Sales & Marketing news

• Burberry becomes first luxury brand to personalise on Pinterest

  10-08-2016 18:11
  
  Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new ‘Cat Lashes Mascara’ product.
  The personalisation works by asking visitors three questions. Their answers, along with their initials will be combined to create the personal Pinterest board.
  The partnership allows Burberry to benefit from Pinterest’s features and data to cater its posts to individuals though person
  
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• Brand Recruitment: Marketing Assistant - 3 month contract

  10-08-2016 18:10
  
  £25000 per annum:Brand Recruitment:Marketing Assistant - 3 month contract, Welwyn Garden City -A leading company based in Hertfordshire are looking to recruit a Marketing Assistant initially on a 3 month contract.
  Welwyn Garden City
  
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• Why P&G is moving away from targeted Facebook advertising

  10-08-2016 18:08
  
  P&G, which owns brands such as Fairy, Always and Pampers, is shifting its marketing spend away from Facebook advertising that targets specific groups of consumers after finding it did not always lead to the expected sales boost.
  In an interview with the Wall Street Journal, Marc Pritchard, P&G’s chief brand officer, said the company took the strategy too far. He said: “We targeted too much, and we went too narrow. And now we’re looking at: What is the best way to get th
  
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• Is ‘brand engagement’ a meaningless metric?

  10-08-2016 17:30
  
  When measuring the success of marketing activity, the term ‘engagement’ is often used as a metric. But what does it really mean? The word has become ubiquitous yet it represents many different things to different people depending on the circumstances and campaign objectives.
  For some, brand engagement can be as simple as a mention on social media or an email being opened, while others class the act of buying a product or service as the only sign of engagement.
  While some ma
  
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• Lidl’s Arnd Pickhardt on what it takes to turn a challenger brand into a contender

  10-08-2016 17:20
  
  When Arnd Pickhardt headed up Lidl’s UK marketing team in 2011, the discount supermarket had a market share of only 2.5%. Fast forward to November 2015 – when Pickhardt left the UK to take control of Lidl’s marketing in Germany – and market share hit a record high of 4.4%.
  This transformation and turnaround of perceptions are why Pickhardt was crowned ‘Visionary Marketer of the Year’ at the Marketing Week Awards in May.
  It is fair to say Pickhar
  
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• Russell Parsons: The biggest indicator of engagement is sales

  10-08-2016 14:03
  
  “Spending money on marketing grows sales.” I paraphrase but that was my takeaway after reading the commentary around Procter & Gamble’s full-year results last week.
  Speaking as the FMCG giant posted a 3% drop in net sales for its fourth quarter and an 8% drop in full-year sales, CEO David Taylor was effusive about the merits of advertising and promotional spend as a means to build awareness and trial, promising to increase spend on everything from TV to digital,
  
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• Russell Parsons: The biggest indicator of engagement is a sale

  10-08-2016 14:03
  
  “Spending money on marketing grows sales.” I paraphrase but that was my takeaway after reading the commentary around Procter & Gamble’s full-year results last week.
  Speaking as the FMCG giant posted a 3% drop in net sales for its fourth quarter and an 8% drop in full-year sales, CEO David Taylor was effusive about the merits of advertising and promotional spend as a means to build awareness and trial, promising to increase spend on everything from TV to digital,
  
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• Mark Ritson: We’re all killing our businesses by giving the hard work away for free

  10-08-2016 11:52
  
  A lovely long lunch with a couple of advertising people remains one of the great unadulterated pleasures in life. Like cigarettes at midnight or urinating on your lawn, it is a lovely combination of illicit fun and the magic of bygone days.
  So it was last week as I launched into a third cocktail and my two lunch companions bemoaned the state of modern marketing. “Yes, I do feel your pain,” I nodded as I cancelled the rest of my meetings with a drunken s
  
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• Ultimate Asset: Account Manager- Creative Solutions, Content Partnerships

  10-08-2016 02:00
  
  £35000 - £45000 per annum + commisson:Ultimate Asset:
  Creative Solutions Manager- Major Fodd Glossy BrandUp to £45k dependent on experience plus generous commission
  London
  
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• Stopgap: Junior Consultant

  10-08-2016 02:00
  
  £24000 - £28000 per annum:Stopgap:
  Strategic change and engagement agency are seeking a Junior consultant to work on change and internal brand projects for high profile clients...
  London
  
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• Stopgap: Head of Retention & CRM

  10-08-2016 02:00
  
  £60000 - £65000 per annum:Stopgap:
  Looking for a CRM expert with a particular focus on Retention for this Media/Publishing giant based in Central London.
  London
  
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• Stopgap: Copywriter/Marketing Executive

  10-08-2016 02:00
  
  £28000 - £30000 per annum:Stopgap:
  Fantastic opportunity for an experienced on and offline Copywriter with good marketing knowledge to join this leading foreign exchange organisation
  London
  
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• Spectrum Brands: European Category Manager

  10-08-2016 02:00
  
  Competitive:Spectrum Brands:
  Design the right shopper based solutions for the total Pet portfolio to win with retailers in across all channels...
  West Byfleet, Surrey
  
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• Pathfinders: Account Executive Healthcare

  10-08-2016 02:00
  
  £10-14 per hour:Pathfinders:
  If you are you looking to work for a global healthcare PR agency this is the opportunity for you! Click to read more...
  London (Central), London (Greater)
  
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• Gabriele Skelton: Studio Manager - Packaging design agency, West London

  10-08-2016 02:00
  
  £40000 - £60000 per annum:Gabriele Skelton:
  This is a very established, down to earth, friendly and happy agency, who work with well-known, household names on their packaging design. The Studio Manager needs to have prior experience, would be familiar with agency life, a fast paced environment and
  London
  
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• createselect: Senior Account Manager / Content Producer / Copywriter

  10-08-2016 02:00
  
  £30000 - £35000 per annum:createselect:
  Senior Account Manager / Content Producer / Copywriter wanted for a great creative marketing comms agency, based in Central London.
  London
  
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• createselect: Account Executive / Project Coordinator

  10-08-2016 02:00
  
  £20000 - £25000 per annum:createselect:
  Account Executive / Project Coordinator wanted on a temp to perm basis for a lovely boutique brand design agency, based in South West London.
  London
  
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• b3-media: Senior Marketing Executive

  10-08-2016 02:00
  
  £28,000 + bonus + bens:b3-media:
  Senior Marketing Executive £28,000 + bonus + bens Sussex Events   THE COMPANY You will be working for an extremely successful b2b media company who...
  Sussex
  
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• MasterCard turns microtrends into money

  10-08-2016 01:59
  
  NEW YORK: MasterCard, the payments and technology group, is seeking to drive revenue from "microtrends" by rolling out offers linked to relevant topics that are resonating with consumers on social media.Raja Rajamannar, MasterCard's Chief...
  
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• Marketers see TV as main focus

  10-08-2016 01:59
  
  WASHINGTON, DC: TV advertising remains the primary short-term focus of marketing efforts for more than one fifth of US enterprises, according to a new survey.The 2016
  
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• Indian TV: too much inventory

  10-08-2016 01:59
  
  MUMBAI: The cost of television advertising in India is likely to get cheaper, according to a leading industry figure, but advertisers are unlikely to benefit as they spread themselves across multiple channels."The problem with television is that...
  
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• Fan engagement means free beer

  10-08-2016 01:59
  
  SOUTHAMPTON: In the battle to reach football fans, Sky and BT have spent billions to acquire broadcasting rights, but rival Virgin Media has opted to actually sponsor a team and – in a move guaranteed to win it goodwill – it is offering supporters...
  
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• Facebook blocks ad blockers

  10-08-2016 01:59
  
  MENLO PARK, CA: Facebook is taking a stand on ad blocking as it changes how advertising is loaded into its desktop website in order to make ad units more difficult for ad blocking software to detect."Facebook is ad-supported. Ads are a part of the...
  
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• China looks to mobile VR games

  10-08-2016 01:59
  
  SHANGHAI: The success of Pokémon Go heralds a new stage in mobile tech, with Chinese businesses developing 3D detection technology and haptic features for phones that are expected to feed into a booming virtual reality (VR) gaming market.Several...
  
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• Ads add to boys' body-image pressure

  10-08-2016 01:59
  
  LONDON: More than half of UK male teenagers feel pressured to look good by the images they see in advertising – as well as by celebrities, social media and friends – and brands can play a role in contributing to their health and wellbeing, a new...
  
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• Audi’s ‘need for speed’ ad banned for linking speed with excitement

  10-08-2016 01:01
  
  Audi has come under fire for an ad that the Advertising Standards Authority says “links speed with excitement”, and breaks social responsibility rules.
  The complaint focuses on an Audi R8 ad seen on 15 April 2016. The The ad shows a car coming to a stop after being driven at speed. The car is heard accelerating through the gears while the passing lights of the road are shown in the reflection of the actor’s eye, with his pupils “contracting and dilating”.
  The ASA is
  
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