Sales & Marketing news

• Brand Recruitment: Product Marketing Executive/Manager

  13-07-2016 18:20
  
  £40000 per annum:Brand Recruitment:
  Product Marketing Executive/Manager -Due to organic growth, a global, market leading software provider is expanding their product marketing team
  Ely
  
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• Sponsors with a ‘fan focus’ the biggest winners at Euro 2016 and Wimbledon

  13-07-2016 18:18
  
  According to the latest Brand Agility Index study by PR firm Waggener Edstrom Communications [WE], Orange was the best performing sponsor at the Euros, securing a score of 167 points. Its closest competitor, Hyundai, scored 138 points.
  The Index is compiled by ranking brands out of five in areas including a campaign’s scalability, relevance, the speed at which it responds on social media, engagement, originality, personalisation and sentiment. WE achieves this by analysing all conver
  
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• Are loyalty schemes broken?

  13-07-2016 18:05
  
  My Starbucks rewards scheme introduced mobile order and pay last yearIf true customer loyalty exists, why are there so many unused loyalty points on the high street? Even if those customers are loyal, are reward schemes incentivising the right behaviour?
  These are two major questions affecting brands’ loyalty programmes today, and they are vital since loyalty is primarily driven by likeability (86% of consumers say) and trust (83%) rather than reward schemes, according to a report by consu
  
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• Red Sofa London: Freelance Senior 3D Designer

  13-07-2016 17:58
  
  £280 - £300 per day:Red Sofa London:
  Do you want to work with a global giant on some fab projects?
  City of London
  
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• Gemini People: Creative Planner

  13-07-2016 17:56
  
  £35000.00 - £40000.00 per annum:Gemini People:
  THE OPPORTUNITY* To work in a team made up of Brand Planners, Data Planners and Creative Planners
  * An independent agency, you will be part of a 'Family' and not just a business
  * As a Planner will work extremely closely with Senior staff includi
  London
  
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• Gemini People: Planner/Strategist

  13-07-2016 17:55
  
  £40000.00 - £60000.00 per annum:Gemini People:
  THE OPPORTUNITY* For a Planner to work in a creatively driven agency in London
  * To be lead Planner on a couple of high-profile accounts
  * Work with some of the most awarded talent in the industry
  * Be part of a mid-sized department with a hand
  London
  
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• Gemini People: TV/Shoot Producer

  13-07-2016 17:54
  
  £50000 - £55000 per annum:Gemini People:
  THE OPPORTUNITY* For a talented Shoot Producer to join an exciting production agency in Central London.
  * Work with an envied client list on exciting and innovative projects.
  London
  
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• Gemini People: Workflow Manager

  13-07-2016 17:53
  
  £38000 - £42000 per annum:Gemini People:
  THE OPPORTUNITY* For a talented Workflow Manager to join an exciting agency in London.
  * Work onsite with a global client, managing a mix of digital and print projects.
  London
  
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• Samsung’s top mobile marketer on being ‘human first’, premium partnerships and competing with Apple

  13-07-2016 17:43
  
  Samsung is presently the world’s top smartphone maker, by units sold, by some distance. Figures out last week reveal that around 15 million of its latest high-end handset, the Galaxy S7, will have been sold in the second quarter of 2016, up from 10 million in the first quarter. The company’s overall operating profit is the best in two years with a forecast of $7bn (£5.4bn) in Q2, up 17% from the same period last year, while analysts predicted an operating profit of $3.45bn (&po
  
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• Samsung’s top marketer on humanising the brand, premium partnerships and competing with Apple

  13-07-2016 17:43
  
  Samsung is presently the world’s top smartphone maker, by units sold, by some distance. Figures out last week reveal that around 15 million of its latest high-end handset, the Galaxy S7, will have been sold in the second quarter of 2016, up from 10 million in the first quarter. The company’s overall operating profit is the best in two years with a forecast of $7bn (£5.4bn) in Q2, up 17% from the same period last year, while analysts predicted an operating profit of $3.45bn (&po
  
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• Red Sofa London: Freelance Midweight 3D Designer

  13-07-2016 17:42
  
  £250 - £260 per day:Red Sofa London:
  Amazing opportunity to work on some major projects for a global giant
  City of London
  
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• ‘Newspapers need to get better at shouting about their effectiveness to advertisers’

  13-07-2016 17:34
  According to the study, which was conducted by Benchmarketing and looked into 500 econometric marketing models built over the last five years, newspapers make TV campaigns twice as effective and online display four times more effective.
  And on a sector by sector basis, the research found that adding newspapers to a marketing campaign increases effectiveness by 5.7 times for finance brands, three times for travel brands, 2.8 times for retail brands, 1.7 times for automotive brands and 1.2 times f
  
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• Renault tries ‘not to be creepy’ as it uses vehicle-scanning tech to personalise outdoor ads

  13-07-2016 16:28
  
  The tech, created by Ocean Outdoor, allows Renault to target stationary traffic to advertise its latest Renault Mégane model. It is able to identify the make, model and colour of stationary vehicles from their number plates and then serve the occupants content based on audience demographics and data relevant to their vehicle.
  The campaign, which was produced by Publicis, involves Renault displaying a personalised message to consumers driving past Holland Park roundabout in West
  
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• Renault on trying ‘not to be creepy’ as it uses vehicle-scanning recognition tech for new campaign

  13-07-2016 16:28
  
  The tech, created by Ocean, allows Renault to target stationary traffic to advertise its latest Renault Mégane model. It is able to identify the make, model and colour of stationary vehicles from their number plates, and then serves the driver and passengers content that is based on specific audience demographics and data relevant to their specific vehicle.
  Throughout the campaign, which was produced by Publicis, Renault will display a personalised message to consumers driving past Hollan
  
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• Renault on trying ‘not to be creepy’ as it uses vehicle recognition tech for campaign

  13-07-2016 16:28
  
  The tech, created by Ocean, allows Renault to target stationary traffic to advertise its latest Renault Mégane model. It is able to identify the make, model and colour of stationary vehicles from their number plates, and then serves the driver and passengers content that is based on specific audience demographics and data relevant to their specific vehicle.
  Throughout the campaign, which was produced by Publicis, Renault will display a personalised message to consumers driving past Hollan
  
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• Sales and marketing need to be better aligned but not fused

  13-07-2016 16:11
  
  Marketing Week sister title Econsultancy published a fantastic report last week entitled “The Convergence of Marketing and Sales” , supported by a seminar and series of roundtables I helped moderate. The report discusses what you’d imagine from that title – the economic, cultural and behavioural forces bringing the two closer together.
  It concludes the accepted wisdom that marketers focus on product development, pricing strategy, brand awareness and engagement whiles sale
  
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• Red Sofa London: Digital Designer - Surbiton - £23,000 - £35,000

  13-07-2016 13:06
  
  £23000 - £35000 per annum:Red Sofa London:
  Digital Designer - Surbiton - £23,000 - £35,000A leading agency seeks a talented digital designer to join their studio in Surbiton.
  Surbiton
  
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• Red Sofa London: Freelance E-Commerce Juniors

  13-07-2016 11:42
  
  £90 - £100 per day:Red Sofa London:
  High end brand needs juniors to asap to assist in their bustling and inspiring studio
  London
  
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• Red Sofa London: Senior Technical Project Manager

  13-07-2016 11:12
  
  £60000 - £85000 per annum:Red Sofa London:
  Senior Technical Project Manager wanted to manage all elements of software delivery whilst working with technical engineers, analysts, user experience consultants and project managers.
  London
  
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• Mustard Jobs: Freelance Artworker

  13-07-2016 02:01
  
  Not specified:Mustard Jobs:
  !!!Calling all Freelance Artworkers living in Bristol, Bath or Gloucester. DEADLINE 15th July!!!I have a 2 week contract starting on Monday the 18th of -...
  Malmesbury
  
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• wagamama: head of planning | marketing

  13-07-2016 02:00
  Competitive:wagamama:
  there's something totally unique about wagamama. a feeling. a style. a way of doing things that's unlike anywhere else.
  London (Central), London (Greater)
  
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• Profiles Creative: Artworker (Annual Reports)

  13-07-2016 02:00
  
  £22000 - £27000 per annum:Profiles Creative:
  Founded in 1991, with over 80 employees, My client are an internationally recognised, marketleading stakeholder communications specialist. Headquartered in London they are a trustedpartner for a select number of large international blue-chip clients. The
  London
  
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• Major Players: Marketing & Community Executive

  13-07-2016 02:00
  
  £28000 - £32000 per annum + Excellent benefits:Major Players:
  My client, one of the most recognisable global sports fashion brands, is now looking to recruit a Marketing & Community Executive.
  London
  
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• FMCG Connect: Account Brand Manager

  13-07-2016 02:00
  
  £30,000 - £36,00 plus car:FMCG Connect:
  FMCG Connect is currently working for a leading consumer goods manufacturer that is in search for an Account Brand Manager that will be responsible...
  Lancashire
  
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• Twitter steps up live streaming

  13-07-2016 01:41
  
  SAN FRANCISCO: Twitter is rapidly expanding its live-streaming activity, announcing tie-ups with Bloomberg Television and CBS as it seeks to carve out a leading role in up-to-the minute news and entertainment.The Bloomberg deal will see the...
  
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• Social media meets UAE needs

  13-07-2016 01:41
  
  DUBAI: People in the UAE are spending up to six hours a day on social media, according to a survey which identifies Facebook as by far the most popular networking site. Research firm YouGov polled more than 5,000 residents of the United Arab...
  
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• Real time boosts Royal Caribbean

  13-07-2016 01:41
  
  CANNES: Royal Caribbean, the cruise operator, has successfully used real-time content to help alter negative preconceptions which some consumers – and especially millennials – have about taking to sea for their vacation."There's an old saying in...
  
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• Publishers look to video

  13-07-2016 01:41
  
  SEATTLE, WA: Digital video's value is growing and publishers are adopting new video ad formats as part of their strategy to meet demand according to a new study.The
  
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• Online news key to virality

  13-07-2016 01:41
  
  SYDNEY: Animals and a sense of danger play well in viral videos but the key to success is having them picked up by online news organisations which can help turn a local coup into a global sensation. That's the conclusion of a social experiment...
  
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• Mobile is a rural essential

  13-07-2016 01:41
  
  NEW DELHI:FMCG brands in rural India are wondering how best to tackle the "selfie" effect as consumers there are prioritising spending on ensuring their mobile phones are working to the detriment of other products.The effect has become...
  
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• Live TV viewing falling quickly

  13-07-2016 01:41
  
  LONDON:Live TV viewing continues to fall, according to Ofcom, which also notes a widening gap between the viewing habits of the youngest and oldest audiences.In its
  
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• Apple overtaken by local brands in China

  13-07-2016 01:41
  
  SHANGHAI:Apple's iPhone has slipped out of the top smartphone brands in China as local players build market share in the country's fiercely competitive market. Chinese smartphone brands, including Huawei, Vivo, Oppo and Xiaomi, now make up more...
  
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