Sales & Marketing news

• How Fujitsu is using market research to drive B2B content

  12-08-2016 18:14
  “The real truth is that most of the research we do is to drive content. In the B2B world, it’s all about content. We do several research studies a year across customer groups to come up with thought leadership,” reveals executive director of marketing Simon Carter.
  With the vast majority of his customer relationships built on multimillion-pound deals negotiated face-to-face and which last several years, Carter needs a deep understanding of each client’s business prioritie
  
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• How the Paul Pogba transfer rewrote the rules of sports marketing

  12-08-2016 18:10
  
  The football transfer ritual is a familiar one in the weeks leading up to the start of the Premier League season. Clubs compete to spend their ever-swelling riches on new players that can both improve their teams and enhance the global lure of their brands. Such fevered horse-trading usually forms part of the background noise before the real action kicks off on the pitch. This week, though, one transfer made headlines around the world.
  Paul Pogba’s move to Manchester United from Juventus,
  
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• How Manchester United’s Paul Pogba transfer rewrote the rules of sports marketing

  12-08-2016 18:10
  
  The football transfer ritual is a familiar one in the weeks leading up to the start of the Premier League season. Clubs compete to spend their ever-swelling riches on new players that can both improve their teams and enhance the global lure of their brands. Such fevered horse-trading usually forms part of the background noise before the real action kicks off on the pitch. This week, though, one transfer made headlines around the world.
  Paul Pogba’s move to Manchester United from Juventus,
  
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• Olympics 2016: Team GB on doping and building a modern British brand through partnership marketing

  12-08-2016 17:24
  
  Aldi is seeing the biggest engagement of all the Team GB sponsors so far in Rio.Brands have got to take a collaborative approach to content creation by creating true partnerships with sponsors – that is the biggest lesson to come from the 2016 Olympic Games in Rio, according to Team GB’s head of marketing Leah Davis.
  “The heyday of sponsorship where you splash a logo and pay a fee is over, and that’s no bad thing,” she says. “This is forcing sponsors to b
  
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• Pokémon Go is ‘not just a fad’, data shows

  12-08-2016 08:59
  
  Pokémon Go has been downloaded by 6.1 million adults and is still being played by 87% of those, suggesting the first popular augmented reality game “is not just a flash in the pan”.
  Developed by Niantic Studios, which licenses Pokémon from Nintendo, the augmented reality game involves players walking around the real world to capture virtual Pokemon via smartphones and then pit them in fights against other players. And new data from YouGov shows just how popular it has b
  
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• Unilever eyes consumer services

  12-08-2016 02:00
  
  LONDON: Unilever's readiness to explore new areas has taken another turn as its Persil laundry brand trials a partnership with a mobile dry cleaning and laundry start-up.A three month-long tie-up with ZipJet – users can book laundry pick-up and...
  
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• The changed world of Gen Z

  12-08-2016 02:00
  
  LONDON: Voting patterns in the recent EU referendum and the popularity of Pokémon Go have highlighted some important ways in which Generation Z differs from older age groups and how they experience life. At a recent London event, futures...
  
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• Smart Energy GB: Marketing Executive (Specialist audiences)

  12-08-2016 02:00
  
  £33,825:Smart Energy GB:
  We're looking for a passionate and innovative marketeer who is excited by our mission
  Goodge Street, London
  
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• Regan & Dean Recruitment Limited: Events Executive - (TV and Film Distribution Company)

  12-08-2016 02:00
  
  £32000 - £35000 per annum + excellent benefits:Regan & Dean Recruitment Limited:
  Fantastic opportunity for an enthusiastic and talented Events Executive to join marketing team at leading international entertainment company.
  London
  
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• Olympics fail to pull TV viewers

  12-08-2016 02:00
  
  NEW YORK: One week into the Olympic Games in Rio de Janeiro it looks as though, despite being in a more favourable time zone, US television viewers are not tuning in to the extent they did for the London Games in 2012.Across the first five nights,...
  
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• Neuromarketing boosted by trad research

  12-08-2016 02:00
  
  NEW YORK: As informative as neuromarketing techniques might be in terms of providing insights into the emotional response to advertising, they become even more useful when combined with traditional measurement tools, a study has argued.
  
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• Gemini People: Freelance Community Manager

  12-08-2016 02:00
  
  £200 - £250 per day:Gemini People:
  CALLING ALL FREELANCE COMMUNITY MANAGERS
  London
  
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• Formula Won: Sales Manager -Portfolio of Print, Digital, Newsletters & Social Media

  12-08-2016 02:00
  
  £23k-£25k + excellent uncapped commission:Formula Won:
  Our client specialises in content marketing for both the consumer and trade markets, primarily in the travel and lifestyle sectors. Whether it's a ...
  London (Central), London (Greater)
  
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• Formula Won: Membership Sales Manager - Renewable Energy Field

  12-08-2016 02:00
  
  £25k-£30k + Genrous Uncapped Commission:Formula Won:
  Our client is the market leading global provider of news and information to the solar, storage and clean energy sector. They are looking for a dyna...
  London (Central), London (Greater)
  
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• Fill Recruitment: Senior Account Manager - Integrated / Shopper - Excellent Agency! - £34k to £37k

  12-08-2016 02:00
  
  £34k to £37k depending on experience, plus top benefits!:Fill Recruitment:
  Experienced Senior Account Manager wanted at the flagship office of this global agency, delivering Shopper, Digital, and more across a global brand.
  London (Greater)
  
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• EMR | Specialist Marketing Recruitment: CRM Database Administrator

  12-08-2016 02:00
  
  £20000 - £23000 per annum:EMR | Specialist Marketing Recruitment:
  An exciting opportunity has arisen for a CRM Database Administrator with CRM experience to join a leading accountancy firm. The marketing and CRM Database Administrator responsible for providing day to day CRM database support and ensure the clients data
  London
  
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• DR advertisers wary of Instagram

  12-08-2016 02:00
  
  MENLO PARK, CA: Direct response advertisers have been slow to warm to Instagram, the image-sharing app, with many preferring the reach and returns offered by its parent company Facebook.Instagram was originally slow to embrace advertising,...
  
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• China assumptions hold back MNCs

  12-08-2016 02:00
  
  SHANGHAI: Multinational brands must move beyond assumptions about Chinese consumers to find success in the fast-growing market, a local expert believes. Many international brands come to China determined to 'force fit' their brand to the Chinese...
  
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• Ball & Hoolahan: Communications Executive

  12-08-2016 02:00
  
  £30,000 - £35,000 pro rata:Ball & Hoolahan:
  Are you a delivery focussed, self-starter Communications Executive with experience of internal communications for large scale transformation projec...
  London
  
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• Aussie loyalty programs need to evolve

  12-08-2016 02:00
  
  SYDNEY: Two thirds of Australian millennials believe brand loyalty programs help keep customers loyal, according to a new report, which advises that programs need to evolve to meet this generation's needs.The study from strategic loyalty...
  
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• Asia leads m-commerce charge

  12-08-2016 02:00
  
  ASIA: Asian countries lead the world in terms of smartphone usage and m-commerce and are also more open than other regions to the idea of shopping via wearable devices a new study has found. The
  
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• ADLIB: Email Design and Campaign Executive

  12-08-2016 02:00
  
  £22000 - £30000 per annum:ADLIB:
  DescriptionA historical, premium brand are looking for an Email expert to optimise their eCommerce customer retention strategy. A rare blend of email design, development,...
  Oxfordshire
  
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• Ad industry fails female employees

  12-08-2016 02:00
  
  NEW YORK: A majority of women employed in the US ad industry have experienced sexual harassment at work and feel vulnerable to suffering discrimination in their professional lives, according to a poll by the 4A's (American Association of Advertising...
  
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• Macy's is shutting down 100 stores but its CFO says it still has a big advantage over Amazon (AMZN, M)

  12-08-2016 00:31 via feedproxy.google.com
  
  Macy's just announced it's closing 100 stores by early next year, following six consecutive quarters of declining sales.
  There's a lot of reasons for Macy's struggles, but a big part of it has to do with the rise of Amazon and other online stores.
  But Macy's CFO Karen Hoguet still believes there's one major advantage its retail stores have over its e-commerce competitors: physical space.
  During the earnings call with analysts, Hoguet said:
  "And let's not forget the critical importance
  
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• CARL ICAHN: Clinton's economic plan is a 'mishmash of contradictions'

  12-08-2016 00:16 via feedproxy.google.com
  
  Carl Icahn does not like Hillary Clinton's ideas for American business.
  The hedge fund billionaire took to Twitter to express his dissatisfaction with the Democratic presidential nominee's economic proposals.
  After reiterating his support for Republican nominee Donald Trump on Tuesday after Trump's speech in Detroit outlining his economic plan, Icahn tweeted his disapproval of Clinton's economic speech, also in Detroit.
  "Hillary's speech was a mishmash of contradictions," Icahn wrote.
  He also cr
  
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