Procter & Gamble (P&G) announced yesterday (8 November) plans to streamline its management structure around six business units, each of which will have its own chief executive.
P&G said at its annual investor meeting that it will shift 60% of its corporate employees to one of its new 'Sector Business Units' (SBUs), which include: beauty, baby and feminine care; fabric and home care; family care and ventures; grooming; and health care.
Keith Johnston, Forrester v
✗ Close categories
✗ Close categories
Addiction
Apple
Arts
Asia News
British Airways
Business
Cars
Celebrity
Christianity
Cinema, Theater & TV
Conspiracy Theories
Coronavirus
Ebola
Economy
Education
Apple
Arts
Asia News
British Airways
Business
Cars
Celebrity
Christianity
Cinema, Theater & TV
Conspiracy Theories
Coronavirus
Ebola
Economy
Education
Electronics
Entertainment
Environment
Fashion
Finance
Food
Funny videos
Gadgets
Games
General News
Health
International Crime
Jobs
Lifestyle
Entertainment
Environment
Fashion
Finance
Food
Funny videos
Gadgets
Games
General News
Health
International Crime
Jobs
Lifestyle
Military
Mindfulness
Movies
Music
News videos
NewsPhoto
Nightlife
Obituaries
Olympics
Organized Crime
Politics
Psychology
Recipes
Royal Family
Mindfulness
Movies
Music
News videos
NewsPhoto
Nightlife
Obituaries
Olympics
Organized Crime
Politics
Psychology
Recipes
Royal Family
Sci-Tech
Science
Social media
Sport
Technology
Television
Thames Deckway
Traffic
Travel
Trending UK
UK News
UnitedHealth Group Inc.
Weather
World News
Science
Social media
Sport
Technology
Television
Thames Deckway
Traffic
Travel
Trending UK
UK News
UnitedHealth Group Inc.
Weather
World News
✗ Close categories
✗ Close categories
✗ Close categories
Arsenal
Aston Villa
Athletics
Badminton
Baseball
Basketball
Blackburn Rovers
Blackpool
Boxing
Burnley
Cardiff City
Champions League
Chelsea
Cricket
Crystal Palace
Cycling
Darts
Aston Villa
Athletics
Badminton
Baseball
Basketball
Blackburn Rovers
Blackpool
Boxing
Burnley
Cardiff City
Champions League
Chelsea
Cricket
Crystal Palace
Cycling
Darts
Everton
Formula 1
Formula 1 - Force India Videos
Formula 1 - Infiniti Red Bull Racing Videos
Formula 1 - Live Stream & News
Formula 1 - McLaren Videos
Formula 1 - Mercedes AMG Petronas Videos
Formula 1 - Sauber F1 Team Videos
Formula 1 - Scuderia Ferrari Videos
Formula 1 - Scuderia Toro Rosso Videos
Formula 1 - Team Lotus Videos
Formula 1 - Williams Martini videos
Fulham
Golf
Hockey
Horse Racing
Formula 1
Formula 1 - Force India Videos
Formula 1 - Infiniti Red Bull Racing Videos
Formula 1 - Live Stream & News
Formula 1 - McLaren Videos
Formula 1 - Mercedes AMG Petronas Videos
Formula 1 - Sauber F1 Team Videos
Formula 1 - Scuderia Ferrari Videos
Formula 1 - Scuderia Toro Rosso Videos
Formula 1 - Team Lotus Videos
Formula 1 - Williams Martini videos
Fulham
Golf
Hockey
Horse Racing
Hull City
Ice Hockey
Leicester City
Liverpool
Manchester City
Manchester United
Middlesbrough
Motorsport
Norwich City
Philadelphia Phillies
Premier League
Queens Park Rangers
Rally
Reading
Rowing
Rugby
Ice Hockey
Leicester City
Liverpool
Manchester City
Manchester United
Middlesbrough
Motorsport
Norwich City
Philadelphia Phillies
Premier League
Queens Park Rangers
Rally
Reading
Rowing
Rugby
scarlets rugby
Soccer
Southampton
Stoke City
Sunderland
Swansea City
Swimming
Tennis
Tottenham
Tour de France
Volleyball
WC soccer 2014
Welsh Rugby Union
West Ham
Wigan Athletic
Wolverhampton Wanderers
Soccer
Southampton
Stoke City
Sunderland
Swansea City
Swimming
Tennis
Tottenham
Tour de France
Volleyball
WC soccer 2014
Welsh Rugby Union
West Ham
Wigan Athletic
Wolverhampton Wanderers
✗ Close categories
✗ Close categories
✗ Close categories
...test
Aberdeen City
Aberdeenshire
Antrim
Aylesbury Vale
Barking and Dagenham
Barnet
Barnsley
Basildon
Bath and North East Somerset
Belfast
Bexley
Birmingham
Blackburn with Darwen
Bolton
Bournemouth
Bradford
Brent
Brighton and Hove
Bristol
Bromley
Bury
Calderdale
Cambridge
Camden
Cardiff
Central Bedfordshire
Cheshire East
Cheshire West and Chester
Cornwall
County Durham
Aberdeen City
Aberdeenshire
Antrim
Aylesbury Vale
Barking and Dagenham
Barnet
Barnsley
Basildon
Bath and North East Somerset
Belfast
Bexley
Birmingham
Blackburn with Darwen
Bolton
Bournemouth
Bradford
Brent
Brighton and Hove
Bristol
Bromley
Bury
Calderdale
Cambridge
Camden
Cardiff
Central Bedfordshire
Cheshire East
Cheshire West and Chester
Cornwall
County Durham
Coventry
Croydon
Derby
Doncaster
Dudley
Ealing
East Riding of Yorkshire
Edinburgh
Enfield
Essex
Gateshead
Glasgow
Greater London
Greenwich
Hackney
Hammersmith and Fulham
Haringey
Harrow
Havering
Herefordshire
Hillingdon
Hounslow
Hull
Islington
Kirklees
Lambeth
Leeds
Leicester
Lewisham
Liverpool
London
Croydon
Derby
Doncaster
Dudley
Ealing
East Riding of Yorkshire
Edinburgh
Enfield
Essex
Gateshead
Glasgow
Greater London
Greenwich
Hackney
Hammersmith and Fulham
Haringey
Harrow
Havering
Herefordshire
Hillingdon
Hounslow
Hull
Islington
Kirklees
Lambeth
Leeds
Leicester
Lewisham
Liverpool
London
Luton
Manchester
Medway
Merton
Milton Keynes
New Forest
Newcastle
Newcastle upon Tyne
Newham
North Somerset
North Tyneside
North West
Northampton
Northern Ireland
Northumberland
Nottingham
Oldham
Oxford
Peterborough
Plymouth
Portsmouth
Redbridge
Richmond upon Thames
Rochdale
Rotherham
Salford
Sandwell
Scotland
Sefton
Sheffield
Shropshire
Manchester
Medway
Merton
Milton Keynes
New Forest
Newcastle
Newcastle upon Tyne
Newham
North Somerset
North Tyneside
North West
Northampton
Northern Ireland
Northumberland
Nottingham
Oldham
Oxford
Peterborough
Plymouth
Portsmouth
Redbridge
Richmond upon Thames
Rochdale
Rotherham
Salford
Sandwell
Scotland
Sefton
Sheffield
Shropshire
Solihull
South East
South Gloucestershire
South West
Southampton
Southend-on-Sea
Southwark
St Helens
Stockport
Stockton-on-Tees
Stoke-on-Trent
Sunderland
Sutton
Swindon
Tameside
Tower Hamlets
Trafford
Wakefield
Wales
Walsall
Waltham Forest
Wandsworth
Warrington
West Midlands
Westminster
Wigan
Wiltshire
Wirral
Wolverhampton
York
South East
South Gloucestershire
South West
Southampton
Southend-on-Sea
Southwark
St Helens
Stockport
Stockton-on-Tees
Stoke-on-Trent
Sunderland
Sutton
Swindon
Tameside
Tower Hamlets
Trafford
Wakefield
Wales
Walsall
Waltham Forest
Wandsworth
Warrington
West Midlands
Westminster
Wigan
Wiltshire
Wirral
Wolverhampton
York
✗ Close categories
✗ Close categories
✗ Close categories
Harry Styles
Aaron Taylor-Johnson
Adele
Ashley Cole
Benedict Cumberbatch
Billie Piper
Boris Johnson
Charlie Hunnam
Cliff Richard
David Beckham
DJ 3lau
DJ Above & Beyond
DJ Afrojack
DJ Alesso
DJ Aly & Fila
DJ Andrew Rayel
DJ Angerfist
DJ Armin Van Buuren
DJ Arty
DJ ATB
DJ Audien
DJ Avicii
DJ Axwell
DJ Bingo Players
DJ Bl3ND
DJ Blasterjaxx
DJ Borgeous
DJ Borgore
DJ Boy George
DJ Brennan Heart
DJ Calvin Harris
DJ Carl Cox
DJ Carnage
DJ Code Black
DJ Coone
DJ Cosmic Gate
DJ Da Tweekaz
Aaron Taylor-Johnson
Adele
Ashley Cole
Benedict Cumberbatch
Billie Piper
Boris Johnson
Charlie Hunnam
Cliff Richard
David Beckham
DJ 3lau
DJ Above & Beyond
DJ Afrojack
DJ Alesso
DJ Aly & Fila
DJ Andrew Rayel
DJ Angerfist
DJ Armin Van Buuren
DJ Arty
DJ ATB
DJ Audien
DJ Avicii
DJ Axwell
DJ Bingo Players
DJ Bl3ND
DJ Blasterjaxx
DJ Borgeous
DJ Borgore
DJ Boy George
DJ Brennan Heart
DJ Calvin Harris
DJ Carl Cox
DJ Carnage
DJ Code Black
DJ Coone
DJ Cosmic Gate
DJ Da Tweekaz
DJ Dada Life
DJ Daft Punk
DJ Dannic
DJ Dash Berlin
DJ David Guetta
DJ Deadmau5
DJ Deorro
DJ Diego Miranda
DJ Dillon Francis
DJ Dimitri Vegas & Like Mike
DJ Diplo
DJ Don Diablo
DJ DVBBS
DJ Dyro
DJ Eric Prydz
DJ Fedde Le Grand
DJ Felguk
DJ Ferry Corsten
DJ Firebeatz
DJ Frontliner
DJ Gabry Ponte
DJ Gareth Emery
DJ Hardwell
DJ Headhunterz
DJ Heatbeat
DJ Infected Mushroom
DJ John O'Callaghan
DJ Kaskade
DJ Knife Party
DJ Krewella
DJ Kura
DJ Laidback Luke
DJ Madeon
DJ MAKJ
DJ Markus Schulz
DJ Martin Garrix
DJ Daft Punk
DJ Dannic
DJ Dash Berlin
DJ David Guetta
DJ Deadmau5
DJ Deorro
DJ Diego Miranda
DJ Dillon Francis
DJ Dimitri Vegas & Like Mike
DJ Diplo
DJ Don Diablo
DJ DVBBS
DJ Dyro
DJ Eric Prydz
DJ Fedde Le Grand
DJ Felguk
DJ Ferry Corsten
DJ Firebeatz
DJ Frontliner
DJ Gabry Ponte
DJ Gareth Emery
DJ Hardwell
DJ Headhunterz
DJ Heatbeat
DJ Infected Mushroom
DJ John O'Callaghan
DJ Kaskade
DJ Knife Party
DJ Krewella
DJ Kura
DJ Laidback Luke
DJ Madeon
DJ MAKJ
DJ Markus Schulz
DJ Martin Garrix
DJ Merk & Kremont
DJ Mike Candys
DJ Nervo
DJ Nicky Romero
DJ Noisecontrollers
DJ Oliver Heldens
DJ Orjan Nilsen
DJ Paul Van Dyk
DJ Porter Robinson
DJ Quentin Mosimann
DJ Quintino
DJ R3hab
DJ Radical Redemption
DJ Richie Hawtin
DJ Sander Van Doorn
DJ Sebastian Ingrosso
DJ Showtek
DJ Skrillex
DJ Snake
DJ Steve Angello
DJ Steve Aoki
DJ Tenishia
DJ The Chainsmokers
DJ Tiddey
DJ Tiesto
DJ TJR
DJ Umek
DJ Ummet Ozcan
DJ Vicetone
DJ VINAI
DJ W&W
DJ Wildstylez
DJ Wolfpack
DJ Yves V
DJ Zatox
DJ Zedd
DJ Mike Candys
DJ Nervo
DJ Nicky Romero
DJ Noisecontrollers
DJ Oliver Heldens
DJ Orjan Nilsen
DJ Paul Van Dyk
DJ Porter Robinson
DJ Quentin Mosimann
DJ Quintino
DJ R3hab
DJ Radical Redemption
DJ Richie Hawtin
DJ Sander Van Doorn
DJ Sebastian Ingrosso
DJ Showtek
DJ Skrillex
DJ Snake
DJ Steve Angello
DJ Steve Aoki
DJ Tenishia
DJ The Chainsmokers
DJ Tiddey
DJ Tiesto
DJ TJR
DJ Umek
DJ Ummet Ozcan
DJ Vicetone
DJ VINAI
DJ W&W
DJ Wildstylez
DJ Wolfpack
DJ Yves V
DJ Zatox
DJ Zedd
DJ Zomboy
Emilia Clarke
Emily Blunt
Gabriella Wilde
Gary Lineker
Gemma Arterton
Gwendoline Christie
Hayley Atwell
Helena Bonham Carter
Imogen Poots
Jason Statham
John Terry
Juno Temple
Kate Beckinsale
Kate Winslet
Keira Knightley
Liam Payne
Lily Collins
Louis Tomlinson
Niall Horan
Nicholas Hoult
Paul McCartney
Prince William
Ralph Fiennes
Richard Branson
Robbie Williams
Robert Pattinson
Rosamund Pike
Sophie Turner
Theo James
Tom Hardy
Tom Hiddleston
Tony Blair
Tyree Cooper
Wayne Rooney
Zayn Malik
Emilia Clarke
Emily Blunt
Gabriella Wilde
Gary Lineker
Gemma Arterton
Gwendoline Christie
Hayley Atwell
Helena Bonham Carter
Imogen Poots
Jason Statham
John Terry
Juno Temple
Kate Beckinsale
Kate Winslet
Keira Knightley
Liam Payne
Lily Collins
Louis Tomlinson
Niall Horan
Nicholas Hoult
Paul McCartney
Prince William
Ralph Fiennes
Richard Branson
Robbie Williams
Robert Pattinson
Rosamund Pike
Sophie Turner
Theo James
Tom Hardy
Tom Hiddleston
Tony Blair
Tyree Cooper
Wayne Rooney
Zayn Malik
✗ Close categories
✗ Close categories
✗ Close categories
Accountancy
Administration
Advertising
Aerospace
Agriculture
Analyst
Animals
Antiques
Archaeology
Architecture
Arts
Astrology
Astronomy
Auto News
Automotive
Aviation
Bakery
Biotechnology
Brazil
Cabaret
Call Centre
Car News
Care
Catering
Charities
Administration
Advertising
Aerospace
Agriculture
Analyst
Animals
Antiques
Archaeology
Architecture
Arts
Astrology
Astronomy
Auto News
Automotive
Aviation
Bakery
Biotechnology
Brazil
Cabaret
Call Centre
Car News
Care
Catering
Charities
Chemistry
Child care
Cinema, Theater & TV
Cleaning Industry
Coaching
Construction
Customs
Dairy industry
Dance & ballet
Debt collection agencies
Defense
DJ
Economy
Education & Training
Electrical
Entrepreneur
Farming & Agriculture
Financial
Firefighter
Fisheries
Flowers
FMCG
Food
Fruit & Vegetables
Genealogy
Child care
Cinema, Theater & TV
Cleaning Industry
Coaching
Construction
Customs
Dairy industry
Dance & ballet
Debt collection agencies
Defense
DJ
Economy
Education & Training
Electrical
Entrepreneur
Farming & Agriculture
Financial
Firefighter
Fisheries
Flowers
FMCG
Food
Fruit & Vegetables
Genealogy
General News
Government
Hair stylist
Hotel
HR & Recruitment
ICT
Insurance
IT Executive
Jobs
Justice
Landscaper
Lawyer
Legal
Library
Logistics
Marketing
Meat industry
Medical Industry
Mining
Nurse
Online Trends
Pharmaceutical Industry
Pharmacy
Physical therapy
Police
Government
Hair stylist
Hotel
HR & Recruitment
ICT
Insurance
IT Executive
Jobs
Justice
Landscaper
Lawyer
Legal
Library
Logistics
Marketing
Meat industry
Medical Industry
Mining
Nurse
Online Trends
Pharmaceutical Industry
Pharmacy
Physical therapy
Police
Political
PR Public relations
Production & Industry
Project Management
Psychology
Public Transport
Publisher
Real estate
Research & Development
Restaurant
Retail
Sales & Marketing
Security
SEO
Shipping
Social work
Sustainable Energy
Teacher
Telecom
Tourism
Traditional Energy
Transport
Travel Industry
Web Design
PR Public relations
Production & Industry
Project Management
Psychology
Public Transport
Publisher
Real estate
Research & Development
Restaurant
Retail
Sales & Marketing
Security
SEO
Shipping
Social work
Sustainable Energy
Teacher
Telecom
Tourism
Traditional Energy
Transport
Travel Industry
Web Design
✗ Close categories
-
P&G announces restructuring to simplify business units
-
Marc Lewis' Christmas ad rankings: Iceland's banned ad is off the charts
The festive season is almost upon us – which means it’s time for advertisers to up their budgets and start producing shiny snow-covered campaigns again. This Christmas Marc Lewis, the highly-revered creative mind who leads the School of Communications Arts London, will review (in his opinion) the merits of some of the biggest brands' seasonal spots with a creative eye, separating the Christmas crackers from the turkeys.
The best Christmas commercial I’ve seen so far i -
Liverpool FC joins fight to end period poverty
Liverpool Football Club will start providing free women's sanitary products to help combat period poverty.
Beginning during Liverpool's next home game on 11 November, women's bathrooms at Anfield will have either 'free-vend' machines or baskets of items to provide crucial amenities to those in need, according to a statement from the team.
Period poverty is the inability to properly take care of menstrual needs due to lack of affordability. An estimated one in 10 girls and young women in the UK a -
A haphazard Matt Lucas fronts BA's return to TV for Comic Relief push
British Airways has released its first TV ad since 2012, using the spot to say 'thank you' to customers for donating a total of £20m to Flying Start, its charity partnership with Comic Relief.
The airline hasn't run a campaign on the small screen since it sponsored the London Olympics over six years ago.
Since founding Flying Start, which encourages travelers to give their small change via on-board collections to help disadvantaged kids via Comic Relief, it's ama -
Vice devalued after Disney's $157m write-down
Disney will take a $157m write-down of Vice Media, the company shared yesterday (9 November) during its quarterly earnings report.
This follows the recent news of Vice Media's plan to cut its staff by as much as 15% through a combination of natural wastage and a hiring freeze, according to the Wall Street Journal.
Disney originally invested $400m in the edgy news outlet in 2015 at a reported valuation of between $4 to $4.5bn.
Vice most recently boasted a $5.7bn valuation as recent as -
Anthony Joshua, Jaden Smith and Jesse Lingard star in JD Christmas campaign
The sports fashion retailer, JD Sports, has pulled together an A-list cast for its Christmas campaign, featuring the likes of Anthony Joshua, Jaden Smith and Jesse Lingard.
TV and radio host Maya Jama joins the squad, along with global musicians Anne Marie and Ella Eyre, plus Grime artist Bugzy Malone.
The ad, which was created by JD's in-house marketing team, opens in an icy cave.
Clad head to toe in sports brands, three kids stand starstruck by the team of stars encapsulated -
M&S showcases food favourites in unscripted Christmas ads
Directed by Charlie Stebbings, who directed the original M&S ‘this is not just food’ advert in 2004, the 12 ads are a mix … -
Lycamobile returns to households with TV campaign
Lycamobile, the world’s biggest mobile virtual network operator (MVNO), is returning to household screens with an extensive TV campaign across the UK and Ireland.
Developed by Guerillascope, the campaign launched on Saturday 3 November during the latest episode of the X Factor in Ireland. 30-second TV spots, produced by Guerillascope Ireland, are scheduled to air on multiple channels including ITV Breakfast, Dave, E4, Sky Sports News and 5 Star in the UK.
Spots featuring rising boxing star -
City News: M&S calls for action as food and clothing sales slide
M&S top team Archie Norman and Steve Rowe called for “significant change” as it reported a further decline in first-half sales -
Bon Bon Buddies in 'complete restructure' after debts mount
The struggling Welsh sweet maker confirmed a Company Voluntary Arrangement with creditors last month -
The Drum 2018 Review: A year of building trust and transparency
2017 was the year that P&G's CMO Marc Pritchard started the backlash against transparency in digital advertising. This year Unilever’s CMO, Keith Weed, took that fight to the world of influencer marketing.
Speaking at Cannes Lions, Weed called for urgent action to rebuild trust in the channel. He said that the company would stop working with any influencer found to be buying audiences and would prioritise working with partners who sought to improve transparency and eradicate disho -
Are we seeing the death of brand loyalty?
Back in the 1990s, it seemed that brands, especially supermarkets, wanted so much more from their customers than simply the money in their pockets.
Brands wanted a relationship with their customers – connections, understanding, and a way to get to know them better. They wanted to know who we were as consumers, what we bought, and why we bought it. They also wanted to make sure we were committed to that brand. More than just committed but faithful, loyal. Shopping somewhere else felt almost -
Privacy International files GDPR complaints against Acxiom, Oracle and others
Privacy International has filed complaints against Acxiom, Oracle, Criteo, Quantcast, Tapad, Equifax and Experian over data protection issues.
Privacy International logged the complaints with the French, Irish and UK authorities.
The complaints read: "Together these companies profit from the exploitation of the personal data of millions of people in the UK, in the rest of the European Union and further afield," and that the data protection infringements documented in the complaints represen -
Sainsbury's takes on John Lewis in accidental battle of the school plays
Supermarket's Christmas ad features schoolkids around the UK performing New Radicals' You Get What You Give. -
Mahoney and Chesters find berth in Hammersley's Harbour
The pair quit Ogilvy in recent months after a restructure. -
Burger King Brazil wants opinions, not prejudice in self aware video featuring social feedback
The lines between opinion and hate speech are blurring, and Burger King Brazil is taking aim at those who would confuse the two.
A new video for Burger King compares criticism of the brand with prejudiced remarks taken from social media to bring awareness to the point that there should always be room for opinion – but not for prejudice.
The new campaign for Burger King Brazil seeks to let its consumers know that, positive or not, every opinion deserves to be fairly heard, yet, the same doe -
The Drum Recommends: Commended - Raising awareness and engagement for Paym
This week The Drum Recommends: Commended is highlighting Cogent's work in raising awareness and engagement for Paym.
In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies each week to guide and inspire you in your journey to select a new agency relationship.
Earlier this year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed -
Report reveals the UK’s blossoming relationship with voice assistants
A newly-published report has revealed how the UK is interacting with voice assistants such as Alexa and Siri and the extent to which these devices are becoming part of our everyday lives.
Based on a survey of thousands of social media users conducted by Zazzle Media over the summer, the report sheds light on current usage habits and hints at how voice assistant interaction may progress the future.
The survey revealed that the majority (54%) of voice assistants owners use their voice assistants e -
Lloyds reviews CRM business in consolidation drive putting Proximity London on alert
Lloyds has kicked off a review of its multi-million pound CRM account, which has been held by Proximity since 2010, The Drum understands.
Proximity London has worked with Lloyds Banking Group since 2010, before it spun off from TSB. Following the split, the agency helped the brand establish a foothold in the market.
Proximity then won more work from the Group when it scooped the CRM account for Halifax in 2014.
However, it is understood that Lloyds is reviewing both the CRM and direct resp -
‘Advertising is about changing the way people feel about each other!’ Maya Bogle on why advertising is not a dirty word
Ahead of The Drum's December issue we've been quizzing industry luminaries, including judges for The Drum Advertising Awards, about what they love about advertising – and why the word shouldn't be considered a badge of shame.
Here, we talk to Maya Bogle, co-founder of Talenthouse.
What ad made you realise this was the industry for you?
The Guardian’s advertising, which was looking at things from a different point of view. Where you saw the skinhead running towards what you thoug -
The Drum 2018 Review: WPP – the story so far
If ever there’s been a fevered pitch around news, leaks and gossip in adland, nothing would quite match the frenzy in recent history that the world’s largest advertising group, WPP, caused this year. Of course, WPP has been attempting to move on from the sudden departure of Sir Martin Sorrell and his legacy, but deteriorating margins and a slowdown in performance of its agencies means that WPP will remain in news for longer than it would really -
CafePod appoints advisors to secure £3m investment to fuel expansion
The supplier has appointed boutique firm Bluebox to secure the funding from an investor, which would value the business at £30m -
Kellogg's UK sales drop £50m as Pringles decline continues
Kellogg’s recorded a £50m plunge in UK sales in its most recent financial year as its Pringles lost sales to add to the structural decline of its cereals. -
EG Group to buy Australian chain Woolworths Petrol in A$1.7bn deal
EG Group, previously Euro Garages, will take control over Woolworth Group’s 540 site network -
Westminster Council takes over Piccadilly Circus for Armistice Centenary
To mark the Armistice centenary that falls this weekend, The Unlimited Group and Westminster Council have partnered together to create a thought-provoking commemoration for those who fought in World War I.
The experience seeks to transform Piccadilly Circus - the iconic outdoor ad site - into an unsettling world of sound and light.
Between 6pm and 7pm today (9 November) the project will take over the famous interchange, replacing its lights with a hypnotic visual and aural -
JWT London facing claims of discrimination against white, straight, British men
A number of creatives were made redundant days after they spoke to HR about Jo Wallace's comments earlier this year. -
The Biz Dev 100: Leona Miles, business development director, Bluesoup
Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
Below is Leona Miles, one of those at the top of their field who work in the UK biz dev sector.
Name: Leona Miles
Job Title: business development director
Agency: Bluesoup
What were your highlights of last year?
I spent most of 2017 on maternity leave. -
Why Xbox is throwing its weight behind Wembley EE Cup team XO FC to engage football fans
Xbox has inked a deal with YouTuber football team XO FC ahead of the Wembley EE Cup – diversifying its approach to sports sponsorship in a move that will see it go beyond sticking its logo on a kit and instead work with influencers to connect with fans.
As part of the partnership, Xbox will also be integrated into a four-part series on XO’s YouTube channel as the team’s first official sponsor, driving buzz for its 550,000 subscribers in the run up to the 25 November tournament. -
Why Xbox is throwing its weight behind EE Wembley Cup team XO FC to engage football fans
Xbox has inked a deal with YouTuber football team XO FC ahead of the EE Wembley Cup – diversifying its approach to sports sponsorship in a move that will see it go beyond sticking its logo on a kit and instead work with influencers to connect with fans.
As part of the partnership, Xbox will also be integrated into a four-part series on XO’s YouTube channel as the team’s first official sponsor, driving buzz for its 550,000 subscribers in the run up to the 25 November tourn -
Ads We Like: French McDonald’s promotes drive-through as happy place
Following the launch of its table service and door-to-door delivery, McDonald’s in France is promoting its drive-through experience as a happy place, no matter what each driver’s day has thrown at them.
The new campaign by TBWA\Paris is composed of a series of images that reminds people that the drive-through is a small moment of happiness when life can be rough sometimes. The whimsical illustrations form a smile as cars are seen driving from some sort of disaster towards a McDonald& -
Ads We Like: French McDonald’s promote drive-through as happy place
Following the launch of its table service and door-to-door delivery, McDonald’s in France is promoting its drive-through experience as a happy place, no matter what each driver’s day has thrown at them.
The new campaign by TBWA\Paris is composed of a series of images that reminds people that the drive-through is a small moment of happiness when life can be rough sometimes. The whimsical illustrations form a smile as cars are seen driving from some sort of disaster towards a McDonald& -
Booking.com hands ad account to Adam & Eve/DDB
Travel booking site handled the pitch in-house. -
Waitrose links with Flatfish to expand frozen fish lineup
The new SKUs will be provided as part of a deal with Grimsby-based supplier Flatfish -
Young’s Seafood launches ‘The Youngsters’ campaign
Young’s Seafood has launched a new integrated PR, social and digital campaign called ‘The Youngsters’ with Kazoo Communications and Activation, aimed at promoting its Chip Shop brand to ‘on the go’ parents.
Research by Young’s reveal that almost half – 46% – of parents are limited to just six or fewer dishes that they can cook from scratch. Young’s have recruited a group of ‘mini chefs’, critics and nutritionist Dr. Sarah Schenker -
The CMO Swap : lessons learned at Fetch Unwired
An entrepreneurial start-up founder swapped places with a veteran marketer at one of the world’s biggest beverage brands in a unique social experiment, launched by The Drum and Fetch — to learn winning business strategies and conclude that what will make a company thrive tomorrow is different from what makes it succeed today.
Britvic global category director Ash Tailor experienced brand building through the eyes of Tom Stancliffe, founder of natural sports nutrition brand Tribe. And -
‘Everyone is an advert for themselves!’ Matt Finch on why advertising is not a dirty word
Ahead of The Drum's December issue we've been quizzing industry luminaries, including judges for The Drum Advertising Awards, about what they love about advertising – and why the word shouldn't be considered a badge of shame.
Here, we speak to Matt Fitch, creative director at Adam & Eve/DDB.
How did you get into the ad industry?
I came through quite an unusual route. I did placements, like everyone normally does, but I didn't go to an advertising college or anything like that. I w -
Don't disclose your salary to bridge gender pay gap, study suggests
According to Major Players' new research, candidates declining to disclose their salary are landing higher offers. -
The Biz Dev 100: Bronwen Andrews, business development director, Edelman
Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
Below is Bronwen Andrews, one of those at the top of their field who work in the UK biz dev sector.
Name: Bronwen Andrews
Job Title: director, business development
Agency: Edelman (2016-2018)
What were your highlights of last year?
Increasing our n -
YouTube Re:View - The EE Wembley Cup returns with a shake up
Show me entity :: 20930
Welcome to YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK, brought to you by The Drum. This week the EE Wembley Cup changes the game, Packers versus Patriots highlights; Good Morning Britain ask whether or not we're all too sensitive; David Guetta, Jason Derulo and Nicki Minaj team up at the MTV Europe Awards; and Jess Glynne and Ed Sheeran get together for an acoust -
Yard partners with Andragogy on transparent agency learning programme
Technical marketing agency Yard has partnered with Andragogy to provide an AI-based training experience, aimed at delivering sustained, accredited learning for staff and increased transparency for clients.
Yard will become the first UK agency to provide complete transparency to clients regarding staff training levels. Andragogy’s offers fully managed digital learning programmes that aim to challenge, educate and empower marketing professionals.
The partnership means Yard will be invol -
Martin Freeman gets his skates on to show that Vodafone's got 'Christmas Covered'
Vodafone UK is using its Christmas campaign to show the next chapter of the love story between actor and brand ambassador Martin Freeman and his on-screen girlfriend Clare.
The 'Christmas Covered' spot extols the virtues of the telco's improved 4G network and comes exactly a year after Vodafone ignighted the on-screen romance.
This year, with no gift for the late arrival Clare turns to her Vodafone 4G enabled smartphone to source a last-minute surprise, leading Freeman to del -
Sky creates whodunnit game to promote The Heist
Broadcaster uses activation for 'innovative' way to interact with audiences while promoting new show. -
Sky creates whodunnit game activation to promote new show The Heist
Broadcaster uses experience for "innovative" way to interact with audiences. -
ITV's Carolyn McCall: 'The concept of having it all doesn't exist'
The ITV chief executive discussed work/life balance, changing culture and risk-taking at BloomFest. -
Iceland Christmas ad blocked over 'political' content
The frozen food specialist had planned to use a 90-second animation as a TV ad over Christmas -
Lai-Ping Lai made chief product officer at Tails.com
She has been given charge of an 18-strong technology & digital products team at the company’s Richmond HQ -
InterContinental partners with Way To Blue and artist Alex Hall
Leading luxury hotel brand InterContinental Hotels & Resorts has partnered with their agency Way To Blue and London-based contemporary artist Alexander Hall - also known under the alias Haut de Gamme - to celebrate 200 InterContinental hotels and resorts around the world.
An art installation made from 200 champagne bottles individually hand-painted has been produced by Hall. The artwork on each bottle is unique - each design inspired by the InterContinental brand’s 200 hotels, includin -
Martin Freeman returns on ice for Vodafone Christmas spot
Actor delivers ice-dancing routine of his life. -
Iceland urges customers to make its banned Christmas TV ad go viral
Iceland's Christmas ad, which is focused on the impact of palm oil on the environment, has been banned from TV for breaching political ad rules.
The spot from the budget supermarket was spiked by ad vetting body Clearcast for being "directed towards a political end" before it even hit TV screens – but Iceland now wants to make it go viral online.
Palm oil plantations are among the biggest driver of deforestation, threatening the orangutan with extinctionTake a stance and enjoy a Rang- -
Isobar names global creative chief
Former Digitas chief creative officer Ronald Ng joins the network.
14 Nov 201813 Nov 201812 Nov 201811 Nov 201810 Nov 201808 Nov 201807 Nov 201806 Nov 201805 Nov 201804 Nov 2018
Follow @FMCGNewsUK on Twitter!