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-
Watch: Rosie Arnold's career highlights
Arnold's best ads from her 35-year career. -
Rosie Arnold's career highlights
Arnold's best ads from her 35-year career. -
Global FMCG Packaging Market Will Leads to Better Returns $ 657.27 Billion by 2024 - Digital Journal
Global FMCG Packaging Market Will Leads to Better Returns $ 657.27 Billion by 2024
Digital Journal
The report provides company market share analysis in order to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new technology launch ...and more » -
Amazon chases Apple’s tail as most valuable US brand
Apple and Google are holding steady as the most valuable brands in the US, however Amazon, Netflix, PayPal, and Uber are rapidly rising through the top 100 list.
The rankings come courtesy of WPP and its insights agency Kantar Millward Brown, which have published their annual BrandZ rankings for 2019. They analyzed financial data from Bloomberg and insights from Kantar Worldpanel, specifically, the opinions of more than 164,000 US consumers gathered for over 1,500 brands.
Apple claimed the numbe -
US Creative Work of the Week: Pedigree’s ‘Season of Good Dog’ welcomes a puppy
Through the eyes of a trusted dog friend, Pedigree Dentastix helped invent a holiday just for dogs as a way to celebrate the season.
'The Season of Good Dog' global campaign, developed by Colenso BBDO New Zealand, features Good Dog, an innocent family dog with a healthy sense of self and knowledge that the season is just for him, complete with sticks from the tree and Christmas balls (ornaments). His lovingly misguided nature of the holiday goes awry when his family adopts an adorable puppy, whi -
McDonald’s Big Mac turns 50 en France with endearingly cheesy retro campaign
The Big Mac, the iconic “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun”, sandwich turns 50 this year. To celebrate the McDonald’s menu item’s longevity, TBWA\Paris has crafted a campaign featuring patrons in retro looks from the various decades of its existence.
The campaign shows that, over the past 50 years, sports, technology, culture, politics and fashion have all changed, but one thing has remained constant &ndas -
Financial Services Compensation Scheme plans media pitch
The Financial Services Compensation Scheme (FSCS) is planning to launch a new deal for its media strategy, planning and buying. -
The FA's Martin Glenn: 'All business failures are marketing failures... even English football'
The football body studied what other sports had done well in attempt to end England's 'tournament doom cycle', chief executive says. -
Kanye stand the heat? How Burger King UK went viral with just three words
What do you do when a global superstar declares public love for your biggest competitor?
Most brands wouldn’t touch it. They’d steer well clear, keep their head down low, and just pray it doesn’t gain too much traction. But as Burger King UK’s social agency of record, we knew that our favourite flame-grilling client would see things differently. For us, that’s exactly the sort of thing we have to jump on.
So when Kanye West, the biggest rapper on the planet tweeted -
The CMO Swap: Britvic x Tribe
A start-up founder swapped places with a marketer at one of the world’s biggest beverage brands in a unique experiment, launched by The Drum and Fetch.
Few marketers would agree to be placed so consciously outside of their comfort zone yet The CMO Swap challenged two marketers to trade places and live out a day in each other’s shoes to see what could be gained from their differing professional experiences.
The first marketers to bravely commit to the task at hand were -
'Complacent' Defra slammed over Brexit planning
Defra had been hampered by “excessive secrecy at the centre of government”, said a new Public Accounts Committee report -
Live TV satisfies viewers' needs more than other media, study finds
Latest research from Thinkbox dubs YouTube 'UseTube'. -
Problem solving: how to target and understand your customer
“I know half of my adtech costs are wasted… I just don’t know which half…”
A regular scenario in my meetings with prospective clients is that I make a cheap gag about the number of 3rd party tags that the client has on the homepage of their website – frequently over 60 in number, and growing – and then they ask me why it is that they’ve got themselves into this pickle.
I tell them that, effectively, they’ve been sold the illusio -
Dundee University appoints Manifesto for digital project
The University of Dundee has appointed London-based digital agency Manifesto to lead a new digital project following an intensive procurement process. The three-year project will re-build the University’s existing website and improve the digital experience for users to ensure it meets their changing needs.
Manifesto will work alongside the University of Dundee to create a powerful and creative platform which will appeal to new students, promote University research outputs and att -
Jerry Buhlmann on leaving Dentsu Aegis: 'I'm proud we were able to transform the business'
He remains bullish about the 'robust' agency model. -
Drinkaware joins with Tesco and Heineken for Drink Free Days
The tie-up will see signage roll out in stores this month suggesting Heineken 0.0% as a potential alternative to alcoholic drinks -
Having a voice will help you stand out in a sea of brands: The Drum Social Purpose Awards 2018 finalists revealed
Brands are recognising that people have much more choice than they have ever had before, suggests The Good Agency's deputy managing director, Hanisha Kotecha.
Kotecha, along with a panel of industry experts judged The Drum Social Purpose Awards 2018. Formerly The Marketing Can Change the World Awards, this competition celebrates all modern-day marketing which is driving forward socially responsibility, brand purpose and a truer representation of society today.
Kotecha continued: -
TIPi Group launches alternative agency model targeting scale-up businesses
TIPi Group, whose clients include UNIBET, InsureandGo and Experian, has launched The Market, a 'light-touch' alternative to the full-weight agency model, specifically targeting ambitious scale ups and rapidly growing businesses.
Managing director Camilla King explained: “We’ve recognised a need, particularly among scale-up businesses, to provide a service that isn’t characteristic of a typical agency model. Entrepreneurs inherently want control and visibil -
The Biz Dev 100: Lucy Snell, Co-Founder, Cherry
Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
Below is Lucy Snell, one of those at the top of their field who work in the UK biz dev sector.
Name: Lucy Snell
Job Title: Co Founder
Agency: Cherry (a new business consultancy working for multiple creative agencies
What were your highlig -
Spirits makers call for duty relief for smaller producers
The British Distillers Association is pushing for the introduction of a duty relief similar to that recieved by small brewers -
The Biz Dev 100: Steve Garside, head of new business, MRM Meteorite
Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
Below is Steve Garside, one of those at the top of their field who work in the UK biz dev sector.
Name: Steve Garside
Job Title: head of new business
Agency: MRM Meteorite
What were your highlights of last year?Cadbury's and Coca-Cola pitches at -
Iceland unleashes animatronic orangutan in London stunt
The orangutan has been shown in Oxford Street, London parks and clinging to a Christmas tree on Coin Street -
Yazoo No Added Sugar relaunched as Yazoo Kids
Owner FrieslandCampina said the revamp would help it target children and their parents more effectively -
US Creative Works: featuring Ad Council, Izod, Burger King and more
Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the Week.
Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
To submit wor -
AMV BBDO creative partner Rosie Arnold leaves industry and 'shoes too big to fill'
Rosie Arnold is leaving AMV BBDO and calling time on her 35-year career in advertising.
The vastly experienced creative spent three decades at BBH before taking up the head of art role at AMV BBDO two years ago.
Its executive creative directors Adrian Rossi and Alex Grieve praised the impact she had on the company in that time, saying: “We will be hiring a hundred to replace the irreplaceable Rosie Arnold. They are big (high heeled) shoes to fill, too big for one person.&rd -
Asda working with Sheffield Hallam Uni on obesity initiative
The tie-up involves students carrying out a market gap analysis of the UK biscuit market -
Public Influence and Cost Savings Prompt 98% of Retail and FMCG… - Virtual-Strategy Magazine
Virtual-Strategy Magazine
Public Influence and Cost Savings Prompt 98% of Retail and FMCG…
Virtual-Strategy Magazine
Public Influence and Cost Savings Prompt 98% of Retail and FMCG Companies to Commit to Supply Chain Sustainability. Survey by iPoint BiS reveals cost savings, environmental impact, regulation are among key drivers for supply chain sustainability for US ... -
Henderson Wholesale unveils revamped food-to-go range
Breakfast and hot food items have also been available all day as part of the product refresh -
Iceland deploys animatronic orangutan as part of anti-palm oil campaign
Retailer Iceland has sought to amplify the anti-deforestation sentiment sparked by its 'banned' Christmas ad by taking a lifesize animatronic orangutan around London. -
Footaslylum commissions influencer series to appeal to its core consumers
Footasylum, the streetwear fashion and sports retailer, has launched the second run of its hit ‘FA Unlocked’ YouTube series, commissioning MediaCity’s Chief to create and produce 8 episodes running from November 11 to December 30.
Originally conceived to launch the brand’s loyalty app, the series has delivered beyond downloads and demonstrated that when there is a strong brand fit and genuine following, using influencers to entertain and, to a degree, inform can -
John Lewis unveils Christmas ad featuring Elton John
Spot traces Elton John's life backwards to the moment he was given a piano as a young boy. -
John Lewis to debut Christmas ad today through partners' own social media
Spot traces Elton John's life backwards to the moment he was given a piano as a young boy. -
Little Freddie adds low-sugar organic smoothie duo
Mighty Mango and Strawberry Smash (rsp: £1/90g & £3.50/4x90g) contain around 8g of sugar per 100g -
Brands have a duty to care for consumers' financial and mental wellbeing this Black Friday
23 November 2018. Put it in your diaries. Because love it or loathe it that is the date of this year’s ‘Black Friday’.
While Black Friday is a relatively new phenomenon here in the UK, it has been going since the 1940s in the US when department stores started discounting on the day after Thanksgiving to drive people in store on their day off (think a bit like Boxing Day sales here in the UK).
The presence of Black Friday in the retail calendar here in the UK is largely cr -
E-commerce contribution in FMCG sales doubles in last one year in India, shows Nielsen report - Financial Express
Financial Express
E-commerce contribution in FMCG sales doubles in last one year in India, shows Nielsen report
Financial Express
Regional players are growing at a faster clip at 27.7% compared to national players at 11.7%. The presence of regional players is predominantly in packaged food categories where they clocked 31% growth in September 2018 on year. Online carts, Kiranas ...
E-commerce to contribute 11% of FMCG sales by 2030: NielsenBusiness Standardall 4 news articles » -
Public Influence and Cost Savings Prompt 98% of Retail and FMCG Companies to Commit to Supply Chain Sustainability - PR Web (press release)
PR Web (press release)
Public Influence and Cost Savings Prompt 98% of Retail and FMCG Companies to Commit to Supply Chain Sustainability
PR Web (press release)
Survey by iPoint BiS reveals cost savings, environmental impact, regulation are among key drivers for supply chain sustainability for US and UK retailers and FMCG companies. STUTTGART, Germany (PRWEB) November 14, 2018. Research from iPoint BiS, ... -
How New Balance's AI activation rewarded women for standing out
Sportswear brand encouraged women to be their own muse. -
Cult expands NYC offering with launch of studio and new appointment
Creative agency Cult has announced the opening of a newly-located Brooklyn office and on-site content studio, along with the appointment of Ruben Musca as head of production.
Chief strategy officer and co-founder Bridey Lipscombe heads up the new office, which will work as a strategic partner to its US-based clients and as an extension of Cult’s London office.
Musca is charged with overseeing all US productions both on-site in the purpose-built studio and on location. Previously at Silverb -
Turkey of the Week: Jagermeister's attempt of irreverent fun is so near and yet so far
The spot is part-noughties Eurodance, part-Brothers Grimm and entirely baffling. -
Marketers embrace stock image diversity in wake of ASA gender stereotyping rules
Close to three quarters of UK marketers have been compelled to alter their approach to stock image selection in the wake of new ASA rules governing gender stereotyping.
A survey commissioned by content provider Shutterstock found that 74% of marketers now make use of more diverse imagery in their campaign material, a significant improvement on the 57% figure recorded in 2017.
The rapid acceptance of diversity is reflected in the fact that 60% of marketers now agree that gender is of less importa -
The Biz Dev 100: Matthew O'Connor, head of growth & marketing, Novoda
Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
Below is Matthew O'Connor, one of those at the top of their field who work in the UK biz dev sector.
Name: Matthew O'Connor
Job title: head of growth & marketing
Agency: Novoda
What were your highlights of last year?
Reducing Sales cycle by 30%
Incr -
When it comes to a website, where does the brain reside? Designer or the developer?
People are visual by nature, we are influenced by colours and layout, and are captivated by moving imagery. Yet, people are also drawn towards simplicity and familiarity – when it comes to websites, we don't like working hard. Within seconds of landing on a website, a person will form an impression of not only the site itself, but also the branding and company that it represents. It falls to the designer and developer to captivate users and hold their attention. As websites are in increasi -
E-commerce to contribute 11% of FMCG sales by 2030: Nielsen - Economic Times
Economic Times
E-commerce to contribute 11% of FMCG sales by 2030: Nielsen
Economic Times
E-commerce's contribution to the total FMCG sales is expected to be 11 per cent by 2030, according to market research firm Nielsen. E-commerce contributed 0.4 per cent to FMCG sales in 2016 and in 2018 it is expected to be around 1.3 per cent of the ...
Nielsen India sees FMCG growing at 12-13% in October-December periodMoneycontrol.com
E-commerce contribution in FMCG sales doubles in last one year in -
Sainsbury's extends facilities managing contract with Arcus
The new £28m contract means Arcus will maintain store facilities until 2026 -
Obesity campaigners in the UK look to stall Coca-Cola Christmas truck stunt
Campaigners are calling on Coca-Cola to park its UK Christmas truck tour amid fears that it could be fueling tooth decay and Britain’s obesity crisis.
Instead of dishing out cans of sugary fizzy drinks the beverage giant is being urged to show initiative and distribute sugar-free alternatives instead.
This year’s 24-stop tour kicked off in Glasgow last week, wending its way around the country before pulling up in London on 16 December. The annual stunt involves twin articulated lorri -
FMCG Packaging Market Report Identifying the Latest Developments, Market Shares, And Strategies - thebankingsector.com
thebankingsector.com
FMCG Packaging Market Report Identifying the Latest Developments, Market Shares, And Strategies
thebankingsector.com
FMCG Packaging Market report gives statistical analysis on current trends, market size and shares, Revenue value and volume within the geographical regions and leading manufactures. FMCG Packaging Report lets you to understand the key strategies to ...
FMCG Packaging Market Growth: Market Dynamics and Trends, Efficiencies Forecast 2023TokenSpectra (press -
'Faster, better, cheaper' is doing the trick, Sorrell claims
S4 Capital third-quarter revenue up almost 46% organically. -
UK Christmas ad spend hits new high thanks to online investment
UK Christmas TV ad spending is projected to fall by as much as £44m this quarter, bucking a broader uplift in spend which defies an increasingly gloomy outlook for the High Street.
Figures published by the Advertising Association and Warc indicate that advertisers are reallocating this missing spend towards online media as part of a reassessment of priorities, with Facebook, Google and YouTube proving to be the principle beneficiaries.
A record £6.4bn is expected to be splurged -
Media Bites 14 November: Premier Foods, B&M, Supermarket sales
Premier Foods’ chief executive Gavin Darby will step down after six years at the helm of the maker of Mr Kipling cakes -
Share market update: Nifty FMCG index trades higher; GCPL jumps 4% - Economic Times
Economic Times
Share market update: Nifty FMCG index trades higher; GCPL jumps 4%
Economic Times
NEW DELHI: FMCG shares were trading mixed with the Nifty FMCG index up 0.68 per cent at 28,978.6 on Wednesday. Shares of Godrej Consumer Products (up 4.22 per cent), Hindustan Unilever (up 2.63 per cent), Dabur India (up 2.02 per cent) and United ...
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