed-up vandalism.
  It’s not exactly the stuff o
  
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• Sir Martin Sorrell: ‘Brands are starting to question if they have over-invested in digital’

  24-08-2016 15:40
  
  WPP’s CEO Sir Martin Sorrell expects growth in digital ad spend to slow over the next few years as concerns over viewability, ad fraud and measurement impact budgets.
  Speaking on the company’s earnings call this morning (24 August), Sorrell said brands are increasingly questioning their digital ad spend. He cited the example of Procter & Gamble, which is planning to cut investment in targeted Facebook advertising after admitting it went too far.
  He explained: “What has real
  
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• Secret Marketer: Learn from the Olympics and work on your strengths, not your weaknesses

  24-08-2016 10:54
  
  The Olympics are over, with the best ever medal haul for Great Britain. Euro 2016 is a distant memory with different associations depending on whether you are Welsh or were supporting the Three Lions – or for that matter, Northern Ireland or the Republic of Ireland.
  Studying success in other realms is always very interesting. One of the things that this summer of sport started me thinking was: what are the elements that are essential to winning? In the case of the British gymnastics team,
  
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• Why retailers still struggle with omnichannel—and how they can conquer the challenge

  24-08-2016 02:56 via retailpro.com
    Retailers are scrambling to keep up with customers’ omnichannel expectations and demands, blaming both the quality and quantity of the shopper data at their fingertips. It’s time for a new approach. By Jason Ankeny | Retail Dive Shoppers want it all, …
  Continue reading →
  
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• The Fix Creative: Digital Design Manager

  24-08-2016 02:00
  
  up to £40K:The Fix Creative:
  We have an amazing opportunity for a Digital Design Manager to join our client who are a leading Brand Activation Agency based in Berkshire.
  Berkshire
  
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• Stopgap: Strategy and Planning Director

  24-08-2016 02:00
  
  £60000 - £80000 per annum:Stopgap:
  Seeking a dynamic, intelligent & collaborative Strategy Director, to lead content strategy across all clients for this growing agency.
  London
  
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• Salt: Senior Digital Manager

  24-08-2016 02:00
  
  £60000.00 - £65000.00 per annum + benefits:Salt:
  The CompanyMy client, based in the City, is an innovative fintech company who are in an exciting period of growth. This is an opportunity to join a company where you can drive change and make an impact in a fast paced and dynamic environment. The RoleThis
  London, City of London
  
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• Salt: Account Manager- Marketing | £35k | Very Urgent

  24-08-2016 02:00
  
  £30 - £35 per annum:Salt:
  Account Manager- Marketing | £35k | Very Urgent My client and I, a global leading loyalty agency, are looking for an Account Manager who has experience in Marketing CRM, Campaigns and Loyalty to join their marketing team. We are looking for someone who ha
  London
  
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• Perfect Marketing People: Account Executive/Senior Account Executive, Manchester

  24-08-2016 02:00
  
  To £23k:Perfect Marketing People:
  One of our favourite retail agencies in Manchester is seeking an Account Exec/Senior Account Exec' - you must love brands & advertising!
  Manchester, Greater Manchester
  
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• Gabriele Skelton: Senior Account Manager - Integrated Branding Agency

  24-08-2016 02:00
  
  £40000 per annum:Gabriele Skelton:
  Are you a personable and professional Senior Account Manager, who gets their kicks from being a smaller fish in a bigger pond and working with close-knit team in a brand and digital communications agency?
  London
  
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• CHM: Digital Marketing & Engagement Manager - Charity

  24-08-2016 02:00
  
  £35,000 per annum, including London Weighting:CHM:
  An exciting opportunity to promote this charity's work and engage their audiences through managing and developing digital presence
  London, W1W
  
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• VR helps Lockheed Martin renew its brand

  24-08-2016 01:38
  NEW YORK: McCann New York's virtual reality “Field Trip to Mars” campaign for aerospace group Lockheed Martin won 19 Lions at Cannes this year, more than any other single piece of work, and a leading McCann executive has explained how they executed...
  
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• The Guardian pays rebates to agencies

  24-08-2016 01:38
  
  LONDON: The parent company of The Guardian has disclosed that it pays rebates to ad agencies, in the form of free advertising space or cash payments, in return for certain levels of spend.The Guardian Media Group mentioned the practice in its...
  
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• MasterCard's Priceless sponsorship

  24-08-2016 01:38
  
  CHICAGO: MasterCard, the payments firm, is shifting its sponsorship strategy away from being a "dumb buyer" and towards co-creating unique partnerships and experiences – a move based in part on meeting the needs of millennials.Raja Rajamannar,...
  
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• Hershey's takes gold with Olympics ad

  24-08-2016 01:38
  
  BOSTON: An ad created for Hershey's, the confectionery giant, engaged viewers more than any other aired during the Summer Olympics, according to a study which tracked people's facial expressions as they watched them.Emotion measurement firm...
  
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• Contactless cards reach new record

  24-08-2016 01:38
  
  LONDON: Contactless payment cards are becoming ever more popular in the UK, as a new report has shown that they were used to make more payments in the first half of this year than in all of 2015.According
  
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• Awareness of Netflix is 'low' in APAC

  24-08-2016 01:38
  
  SINGAPORE: Netflix, the US video streaming service, launched a much-publicised push into APAC and other world markets earlier this year, yet a recent study has found that just 55% of people in the Asia-Pacific region are aware of that.Research...
  
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• Aussie online adspend hits new high

  24-08-2016 01:38
  
  SYDNEY: Online advertising spend has soared to new highs in Australia to reach A$6.8bn for the year ending June 30th 2016, according to new figures from the Interactive Advertising Bureau (IAB) Australia.The latest
  
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• Youngsters get a fright from Channel 4’s ill-timed zombie ads

  24-08-2016 01:01
  
  The Advertising Standards Authority (ASA) has banned Channel 4 from showing an Amazon Prime advert promoting horror drama Fear the Walking Dead at “unsuitable” times.
  The issue surrounds ads seen on Sunday 10 April, which were played during the children’s film Rango at both 5.35pm and 6.40pm. Complaints were made that the ads were “inappropriately scheduled” and caused distress to children.
  The ads show scenes from the American zombie series, which is a spin off fro
  
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• Ladbrokes ad banned for using Iron Man to ‘appeal to children’

  24-08-2016 01:00
  
  An email ad from Ladbrokes featuring Marvel superhero Iron Man has been banned after the campaign was deemed “likely to be of particular appeal to children or young people.”
  Promoting an offer for Ladbrokescasino in May, the ad offered a free number of virtual casino spins and the slogan: “IRON MAN 3 … Enjoy this exclusive Ladbrokes welcome offer with Iron Man 3”.
  Read more: Disney admits it has ‘no idea’ who went to see Star Wars as it increases focus
  
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