Sales & Marketing news

• YouTube’s CMO on vloggers, the failure of Google TV and treating consumers like ‘friends’

  15-07-2016 18:05
  
  YouTube’s CMO Danielle TiedtVideo is fast becoming the default medium for content. Twitter says views are up by 220 times over the past year, time spent watching video on Instagram is up 40% and Facebook’s EMEA vice-president Nicola Mendelsohn believes the social network will be “all video” in five years’ time.
  This should be music to the ears of YouTube. Started 11 years ago, it is now the biggest video network in the world with more than 1 billion unique monthly u
  
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• The challenge of marketing YouTube

  15-07-2016 18:05
  
  YouTube’s CMO Danielle TiedtVideo is fast becoming the default medium for content. Twitter says views are up by 220 times over the past year, time spent watching video on Instagram is up 40% and Facebook’s EMEA vice-president Nicola Mendelsohn believes the social network will be “all video” in five years’ time.
  This should be music to the ears of YouTube. Started 11 years ago, it is now the biggest video network in the world with more than 1 billion unique monthly u
  
  Read more

• Gemini People: Social Influencer Outreach Executive

  15-07-2016 17:57
  
  £23000 - £30000 per annum:Gemini People:
  THE OPPORTUNITY
  * Social Influencer Outreach Executive opportunity
  * Leading Social Content Production + Distribution agency
  * August/September start with temp to perm potential
  * Day rate/salary negotiable
  * East London
  London
  
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• Yorkshire Tea’s marketing boss on brand performance and what it takes to be a visionary

  15-07-2016 17:50
  
  We spoke to Kevin Sinfield, head of brand marketing at Taylor’s of Harrogate and one of our Vision 100 on what it takes to be a visionary.
  Sinfield said that visionaries need to be open to change, constantly open to new ideas and shouldn’t settle on the status quo.
  He said he admires David Brailsford from the Sky and UK cycling teams, referring to his experience as being one of the “biggest success stories of British sport history.”
  When asked what he feels helps hi
  
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• Vision 100: Kevin Sinfield on brand performance and what it takes to be a visionary

  15-07-2016 17:50
  We spoke to Kevin Sinfield, head of brand marketing at Taylor’s of Harrogate and one of our Vision 100 on what it takes to be a visionary.
  Sinfield said that visionaries need to be open to change, constantly open to new ideas and shouldn’t settle on the status quo.
  He said he admires David Brailsford from the Sky and UK cycling teams, referring to his experience as being one of the “biggest success stories of British sport history.”
  When asked what he feels helps hi
  
  Read more

• Kevin Sinfield on brand performance and what it takes to be a visionary

  15-07-2016 17:50
  
  We spoke to Kevin Sinfield, head of brand marketing at Taylor’s of Harrogate and one of our Vision 100 on what it takes to be a visionary.
  Sinfield said that visionaries need to be open to change, constantly open to new ideas and shouldn’t settle on the status quo.
  He said he admires David Brailsford from the Sky and UK cycling teams, referring to his experience as being one of the “biggest success stories of British sport history.”
  When asked what he feels helps hi
  
  Read more

• Channel 4’s ‘Superhumans’, Ebay and Brexit – 5 things that mattered this week

  15-07-2016 17:28
  
  Channel 4 brings back the ‘Superhumans’
  Broadcaster Channel 4 launched its ‘Superhumans’ campaign for the Rio Paralympics with support from actor RJ Mitte, of Breaking Bad fame, The Last Leg team and presenter Clare Balding. The campaign puts a heavier focus on “everyday” people instead of athletes in a bid to change society’s attitudes towards disability.
  The ‘We’re the Superhumans’ campaign, part of Channel 4’s 20
  
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• The secret of managing marketing teams across borders

  15-07-2016 17:22
  
  As companies grow in scale, marketing strategies must evolve to meet changing needs. However, the challenges of global expansion mean marketers need to decide how best to structure their teams, whether it is managing the brand strategy centrally, working with a tight-knit local team or recruiting specialists.
  Conscious of the cultural differences in attitudes towards food and technology, online food delivery platform Just Eat believes local marketing teams can be more agile and en
  
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• Brand Recruitment: Brand & Trade Marketing Manager - FMCG

  15-07-2016 17:01
  
  £40000 - £50000 per annum + car allowance, bonus and benefits:Brand Recruitment:
  Brand & Trade Marketing Manager - FMCG, Kettering -A rare opportunity to work for a market leading FMCG organisation who are seeking a highly creative
  Kettering
  
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• Bray Leino: B2B Account Director, Leading B2B Agency

  15-07-2016 16:14
  
  £40,000 :Bray Leino:
  Bray Leino is one of the UK’s leading B2B Agency’s, having being ranked in the top three for the last four years.
  Filleigh, North Devon
  
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• Brand Recruitment: Head of Product

  15-07-2016 14:00
  
  £70000 per annum:Brand Recruitment:
  Product Manager, Wellingborough -
  A specialist, award winning insurance provider based in Northamptonshire are looking for a Head of Product
  Wellingborough
  
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• Virgin’s Helen Tupper: How to break free from the tyranny of your email inbox

  15-07-2016 13:26
  
  Email has woven its way into our working lives and has become the single biggest use of our time at work. On average, we each receive 122 work emails and check our inbox 74 times each day, according to McKinsey. Just over a third of those emails have been shown to be important and worthy of attention, yet our constant checking consumes 28% of our work time. Perhaps worst still, this problem isn’t going anywhere, with the rate of email growth forecast at 3% annually.
  It is a scar
  
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• Red Sofa London: 2D Vector Artist - London - £25,000 - £35,000

  15-07-2016 13:09
  
  £25000 - £35000 per annum:Red Sofa London:
  2D Vector Artist - London - £25,000 - £35,000A leading game studio is seeking a talented game artist to create game assets and characters for their leading games.
  London
  
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• Secret Marketer: Being a good manager is like being a good marketer – you need to know your audience

  15-07-2016 12:53
  
  We read, talk and hear about marketing management all the time – the ‘how to’ of both the processes and the programmes of work associated with marketing. But we rarely talk about what else is implicit in the term marketing management – the ‘how to’ of leading and managing a team.
  Part of the problem is that on the way up the greasy marketing pole – via marketing assistant, brand manager and product manager roles, often preceded by four years in univ
  
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• Tomorrow Recruitment: PM/Production - freelance, all levels - URGENT

  15-07-2016 02:00
  
  £150.00 - £250.00 per day:Tomorrow Recruitment:
  Looking for outstanding Project Managers and Production specialists of all levels to work with leading design agencies.If you are skilled at managing multiple projects in an integrated environment, we want to hear from you!Previous experience in creative
  London
  
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• Perfect Marketing People: Interim Head of PR - Manchester

  15-07-2016 02:00
  
  To £48k:Perfect Marketing People:
  We're on the lookout for an Interim Head of PR to take on a mat contract starting in Manchester in August 2016. 10 years + consumer PR exp required.
  To £48k
  
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• Formula Won: Operations Manager - Recruitment Job Board Plus

  15-07-2016 02:00
  
  £28,000 - £32,000:Formula Won:
  Our client, a new start up have completely revolutionised recruitment advertising. They  combine their expertise in social media and knowledge of g...
  London (Central), London (Greater) Moving to Central in 2017
  
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• Direct Recruitment- Data & Insight: Senior Marketing Data Analyst

  15-07-2016 02:00
  
  £up to £45K:Direct Recruitment- Data & Insight:
  We are looking for a Senior Data Analyst to join this charity based in Central London
  London (Central), London (Greater)
  
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• Ball & Hoolahan: Senior Brand Manager - UK and Europe

  15-07-2016 02:00
  
  Excellent salary and benefits:Ball & Hoolahan:
  Looking to escape the Big Smoke, but not wanting to compromise your career prospects? Do you have a passion and commitment for authentic foods and ...
  Norwich, Norfolk
  
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• b3-media: Senior Sales Executive

  15-07-2016 02:00
  
  Up to £28,000 + com + benefits:b3-media:
  Senior Sales Executive Up to £28,000 + com + bens London b2b portfolio The Company The company is a well-established, extremely professional market...
  South London
  
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• Association of British Insurers: Digital Content Executive

  15-07-2016 02:00
  Competitive:Association of British Insurers:
  The Association of British Insurers is looking for a forward thinking, savvy Digital Content Executive.
  London (Central), London (Greater)
  
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• The number of Japanese living in Japan just collapsed by the most on record

  15-07-2016 01:37 via feedproxy.google.com
  
  Japan's population excluding resident foreign nationals just fell by the largest number on record.
  The number of Japanese living in the country fell by 271,834, down to 125.9 million as of January 1, according to government data released on Wednesday. Data was first recorded in 1968.
  This was the first time the non-foreign population fell below 126 million in 17 years, and the seventh year of decline in a row after peaking in 2009, according to the Japan Times.
  Looking at dat
  
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• The three Es of marketing to kids

  15-07-2016 01:26
  
  LONDON: Marketing to children is a complex area filled with potential pitfalls and marketers working in this area should seek to fulfil the three Es of ethical compliance, engagement and ecosystem. These are outlined in a Warc Best Practice paper...
  
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• Retailers tap Pokémon Go

  15-07-2016 01:26
  
  NEW YORK: A week into the Pokémon Go craze, users are reported to be spending 33 minutes a day in the app – 50% more than the average time spent on Facebook – with retailers and media owners looking to cash in.The engagement figure
  
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• Premium context lifts brand metrics

  15-07-2016 01:26
  
  RESTON, VA: Digital display ads appearing on premium publishing sites deliver significantly better branding effectiveness results across a number of measures, a new study has claimed.comScore, the analytics business, examined the branding...
  
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• Orange wins Euro 2016

  15-07-2016 01:26
  
  LONDON: Telecoms brand Orange emerged as the best performing sponsor at the recent UEFA European Championship, thanks to a focus on fan engagement, according to a new study.The Brand Agility Index compiled by PR firm Waggener Edstrom...
  
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• India's QSR sector looks to promos

  15-07-2016 01:26
  
  NEW DELHI: In a slowing fast-food market, restaurant chains in India are turning to promotions and product innovation to tempt consumers back while one state's imposition of a "fat tax" may hinder expansion plans. Executives from leading chains...
  
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• Facebook seeks more sensitive metrics

  15-07-2016 01:26
  
  NEW YORK: As popular as leading social media sites may be with consumers, their measurable impact on advertising remains uncertain, admits the chief metrics officer at Facebook."At Facebook, although we are proud of diminishing the stature of...
  
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• Asian pay-TV growth slows

  15-07-2016 01:26
  
  MUMBAI: The stellar growth rate of Asia-Pacific pay-TV is slowing according to a new report which also says the much-hyped launch of Netflix in the region has so far had little impact on the industry and which highlights a rise in illegal services. ...
  
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