Sales & Marketing news

• BYRON WIEN: There's going to be an earnings problem throughout 2016

  14-07-2016 23:14 via feedproxy.google.com
  
  Byron Wien, vice chairman and investing guru at Blackstone Group, thinks that the market will look pretty bleak for the rest of the year.
  "We are having a profit problem in the US this year, and I think you'll see it," Wien said in a webcast on Thursday.Wien's presentation included a bleak revenue outlook for 2016 of only a 1.7% increase. If you take energy companies out of the equation, then estimated revenue growth is at only 2.9%.
  "Now 2.9% growth —&nb
  
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• Vevo puts its brand ‘front and centre’ as part of revamp to focus on personalisation

  14-07-2016 23:01
  
  Vevo is looking to put its brand “front and centre”, as it revamps its service in a bid to build a community around its music video content.
  The digital video company, which currently has nearly 300 million users a month, decided to “start from scratch” last year and build new products into its service. These features aim to create a more “social, personalised and immersive” experience.
  The revamp will enable users to create profiles and “build a communi
  
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• Here's how Amazon's competitors reacted to Prime Day

  14-07-2016 22:58 via feedproxy.google.com
  
  Prime Day is over now.
  It was Amazon's "biggest day ever" in terms of customer orders, but customers weren't the only ones interested in seeing what the retailer was offering.
  Retailers like Walmart and Nordstrom set out to capture their own piece of the online retail marketplace.
  "In face of Amazon's 2nd annual Prime Day, we observed that the majority of retailers did not hit the panic button," Paul Trussell, analyst at Deutsche Bank said in a note to clients.
  A lot of the major outlets decided
  
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• The fight in the South China Sea is far from over

  14-07-2016 22:21 via feedproxy.google.com
  
  WASHINGTON — This week Beijing is dealing with its loss in the South China Sea, after a five-judge Hague-based tribunal dismissed China's "nine-dash line" territorial claim.
  On Tuesday, the Permanent Court of Arbitration issued a 500-page unanimous ruling in Republic of Philippines v. People's Republic of China, a case brought by the Philippines in 2013.
  The court found that Beijing had violated the Philippines' economic and sovereign rights and concluded there was no l
  
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• The biggest tech IPO of the year soared in its debut (LN)

  14-07-2016 22:07 via feedproxy.google.com
  
  The largest initial public offering (IPO) in the tech sector this year had a solid start.
  Shares of Line, a Japanese mobile-messaging app, jumped by as much as 30% in their debut on Thursday. The stock opened at $42 a share and had been priced at $32.84.
  Line is putting up 22 million shares in New York, and 13 million shares on the Tokyo stock exchange. 
  The company was expected to raise more than $1 billion in its debut.
  It's been a relatively slow year for IPOs, and Line is only
  
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• STOCKS HIT ALL-TIME HIGHS: Here's what you need to know

  14-07-2016 22:00 via feedproxy.google.com
  
  US stocks hit all-time highs again on Thursday, rallying for the fifth straight day.
  Early in the morning, the Dow jumped by over 130 points, while the S&P 500 ticked up by 13.
  As for how they finished, let's head to the scoreboard:
  Dow: 18,506.41 (+0.7%)
  S&P 500: 2,163.75 (+0.5%)
  Nasdaq: 5,034.06 (+0.6%)
  WTI crude oil: $45.48 (+1.6%)
  10-year Treasury yield: 1.539 (+4.9%)
  1. Producer prices rose more than expected. The producer price index (PPI) for final demand rose by 0.
  
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• I just checked out Tesla Autopilot, and there's no way it can drive a car by itself (TSLA)

  14-07-2016 21:50 via feedproxy.google.com
  
  Tesla is in the middle of a firestorm over its Autopilot semi-self-driving technology after a fatal accident in Florida involving a Model S sedan that was using the technology.
  Morgan Stanley analyst Adam Jonas, a major Tesla bull on Wall Street, thinks that Autopilot could pose a "moral hazard" for drivers who think that it basically drives the car itself.
  Consumer Reports has insisted that Tesla deactivate Autopilot's auto-steering feature and change the name to something that won't tempt
  
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• Here's how much the average US family has saved for retirement

  14-07-2016 21:30 via feedproxy.google.com
  
  Nearly half of American families have no retirement account savings at all.
  That's what the Economic Policy Institute (EPI) found in a new report, "The State of American Retirement," which dives into the retirement preparedness of American workers.
  The EPI broke down the percentage of families with retirement savings by age. Those between 56 and 61 are more likely to have an account (61%), while those between 32 and 37 are least likely to have one (51%). Scroll over the chart to see how the per
  
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• BYRON WIEN: Stock markets can predict US elections, and this one points to a Clinton victory

  14-07-2016 21:16 via feedproxy.google.com
  
  If you want to get a feel for how the US presidential election will play out, then Byron Wien, Blackstone's vice chairman, has a suggestion: Look at stocks.
  The incumbent party usually wins if the stock market is doing well, Wien said in a webcast on Thursday. Conversely, if the stock market is doing poorly, then the challenger usually wins.
  "There's a correlation between the outcome of the election and the market," Wien said, citing the polling before recent results on Florida and Ohi
  
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• Vietnam's students perform mysteriously well on tests, and researchers have figured out why

  14-07-2016 21:12 via feedproxy.google.com
  
  Vietnam is one of education's biggest outliers: It's basically the only low-income country that performs at the same level as rich countries on international academic tests.
  There's a clear positive relationship between a country's economic strength and how well its students perform on certain tests.
  But Vietnam, with a GDP per capita that is a fraction of the US', actually performs significantly better than you'd expect for a country at its level of income, and no one really knows why.
  Research
  
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• Companies just set another terrible milestone

  14-07-2016 20:55 via feedproxy.google.com
  
  The ugly year for debt just keeps getting uglier.
  According to S&P Global Market Intelligence, the analysis divisons of the credit rating agency, the number of corporate defaults hit 100 this week.
  "There were four corporate defaults globally in the past week, bringing the number of defaults year-to-date to 100, up from 62 during the same period last year, according to S&P," said Global Market Intelligence in a blog post on Thursday.
  The 100 defaults is the second highest since
  
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• Shares of the restaurant chain that serves the best burger in America are in a tailspin

  14-07-2016 19:53 via feedproxy.google.com
  
  In recent years, this obscure burger chain was named the best in America and began growing faster than the competition.Now, Habit Burger Grill's stocks are in a serious slump.While Habit Burger Grill may not be a household name, it's one that is well-respected in the burger industry.In 2014, Consumer Reports named it the best burger in America, beating chains like In-N-Out and Five Guys.In 2015, Habit Burger was named the fastest-growing chain in the US by Nation's Restaurant News, gro
  
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• The world isn't 'drowning in debt,' even though there's more of it than ever before

  14-07-2016 19:34 via feedproxy.google.com
  
  There's a lot of debt around the world. In fact, a record amount.
  This may be a cause for concern for some. Market watchers of all persuasions — from the perma-bears to the über-bulls — have mentioned that debt accumulation is something to keep an eye on.
  Michael Pearce, global economist at Capital Economics, said that while the amount of debt is notable, it isn't at a point where it will cause a major problem for the global economy.
  "However, the assertion that the wo
  
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• The Atlanta Fed shreds $6 million in cash a day — and it's used to grow tomatoes

  14-07-2016 19:21 via feedproxy.google.com
  
  Have you ever wondered what happened to currency that gets damaged?
  If you have a paper shredder in your home, you already have a pretty good idea. But that's just the start. 
  Great Big Story created a video to follow old bills through the process of their transformation..into plant food. It starts at the New Orleans branch of the Atlanta Federal Reserve Bank. Millions of dollars a day pass through the facility and are shredded before being composted.
  Scroll on to see how the proc
  
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• Bill Ackman threw serious shade at the short seller who tanked Valeant

  14-07-2016 19:10 via feedproxy.google.com
  
  The great poet laureate Carl Icahn once said "if you want a friend on Wall Street, get dog."
  Wait, Icahn is not a poet. He's a legendary corporate raider. He was, however, completely on point. On Wall Street there are two sides to every trade, and while things are not supposed to get personal, sometimes that's inevitable.
  And so it was on Thursday, when hedge fund billionaire Bill Ackman called in to CNBC's Halftime report to talk about Valeant Pharmaceuticals, a stock he has been riding down si
  
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• Turns out nobody ever really wanted Bill Ackman at Valeant

  14-07-2016 18:53 via feedproxy.google.com
  
  Things could have been much different for Valeant Pharmaceuticals if former CEO Michael Pearson had stuck to his original guns about hedge fund billionaire Bill Ackman.
  Apparently, Pearson didn't want Ackman anywhere near Valeant when the two first started talking. Neither did Valeant's board.
  This weird tension is recounted in an amended complaint to the ongoing lawsuit between Ackman's Pershing Square hedge fund, Valeant, and investors in Allergan Pharmaceuticals.
  It must've been love
  Valeant
  
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• LinkedIn was just the beginning of internet M&A (MSFT, GOOGL, TWTR)

  14-07-2016 18:42 via feedproxy.google.com
  
  LinkedIn might have opened a floodgate for mergers and acquisitions in the internet sector.
  The $26.2 billion deal, which was announced in June, was one of the largest acquisitions of an internet company in recent memory, and it sets the tone for future deals.
  "Potential M&A has been one of the recent drivers in the rebound in the space, in excess of the clear rally in the market," Evan Wilson, an analyst at Pacific Crest Securities, wrote in a note to clients.
  The recent acquisition of Link
  
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• TUI goes all in on digital, scrapping brochures as it looks to shake off ‘traditional’ image

  14-07-2016 18:31
  
  The Thomson rebrand will take place towards the end of 2017, as TUI aims to become a global brand. Other markets are already migrating, with the Netherlands already  making the shift and plans for Belgium and the Nordics set for later this year.
  Speaking to Marketing Week, Jeremy Ellis, marketing director at Thomson and First Choice, explained it has been “arguably the longest brand migration in history”, having first introduced the TUI smile to the Thomson l
  
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• Bayer isn't letting Monsanto off the hook with a $55 billion takeover offer (mon)

  14-07-2016 18:29 via feedproxy.google.com
  
  Bayer is not letting Monsanto off the hook.
  The German company on Thursday said it had boosted its all-cash offer for Monsanto, the maker of Roundup, to $125 per share from $122.
  That's about $55 billion in cash, meaning that a deal — if agreed — would be the biggest of the year so far.
  Monsanto shares rose about 2.5%, to $103.65, as of 12:35 p.m. Eastern — still well below Bayer's new offer.
  Monsanto in May rejected Bayer's first offer, saying "the current proposal significant
  
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• DONALD TRUMP: 'I wish I had time' to play Pokémon Go

  14-07-2016 18:23 via feedproxy.google.com
  
  It happened: Donald Trump has weighed in on the Pokémon Go craze.
  In an interview with The Washington Examiner, Trump said he wished he could play but was too busy running for president.
  "I don't, but people are playing it," the presumptive Republican nominee said when asked whether he played. "No question about it. I do not. I wish I had time."
  Pokémon Go is a new augmented reality game that uses the GPS on the player's smartphone to insert Pokémon in the real world that th
  
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• Mark Ritson thinks marketing ‘experts’ should be trained in marketing. Agree or disagree?

  14-07-2016 18:20
  
  This week Mark Ritson’s column, ‘Maybe it’s just me, but shouldn’t an ‘expert’ in marketing be trained in marketing?’ caused huge debate. The column presents Ritson’s belief that anyone that is declared “an expert/ninja/visionary in marketing” needs some sort of formal qualification.
  The responses came in thick and fast. Commenting on the article, many pointed out that they had “learnt on the job” and that many marketin
  
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• Before you get too excited about Line's IPO, check out this chart

  14-07-2016 18:15 via feedproxy.google.com
  
  Japanese mobile messaging company Line had a nice pop at its IPO on Thursday morning, with shares up about 30% from their offer price. 
  But as this chart from Statista shows, Line may already be past its peak. The app's number of monthly average users has slowed dramatically in most of the world, and for the last three quarters usage has been declining outside of Japan, Taiwan, Thailand, and Indonesia. 
  Join the conversation about this story »NOW WATCH: 4 things you did
  
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• New culture secretary Karen Bradley has little experience but plenty of challenges

  14-07-2016 17:52
  
  May clearly has a high opinion of Karen Bradley. During her tenure as home secretary, she appointed Bradley as parliamentary under secretary of state in the Home Office back in February 2014.
  Bradley’s focus in the role was in preventing abuse, exploitation and crime, which could mean areas such as clamping down on ad fraud and cyber crime quickly become a focus in her new job.
  However, Bradley’s links to culture, media and sport are not immediately apparent. Before becoming an MP, s
  
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• Domino's: Digital Brand Manager

  14-07-2016 17:47
  
  £50000 - £58000 per annum + Benefits:Domino's:
  We have an exciting opportunity for a driven, talented and dynamic Digital marketeer to join our award winning team...
  Milton Keynes
  
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• ‘I’m different from anyone else in the company’, says Samsung mobile’s first female executive

  14-07-2016 17:41
  
  YH Lee on… Being a senior woman at Samsung, and the first female executive in its mobile division
  I’m different from anyone else in the company; first, being a woman, second, not coming from engineering, third, that I’m not a typical Korean, having a L’Oréal and Unilever background. But there are commonalities between Unilever, L’Oréal and Samsung. It’s dynamic, results-driven, exciting; the pace is at a speed I like. Of course, there&
  
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• Brand Recruitment: Campaign Operations Planner

  14-07-2016 17:40
  
  £40000 per annum + benefits:Brand Recruitment:
  Campaign Operations Planner, Dunstable -Our client who is a world renown global enterprise and market leader within the leisure and tourism sectorDunstable
  
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• Channel 4 brings back the ‘Superhumans’ for Paralympics push to celebrates disability

  14-07-2016 17:05
  
  Channel 4 is launching a new ‘The Superhumans’ campaign today (14 July) as it looks to replicate the massive success of its ‘Meet the Superhumans’ campaign from the London 2012 Olympics and take “another step forward” in helping society understand disability.
  The ‘We’re the Superhumans’ campaign, part of Channel 4’s 2016 Year of Disability, will promote the station’s coverage of the Rio 2016 Paralympic Games and will run on its o
  
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• Channel 4 brings back ‘The Superhumans’ for Paralympics push as it celebrates disability

  14-07-2016 17:05
  
  Channel 4 is launching a new ‘The Superhumans’ campaign today (14 July) as it looks to replicate the massive success of its ‘Meet the Superhumans’ campaign from the London 2012 Olympics and take “another step forward” in helping society understand disability.
  The ‘We’re the Superhumans’ campaign, part of Channel 4’s 2016 Year of Disability, will promote the station’s coverage of the Rio 2016 Paralympic Games and will run on its ow
  
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• Channel 4 brings back ‘The Superhumans’ for Paralympics push as it aims to celebrate disability

  14-07-2016 17:05
  
  Channel 4 is launching a new ‘The Superhumans’ campaign today (14 July) as it looks to replicate the success of its ‘Meet the Superhumans’ campaign from the London 2012 Olympics and take “another step forward” in helping society understand disability.
  The ‘We’re the Superhumans’ campaign, part of Channel 4’s 2016 Year of Disability, will promote the station’s coverage of the Rio 2016 Paralympic Games and will run on its own channe
  
  Read more

• When is the right time for retailers and financial services brands to target home movers?

  14-07-2016 16:58
  
  Advertisers in markets as diverse as DIY, home appliances and financial services could achieve substantial sales growth by targeting their communications at home movers, new research suggests. Two studies present different ways of identifying house buyers and their spending patterns before and after the purchase.
  Online retailer eBay has compiled insights into home movers’ shopping behaviour by cross-referencing its own customer database with the Land Registry, which records every home pur
  
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• How the BBC and Premier Inn are tackling social inequality in the workplace

  14-07-2016 16:57
  
  Among the multiple, complex factors that contributed to the UK’s vote to leave the European Union last month; it is clear that class and education played a pivotal role. The results show that those from the DE social grade – unemployed people or those in unskilled and semi-skilled positions – were significantly more likely to vote for Brexit than people from higher social bandings. Some media outlets have branded the EU referendum a “peasants’ revolt&rdquo
  
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• The research you need to do before an interview

  14-07-2016 10:09
  Preparing thoroughly for a job interview is a no brainer, but it's not always obvious what direction your research should take. Here are some handy tips on what you should be looking for and where:/>
  1. What you need to research
  Finding the information you need should be a step-by-step process. You should look to categorise your research as follows:• The organisation – start with the essentials: the company's history, its product lines, recent developments and details of any new p
  
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• Apple co-founder Steve Wozniak to headline Festival of Marketing

  14-07-2016 08:55
  
  The event, organised by Marketing Week publisher Centaur Media, includes headliners such as Sir Martin Sorrell, alongside more than 200 additional speakers from brands including Tesco, Jaguar Land Rover and Mondelez.
  Wozniak is a Silicon Valley icon having helped shaped the computing industry after founding Apple with Steve Jobs. He has also been involved in various business and philanthropic ventures focused on bringing computing to schools and is currently chief scientist at data virtualisatio
  
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• Apple co-founder Steve Wozniack to headline Festival of Marketing

  14-07-2016 08:55
  
  The event, organised by Marketing Week publisher Centaur Media, includes headliners such as Sir Martin Sorrell, alongside more than 200 additional speakers from brands including Tesco, Jaguar Land Rover and Mondelez.
  Wozniack is a Silicon Valley icon having helped shaped the computing industry after founding Apple with Steve Jobs. He has also been involved in various business and philanthropic ventures focused on bringing computing to schools and is currently chief scientist at data virtualisati
  
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• Tracking the customer journey – latest Marketoonist

  14-07-2016 07:00
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Ultimate Asset: Senior Marketing Executive

  14-07-2016 02:00
  
  £0.00 per annum:Ultimate Asset:
  Best BitsOpportunity to work with global leading mobile app developers and innovators.Career development opportunities through training and conferencesFlexible working hours!Free breakfast every day!Friday finish at 4:00The RoleYou'll get to work in a ver
  London
  
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• Stonor: Reporting Executive

  14-07-2016 02:00
  
  £19000.00 - £23000.00 per annum + Package:Stonor:
  Reporting Executive, £19-£23K based in Oxfordshire The AgencyAn award winning field marketing agency based in Oxfordshire . They have been established for over 80 years and are well known for being one of the best at what they do.This would be ideal oppor
  Oxfordshire
  
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• Red Sofa London: eCommerce Trading Manager

  14-07-2016 02:00
  
  £60000.00 - £61000 per annum + Benefits:Red Sofa London:
  ECommerce Trading Manager- £60K + BenefitsLooking for a trading manager to head up our travel media business, managing and marketing products across hotel, tours, cruise and a range of categories.
  London
  
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• Nestle: Senior Brand Manager - Innovation

  14-07-2016 02:00
  
  £Competitive Salary + Additional Benefits:Nestle:
  It is an exciting opportunity in the marketing department to work with one of the Historic well-loved household brands...
  York Office
  
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• Neko London: Freelance Creative Services

  14-07-2016 02:00
  
  £150-350/day:Neko London:
  Join our freelance network
  London
  
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• Neko London: Account Manager / Senior Account Manager

  14-07-2016 02:00
  
  £28,000 - £42,000 per annum doe:Neko London:
  This agency is a leading integrated agency who work with a number of the top brands globally. They have been awarded by their own staff for the ama...
  London
  
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• Mars Chocolate: Global Design Manager - Seasonal & Gifting

  14-07-2016 02:00
  
  £44-55k pa + 12% bonus and excellent benefits package:Mars Chocolate:
  Be a global leader for a global leader. Make it all Mean More at Mars.
  Slough, Berkshire
  
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• FMCG Connect: Social Media Account Manager

  14-07-2016 02:00
  
  £25,000-£30,000 + Bonus :FMCG Connect:
  In search of a Social Media Account Executive to assist the Head of Social with various up-and-coming client facing projects.
  Leeds, West Yorkshire
  
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• FMCG Connect: Product/ Artwork Executive

  14-07-2016 02:00
  
  19,000 - 23,000:FMCG Connect:
  Entrepreneurial FMCG company going from strength to strength and require an Product/ Artwork Executive to assist the Artwork Manager.
  Irlam, Manchester
  
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• become: Digital Designer/Developer

  14-07-2016 02:00
  
  £28k - £30k:become:
  London based publication require a talented Digital Designer to join their marketing department.
  London (Central), London (Greater)
  
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• air recruitment: Freelance Account Manager

  14-07-2016 02:00
  
  Up to £180K per day(dependent on experience):air recruitment:
  This agency is buzzing with international clients. They're fast paced, and want dynamic people who have a brilliant eye for detail. Is that you?London (Central), London (Greater)
  
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• YouTube pays $2bn to content owners

  14-07-2016 01:26
  
  MOUNTAIN VIEW, CA: Google, the online media giant, has updated its anti-piracy policy, revealing that YouTube alone has delivered $2bn to copyright holders via its Content ID management system.Coming at a time when the Google-owned video-sharing...
  
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• UK adspend forecast hit by Brexit

  14-07-2016 01:26
  
  LONDON: Despite a sharp uplift in UK marketing budgets in Q2 2016, the latest IPA Bellwether Report has downgraded its adspend forecasts for both 2016 and 2017 because of the uncertainty caused by the UK's vote to leave the European Union.
  
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• The dawn of v-commerce

  14-07-2016 01:26
  
  SEATTLE, WA: Tuesday's Amazon Prime Day was the online retailer's biggest-ever single-day sale, surpassing all previous events, including Black Friday and Cyber Monday, and heralding the advent of a new way of shopping online. Aimed exclusively at...
  
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• Newspapers triple RROI

  14-07-2016 01:26
  
  LONDON: Advertisers who are cutting back on newspaper advertising are less effective, according to new research which claims the pendulum has swung too far towards digital advertising.A study by effectiveness consultancy Benchmarketing for...
  
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