Sales & Marketing news

• Hewlett Packard Enterprise is buying a long-time rival with a declining business (HPE, SGI)

  11-08-2016 23:15 via feedproxy.google.com
  
  Hewlett Packard Enterprise announced plans to buy an iconic maker of high-end computers, Silicon Graphics, for $7.75 per share, or $275 million net of cash and debt.
  This was basically bargain shopping to take out a long-time competitor.
  SGI brought in $521 million in revenues in its last fiscal year, and lost nearly $39 million (net income). SGI's revenues had been diving in recent years, down from $767 million in 2013, and the stock reflected investors' displeasure. Share prices had been 
  
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• We now know more about Trump's proposal to subsidize child care

  11-08-2016 23:14 via feedproxy.google.com
  
  Donald Trump's proposal to make child-care expenses tax-deductible became a little less vague on Thursday — and significantly more expensive.
  In a statement pushing against Hillary Clinton's "wild lies" about the proposal — note: not wild lies, just attempts to interpret Trump's single-sentence proposal about a complicated matter — the Trump campaign provided more detail on how the deduction would work:
  The deduction would be "above the line." That means that it would appear be
  
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• The stock market just did something it hasn't done since December 31, 1999 (SPX, SPY, QQQ, DIA, DJIA)

  11-08-2016 22:28 via feedproxy.google.com
  
  Brace yourselves.
  The stock market just did something that it hasn't done since December 31, 1999.
  On Thursday, all three major indices closed at all-time highs:
  S&P 500: 2,185.79
  Nasdaq: 5,228.40
  Dow: 18,613.52
  Bespoke Investment Group first pointed this out on Twitter.
  Given the rarity of this occurrence, we decided to take a look at what happened the last time stocks hit such a major milestone.
  Here we go:
  The Dow topped out two weeks later on January 14, 2000.
  The S&P
  
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• NORDSTROM CRUSHES EARNINGS, STOCK SURGES 11%

  11-08-2016 22:06 via feedproxy.google.com
  
  Nordstrom crushed earnings on Thursday, capping off a strong day for the retail industry.
  The high-end department store reported unadjusted earnings of $0.67 per share against analyst expectations of $0.57 a share. Revenue fell just a bit short at $3.65 billion versus projections of $3.68 billion.
  Sales fell -1.2%, but that was less than analysts expectations of a -2.6% drop.
  "Over the past several quarters, our team has been actively addressing our inventory, expense and capital,
  
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• STOCKS AT ALL-TIME HIGHS: Here's what you need to know

  11-08-2016 22:00 via feedproxy.google.com
  
  Stocks showed signs of life on Thursday.
  Major indices hit all-time highs over the course of the day, with the Dow ticking up over 18,600, the S&P 500 touching 2,187.66, and the Nasdaq hitting 5,238.54 in intra-day trading.
  This is the first time all three indices closed at all-time highs since New Year's Eve on December 31, 1999, according to a tweet by Bespoke Investment Group.
  Still, this was the 21st day in a row that the S&P 500 moved less than 1% in either direction.
  Let's hea
  
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• Donald Trump has debuted a new 'world of charts,' so we looked at how honest they are

  11-08-2016 21:19 via feedproxy.google.com
  
  Donald Trump's rallies have featured many things: dance troupes, crying babies, and some occasional violence. Nowadays, the Republican presidential candidate has added something else: charts.
  Over the past two days, Trump has featured a number of charts detailing various supposed deficiencies in President Barack Obama's and Democratic presidential nominee Hillary Clinton's economic policies.
  In fact, at an event in Miami on Thursday, Trump said that he has "gotten into the world of cha
  
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• It’s been a really good year for Jeff Bezos

  11-08-2016 20:52 via feedproxy.google.com
  
  Amazon is on a hot streak. The ecommerce giant has steadily transformed from a company bent on spending to a company rolling in cash as of late, culminating recently in its third straight quarter of record-breaking profit.
  Naturally, these gains have boded well for Amazon’s founder and CEO, Jeff Bezos.
  As this chart from Statista shows, Bezos is now the second richest tech billionaire in the world, with an estimated net worth of $66.2 billion. The figure comes from Forbes’
  
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• This Japanese CEO cares about his employees more than investors, and his stock is still up 457% since the crisis

  11-08-2016 20:46 via feedproxy.google.com
  
  Shigenobu Nagamori, Nidec Corp.'s billionaire chief executive officer, has something to confess.The 71-year-old CEO thinks his employees are more important than investors, according to an interview with Bloomberg's Tom Redmond and Takako Taniguchi. That's because he believe shareholders would ultimately benefit from an effective workforce in the long run.Here is Nagamori (emphasis ours):
  “When I’m asked by investors, I tell them they’re No. 1, but it’s
  
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• 6 signs a country can survive a military coup

  11-08-2016 20:17 via feedproxy.google.com
  
  Over two years ago, Thailand’s military overthrew the civilian government — the country’s 12th coup in less than a century.Since then, Thailand has been ruled by a military junta, the National Council for Peace and Order, which has "induced a climate of fear" and is led by a former general who has "absolute power to issue orders."
  On August 7, the country held a referendum to vote on a new constitution written by the military government, which supporters say will restore stabil
  
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• 'We are in a deep state of economic crisis'

  11-08-2016 19:53 via feedproxy.google.com
  
  All is not well with Mongolia's finances.
  "We are in a deep state of economic crisis," Choijilsuren Battogtokh, the finance minister in Mongolia, said in a nationally televised address on Tuesday, according to Bloomberg.
  "We came into a situation where we may not be able to afford to finance salaries and operational costs of government departments, such as the Mongolian military who protect our borders and national security, the social and health employees who are in charge public health, as wel
  
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• WHERE THE BEST OPPORTUNITIES ARE LURKING: What you need to know on Wall Street right now

  11-08-2016 19:25 via feedproxy.google.com
  
  Finance Insider is Business Insider's summary of the top stories of the past 24 hours.
  To sign up, scroll to the bottom of this page and click "Get updates in your inbox," or click here.
  The founder of the $3.7 billion hedge fund Tourbillon Capital Partners says there's one reason his fund isn't performing very well this year: low interest rates.
  "This entire phenomenon is related to global rates and lack of return alternatives," Jason Karp wrote in an investor letter reviewed by Business
  
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• Wage growth is accelerating, and that could change the Fed's plans

  11-08-2016 18:53 via feedproxy.google.com
  
  The jobs report was pretty strong in the past two months.
  The US economy added 547,000 jobs in June and July, according to the Labor Department. Meanwhile, average hourly earnings jumped 2.6% year-on-year, the highest rate since the Great Recession.
  And so this means that wage growth could be speeding up. Current trends suggest wage growth could reach 3% by the first quarter next year, according to Jason Thomas, managing director and director of research at private
  
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• The Economist and OK! on why print circulations do not paint the full picture for advertisers

  11-08-2016 18:49
  
  There has been a 4.96% year-on-year fall in the actively purchased circulation of print consumer magazines in the UK and Ireland over the last six months, according to the latest figures from the industry’s Audit Bureau of Circulation (ABC). This is accompanied by a 5.99% decline in single sale subscriptions.
  But despite these falls, there has been an overall increase in the circulation of magazine digital editions, rising 51.4% to 585,584. And overall total circulation, which en
  
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• A day in the life of a top Wall Street strategist

  11-08-2016 18:28 via feedproxy.google.com
  
  Helima Croft is a busy person.
  She is RBC Capital Markets' global head of commodity strategy, a regular CNBC contributor, and a mother of three.
  She's also a member of the Council of Foreign Relations and of the National Petroleum Council, which makes recommendations to the Secretary of Energy.
  You may know Croft from her research on geopolitics and energy, which we often share.
  But now you can get a behind-the-scenes look at a day in the life of a senior Wall Street strategist like Croft.
  RBC
  
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• Dow hits a record high (spy, spx, qqq, dia, jwn, m, dds, kss, jcp, rl)

  11-08-2016 18:17 via feedproxy.google.com
  
  The Dow Jones Industrial Average ticked to a historic high just ahead of the noon hour on Thursday. The 128 point gain, or 0.7%, has run the DJIA above the 18,600 level for the first time on record. Additionally, both the S&P 500 (+0.5%) and the Nasdaq (+0.5%) hold onto solid gains. Notable strength can be seen in retailers after a number of strong earnings reports from the sector. In particular, Macy's reported earnings of $0.54 per share on revenue of $5.87 billion, and said it w
  
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• Olympics 2016: Samsung dominates the conversation as sponsors struggle to generate buzz

  11-08-2016 18:07
  
  Samsung has had by far the most effective campaign among the headline Rio Olympic sponsors, according to the latest Brand Agility Index study by PR firm Waggener Edstrom Communications [WE].
  Since the opening ceremony last Friday (August 5), the tech brand has racked up 14,000 mentions globally, with Coca Cola the next closest having amassed 5,651 mentions. And with an index ranking of 36 points, Samsung is currently the best performing sponsor of the Rio Olympics.
  Samsung
  14,000 mentions
  Coca-C
  
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• Will Facebook’s vow to ban ad blockers alienate audiences?

  11-08-2016 17:59
  
  Facebook is looking to halt ad blocking with new technology that will stop ad blocking software identifying what content is an ad and what is not.
  Marketing Week understands this new technology will work by stopping ad blockers from identifying which Facebook posts are ads, and which are not, on people’s news feeds. It will still be clear to Facebook users which content is paid for, however.
  Facebook is also also looking to make its ad preferences easier to use by allowing users to st
  
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• How to move B2B market research beyond face-to-face conversations

  11-08-2016 17:32
  
  Understanding, defining and talking to customers is just as crucial for business-to-business (B2B) brands as it is for direct to consumer businesses.
  “One of the priorities for B2B has been to embrace the digital age but it’s important not to forget the simple way of finding out what customers want by just talking to them,” says Tim Crighton, marketing director at insurance specialist InsureTaxi.
  Companies that attend trade shows spend around 41% of their marketing bu
  
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• Brand Recruitment: Communications Officer - 6 - 9 month contract - fixed term

  11-08-2016 17:27
  
  £25000 per annum:Brand Recruitment:
  Communications Officer - 6 - 9 month contract - fixed term, PeterboroughAn excellent opportunity has become available for a communications professional looking toPeterborough
  
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• Retail stocks are having a tremendous day (KSS, JCP, M, RL)

  11-08-2016 17:21 via feedproxy.google.com
  
  Retail companies are getting some much needed relief.
  Stocks for retail giants Macy's, Ralph Lauren, Nordstrom, Dillard's, Kohl's, and JC Penney are all on the rise on Thursday.
  The moves come after both Macy's, Kohl's, and Ralph Lauren reported stronger than expected earnings and seemed to set a more positive tone for the industry.
  Macy's sales were down 2% and the company said it would close 100 locations, but profit and revenue came in above expectations which seemed to give investo
  
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• How to get the most from cross-promotion opportunities

  11-08-2016 17:06
  
  Brand partnerships that provide scope for cross-promotion are often an effective way of marketing on a small budget. If companies can find partners with sufficient synergies, they provide themselves with opportunities to promote one another at minimal expense. At other times, company founders may choose to set up their own additional business in order to have a free platform on which to market the original brand.
  This was the route taken by Kathy and Gary Jordan, founders of Jordan Wines. The hu
  
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• Brand Recruitment: Marketing Communications Manager - EMEA - 12 month FTC

  11-08-2016 17:03
  
  car/allowance, bonus and benefits :Brand Recruitment:
  Marketing Communications Manager - EMEA - 12 month FTC, Ashford -The role of Marketing Communications Manager is a crucial and pivotal role within this established and fast growing FMCG business.
  Ashford
  
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• Russia just saw its smallest economic contraction since 2014

  11-08-2016 16:35 via feedproxy.google.com
  
  Russia just saw its smallest contraction since 2014.
  The Federal Statistics Service said that preliminary data indicated that GDP shrank by 0.6% in the second quarter compared to a year earlier, according to Investing.com.
  This was better than economists' expectations of a 0.8% drop, according to Bloomberg, and an improvement from the previous quarter's 1.2% contraction.
  "...indeed, it was the least bad year-on-year GDP growth figure since 2014," observed Capital Economics Senior Emerging Market
  
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• Shake Shack is tumbling after missing big on sales

  11-08-2016 16:32 via feedproxy.google.com
  
  Fast-casual burger chain Shake Shack beat on earnings, but missed on sales on Wednesday.
  The restaurant reported earnings of $0.14 per share against expectations of $0.13. Revenue also beat at $66.5 million for the quarter against expectations of $63.15 million, according to Bloomberg.
  The firm also raised expectations for revenue to $253 million to $256 million for 2016, up from $245 million to $249 million.
  The disappointment, however, came in sales growth.
  Comparable store sales mis
  
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• Brand Recruitment: Brand Product Manager - FMCG

  11-08-2016 16:19
  
  £40000 - £45000 per annum + car/allowance, bonus and benefits:Brand Recruitment:
  Brand Product Manager - FMCG, Rushden -A newly created opportunity within a leading UK FMCG business who are seeking a stand-out candidate with a creative sparkRushden
  
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• Unilever makes data play with Persil mobile laundry trial

  11-08-2016 15:42
  
  Unilever’s Persil is trialling a three-month partnership with mobile dry cleaning and laundry startup ZipJet as it looks to gather data on changing consumer behaviour and market trends.
  The partnership, which runs until October, offers consumers a new ‘Persil Wash & Fold’ service that will see clothes washed with Persil washing powder. Customers can book through a Persil branded website, as well as the ZipJet app.
  Speaking to Marketing Week, ZipJet’s co-founder and ma
  
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• Types of media – latest Marketoonist

  11-08-2016 13:34
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• What should your CV look like in 2016?

  11-08-2016 12:17
  When it comes to CVs or resumes many people often have the attitude that “if it ain't broke don't fix it.” However, in the fast moving world of recruitment it's important your CV paints the picture of someone who's able to move with the times and make an impression with time-pressed hiring managers. />
  With all this in mind here are our top tips for writing a CV in 2016:
  1. Start with a summary
  Personal statements of the “hardworking professional, looking for…”
  
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• Masters of Marketing 2016 awards shortlist

  11-08-2016 08:55
  
  The Masters of Marketing awards will be handed out on 4 October and the winners recognised in a dedicated gallery at the Festival of Marketing on 5-6 October, celebrating true mastery of innovation and effectiveness that sets new standards. These are the nominees who have made it onto the category shortlists.
  SPECIAL AWARDSMarketer of the year
  Alexandra DimizianiRegional marketing director, EMEA,Airbnb
  Alistair MacrowSVP chief marketing and communications officerMcDonald’s Restaurants
  Kerr
  
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• Potato London: Digital Production Manager

  11-08-2016 02:00
  
  Competitive rate + benefits (free lunch, phone, laptop, gym membership, no counting of paid leave):Potato London:
  Potato is seeking an ambitious Digital Production Manager to join us in our office in central Bristol where we develop web tools and apps for huge ...
  Bristol (City Centre), City of Bristol
  
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• Nakama: Social Content Manager

  11-08-2016 02:00
  
  £180 to £190 a day - 4 month contract:Nakama:
  Nakama London are now recruiting for an iconic British beauty brand who are looking for a freelance social content manager to join them during a bu...
  London (Central), London (Greater)
  
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• Media IQ Recruitment: Agency Account Manager - Music publisher / Media company

  11-08-2016 02:00
  
  £35k basic plus commission:Media IQ Recruitment:
  Leading multiplatform music publisher seeks an Agency Account Manager to look after some key west-end agencies.
  London (Central), London (Greater)
  
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• Media IQ Recruitment: Agency Account Director - Digital Out-of-Home

  11-08-2016 02:00
  
  £40k basic plus commission:Media IQ Recruitment:
  Global digital out-of-home player seeks a West-end agency focused Account Director.
  London (Central), London (Greater)
  
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• Live Recruitment: TECHNICAL WAREHOUSE MANAGER - EVENT AGENCY

  11-08-2016 02:00
  
  £30000 - £40000 per annum:Live Recruitment:
  RMG15018 - We are looking for a Warehouse Manager to join a leading events agency based in Hertfordshire.
  Hertfordshire
  
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• Live Recruitment: Head of Business Development - Events & Experiential Agency

  11-08-2016 02:00
  
  £60000 - £65000 per annum + OTE + Benefits:Live Recruitment:
  A fantastic opportunity to create your own role leading the new business strategy and delivery for a forward thinking, highly successful and growing creative agency!
  London
  
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• DNA Recruit: Business Director - Shopper Led Marketing Agency - London

  11-08-2016 02:00
  
  £70000.00 - £75000.00 per annum + benefits:DNA Recruit:
  A strategically led shopper marketing agency are looking for a Business Director with a proven track record in growing accounts and winning new business
  London, City of London
  
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• Blue Skies Marketing Recruitment: PPC / Paid Search Marketing Assistant

  11-08-2016 02:00
  
  Up to £22,000 DOE:Blue Skies Marketing Recruitment:
  PPC Assistant / Paid Search Marketing Assistant, Birmingham – Up to £22,000   A market leading and industry award winning distribution business based in Birmingham are currently...
  Birmingham
  
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• Better Placed Recruitment: Web Designer Contract

  11-08-2016 02:00
  
  £150 - £250 per day:Better Placed Recruitment:
  7 Week Contract Web Designer (HTML, CSS) Location: HydeDay Rate: Negotiable About the Web Designer role Our client is a leading educational business based in Hyde. They have recently gone under a digital transformation and launched an ecommerce site that
  Stockport, Greater Manchester
  
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• Ball & Hoolahan: Interim Senior Brand Manager

  11-08-2016 02:00
  
  £50,000 per annum:Ball & Hoolahan:
  If you are an established Senior Brand Manager with experience in licensing and are looking to work in a small independent business, please get in ...
  London
  
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• ADLIB: Junior Account Manager & Senior Account Manager/ Brand Comms

  11-08-2016 02:00
  
  £20k - £32k:ADLIB:
  This dynamic independent creative brand marketing agency in Bristol on the search for two driven and enthusiastic client services folk, one Junior Account Manager and...
  Bristol
  
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• ADLIB: Account Executive - Experiential Marketing Agency

  11-08-2016 02:00
  
  Up to £22k DOE plus benefits:ADLIB:
  We’re on the lookout for an agency experienced Account Executive to join an award winning brand marketing agency.What you’ll be doingWorking on a...
  Gloucestershire
  
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• VICE Media reveals 'millennial playbook'

  11-08-2016 01:19
  
  SYDNEY: Authenticity and a unique point of view are critical for brands targeting millennials with content marketing, a senior publisher believes. Creating content that reflects the world millennials live in, rather than a fantasy world, is a key...
  
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• P&G rethinks Facebook

  11-08-2016 01:19
  
  CINCINNATI, OH: The world's biggest advertiser is changing its approach to Facebook, having decided that close ad targeting is not the most effective way of spending its marketing budget."We targeted too much, and we went too narrow," said Marc...
  
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• Oreo's 'play with the product' mission

  11-08-2016 01:19
  
  CHICAGO: Oreo, the cookie brand made by Mondelez International, has successfully engaged consumers by using shopper marketing to encourage them to "play with the product", be it via recipes, sweepstakes or sharing on social media.Steve McGowan,...
  
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• Lessons from John Lewis

  11-08-2016 01:19
  
  LONDON: John Lewis' spectacular run of marketing success is due to its clear brief, commitment to emotional advertising and willingness to invest for the long term, the agency behind the brand's iconic Christmas ads has suggested.Speaking at...
  
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• Influencers disclose, not all brands do

  11-08-2016 01:19
  
  NEW YORK: Influencer marketing is growing in popularity with brands and while most influencers are aware of the need to disclose any commercial arrangement they may have, a new survey has found that one in four has been asked not to reveal this to...
  
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• Fashion brands need 'bold marketing'

  11-08-2016 01:19
  
  NEW DELHI: India has a wealth of fabric suppliers and design talent but its fashion brands have – so far – failed to make an impact on the global market, a failing that needs to be addressed by "bold marketing", according to an industry observer. ...
  
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• Engagement metrics are a muddle

  11-08-2016 01:19
  
  LONDON: Many marketers set store by brand engagement metrics but few think these are highly regarded at board level, according to a new survey.A poll of 585 readers of Marketing Week revealed that eight in ten (79%) see engagement – whether that...
  
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• CX and live-streaming boost Weibo

  11-08-2016 01:19
  
  SHANGHAI: Weibo, the Chinese microblogging site, has significantly boosted its user numbers and advertising revenues, thanks to an improved user experience and a tie-up with a live-streaming platform.In a
  
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