Sales & Marketing news

• Secret Marketer: Ideas are the easy bit – it’s implementation that’s hard

  20-07-2016 18:14
  
  A lot of people believe having an idea is the hardest part of marketing. The fact is that the idea is probably the easiest part. The world is full of ideas, and most aren’t that good. For marketers, the difficulty is convincing the organisation why your idea is a great one and to do something about it. In the wider world, the toughest bit of any good idea is creating and finding the talent, time and money to evaluate and test the idea.
  A related fallacy I often hear from new digital a
  
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• Unilever makes play to become a consumer services brand with Dollar Shave Club deal

  20-07-2016 17:23
  
  Unilever has acquired online-only subscription service Dollar Shave Club for a rumoured $1bn (£760m). The FMCG startup delivers razors straight to customers’ doorsteps for a fixed monthly price and has rapidly disrupted the shaving market, still dominated by Procter & Gamble‘s Gillette brand.
  Dollar Shave Club holds 54% of the online shaving marketing in the US, according to Euromonitor, and 5% of the total shaving market. By comparison Gillette’s share of the on
  
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• The impact of your voice

  20-07-2016 17:15
  Most articles about improving the way presentations are delivered focus on body language and content. Body language accounts for an amazing 55% of the impact you have when talking or presenting to people; what you say or show, only 7%. The remaining 38% of your impact comes from the way you speak./>
  If you are heading to an assessment centre, doing a presentation may be one of the tasks on the table, or if you're about to start a new job – congratulations by the way – presenting
  
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• Russell Parsons: Procurement should be seen as marketing’s strategic partner, not its enemy

  20-07-2016 16:40
  
  There are many contenders for the title ‘marketing’s best friend’. Externally, a strong case can be made for advertising or marketing technology, for example, but on a strategic and internal level the field is open. Is it the chief information officer, given the role of data in marketing planning and campaign delivery? Is it the chief technology officer, who can help a marketer navigate the crowded digital landscape? Is it HR, which not only has the key to increasing marketing
  
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• What does Brexit mean for marketing budgets?

  20-07-2016 16:10
  
  It’s less than a month since Britain’s decision to leave the EU was revealed. Here three of this year’s Vision 100 inductees share their first thoughts on what it might mean for marketers.
  Microsoft’s UK CMO Paul Davies thinks it will make marketers more risk averse in the short to medium term, but warns against this and instead urges marketers to “be more adventurous”.
  As it will be difficult to get budget increases signed off, Kevin Sinfield, head of brand m
  
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• Red Sofa London: MW Visual Digital Designer

  20-07-2016 15:19
  
  £30000.00 - £40000.00 per annum:Red Sofa London:
  Amazing Digital Design career opportunity working with top tier CDs and ECDs. The role would best suit an ambitious Mid Weight Visual UI Designer with approx 4 yrs Digital / Creative agency experience.
  London
  
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• Mondelēz CMO Dana Anderson on why marketers must ‘stop crying into their beer’ and embrace change

  20-07-2016 15:16
  
  Meeting Mondelēz’s CMO Dana Anderson is a whirlwind. Despite being small in stature, her charisma and way of talking are larger than life. She frantically flicks through presentation notes to make a point, whispers one minute and shouts the next – leaving you captivated but also slightly concerned you are not keeping up with her train of thought.
  Even before the first question is thrown her way, she highlights a talk she is about to give at the Cannes Lions festival.
  
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• Why procurement must be marketing’s new best friend

  20-07-2016 14:31
  
  Procurement has always been a bugbear for both marketers and agencies. Brands need to buy a huge array of marketing services, but the processes by which they choose and pay for them are a frequent source of friction, as procurement departments – whose priorities and reporting lines vary from company to company – seek to balance marketing objectives with value for money.
  These pressures look set to increase, following the UK’s vote to leave the European Union, with economic
  
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• RBS CMO: Advertisers should remember they need agencies

  20-07-2016 13:17
  
  I have been in advertising for a number of years and worked across many great agencies and brands. At times, our industry has made me immensely proud. At others, less so. We are facing numerous challenges (ad blocking, ad fraud, declining consumer trust) and it’s vital we work together to uphold our industry’s integrity as we confront them.
  I am currently CMO for RBS. I have seen first hand what happens when trust breaks down between counterparties, customers, regulators and lawmake
  
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• David Wheldon: Advertisers should remember they need agencies

  20-07-2016 13:17
  
  I have been in advertising for a number of years and worked across many great agencies and brands, as well as having a role as President of the WFA. At times, our industry has made me immensely proud. At others, less so. We are facing numerous challenges (ad blocking, ad fraud, declining consumer trust) and it’s vital we work together to uphold our industry’s integrity as we confront them.
  I am currently CMO for RBS. I have seen first hand what happens when trust breaks down between
  
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• Data Storytelling Awards entry deadline extended

  20-07-2016 11:49
  
  Last year’s winners at the Data Storytelling AwardsThere are a range of categories to enter including personalisation, data-driven business and loyalty and relationship marketing.
  All the entries will be judged by top marketers including TfL’s Julie Dixon and Nick Bonney, head of insight at Camelot. The winners will be awarded based on factors including the brief, the work and the results.
  Stuart McDonald, regional head of customer insight EMEA at AIG and one of the judges for the aw
  
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• Gemini People: HTML 5 Designer

  20-07-2016 11:16
  
  £265 - £325 per day:Gemini People:
  THE OPPORTUNITY* The opportunity to work with a leading full service agency in East London
  * You will be working on the design, development and build of HTML5
  * This agency works with some of the most global and prestigious clients
  * To start o
  London
  
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• Truffle Talent: Art Director - Integrated hybrid

  20-07-2016 02:00
  
  £40-50k plus benefits:Truffle Talent:
  Your role as an Integrated Art Director will be to come up with ridiculously thought provoking never done before ideas and roll them out through mu...
  London (Greater)
  
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• Robert Half Recruitment: SEO Manager

  20-07-2016 02:00
  
  £30000 - £35000 per annum:Robert Half Recruitment:
  SEO | Spread Betting | Huge Progression | City of London | £35k
  London, City of London
  
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• Red Sofa London: WordPress Developer

  20-07-2016 02:00
  
  £30000.00 - £35000.00 per annum + Excellent Benefits:Red Sofa London:
  I am looking for a junior / mid-range WordPress developer (around 2-3 years' experience) to work on a range of web development projects for my client across their business - from splash pages and campaign hubs, to content portals and corporate sites.
  London
  
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• Ravi Zacharias International Ministries: Marketing Co-ordinator (EMEA region)

  20-07-2016 02:00
  £28,000 - £35,000 + benefits (experience dependent):Ravi Zacharias International Ministries:
  Working closely with our Global Media Director and broader Media and Communications team, you will play an important part in our success
  Oxford, Oxfordshire
  
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• Michael Page Digital: PPC Analyst

  20-07-2016 02:00
  
  £25000 - £35000 per annum + Benefits:Michael Page Digital:
  This brand role provides a unique opportunity for candidates to join a fast paced search agency and take the chance of learning from some of the best PPC specialists in the industry.The PPC analyst role will give the candidate exposure to some of the U.K'
  Wakefield, West Yorkshire
  
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• MCG Associates: Senior Copywriter - Multinational, Abu Dhabi

  20-07-2016 02:00
  
  Circa GBP62,000:MCG Associates:
  A well established, award winning international ad agency giant with multiple offices across the globe is searching for a senior writer.
  Abu Dhabi (AE)
  
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• MCG Associates: Copywriter (activation) - Multinational, Dubai

  20-07-2016 02:00
  
  Salary approx. 45,000GBP a year tax free plus flights plus healthcare plus relocation costs:MCG Associates:
  An established, award winning international ad agency with multiple offices across the globe is searching for a writer with brand/retail activation.
  Dubai (Emirate) (AE)
  
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• Market Recruitment Ltd: Marketing Manager

  20-07-2016 02:00
  
  £45 - 55,000 basic + benefits :Market Recruitment Ltd:
  Keen to help launch a new SaaS solution? With operations across the UK & US and with a recent strategic acquisition our client has ambitious plans ...
  London (Greater)
  
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• Market Recruitment Ltd: Marketing Executive

  20-07-2016 02:00
  
  £27 - 30,000 basic + benefits :Market Recruitment Ltd:
  Are you looking to join a sociable tech business and develop your career further? With operations across the UK & US and with a recent strategic ac...
  London (Central), London (Greater)
  
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• Fill Recruitment: Art Director - Social / Digital - [Drinks] - Boutique Digital Agency - £35k - £40k

  20-07-2016 02:00
  
  £35k to £40k depending on experience, plus top benefits!:Fill Recruitment:
  This leading boutique digital agency are on a roll winning new business so need an Art Director with solid Social, Digital and Big Brand experience.
  London (East), London (Greater)
  
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• Better Placed Recruitment: Account Manager - Creative Agency

  20-07-2016 02:00
  
  £21000 - £26000 per annum:Better Placed Recruitment:
  Account ManagerWe have a fantastic opportunity for an Account Manager to join a successful creative Branding agency in West Yorkshire. This agency excels in delivering highly impactful TTL campaigns for a range of clients, varying in sectors. As Account M
  West Yorkshire, Leeds
  
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• Mobile user experience underwhelms

  20-07-2016 01:34
  
  RALEIGH, NC: Businesses understand that simply having a mobile presence is no longer enough but they struggle to identify how they can improve their mobile user experience to meet evolving consumer and user demands, according to a new study....
  
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• How should brands approach YouTube?

  20-07-2016 01:34
  
  LONDON: YouTube has been central to a change in media culture and marketers need to understand how they can not only be discovered on what is now a global "everything channel" but be revisited on a regular basis.  In a Warc Best Practice paper –...
  
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• Facebook chatbots 'humanise' brands

  20-07-2016 01:34
  
  NEW YORK: Chatbots – automated digital tools which can replicate real-life conversational patterns – promise to make the way consumers interact with brands more "human", a leading executive from Facebook has argued.Stan Chudnovsky, Facebook...
  
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• Digital marketing grows in India

  20-07-2016 01:34
  
  MUMBAI: Brands in India are allocating up to one third of their marketing budgets to digital, a new study has claimed, although measuring return on investment remains a challenge.The finding appeared in the Digital Marketing Industry Report 2016,...
  
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• Data and CRM key to China success

  20-07-2016 01:34
  
  SHANGHAI / CANNES:Any brand that wants to win in China needs understand the power of user data to make their messaging more relevant, a top Chinese agency network believes."The definition of media has changed a lot. In western markets, media...
  
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• Creativity can drive behaviour change

  20-07-2016 01:34
  
  NEW YORK: Healthcare marketers seeking to shift consumer behaviour are often guilty of sticking to rational arguments and devising supportive programs rather than taking the leap of imagination that can truly inspire change, according to an industry...
  
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• Binge-viewing is now prevalent

  20-07-2016 01:34
  
  NEW YORK: Binge viewing is more than mainstream, new research suggests – it has become prevalent, with almost 6 in 10 TV viewers saying they have regularly watched three or more episodes of the same show in one sitting.According to data from...
  
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• Alibaba targets ANZ

  20-07-2016 01:34
  
  BEIJING: Alibaba, the Chinese internet giant, is expanding its regional cross-border retail activity into Australia and New Zealand, as part of its strategy aimed at connecting with two billion consumers globally. A new office in Melbourne will...
  
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• The Bank of Japan has a 'stealth weapon' at its disposal

  20-07-2016 01:34 via feedproxy.google.com
  
  The Bank of Japan is ostensibly prohibited from underwriting Japanese government bonds (JGBs), which is why many investors might be surprised to learn that the BOJ actually can underwrite and has been doing so.
  Article 5 of the Public Finance Act prohibits directly underwriting newly issued JGBs other than "in exceptional circumstances," and also requires any such exception to be authorized by the Diet, the Japanese Legislature.
  But a new Credit Suisse research note reports that the central bank
  
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• Tiffany is fixing one mistake that's killing business

  20-07-2016 01:28 via feedproxy.google.com
  
  Tiffany has been struggling.
  The company has reported multiple quarters of slipping sales.  In its most recent quarter, worldwide sales dipped 7%, and comparable sales dropped 9%. Before that, the  fourth quarter was marred by a poor gifting season.
  One of its central problems is that it young consumers demand newness, as they have been conditioned to the speed of fast fashion, as Edward Jones analyst Brian Yarborough told Business Insider in May.
  "I do think you have a
  
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• WHITE HOUSE: Student debt is good for the economy

  20-07-2016 01:04 via feedproxy.google.com
  
  President Barack Obama's top economists think that you have the explosion in student debt all wrong.
  The massive increase in student debt has caused quite a bit of worry from economists concerned that it is driving down spending from these borrowers and stunting economic growth.
  The Council of Economic Advisers, which conducts economic research on behalf of the White House, wrote in a massive 77-page research paper released on Tuesday that the opposite, in fact, is true.
  "Federal student loan pr
  
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• Kellogg’s apologises for ‘unclear’ health claims after two ads are banned

  20-07-2016 01:02
  
  Kellogg’s has had two of its ads banned by the Advertising Standards Authority (ASA) after it was found to breach the ad code for not clearly signposting how its health claims are substantiated.
  A TV ad for Special K porridge, which aired in October last year, featured various scenes of ingredients while a voice-over said: “Our new five-grain super porridge is full of goodness”. On-screen text stated “Special K porridge contains vitamin B2 which contributes to the m
  
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• Wall Street has given up on Yahoo's turnaround (YHOO)

  20-07-2016 00:45 via feedproxy.google.com
  
  Yahoo reported its second-quarter earnings Monday, and as expected Wall Street is not too impressed.
  Most of the analyst notes in reaction shared concerns over Yahoo's deteriorating business. The company saw declines across the board, including its highly touted Mavens business, and investors believe things will only get worse as Yahoo seeks to sell its core business while trying to right the ship.
  Though Yahoo declined to share many details around the sales process on Monday, Bloomberg just re
  
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• Instagram's ad business is growing even faster than Wall Street expected (FB)

  20-07-2016 00:29 via feedproxy.google.com
  
  With Facebook's second-quarter earnings right around the corner on July 27, Wall Street is taking stock of its estimates for the company's mammoth ads business.
  One particularly bright spot: Instagram, the photo-sharing app that's owned by Facebook.
  "Our conversations would suggest Instagram ad loads are rising faster than our initial expectations," UBS analyst Eric Sheridan wrote in a note to investors on Tuesday.
  UBS has subsequently raised its estimate to $550 million in Instagram revenue for
  
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• Marissa Mayer's tenure at Yahoo, by the numbers (YHOO)

  20-07-2016 00:25 via feedproxy.google.com
  
  Yahoo delivered middling earnings on Monday, and on the call Marissa Mayer gave what sounded a lot like a goodbye speech. This indeed may be her last earnings report at the company: the final bids for Yahoo's core business were reportedly due on Monday, and there's no guarantee that the buyer will keep her around.
  So how'd she do? This set of charts from Statista tells the tale. Revenue in all major segments has declined, as has operating income. At the same time, Mayer has made t
  
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