FMCG news

• Ad of the Day: First Choice asks David Hasselhoff to create the 'ultimate summer song'

  02-07-2016 14:33
  
  Our pick of the day stars former Baywatch favourite David Hasselhoff, whom First Choice has tasked to flex his musical muscle in bid to create the ultimate summer song as part of its 'Summer Hoff Music' campaign.
  Following on from the brand's 2015 seasonal push, in which it partnered with Spotify to figure out the formula for the perfect holiday song, the travel company now wants to bring the tune to life with the help of The Hoff. 
  First choice has enlisted Hasselhoff because he's a "
  
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• Cheeky 'Welcome to Zlatan' Manchester United billboard looks to troll Manchester City fans

  02-07-2016 13:42
  
  Digital agency the Social Chain sought out to amuse Manchester United fans and irk rival Manchester City FC supporters in their home city yesterday with a series of billboards welcoming new striker Zlatan Ibrahimovic to the club.
  Yesterday (1 July) an enormous digital banner was erected overlooking Man City FC's store in Manchester city centre by the creative shop, featuring a picture of Ibrahimovic with text below reading: 'Manchester, welcome to Zlatan.'
  The ad paid homage to Man City's i
  
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• Cheeky 'Welcome to Zlatan' Manchester United billboard displayed opposite Manchester City shop

  02-07-2016 13:42
  
  Digital agency the Social Chain sought out to amuse Manchester United fans and irk rival Manchester City FC supporters in their home city yesterday with a series of billboards welcoming new striker Zlatan Ibrahimovic to the club, and making light of the footballer's towering personality.
  On Friday (1 July) an enormous digital banner was erected overlooking Man City FC's store in Manchester city centre by the creative shop, featuring a picture of Ibrahimovic with text below reading: 'Ma
  
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• Poke London creates 'March for Europe' Snapchat filter for protestors

  02-07-2016 12:03
  
  Digital agency Poke London has created a special #MarchForEurope Snapchat filter, designed to let protesters attending an anti-Brexit rally in central London express solidarity for the EU through selfies.
  The Publicis-owned creative shop said it wanted to lend some of its digital expertise to the cause, asserting that it designed the decal to back up the march "and help people spread the word even further."
  The protest against the UK's vote to leave the EU kicked off at Park
  
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• Publicis Groupe inks global partnership with Chinese internet giant Tencent

  02-07-2016 11:15
  
  Publicis Groupe has signed a global partnership with Chinese internet behemoth and WeChat owner Tencent.
  The holding group's deal with Tencent will give it access to a large amount of behavioural data with the aim of provising Publicis clients with improved programmatic offerings, cross-screen planning capabilities and conversion performance. 
  Tencent owns messaging app WeChat, which lays claim to 760 million monthly users. It also owns digital platform QQ which has 860 milli
  
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• Marketing Moment 93: HBO Go spots show how awkward it can be watching ‘Game of Thrones’ with your parents

  02-07-2016 09:00
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today's marketing moment was chosen by Heather Taylor, a freelance writer for Advertising Week, HelloGiggles and Ed2010. Below, see why Taylor, who tweets @howveryheather, picked SS+K’s “Awkward Family Viewing” series for HBO GO about how it really feels to watch HBO programming with your parents.
  A father, mother, brother, an
  
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