Remember the slogan, “Things Go Better with Coke?” Today, those things are coffee and data.
When Coca-Cola announced its decision to buy British coffee shop chain Costa, many were quick to attribute the move to the company’s ongoing efforts to diversify its product offering. This makes sense, but, more important, with the acquisition of physical stores, the move also gives Coke access to something it increasingly needs: first-party data.
Like most packaged goods brands, the com
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-
Nobody Settles for Average
-
Burger King makes other brands pay for your Whopper in Black Friday banner campaign
Burger King is hijacking the biggest shopping week of the year by making other brands buy fans a Whopper sandwich through a new web portal.
Whopper Shopper is a new website from the BK brand that only features online banner ads from other brands so that they can be the ones to pay for people’s Whopper sandwiches.
According to a video by the burger chain, it works by turning the traditional banner click on its head. Normally, when a shopper clicks a banner on a website and buys somethi -
Foot Locker features celebrity sneakerheads in ‘Week of Greatness’ shoe campaign
Sneakerheads – those addicted to new kicks – are a unique bunch, and shoe retailer Foot Locker is celebrating their fanatical passion with its annual ‘Week of Greatness’ campaign. This year, it is bringing celebrity sneaker fans to the party by dropping #BecauseSneakers, a global sneaker anthem, the week when new designs come to market.
The company is continuing its legacy of debuting a lineup of the most globally sought-after sneakers, apparel, and accessories for t -
New York Times article forces Facebook’s comms team to fight back
Facebook, one of a handful of tech giants known for a measured and often silent approach to communications, has vehemently hit back at a New York Times article that reported how its leadership team struggled to contain manifold scandals over the past two years.
Facebook has today (November 15) published a five-point rebuttal to the story, which was published yesterday under the headline Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis.
The report claims the company hir -
Creative Director's Choice: Oberland's Dhruv Nanda on Naadam's goat porn OOH effort
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.
This week, Dhruv Nanda, creative director at Oberland, discusses why cashmere clothier's brand activism and promotional efforts, utilized sexed up goats, is so effective.
Show me entity :: 23969
You’ve talked to this kind of activist. The kind of person who volunteers for beach clean -
World Vision places 2,000 'lost' teddy bears on UK high streets
Charity aims to raise awareness of vulnerable children. -
Sky and Netflix recreate scenes from Westworld, Game of Thrones, The Crown and Stranger Things
Activation marks Netflix becoming available on Sky Q. -
Want a better client relationship? Be more demanding on cultural fit
I fired another client last week. I didn’t want to but for the good of my agency I had to. Let me explain why.
There has been a lot of industry discussion on the pitch process, with calls on clients to treat agencies better to drive business results.
My 18 years’ experience in ad agencies, both in networks and in independents, has led me to realise that an equally important element of the pitch process is ensuring a proper cultural fit.
Which is why I fired that client. One with huge -
55% of UK publishers run their own trade desks, but European rivals are ahead of the game
More than half of UK publishers have an in-house programmatic trading desk, according to research conducted by Verizon Media's Oath and IAB Europe.
The study, which invited responses from 171 IAB member publishers across 30 markets, found that even with 55% of publishers bringing the capability in-house, the UK is actually lagging behind other European markets. Sixty-five percent of French titles have already internalised programmatic and 81% of German publishers have done the same.
Overall, pro -
BT brings parent brand and EE closer still with rejig of top marketing roles
Dan Ramsay and Pete Jeavons will now have responsibility for different aspects of both BT and EE marketing. -
Ad Association seeks Brexit answers: 'The time for a sensible way forward is upon us'
It has been a busy week for prime minister Theresa May with her tabling her long-awaited Brexit plan. Today (15 November) her proposal has sparked several senior minister resignations and a call for a vote of no confidence in the Conservative leader.
The UK's creative industries remain uncertain about the future economic prospects of the nation, both the Advertising Association (AA) and the Creative Industries Federation pitched in on the subject.
Meanwhile, Brexiter cabinet mini -
IAB Tech Lab launches OpenRTB 3.0 and accompanying specs
The IAB Tech Lab and OpenRTB working group announced today (15 November) the launch of OpenRTB 3.0, the latest version of the transactional specification that aims to increase security and transparency in programmatic advertising.
New specifications AdCOM 1.0 and Ad Management 1.0 accompany the launch. Ad Management allows bidders to pre-register creatives with exchanges prior to running auctions.
AdCOM, or advertising common object model, must be used in conjunction with OpenRTB as part of the -
The CMO Challenge: Lessons from L'Oréal
The Drum in conversation with L’Oréal’s (UK & Ireland) head of digital operations and measurement, Chris Fender.
In the session, Fender presents the brand as a case study and discusses the strategy used in-house to maximise ROI. Looking at the value of shifting data, the digital cockpit and decision-making with ROI and performance, it will almost certainly answer many of your qualms about the future state of the industry.
Tune into the webinar series The CMO Challenge -
United enlists global orchestra to show the connectivity of its service
An alphorn player by the Golden Gate bridge and a Texas slide guitarist in a busy market in Mumbai are just two of the many musicians United Airlines is using in its latest global spot, showing how United is able to transport musicians – and anyone else – from one culture to another.
‘World Orchestra,’ was made to demonstrate the power of music, and travel, to unite the world. It features Gershwin’s iconic Rhapsody in Blue, a signature element of all United’s -
ITC appoints its FMCG head as wholetime director - The Hindu ... - The Hindu BusinessLine
ITC appoints its FMCG head as wholetime director - The Hindu ...
The Hindu BusinessLine
FMCG major ITC Ltd has appointed Sumant Bhargavan (B Sumant) as a wholetime director of the company with effect from November 16.Sumant is the ...and more » -
There is life outside of London for the UK’s tech economy - but we also need to get out of our bubbles
There’s no doubt that the tech sector is the shining star of the UK’s economy. A Tech Nation report earlier this year highlighted that technology is expanding 2.6 times faster than the rest of the UK economy, with the sector worth nearly £184 billion.
The report also revealed how London ranks as second most connected place for tech in the world after Silicon Valley.
Great news for the UK, of course. But what of the rest of the country?
It’s important to remembe -
ITC eyes Rs1 trillion turnover from FMCG, plans to expand food ... - Livemint
Livemint
ITC eyes Rs1 trillion turnover from FMCG, plans to expand food ...
Livemint
Revenue generated from ITC's foods business, is below Rs9,000 crore although consumer spend is in excess of Rs12,000 crore.
ITC eyes Rs 1 lakh crore turnover from FMCG - DevdiscourseDevdiscourseall 6 news articles » -
Havas Media Group hires Marek Wrobel as head of media futures
Wrobel will lead agency's innovation agenda. -
Elton John's best, worst and weirdest advertising appearances
We're reliving the singer's commercial outings, from Diet Coke to Royal Mail. -
Elton John and advertising: a short history
We're reliving the singer's commercial outings, from Diet Coke to Royal Mail. -
Elton and advertising: a short history
We're reliving the singer's commercial outings, from Diet Coke to Royal Mail. -
The Drum Recommends: Commended - Introducing Bodyform's 'Little Black Liner' to the UK
This week The Drum Recommends: Commended is highlighting Media Bounty who helped introduce Bodyform's 'Little Black Liner' to the UK.
In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies each week to guide and inspire you in your journey to select a new agency relationship.
Earlier this year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remain -
Network Rail to refresh £15m creative agency roster
Organisation last updated roster four years ago. -
Skateboarder Tony Hawk starts hybrid brand consultancy in Detroit
Legendary skateboarder and entrepreneur Tony Hawk has launched D/CAL, a hybrid brand consultancy and creative agency, with co-founders Adam Wilson (Carhartt, Mcgarrybowen), Jared Prindle (Tony Hawk Inc., 900 Films) and Ryan Maconochie (Arc, Leo Burnett, Trisect).
With a diverse team of agency execs, brand marketers, cultural entrepreneurs, and a growing network of creators, D/CAL hopes to solve an equally diverse spectrum of business problems.
"As the next generation con -
Marine Harvest to invest €35m in its new 'global salmon brand' Mowi
The Norwegian farmed salmon supplier will also change its company name to Mowi -
Jägermeister targets younger audience with 'Be The Meister'
It has launched a new ad campaign called ‘Be The Meister’ -
Isobar launches in Sri Lanka
Global digital agency Isobar has expanded its operations to Sri Lanka.
Isobar Sri Lanka (part of the Dentsu Aegis Network) will offer end-to-end full service digital media creative and technology services and help clients to leverage mobile brand commerce, product innovations, artificial intelligence (AI), virtual reality (VR), the internet of things (IOT) and wearables.
Neela Marikkar, chairperson of Dentsu Grant Group and Dentsu Aegis Network Sri Lanka, sai -
The Biz Dev 100: Trevor Armel, business development manager, McCann Enterprise
Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
Below is Trever Armel, one of those at the top of their field who work in the UK biz dev sector.
Name: Trevor Armel
Job Title: business development manager
Agency: McCann Enterprise
What were your highlights of last year?Mitsubishi, Corning, and SUSE pitc -
Bauer Media to launch Greatest Hits Radio network
The station targets people aged 40-59. -
John Lewis creates behind-the-scenes experience of Elton John Christmas ad
Retailer's in-store experience features pianos, a recording studio and dressing-up items. -
Watch the public react to John Lewis' Elton Christmas ad: 'What's not to love?'
Each year, the unveiling of the anticipated John Lewis Christmas ad is a key checkpoint in the Christmas countdown. Today is that day.
Starring Sir Elton John, ‘The Boy and the Piano’ is a sentimental story that spans the career of the pop legend, in reverse – from the present day, back to the game-changing moment he was gifted his grandmother’s piano.
It's a departure from the retailer's ads of recent years. 2017's ‘Moz the Monster’ received a -
Q&A: what's it like handling PR for Julian Assange?
Wikileaks founder Julian Assange became a polarising figure when he broke through on the global stage thanks to his company’s storing and publishing of state secret documents. In recent years he has sought political refuge in the Ecuadorian embassy in London, avoiding extradition on accusations of sexual assault, which he denies and claims to be part of a political conspiracy as a result of his work with Wikileaks.
Representing Assange is PR man Richard Hillgrove who spoke to -
Robert Hardy joins The Grocer's Brexit webinar panel
Hardy will bring with him over 35 years’ experience in customs, borders and European logistics -
Business on the move including Volvo, Channel 4, Uber, and more
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
Global wins
Following a competitive pitch, UK agency Lucky Generals has been named global agency for Royal Caribbean Cruises.
Plateau International has signed nine travel clients. The travel businesses include Exotic Heritage Group, Expairtours, Movenpick Egypt, Top Service, Perfect Travels, Idea Indochina, Algarve Lifes -
Indian craft gin Jaisalmer launches into the UK
It is designed to showcase tastes from India, with botanicals such as coriander, lemongrass and darjeeling -
New Co-op partnership paves way for online launch
The partnership has so far involved a trial of 12 Co-op branches offering home delivery by taxi of shopping bought in-store -
Palm oil: 'Historic' day for sustainability as RSPO adopts 'zero deforestation' standard
The Roundtable on Sustainable Palm Oil adopted a set of revised Principles & Criteria (P&C) with a vote of 212 to 19 in Malaysia today -
The YouTubification of Facebook
The playbook of imitation
In the last 18 months, Facebook has used an aggressive playbook of imitating innovation through Instagram to squash the progress of competitor Snapchat. First lenses - launched in 2016 - then Stories, in March 2017, which now has more than 150M daily users closing in on Snapchat’s own 191M daily active users .
One competitor Facebook has long had in their sights has been YouTube, in particular the huge ad dollars it generates for Google through video ads.
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Retailers and wholesalers join action against Europe lorry cartel
Poundland, Lincolnshire Co-op and JJ Food Service have joined a group action -
Kahlua appoints Droga5 London after three-way pitch
Agency will create a global campaign based on a new positioning. -
The impact of voice search on local SEO
Your new customer can be one block and one "OK, Google" search away from your business. Can you help them discover you faster? Providing exact directions to your storefront is relatively simple. But how do you get picked by a voice search assistant among other businesses nearby?
Technology has made instant gratification and impulsive actions oh-so-easy and delightful to perform. For local (and global companies) such consumer behaviours, powered by voice technology, present an uncharted territory -
The law of diminishing returns: has the John Lewis Christmas advert had its day?
The John Lewis Christmas advert has become synonymous with the countdown to the festive period. With the latest ad, featuring Sir Elton John, released today, Woven takes a look back at the lasting legacy of the adverts and whether is still packs a punch, or if the brand has lost its Christmas sparkle.
Since 2007, the John Lewis Christmas advert has owned a monopoly on the festive conversation.
Video of John Lewis - Shadow (2007, UK)2007 John Lewis Christmas ad
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Patanjali's woes signals good news for investors in listed FMCG players - Business Standard
Business Standard
Patanjali's woes signals good news for investors in listed FMCG players
Business Standard
For investors of listed fast-moving consumer goods (FMCG) firms such as Dabur, Colgate-Palmolive, Emami, among others, which faced significant pressure on their business and profitability due to Patanjali's aggressive moves, there is good news ... -
Lexus launches ad scripted entirely using artificial intelligence
Spot is directed by Oscar-winning Kevin Macdonald. -
Content and partnerships are the secrets of digital success in 2019
It’s a scary fact that an estimated quarter of brands say they don’t have a digital strategy for 2019. What’s more, 61% of businesses can’t say that they have a digital marketing strategy that is aligned to strategic business objectives and supported by their CEO.
This is particularly shocking when compared to the fact that almost four in five UK adults are regular online shoppers, and UK consumers are increasingly turning to digital channels for research and to buy -
Marc Lewis' Christmas ad rankings: John Lewis, Elton John and a piano have displaced Brexit
The festive season is almost upon us – which means it’s time for advertisers to up their budgets and start producing shiny snow-covered campaigns again. This Christmas Marc Lewis, the highly-revered creative mind who leads the School of Communications Arts London, will review (in his opinion) the merits of some of the biggest brands' seasonal spots with a creative eye, separating the Christmas crackers from the turkeys.
The John Lewis & Partners Christmas commercial brief must be -
Lucky Generals wins £45m Celebrity Cruises ad account
Agency beat McCann and BBH in a pitch. -
FCB expands FuelContent in India to strengthen its global reach
FCB’s FuelContent has rolled out its first office in India to expand its network and amplify its content creation.
The company will open Pan India offices in Delhi, Mumbai, Bangalore, Chennai, Kochi and Kolkata. Fuel India will be led by Debarpita Banerjee, president North and East, FCB Ulka, and the India operation will aim to offer content creation solutions.
The region will also collaborate with Fuel Canada and Fuel SAF. Fuel Canada is led by FCB Canada chief executive office -
Just Eat set to part ways with Karmarama as it hunts global ad agency
Just Eat is hunting a global advertising agency after it kicked off, and then paused, a review of its advertising in the UK in February. The Drum understands that incumbent of just two years Karmarama has now declined to re-pitch for the consolidated international account.
The review was initiated by the food firm's UK marketing director Ben Carter seven months ago. However, it was ha
lted in March when Just Eat appointed chief customer officer Peter Duffy to replace Barnab -
How ex-ad boss Tracy De Groose will rebrand the unjustly 'beaten-up' newspaper industry
The newspaper industry is examining a major advertising push to improve the way it is viewed by the British public and highlight the positive “human” impact that titles from The Daily Mail to The Guardian have on society.
Tracy De Groose, the new executive chair of Newsworks, the marketing body for UK newspapers, identifies an urgent need “to change our narrative” away from “declining print circulation” and focus on the “role in society” that paper
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