Sales & Marketing news

• Unilad CEO: Senior marketers will lose younger audiences unless they ‘stop being so stubborn’

  22-08-2016 17:12
  
  Liam Harrington may be just 25 but as co-founder and CEO of popular media hub Unilad he certainly knows what he’s talking about when it comes to content.
  He believes, however, there is a “frustrating reluctance” among today’s more seasoned leaders to listen to him and those seemingly less experienced despite their ability to connect with young people.
  “People need to stop being so stubborn and accept advice from someone younger than them because they are going to gi
  
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• Unilad CEO: Marketers will lose younger audiences unless they ‘stop being so stubborn’

  22-08-2016 17:12
  
  Liam Harrington may be just 25 but as co-founder and CEO of popular media hub Unilad he certainly knows what he’s talking about when it comes to content.
  He believes, however, there is a “frustrating reluctance” among today’s more seasoned leaders to listen to him and those seemingly less experienced despite their ability to connect with young people.
  “People need to stop being so stubborn and accept advice from someone younger than them because they are going to gi
  
  Read more

• Olympics 2016: Nissan and Samsung the biggest winners as majority of sponsors fail to ignite

  22-08-2016 16:47
  
  Samsung and Nissan were two of the best performing sponsors at the Rio Olympics, according to the latest Brand Agility Index study by PR firm Waggener Edstrom Communications [WE].
  Over the two week duration, Samsung, which has been praised for mixing high-drama with comedy around its activation at this year’s Olympics, clocked up 20,635 global mentions, while its index ranking of 103 points made it the standout sponsor. Its closest rival was Coca-Cola, which raked in 17,405 mentions and an
  
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• Why Durex wants to be seen as ‘more than just a condom brand’

  22-08-2016 16:45
  
  Durex is the biggest seller of condoms in the UK market. In fact, it holds a 26% global market share and distributes over one billion products every year. There is just one problem – it wants to be known for much more than that.
  While the brand insists its values and focus on quality have not changed since its conception in 1915, it has been trying to bring the brand to life differently and evolve in line with people’s attitudes towards sex.
  Durex’s global senior brand manager
  
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• M&S appoints Grey London as it tasks new agency with ‘putting customers at the heart of everything’

  22-08-2016 13:58
  
  M&S has appointed Grey London to head up its creative account, with the appointment marking the first time the retailer has given one agency control of both its advertising and digital strategy. The agency will replace RKCR/Y&R, which has been in control of the M&S account for the last 16 years.
  Grey London won a hotly contested pitching process, with VCCP and CHI & Partners also understood to be closely considered by M&S’ chief executive Steve Rowe.
  Despite high-profil
  
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• air recruitment: Senior Account Manager or Account Director

  22-08-2016 07:47
  
  Up to £55k DOE plus benefits:air recruitment:
  Fantastic role at this top shop riding high!
  London (Central), London (Greater)
  
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• Valeant has reportedly poached a new CFO from the animal-health company Zoetis

  22-08-2016 03:10 via feedproxy.google.com
  
  The embattled drugmaker Valeant Pharmaceuticals is reportedly hiring a new chief financial officer from an animal-health company.
  Valeant is expected to announce its hire of Paul Herendeen, who on Friday resigned as CFO of Zoetis, on Monday, The Wall Street Journal's Vipal Monga reports.
  He will replace Robert Rosiello, who took over that role from Howard Schiller in July of last year.
  Valeant hired a new general counsel and made changes to its executive committee earlier this mon
  
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• Customers Welcome Flexible Shopping Options

  22-08-2016 02:35 via retailpro.com
  It’s a fact of retail life: Out of stocks can cost retailers not only one sale, but also future sales. Once the customer is disappointed, he or she may never walk through that business’ doors again. The sale is gone, …
  Continue reading →
  
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• Jarlett de Grouchy: National Account Controller - Sainsbury

  22-08-2016 02:00
  
  £70000 - £80000 per annum + car + 100%+ bonus:Jarlett de Grouchy:
  National account Controller (Top 4 Grocery) Background:Working at one of the UK's most iconic businesses, you will be part of a community whose ambition is to attract and develop the best people in the UK FMCG marketplace. As such, the opportunity for per
  Berkshire
  
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• Fill Recruitment: Account Manager / Senior Account Manager - Branding & Design Agency

  22-08-2016 02:00
  
  to £40k:Fill Recruitment:
  Account Manager / Senior Account Manager - Branding & Design Agency - West London - to £40k Stunning, boutique design and branding agency seeks an ...
  London (Central), London (Greater)
  
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• Fill Recruitment: Account Director / Senior Account Director - Off Oxford Street Agency

  22-08-2016 02:00
  
  to £60k + great benefits:Fill Recruitment:
  Account Director / Senior Account Director - Off Oxford Street Agency - to £60k Stunning W1 agency seeks an Account Director or Senior Account Dire...
  London (Central), London (Greater)
  
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• EMR | Specialist Marketing Recruitment: Communications Manager - Leading FinTech Firm

  22-08-2016 02:00
  
  Competitive & exc benefits:EMR | Specialist Marketing Recruitment:
  Newly created opportunity for a Communications Manager at a leading FinTech firm.
  London
  
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• Direct Recruitment-Client Side: Direct Marketing Executive

  22-08-2016 02:00
  
  £25k - £28k:Direct Recruitment-Client Side:
    Great travel brands seek a strong offline Marketing Executive to manage their weekly Direct Marketing campaigns. You'll be based in South West Lo...
  London (Central), London (Greater)
  
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• David Thatcher Recruitment: Senior Account Manager - Integrated agancy

  22-08-2016 02:00
  
  £35-42k:David Thatcher Recruitment:
  Senior account manager wanted for integrated agency in South Buckinghamshire
  South Buckinghamshire
  
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• British Heart Foundation: Multimedia Producer

  22-08-2016 02:00
  
  £27000 - £31000 Per Annum plus benefits:British Heart Foundation:
  To help us grow our design, film and copywriting further to inspire our audiences.
  North London
  
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• Better Placed Recruitment: PR Account Manager / Senior PR Account Manager: Nottingham

  22-08-2016 02:00
  
  £25000 - £35000 per annum + Excellent benefits package:Better Placed Recruitment:
  We are looking for a PR Account Manager / Senior Account Manager to join a leading PR agency in Nottingham!
  Nottingham, Nottinghamshire
  
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• air recruitment: Senior Account Director or Group Accout Director

  22-08-2016 02:00
  
  Up to £65k + benefits + comission:air recruitment:
  Fantastic role at this top shop riding high!
  London (Central), London (Greater)
  
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• Adam Recruitment: Head of Partnerships

  22-08-2016 02:00
  
  £55000 - £60000 per annum + Bonus:Adam Recruitment:
  Our client is one of the North West's leading tech businesses, who are not only noted as a fantastic business to work for but also seen as one of the Top 10 Faster Growing Tech Businesses in the North.
  Greater Manchester
  
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• UK commercial TV keeps growing

  22-08-2016 01:19
  
  LONDON: Commercial TV viewing in the UK increased to 2 hours, 24 minutes a day in the first half of 2016, an increase of one minute on the same period last year, and seven minutes more than a decade ago, new industry figures have shown.According...
  
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• The Guardian tests time-based ads

  22-08-2016 01:19
  
  LONDON: Following similar initiatives by the Economist and the Financial Times, the Guardian has become the latest UK news brand to explore the possibilities of time-based ad campaigns.The newspaper is running a digital display ad campaign for the...
  
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• Promotions engage mobile millennials

  22-08-2016 01:19
  
  NEW YORK: As marketers grapple with how best to engage different generations on their mobile devices, new research has found that a surprisingly high proportion of Generation Z and millennials are open to mobile ads under certain circumstances. ...
  
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• Indian e-commerce backs Facebook

  22-08-2016 01:19
  
  NEW DELHI: Indian e-commerce firms are increasing their adspend on Facebook to take advantage of the social network's advanced measurement capabilities that can help to deliver higher profitability and ROI, a leading Facebook executive has said. ...
  
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• Driverless cars offer new opportunities

  22-08-2016 01:19
  
  NEW YORK: As driverless car technology continues to build up momentum, it won't be long before marketers will need to view the development as a new opportunity for digital campaigns, a leading marketing executive has predicted.Len Kendall, VP of...
  
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• Dopamine fuels social sharing

  22-08-2016 01:19
  
  SYDNEY: Understanding dopamine cycles could be the key to boosting social media engagement and more effective targeting, an expert in neuroscience believes.According to Dr Peter Steidl, neuroscientist and principal at strategic consultancy...
  
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• Absolut explores VR monetisation

  22-08-2016 01:19
  
  NEW YORK: Absolut Vodka is experimenting with virtual reality (VR) both as a channel to engage consumers and to test new marketing monetisation models.Afdhel Aziz, Brand Director/Absolut Labs – a dedicated "think-tank and idea incubator" run by...
  
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