FMCG news

• Blippar sets ‘early 2017’ date to hit mass awareness as it tunes ad business for visual search

  03-07-2016 22:51
  Augmented reality app Blippar believes its efforts to get people to use it for visual search, rather than searching through Google, should hit critical mass by early 2017 when it will have the ubiquity to appeal to more advertisers.
  It’s stopped short of saying how many users that equates to, though the app is already used by around 65 million worldwide. Rather, Blippar’s target will be (in part) defined by its ability to become a habit for people instead of a one-time gimmick. If th
  
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• Nestlé to dial up Spotify presence in bid to capitalise on people’s mindsets

  03-07-2016 12:20
  
  Nestlé is in talks with Spotify to see how it can take advantage of the music streaming site’s highly engaged user base and is exploring the potential of creating branded play lists to reach listeners who spend on average two hours a day on the platform.
  With close to 100 million users globally and a total of 17 billion hours of music streamed in 2015, Spotify is a veritable beast of a platform, and one that Nestlé’s global head of digital and social media told The Drum
  
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• What is OurMine and why should we care?

  03-07-2016 11:24
  
  What do Uber CEO Travis Kalanick, Facebook founder Mark Zuckerberg, and Google CEO Sundar Pichai have in common? They’ve all been victims of OurMine, which over recent weeks has gone on a hacking spree on Twitter.
  The hacking group, which appears to be targeting high profile tech names, including the former Twitter CEO Dick Costolo, this week took control of Kalanick’s account via Quora, and posted the following tweet: “You have been hacked by OurMine Team visit our website to
  
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• What is OurMine and why should tech bosses be concerned?

  03-07-2016 11:24
  
  What do Uber CEO Travis Kalanick, Facebook founder Mark Zuckerberg, and Google CEO Sundar Pichai have in common? They’ve all been victims of OurMine, which over recent weeks has gone on a hacking spree on Twitter.
  The hacking group, which appears to be targeting high profile tech names, including the former Twitter CEO Dick Costolo, this week took control of Kalanick’s account via Quora, and posted the following tweet: “You have been hacked by OurMine Team visit our website to
  
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• Disney releases LOL app to make social sharing child friendly

  03-07-2016 10:34
  
  Disney has created a new app featuring short-form social content to make social media safer for children. 
  The 'LOL' app offers families and kids a daily dose of GIFs, videos, and non-episodic content from Disney, Disney–Pixar, Disney Channel, and Disney XD. The app is free to download and available for iOS and Android in the United States and Canada.
  LOL is designed to compliment Disney's social media offering, which comprises 1.15 billion followers across Fa
  
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• ITV in hot water after broadcasting fully exposed sex on Love Island

  03-07-2016 10:19
  
  ITV has angered watchdogs after broadcasting a couple having fully exposed sex on its Love Island TV programme. 
  Viewers saw the pair, Emma-Jane Woodham and Terry Walsh, having sex ten minutes after the watershed had passed, prompting  family watchdog Mediawatch-UK to release a statement. A spokesperson said: “sex in the context of Love Island is being sensationalised and demonstrates nothing of real loving committed relationships," the Metro reported.&nb
  
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• Virgin to take on Sky as it expands into programme making

  03-07-2016 09:53
  
  Virgin Media is set to create its own original television programmes in a move that will place it directly in competition with rival Sky. 
  The broadcaster has teamed up with production company All3media to jointly create four original drama series over the next two years, according to the Telegraph. 
  Sky already commissions its own exclusive TV programmes under its Sky Atlantic channel such as Game of Thrones and Fortitude. 
  The news comes as Virgin Media looks
  
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• IMAX releases first ad campaign shot using its own cameras

  03-07-2016 09:29
  
  IMAX has created its first ever advertising campaign using its own cameras, in a spot that features a variety of different film genres from fantasy to superhero. 
  The 60-second ad, created in conjunction with Mistress, was filmed on IMAX's own brand-name cameras, and replicates the feel of films such as Gravity and Deadpool. 
  According to Mistress creative director Damien Eley, the idea for the campaign, named 'I Love Movies, IMAX Movies' was triggered by a poem that creative
  
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• Marketing Moment 94: 1980s sitcom ‘Who’s the Boss?’ features a divorced woman as an ad executive

  03-07-2016 09:00
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Jess Jakubas, managing partner at Maxus. Below, find out why the characters in the 1980s sitcom ‘Who’s the Boss?’ help make the series one of her favorite marketing moments.
  One of my most vivid memories, and my introduction to advertising, was watching Angela Bower o
  
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