Sales & Marketing news

• We still don't really know how much money Microsoft makes on its Amazon cloud competitor (MSFT)

  19-07-2016 23:07 via feedproxy.google.com
  
  Microsoft on Tuesday announced its results for the quarter ended June 30, and it appears to be well on its way to its goal of $20 billion in cloud revenue by 2018.
  The company said that its annual cloud revenue run rate was $12.1 billion.
  But if you're tracking the horse race between Microsoft and Amazon in cloud computing, that's still a bit of a misleading number.
  The "run rate" is calculated by taking revenue in the final month of the quarter and multiplying it by twelve,
  
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• Microsoft figured out a clever way to mint cash with its second-place search engine (MSFT)

  19-07-2016 22:53 via feedproxy.google.com
  
  Microsoft just announced that advertising revenue from the Bing search engine was up 16% year-on-year during the last quarter, thanks to its deep integration with Windows 10. 
  By default, the Cortana virtual assistant that's built into Windows 10 opens links in the Microsoft Edge browser and performs searches using the Microsoft Bing search engine. It's a pretty shrewd bit of corporate synergy that's driving Bing to new heights.
  In the month of June, Microsoft says in a slide deck for inves
  
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• The cofounder of a $1.4 billion tech fund is going it alone

  19-07-2016 22:12 via feedproxy.google.com
  
  Seth Wunder, the cofounder of $1.4 billion Contour Asset Management, has left the firm and is in the early stages of planning a new hedge fund.
  Wunder left Contour in June, and cofounder David Meyer has taken over his duties, according to a regulatory disclosure.The New York hedge fund focuses on long and short stock investments in tech, media, and telecom companies.
  Wunder is in the early stages of prepping a new hedge fund, Black and White Capital, in Los Angeles, according to three peop
  
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• STOCKS GO NOWHERE, DOW TOPS CLOSING HIGH: Here's what you need to know (SPY, SPX, DJI, IXIC, USD, TRY, VZ, YHOO, GS, JNJ, ANTM, CI, HUM, AET)

  19-07-2016 22:00 via feedproxy.google.com
  
  Stocks barely moved in either direction on Tuesday, in another session marked by weak trading volume. 
  The Dow Jones Industrial Average crossed the all-time closing high it reached on Monday. The index rose and achieved a record for an eighth straight day, the longest rally since March 2013. 
  First, the scoreboard:
  Dow: 18,559.01, +25.96, (0.14%)
  S&P 500: 2,163.78, -3.11, (-0.14%)
  Nasdaq: 5,036.37, -19.41, (-0.38%)
  WTI crude oil: $44.65, -$0.59, (-1.30%)
  In US e
  
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• Microsoft crushes on earnings and revenue, stock pops (MSFT)

  19-07-2016 21:50 via feedproxy.google.com
  
  Microsoft announced earnings for the fourth quarter of its just-finished fiscal year 2016 on Tuesday afternoon after the stock market's closing bell.
  You can read the full results here, from a Microsoft press release.
  For the quarter, Microsoft announced:
  Earnings of $0.69 per share on an adjusted basis, up from $0.60 a year ago. Analysts were expecting $0.58.
  Revenue of $22.6 billion, up from $22.18 billion a year ago. Analysts were expecting $22.14 billion.
  At the time of this writing, Mi
  
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• Here are the most and least expensive places to live in America

  19-07-2016 20:59 via feedproxy.google.com
  
  America's biggest cities are among its most expensive.
  The Bureau of Economic Analysis recently released data on personal income and the cost of living in 2014 for metropolitan areas and the non-metropolitan parts of states. One of the main indicators the BEA released shows the relative cost-of-living in different parts of the country.
  The Regional Price Parity is an index that sets the national average cost of goods and services at 100, with a particular region's RPP showing how the cost of liv
  
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• Wall Street says there 'probably won't be too many positives' for Apple in the short term (AAPL)

  19-07-2016 19:06 via feedproxy.google.com
  
  The July quarter is usually Apple's slowest quarter, since Apple usually releases a new iPhone in September, well after the quarter ends.
  This year, analysts don't see much short-term upside at all.
  UBS analyst Steven Milunovich says there probably "won't be too many positives in the quarter." He writes in a research note:
  "Other than solid Services growth and maybe some improvement in China, there probably won't be too many positives in the quarter. Although the product cycle is soft, the ecosy
  
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• Here's what Wall Street is saying about Netflix's surprise drop in subscriber additions (NFLX)

  19-07-2016 19:06 via feedproxy.google.com
  
  Netflix's stock is down 13% on Tuesday, after the streaming video service's new subscriber additions came in way below expectations in the second quarter.
  Netflix added 160,000 U.S. subscribers in the second quarter, compared to Wall Street's forecast of 509,000, and its international growth also missed targets.
  The company blamed the lack of subscriber growth on the media's coverage of the "'un-grandfathering' of Netflix accounts" that resulted in price hikes for many subscribers.&nbs
  
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• America's '$13 trillion gorilla' is getting even bigger

  19-07-2016 18:51 via feedproxy.google.com
  
  There seems to have been one constant source of hope for the US economy over the past year: the US consumer.
  Even as the stock market was falling, the UK was exiting, and corporate earnings kept disappointing, the US consumer has shown a resiliency that has buoyed the hopes of many economists.
  According to the Macquarie consumer equities team, recent trends have highlighted that not only is the American consumer looking strong, but there are good reasons to think the outlook will only improve.
  T
  
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• JOHN McAFEE: Pokémon Go isn't the only app gathering data without you knowing

  19-07-2016 18:35 via feedproxy.google.com
  
  In the wake of the Pokémon Go hype, some users were concerned that downloading the app would allow its creators to read their emails.
  John McAfee, creator of McAfee security software and, pending regulatory approval, the CEO of MGT Capital Investments, thinks that Pokémon Go is the least of your worries.
  "Wake up. Over 50 million users have granted apps permission to make phone calls from your phone, without your approval or knowledge, for which you may have to pay," McAfee told Bu
  
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• Adidas details ‘revolutionary’ three-pillar strategy as it aims to reclaim lost ground

  19-07-2016 18:14
  
  Adidas, which first introduced its three-pillar marketing strategy back in March 2015, has today (July 19) outlined the plans in greater details at an investors meeting.
  A focus on speed
  The German sports giant has told investors 50% of its sales will be through speed-enabled products by 2020.
  Adidas defines speed-enabled as a complete “re-shaping” of its entire business model, from range planning to product creation, sourcing, supply chain, go-to-market and sales as it looks to &ldq
  
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• Goldman Sachs' CFO gives us a little more detail about those job cuts

  19-07-2016 18:12 via feedproxy.google.com
  
  Goldman Sachs has cut its headcount by 5% since the first quarter, to about 34,800 people.
  On a call following the firm's second-quarter earnings results, CFO Harvey Schwartz provided a little more detail about those job cuts.
  First of all, he said, the process started back in February. He noted that it's not unusual for the firm to cull the bottom 5% of performers across the board each year, but the exact number can vary by business.
  For example, the fixed income, currencies, and commodities tr
  
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• Microsoft’s top marketer on being a ‘more human and approachable’ brand

  19-07-2016 18:10
  
  Microsoft’s top marketer Kathleen Hall is on a mission. She wants people to stop seeing Microsoft as the goliath of the tech world and instead see it as David, a challenger in the rapidly shifting space.
  When we meet her at Cannes Lions, it is almost a year since Microsoft launched Windows 10 with a new more emotive campaign. It was, Hall admits, a risk to launch a new tech platform using a campaign featuring children but she believes the move has paid off and revealed a more human si
  
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• The Turkish lira is tumbling (TRY, USD)

  19-07-2016 17:29 via feedproxy.google.com
  
  The Turkish lira is tumbling again on Tuesday amid the fallout from the coup attempt late last week. 
  At 11:12 a.m. ET, the lira is down by 2.34% to 3.0499 per dollar. It is the worst-performing currency in emerging markets worldwide, according to Bloomberg, and has fallen below the level it dropped to as the coup attempt unraveled on Friday.The currency slipped on Tuesday after Turkey's education board ordered 1,577 university deans to resign. It's part of a sweep
  
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• Investment behemoth PIMCO just made 2 big hires

  19-07-2016 17:00 via feedproxy.google.com
  
  PIMCO, the behemoth investment firm, just announced two big hires.
  The Newport Beach, California, firm hired Danielle Luk as a portfolio manager from Credit Suisse, where she traded options as a director.
  Before that, she was a senior trader at Morgan Stanley on its structured-rates team. She will focus on interest rate derivatives in her new role.
  PIMCO also hired Tiffany Wilding as senior vice president and US economist.
  She previously worked at Paul Tudor Jones' hedge fund, Tudor Investm
  
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• Heathrow taps into the ‘Love Actually‘ effect with first TV campaign

  19-07-2016 15:39
  
  Heathrow Airport is launching its first TV campaign, as it looks to create an emotional connection by reflecting stories of why we use the airport. The ad features a five-year-old girl making her way through the airport for her first flight and ends with the tag line ‘To the next 70 years of flight’, in celebration of Heathrow’s 70th anniversary this year.
  The TV ad is part of the airport’s wider campaign that focuses on customer stories, through digital, print and outdo
  
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• Marketing storytelling – latest Marketoonist

  19-07-2016 13:22
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• What leadership qualities do marketers need to build the most effective team?

  19-07-2016 13:06
  
  Instagram’s Amy Cole, Taylors of Harrogate’s Kevin Sinfield, Microsoft’s Paul Davies and Eat’s Sarah Doyle – all 2016 inductees of Marketing Week’s Vision 100 – offer their advice on effective team building.
  Watch the video to find out more.
  
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• Vertical Advantage: Interim Marketing Manager

  19-07-2016 02:00
  
  £60000 - £75000 per annum + car and bonus:Vertical Advantage:
  A blue chip food manufacturing business is looking for a Marketing Manager for a contract to cover maternity leave.
  Yorkshire and the Humber
  
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• Spectrum 360 Recruitment: Account Manager - - 6 month Fixed Term Contract / Freelance - Creative Agency

  19-07-2016 02:00
  
  £30k - £34k:Spectrum 360 Recruitment:
  The UK's most creative advertising agency is seeking a sparky experienced Freelance Account Manager to enjoy No 1 spot in the Premier league
  London, Soho
  
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• Lucky7 Recruitment: Account Manager Integrated ATL FMCG campaign EMEA

  19-07-2016 02:00
  
  £28,000 to £34,000 per year + benefits:Lucky7 Recruitment:
  Account Manager. Wow! offices. Press and Digital. FMCG premium brand. Apply today.
  London (Central), London (Greater)
  
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• Jamie Miller Marketing Recruitment: Product Manager

  19-07-2016 02:00
  
  £30000 - £45000 per annum:Jamie Miller Marketing Recruitment:
  Our client is a cloud service company, looking for a talented and creative product manager to play an integral role in the product lifecycle, marke...
  Fareham
  
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• EMR | Specialist Marketing Recruitment: Senior Marketing Specialist - Business Services

  19-07-2016 02:00
  
  £35000 - £50000 per annum:EMR | Specialist Marketing Recruitment:
  An exciting opportunity has arisen for an experienced marketer to join a prominent division of a FTSE100 business services organisation, focussed on helping businesses better connect with their customer base. This is an unusual chance to work as a quasi-a
  Nottinghamshire, Nottingham
  
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• Adam Recruitment: CEO - Digital Agency

  19-07-2016 02:00
  
  £100000 - £125000 per annum + BONUS:Adam Recruitment:
  We are very pleased to announce that we are partnering with a leading, independent full service Digital Agency in Manchester who are looking to recruit an exceptional CEO who will take ownership on setting the overall vision and strategy for the Agency.
  Manchester, Greater Manchester
  
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• Nudging America to health

  19-07-2016 01:40
  
  CHICAGO: Marketers operating in the US health sector – in verticals from insurance to food – need to rethink consumer segmentation and move away from a narrow focus on their own area of interest to take a more holistic approach.Writing in the...
  
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• Mobile video leaps ahead

  19-07-2016 01:40
  
  GLOBAL: Consumers around the world will this year spend 23% more time viewing video on mobile devices than on 'fixed' devices, according to a new forecast.The second edition of Zenith's Online Video Forecasts report covering 57 key markets...
  
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• L'Oréal thinks beyond tech for CX

  19-07-2016 01:40
  
  SYDNEY: Technology is a great tool but shouldn't be considered a silver bullet for improving customer experience, a senior regional marketer believes. Cameron Woods, Marketing Director for L'Oréal South Asia, addresses this topic at the Australian...
  
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• Legal threat to UK 'farm' brands

  19-07-2016 01:40
  
  LONDON: Food labelling, often a contentious area for brands, is coming under renewed scrutiny in the UK as farmers protest that supermarkets' use of invented "farm brands" is misleading.The National Farmers' Union (NFU) has written to the National...
  
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• Korea promotes electric cars

  19-07-2016 01:40
  
  SEOUL: Hyundai, the Korean automaker, is launching its first electric car just as the government is stepping up its efforts to promote electric vehicles, with expanded infrastructure and a range of incentives for consumers.The latest initiative...
  
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• Karachi OOH costs soar

  19-07-2016 01:40
  
  KARACHI: Outdoor media costs in Karachi have soared following a Supreme Court order that has resulted in two thirds of inventory being either temporarily or permanently dismantled.Back in May, the Court decided there was no law that permitted the...
  
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• Creativity drives adidas

  19-07-2016 01:40
  
  CANNES: adidas believes its positioning as the "creator" brand can serve as a connection point to its history, help it stand out in a competitive marketplace, and also fuel cutting-edge innovation.Eric Liedtke, Executive Board member with...
  
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• CEOs confident on innovation

  19-07-2016 01:40
  
  NEW YORK: Most CEOs in the US are confident that they and the teams around them are capable of driving innovation but relatively few have a structured, business-wide approach to the issue.Consulting firm KPMG surveyed 400 US CEOs from...
  
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• Brands need "chief media officer"

  19-07-2016 01:40
  
  NEW YORK: Brands should appoint a "chief media officer" to ensure agency spending decisions and relationships are based on accountability and transparency, a report from the Association of National Advertisers (ANA) has suggested.The ANA's study,...
  
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• Blog: Emotion, metaphor and Brexit

  19-07-2016 01:40
  
  The Leave campaign in the UK's EU referendum mobilised metaphors so potent that they side-stepped rational debate and spoke directly to raw human emotion, says David Penn, managing director at Conquest.
  
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