Sales & Marketing news

• Tinley Retains Total Marketing Systems for Sales and Distribution - Yahoo Finance UK

  18-07-2016 20:27
  
  Tinley Retains Total Marketing Systems for Sales and Distribution
  Yahoo Finance UK
  LOS ANGELES, CALIFORNIA and TORONTO, ONTARIO--(Marketwired - Jul 18, 2016) - The Tinley Beverage Company Inc. (OTC PINK:QRSRF)(CSE:TNY) (the "Company" or "Tinley") is pleased to announce that it has retained Total Marketing Systems ...
  
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• ‘Marketers must take control of media transparency to stop irresponsible behaviour’

  18-07-2016 18:46
  
  The US Association of National Advertisers (ANA) has criticised the “level of irresponsible behaviour of both agencies and advertisers”, urging its members to take control of media transparency by rewriting contracts, hiring a ‘chief media officer’ and undertaking thorough audits.
  The recommendations come after an investigation by the ad body found that senior executives at agencies were aware and regularly mandated controversial practices often not disclos
  
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• ‘Brands should make media oversight a board-level priority’

  18-07-2016 18:46
  
  The US Association of National Advertisers (ANA) has criticised the “level of irresponsible behaviour of both agencies and advertisers”, urging its members to take control of media transparency by rewriting contracts, hiring a ‘chief media officer’ and undertaking thorough audits.
  The recommendations come after an investigation by the ad body found that senior executives at agencies were aware and regularly mandated controversial practices often not disclos
  
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• Red Sofa London: Digital Art Director - Social/Digital

  18-07-2016 18:35
  
  £45000 - £50000 per annum:Red Sofa London:
  Shoreditch based boutique agencya re seeking an Art Director strong with digital and social.
  London
  
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• Mark Ritson: Tesco’s ‘fake farms’ are a real headache for its own-label strategy

  18-07-2016 17:10
  
  The best way to understand Tesco and the state of its business is to ignore the analysts and just watch what it does with its private labels. I say that because over the last quarter-century if you looked carefully enough you could use their private label successes and failures as a reliable bellwether for the overall corporate health of Britain’s biggest supermarket.
  For example, it’s very easy to overlook the importance of Tesco Value when it was launched in 1993. At the time the
  
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• Why Pokémon Go is a game changer for augmented reality and marketers

  18-07-2016 16:26
  
  You might have noticed a congregation of excited teenagers at the end of your street battling for control of their local Pokémon Gym. In fact, such is the global phenomenon of Pokémon Go, you have probably already joined them.
  Despite the mobile game being available only for a couple of weeks in the US and a few days in the UK it already has around 21 million daily active users in the States, surpassing Candy Crush’s peak audience of 20 million users.
  The average iPhone user,
  
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• How sub-brands are helping Marriott and Best Western target the Airbnb generation 

  18-07-2016 14:38
  
  Marriott introduced Moxy in 2014, which is far removed from its formal, luxury portfolio in design terms, with a focus on 24/7 communal living and ‘budget is beautiful’ mantra.
  The newest and most affordable entrant to the international chain, Moxy is aimed at “lifestyle-orientated millennial travellers’, explains global brand director Vicki Poulos. Although there are only two Moxy hotels in the US and three in Europe at present, by 2018 there will be 60 hotels globally,
  
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• How to avoid fragmentation when launching a sub-brand

  18-07-2016 14:20
  
  For many businesses diversification is critical to growth, but when creating a new brand there are many factors to consider. While some companies choose to introduce a sub-brand anchored on the prestige, profile or authenticity of the original brand, others want the proposition to differ dramatically from their existing offer in order to appeal to a new market.
  From a design perspective, marketing teams also need to consider whether a spin-off brand should retain a connection to its parent bran
  
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• Brand Recruitment: Senior Creative Copywriter - B2B Comms

  18-07-2016 14:01
  
  Negotiable:Brand Recruitment:
  Senior Creative Copywriter - B2B Comms, Cambridge -Are you an experienced creative copywriter with at least 5 years' experience? My client is looking to recruit a creative copywriter
  Cambridge
  
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• Microsoft’s UK CMO on artificial intelligence and his visionary inspiration

  18-07-2016 13:20
  
  We spoke to Paul Davies, UK CMO at Microsoft and one of our Vision 100 on what it takes to be a visionary.
  Davies said it takes a lot of curiosity and that visionaries need to be curious about the world around them and what makes people tick. He said that they should also have courage and the bravery to try different things.
  He said he admires the astronaut Tim Peake for “inspiring a young generation and telling them they really can do anything with their lives.”
  When asked what he f
  
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• Red Sofa London: Digital Producer/Project Manager

  18-07-2016 11:16
  
  £30000.00 - £35000.00 per annum:Red Sofa London:
  My client provides solutions for mindfulness and conscious living in the digital space. THey are currently looking for a Digital Producer.
  London
  
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• air recruitment: Mid-weight Planner and Senior Planner

  18-07-2016 08:00
  
  Up to £80k dependent on experience:air recruitment:
  This agency are extending their strategic reach. They’re one of the most sort after agencies to work with and for. Are you passionate about strategy?
  London (Central), London (Greater)
  
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• Vertical Advantage: Digital Content Manager

  18-07-2016 02:00
  
  £38000 - £43000 per annum + benefits:Vertical Advantage:
  My client are an industry leader in publishing content, articles and general market insight within the consumer goods and retail space, as well as providing consultancy services to the world's leading organisations.Content is fundamental to the work they
  Hertfordshire
  
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• Talentum AG: Social Media Manager

  18-07-2016 02:00
  Up to CHF 130'000 per annum:Talentum AG:
  You are a social media-savvy, you love to try out new ways of communicating, you are able to phrase your argument in 140 characters?
  Switzerland, Canton of Zug
  
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• Spectrum 360 Recruitment: Account Director - Integrated Advertising Agency

  18-07-2016 02:00
  
  £45k - £55k:Spectrum 360 Recruitment:
  A fantastic opportunity for a driven Account Director to handle one of the world's most prestigious brands in a well-known network agency
  London, Soho
  
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• PSD Group: Head of Marketing UK

  18-07-2016 02:00
  
  c. £72,000 + car + bonus + benefits:PSD Group:
  Highly strategic TTL Comms and Brand role for global mobile leader.Surrey
  
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• Parker Hannifin Ltd: eBusiness and Data Manager

  18-07-2016 02:00
  Competitive:Parker Hannifin Ltd:
  So you're a digital marketing specialist with great people skills and a talent for project management…?
  Warwick, UK
  
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• f1 Recruitment: Display Marketing Manager

  18-07-2016 02:00
  
  Up to £50,000 plus excellent bens:f1 Recruitment:
  My client, a leading Travel Brand is looking for a Display Marketing Manager who will play a key role in managing a substantial digital...
  north london
  
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• f1 Recruitment: Campaign Operations Planner - In-house

  18-07-2016 02:00
  
  Up to £40,000 plus bens:f1 Recruitment:
  Reporting directly to the Data Planning Manager, the Campaign Operations Planner is part of a team responsible for recommending and planning custom...
  North London
  
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• Better Placed Recruitment: PR Account Director - Manchester

  18-07-2016 02:00
  
  £40000 - £60000 per annum + Excellent benefits:Better Placed Recruitment:
  PR Account Director - Integrated Agency, ManchesterIf you're a PR Account Director looking to take the next step and manage your own PR function within an award winning agency, this is an opportunity not to be missed. My client is looking for someone to l
  Manchester, Greater Manchester
  
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• Better Placed Recruitment: Head of Internal Comms

  18-07-2016 02:00
  
  £60000 - £80000 per annum + Strong Benefits:Better Placed Recruitment:
  Better Placed are delighted to be working in partnership with a fantastic and instantly-recognisable retailer with a prestigious heritage who now have an excellent and challenging Head of Internal Comms opportunity.
  West Yorkshire
  
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• become: Snr Account Manager - digital and direct

  18-07-2016 02:00
  
  £35k - £38k:become:
  Are you an agency account handler who gets a kick out of managing clever, response-led work ensuring good ROI?
  London (Central), London (Greater)
  
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• UK junk food ban is 'abandoned'

  18-07-2016 01:54
  
  LONDON: The British government is reportedly planning to severely water down proposals to curb the marketing of junk food, according to a leaked official paper.With proposals to tackle rising child obesity in the UK due to be released this week,...
  
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• TV still holds sway in the UK

  18-07-2016 01:54
  
  LONDON: Some 87% of all TV viewing in the UK is still live at the point of broadcast, with other uses for the TV screen representing on average only 40 minutes per day, according to research from the Broadcasters Audience Research Board (BARB). ...
  
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• Three consumer groups are crucial

  18-07-2016 01:54
  
  BOSTON: Demographic shifts are having a profound effect on consumer markets around the world, which will require brands to focus on three key groups of consumers over the next 15 years, according to recent analysis from McKinsey.Richard Dobbs,...
  
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• Streaming is the norm in Singapore

  18-07-2016 01:54
  
  SINGAPORE: More than half (54%) of consumers in Singapore have watched over-the-top (OTT) video services, especially YouTube and social networks, according to a new study which also found children and millennials to be the most avid viewers.The...
  
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• Consumers more receptive to emojis

  18-07-2016 01:54
  
  NEW YORK: Marketers are seeing stronger results from messaging campaigns that include emojis – those little digital cartoon characters – even as the number of emoji marketing campaigns continues to increase, a new study has shown.According to...
  
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• Cities fuel consumer spending

  18-07-2016 01:54
  
  GUANGZHOU: Half of world's GDP growth over the next decade will come from smaller cities in developing markets as increased urbanisation drives more consumer spending, new research has revealed.Ogilvy and Mather's recent Velocity 12 report...
  
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• Airbnb's creative platform push

  18-07-2016 01:54
  
  CANNES: Airbnb, the digital service which lets people rent accommodation from their peers across the globe, is seeking to develop a creative "platform" that delivers unique experiences with brands, agencies and other similar partners.Brian Chesky,...
  
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• Why brands are targeting empty nesters with traditional direct mail

  18-07-2016 01:01
  
  Older people whose children have left home to start their own careers and families can often feel sad and nostalgic but also excited about the next chapter of their own lives.
  The peak age for empty nesters is between 55 and 64, and many are still working. Others will use their new-found freedom to follow their dreams and travel, or buy goods they have always longed to own.
  According to The Life Stages of Mail research by Royal Mail’s MarketReach, empty nesters still enjoy traditional TV
  
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