Sales & Marketing news

• Can 360-degree video campaigns be more than just a fad?

  17-08-2016 18:11
  
  Forget about shooting a standard video clip – brands are now expected to give their audience a full 360-degree experience. So far, numerous brands across a variety of sectors have attempted to make it their own. Meanwhile, digital brands such as YouTube, Facebook and Snapchat are also putting a heavy focus on 360 video to encourage brands to host campaigns on their platform.
  Cadbury Dairy Milk Buttons launched virtual reality experience campaign ‘Memory Lane’ last month. It all
  
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• 10 ways to optimise your CV for applicant tracking systems

  17-08-2016 17:57
  It's estimated that over 60% of companies use applicant tracking systems.These ATSs filter uploaded CVs and put them into 'buckets' for the employers. If your CV gets into the right bucket a human will read it so it does ultimately need to satisfy the human reader too, however, an incredible 75% of CVs are never read by a real person: you've got to get it past the machines first. Here are some tricks and tips on what to do and what not to do./>
  1. Identify the keywords– Make a list of
  
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• Brand Recruitment: Content Marketing Executive

  17-08-2016 17:43
  
  £25000 - £30000 per annum + benefits:Brand Recruitment:
  Content Marketing Executive, Market Harborough -This exciting, forward thinking, organisation are seeking a Content Marketing Executive to take a forward thinking position
  Market Harborough
  
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• Brand Recruitment: PPC Executive/Specialist

  17-08-2016 17:29
  
  benefits:Brand Recruitment:
  PPC Executive/Specialist, Market Harborough -This exciting, forward thinking, organisation are seeking a PPC Executive/Specialist to take a position supporting their Head of Marketing.
  Market Harborough
  
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• Brand Recruitment: Client Strategy Director

  17-08-2016 17:06
  
  £75000 - £100000 per annum + OTE £150,000, negotiable:Brand Recruitment:
  Client Strategy Director, Abingdon -A leading marketing agency based in a beautiful area of rural Oxfordshire is currently looking for a Client Strategy Director
  Abingdon
  
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• Pinterest joins the video ad battle

  17-08-2016 15:49
  
  Pinterest is launching video ads in the UKPinterest is launching video ads on its platform as it looks to compete with rival digital platforms such as Facebook, Twitter and YouTube for brands’ growing video ad budgets.
  Its first video format, which it is testing in beta mode, will allow brands to pay to have their videos appear in users’ home or category feeds. However, Pinterest is taking a different approach to its rivals in terms of how it presents those ads.
  While on social netwo
  
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• Domino’s Pizza explains why it is chasing Facebook bots

  17-08-2016 12:44
  
  Domino’s Pizza is launching a Facebook Messenger bot in a bid to engage customers and create a ‘conversational transactional experience’.
  The bot, called @DOMThePizzaBot, was created by Domino’s Pizza with We Are Social and Talkbe to allow consumers to place an order simply by messaging the word ‘pizza’.
  Facebook opened up its Messenger platform in April this year, allowing brands to display codes that can be scanned by users to start an instant conversation
  
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• Product choices – latest Marketoonist

  17-08-2016 12:35
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Tomorrow Recruitment: Studio Manager - Fixed Term Contract

  17-08-2016 11:54
  
  £40000 - £50000 per annum:Tomorrow Recruitment:
  A well-known high street retailer is looking for a Studio Manager on a 12-month fixed term contract to join their team.
  London
  
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• Ultimate Asset: Head of Business Development - Branded Video Content

  17-08-2016 02:00
  
  £70000 per annum + OTE £100k:Ultimate Asset:
  Head of Business DevelopmentCentral LondonUp to £70k, OTE £100k+
  London, West London
  
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• The Fix Creative: Marketing Manager

  17-08-2016 02:00
  
  £40K:The Fix Creative:
  We have a new position for a Marketing Manager to join a forward thinking marketing company based in Surrey.
  Surrey
  
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• The Fix Creative: Junior PR/Marketing Account Manager

  17-08-2016 02:00
  
  £20-25K:The Fix Creative:
  Our client, a vibrant team of dedicated PR and marketing professionals based in Surrey are looking for a PR and Marketing Account Manager to join t...
  Surrey
  
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• Morgan Rutherford Associates: Group Advertising Manager

  17-08-2016 02:00
  upto £40K basic+commission:Morgan Rutherford Associates:
  Group Advertising Manager, Parenting Portfolio, £40K basic+commission Our client is an award-winning publisher of specialist magazines, based in th...
  London (West), London (Greater)
  
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• Morgan Rutherford Associates: Business Development Manager

  17-08-2016 02:00
  upto £60K basic+commission:Morgan Rutherford Associates:
  Business Development Manager, upto £60K Basic+Commission Our client is looking for an ambitious and energetic Business Development Manager to revie...
  London (Central), London (Greater)
  
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• Impact Creative: Creative Director

  17-08-2016 02:00
  
  £80,000 - £100,000:Impact Creative:
  *Creative Director* *Central London* *£80,000 - £100,000* *Social Change* Impact is currently working with a global communications company who seek...
  London (Central), London (Greater)
  
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• Better Placed Recruitment: Senior Digital Marketing Manager

  17-08-2016 02:00
  
  £40000 - £45000 per annum:Better Placed Recruitment:
  My client, a fantastic charity based in Central London, is currently looking for a Senior Digital Marketing Manager on a permanent basis. This is an absolutely fantastic charity and they are doing some great work within the digital.
  London
  
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• Adam Recruitment: PR Executive

  17-08-2016 02:00
  
  £150 - £200 per day:Adam Recruitment:
  We are looking for a driven and energetic PR Executive for a 3 month (minimum - likely extensions) contract with a large corporation undergoing some large business change due to a recent merger.
  Cheshire, Crewe
  
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• Snapchat becomes Olympics player

  17-08-2016 01:59
  
  SAN FRANCISCO: Almost one third of Snapchat's daily active users have viewed Olympics content, as younger fans turn to the social network for bite-sized updates on events in Rio.Broadcasters, including NBC (US) and Globo (Brazil), have partnered...
  
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• Segmentation a priority for AT&T

  17-08-2016 01:59
  
  NEW YORK: AT&T, the telecoms giant, is seeking to pursue more nuanced forms of segmentation as part of an attempt to reduce its reliance on "spray and pray" messaging.Lori Lee, Senior Executive Vice President/Global Marketing Officer at...
  
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• Rural India is 'digitally immature'

  17-08-2016 01:59
  
  NEW DELHI: Brands targeting the growing number of online consumers in rural India need to understand how their attitudes and behaviours differ in many respects from those of their urban peers, a study has said.In
  
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• Online shoppers seek second opinion

  17-08-2016 01:59
  
  LONDON:Three quarters of online shoppers in the UK look for other shoppers' opinions before making a purchase, new research reveals, while more than one third consult friends and family first.With online shopping now common in many countries,...
  
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• How Uber expanded in Hong Kong

  17-08-2016 01:59
  
  HONG KONG: A/B testing, experiential and a heavy focus on localization helped Uber grow its brand presence aggressively from nine cars serving Hong Kong to more than 10,000 in just two years. Kenneth She, Uber's Head of Operations for Hong Kong,...
  
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• Consumer attention greater out of home

  17-08-2016 01:59
  
  SYDNEY: Humans are hard-wired to pay more attention to their surroundings when not at home, meaning they are significantly more alert to out-of-home messaging and significantly more inclined to act as a result, research has shown.Australia's...
  
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• Brand apps make comeback

  17-08-2016 01:59
  
  NEW YORK:Smartphone users sometimes complain about the proliferation of apps taking up space on their device, but that hasn't stopped brands and telcos from continuing to pursue this option for data and monetisation purposes.Baskin-Robbins, for...
  
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• The GSElevator guide to the 50 things every man should do once

  17-08-2016 00:17 via feedproxy.google.com
  
  Bucket lists are usually dumb.
  They vacillate between the obvious and the pretentious. The mile high club is gross. Burning Man is stupid. Mardi Gras is overrated. Growing a beard takes no effort. I have no interest to run with bulls or climb a mountain. And if I got into a fight, I’d probably lose.
  But having spent the better part of my life as a gadabout, here are the things I think every man should do at least once.
  1. Get in great shape. Don’t talk about it.
  2
  
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• An activist may be trying to shake up one of the biggest banks in the world — here's what it takes to do it

  17-08-2016 00:13 via feedproxy.google.com
  
  Jeff Ubben and his activist hedge fund ValueAct have taken a $1.1 billion stake in investment bank Morgan Stanley, according to filings with the Securities and Exchange Commission released Monday.
  While it is still unclear if the stake is going to lead to an aggressive push for changes at the bank, Ubben is best known for shaking up giants such as Microsoft and Adobe. So it's not out of the question.
  To get those changes, even if Ubben and ValueAct play nice, is a massive undertaking.
  From
  
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• Gawker is being sold to Univision for $135 million

  17-08-2016 00:11 via feedproxy.google.com
  
  Univision will buy Gawker Media for $135 million, Gawker confirmed to Business Insider, as first reported by Recode's Peter Kafka on Tuesday.
  "I am pleased that our employees are protected and will continue their work under new ownership — disentangled from the legal campaign against the company," Gawker founder Nick Denton said in a statement. "We could not have picked an acquirer more devoted to vibrant journalism."
  Univision's purchase of bankrupt Gawker follows a two-way bidd
  
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